SEO is the art of making websites search engine friendly, which eventually helps websites to rank higher for certain keywords.
This is no rocket science, but it can be very complexed, given the fact that it is believed that there are numerous factors or paramters set by Search Engines within their Algorithm, that decides which websites are most relevant to keywords being searched on their search engines.
However, there are some very basic and do it yourself SEO techniques that one can apply to achieve a better ranking if not to the top. SEO for dummies is quite achievable by doing getting the basics right of your website design, preparing your site for SEO, and then further maintaining it.
Mentioned below are a few effective techniques of SEO which are simple, understandable and effective.
To keep your site ranking high for certain keywords, you have to convince search engines that your site is most relevant to that keyword being searched. Always remember, Contents on your site play a major role in keyword ranking, which is one of the most important parameter of SEO and thats why search engines will give your site importance. t’s not all about linking, or buying lots of inbound links. It’s more about having relevant & keyword rich contents on your site.
While writing good quality contents for your website, you need to keep a focus around the keywords you wish to optimise for search engines (for SEO). You should stay away from using words that may be similar to what you do, but are not going to be searchable. Example would be, rather than using words like ‘Flowers’ in your website if you’re a Florist you should add words like ‘Florist’ which is a keyword most likely to be searched if someone is looking for a Florist.
Do specify geographical areas that you’re targeting. So if you’re a Magician in Sydney, then focus your keywords around these words.
Make clear to search engines what you do, about your business, products & services. Don’t forget to add meta tags (this may not influence search engine ranking considerably). Make sure your page is well structured, focus around the products or services you offer. Avoid dynamic urls and focus on static urls.
Stay away from linking to bad neighbourhood (websites) and stay with the good ones. Linking to good quality websites will eventually give your website a boost to some extent.
Design websites that are legible to search engines, or where search engine spiders can read through your contents. In the recent past, contents like Flash based websites or images could not be legible by search engine spiders. If for some reason you have to use a Flash site for a presentation, that’s ok, as long as you also have a parallel text-based web pages on similar contents for spiders to read and understand what your products or services are about. Having said that, it is believed that Google has made inroads in indexing dynamic contents like PDF (portable document format) and Flash files. Adobe has been working along with search engines to make its Flash file format searchable.
Keep Blogging, as Blogs are yet another way to give search engines more information and your visitors can communicate with you through blogs, or it keeps visitors updated. This eventually gives boost to your website
Focus on humans reading your website, and not only search engine optimisation (SEO), as you may forget that the website is mainly designed for humans and not only for search engines. Nonetheless, keep a balance to please both, humans & search engines. In essence, if you’re aware of how to design your website for search engines, then the users will get a be able to find it. Your focus on writing the contents and maintaining the information flow on the site should be planned efficiently for humans, which will also give search engines a good understanding about your site.
A big No No. Do not stuff your site with too many or unneccsary Keywords, as this can be detrimental to your site being banned by search engines. Even adding too many internal links with certain keywords may be unethical & alarming to search engines. Search Engines are smart enough in picking up repetitive keywords or unnecessary internal linking.
Buying inbound links may work for some sites, but not recommended, unless if you’re exchanging links from quality or content-related websites.
An enthusiastic person who enjoys helping people on the internet with information that may be of some assistance, which may or may not make a difference in their lives.
I guess, as an author, one should get the information out on the internet, make sure its right and has integrity, and help people in some way or other.
A passionate person who works with businesses as Website Marketing SydneyConsultant, in addition to copywriting website & advertising contents.
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