Ultimate 50 Points You Need to Check for SEO 2009

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This is a list of the various SEO elements to consider, evaluate and action when building and maintaining your top Search Engine rankings. 1. Keyword analysis (still accurate? Where’s the tail?) 2. Site structure – new directions and re-modeling the old 3. Review all page titles 4. Overhaul meta descriptions (for click-through not SEO) 5. The copy equation – SEO vs Marketing 6. H tags and text formatting 7. Site speed – Load time optimization 8. Alt and title tags – don’t miss an opportunity 9. Internal links – where is the juice being sent 10. Internal link text – boost the link juice 11. Control the flow using “Nofollow” 12. Sitemaps page – more than just links 13. Create and/or update XML sitemaps 14. Check all Redirects are in place and working 15. Review flash – ensure its necessary and SEO friendly 16. Is your Robots.txt correct and up to date? 17. Clean URLs 18. SEO friendly 404 pages 19. Check graphic/image vs text usage 20. Best practice URL structure 21. Keep the code clean and compliant 22. Simplify with CSS 23. Check for broken links regularly 24. Update all content on pages 25. Manage and control outbound linking 26. Check canocalization on URLs 27. Social bookmarking options on all pages 28. Start a blog (or commit to updating your current one regularly) 29. Semantics and SEO 30. Page/file sizes 31. Page theming 32. Navigation 33. Managing dynamic content 34. Check webmaster centers regularly 35. Write articles/content for other sites 36. Engage in online conversations 37. Claim your geo rankings with local business profiles 38. Create more SEO friendly videos (uploaded to the top video sites) 39. Add SEO friendly images to popular photo sites (with tags, categories) 40. Ensure links in top SEO directories (DMOZ, Yahoo! etc) 41. Seek authority links (.edu .gov etc) 42. Regular submission to new quality directories 43. Comment on relevant [blog] conversations more often 44. Ongoing natural link building plan 45. Encouraging favourable site behaviour 46. Claim my business/website/personal profiles in social communities 47. Lifestream your content (linking back of course) 48. Leverage vertical specific SEO opportunities to boost relevance 49. Google Searchwikify your website 50. Power up your press releases

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