Flash games prove to be an effective medium for viral marketing

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As online marketing strategies move ever deeper into the expansive world of social networking, interactive Flash games are proving to be a very effective way for organizations to spread information and ideas.“Flash” is the name of a multimedia technology developed in 1996. It was originally acquired by Macromedia, but now developed by Adobe Systems. Flash is primarily used as a means of adding animations and interactivity to web pages, but it is also a very popular platform for the creation of small games. The vector graphic base and modular design of Flash games make them extremely flexible. Organizations can communicate any information they desire through the medium, and the ability to add internal hyperlinks make them ideal for directing traffic to key locations. The interactivity of Flash games is their most salient feature. A well-designed game will be entertaining and unusual, and will encourage the natural (viral) spread of the game across the internet. As far as the player is concerned, what is being shared is a fun a game, not an advertisement.A prime example of the use of a Flash game as a viral marketing tool can be seen on a website called GamingZion. The site is a global online gambling directory that aims to provide players around the world with information about their local gambling laws as well as with recommendations about where they can gamble online.Picking up on the theme of “finding places to gamble”, GamingZion’s flash game involves helping a gambler navigate through a series of hazards in order to reach various gambling establishments, all branded after popular online gambling websites. Players who successfully complete the game’s four levels are offered a reward, compliments of GamingZion.comFlash games are a cost-effective ways of presenting information in a novel format. If properly designed, the Flash games will spread virally, increasing the exposure of the host site dramatically.

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