“ad Magic: Three Essential Elements to Make Any Ad Memorable and Effective”

admin    Adobe After Effects     Effective”, Elements, Essential, Magic, Memorable, Three, “ad

“ad Magic: Three Essential Elements to Make Any Ad Memorable and Effective”

If you’re a business owner, chances are that you will place an ad at sometime or another, in any variety of media.  From writing good classifieds to effective online banner ads to local or national TV spots, business owners use advertising to promote a brand, a special offer, or a new product coming to market.  But more often than not, ad dollars are unrecovered and usually end up being wasted. Use your advertising budget effectively with the tutorial below.   Lately, though, people have totally given up on classifieds and focus on clickthrough  campaigns or targeted email marketing.  With the right adwriting technique, you will have renewed faith in ALL forms of targeted marketing.

Here are the three elements you need to increase clickthrough rates, conversions, targeted email marketing effectiveness, and classifieds effectiveness:

1)        An attention-getter.

You will be competing, at any given moment, with up to 50 other advertisements all vying for reaching your target market.  (With classifieds, it can be many many more.) That’s why your ad has to stand out to get people to clickthrough.  If it is a print ad, then you’ve got to use eye-catching colors or pictures that will draw your consumer’s eyes toward it.  If it is multimedia,
then you have the benefit of incorporating loud, unique, or even annoying sounds, all in order to get into the focus of whomever is in earshot of the speakers.  With targeted email marketing, this is the #1 thing – because 90% of the time, consumers wont even OPEN the email.  

KEY CONSIDERATIONS:

• What is the best attention getter for your product, considering the target market?
•        When placed next to 5 other ads, does yours STAND OUT?
•        Are you under- or overdoing it? * Be careful, especially if you chose an annoying attention getter, not to annoy the pants off them till they change the station. Do, however, give them something that sticks in their head and bugs them all day or gets them to clickthrough immediately.

2)        A hook.

Once you have a consumer’s attention, you have about .1 seconds to hook him or her into becoming INTERESTED in your message (so he or she will clickthrough).  The attention getter is a great (and essential) start, but without a well-placed hook, you’ll be shut out again in favor of something more interesting to your would-be customer.  Your hook is the answer to the question “WHATS IN IT FOR ME?” If the consumer can instantly and easily understand
the benefit of your brand, new product or special promotional offer, you will be 2/3 of your way to the bank.

KEY CONSIDERATIONS:
•        Is this a great deal?
•        Is it instantly recognizable? (In classifieds, space is extremely limited.  In targeted email marketing, you must consider how much time they will ACTUALLY spend on reading a targeted email marketing piece.  Studies suggest its less than 5 seconds if they aren’t immediately interested.)
•        Am I putting my best foot forward/does it get right to the point of WIIFM?

3)        Instant, easy instructions.

When your classifieds or targeted email marketing or other type of ad has caught the attention and interest of a demanding consumer, you are practically home free on your way to a clickthrough.  Why ruin it by allowing the consumer to get frustrated, become lazy, and then give up when they can’t figure out HOW TO BUY the prized new goods or services featured in your ad?  Wouldn’t it be better to lend a hand by getting the ball rolling? Yes, of course.
You want conversions and for them to clickthrough.  To do so, include not ALL the instructions, but whatever the first step in your sales or service process is, so that as long as they do THAT ONE THING, an automated process will kick in from there to take them the rest of the way.  * Of course, the next important thing is to have all of your procedures and systems set up and ready for an influx of business, which you can read about in: “Designing the Service Cycle: creating a seamless customer experience from brand exposure to customer satisfaction survey,” By Michael Patrick Rooney Esq.

KEY CONSIDERATIONS:

•        Is the instruction simple?
•        Is the action easy?
•        Is the information accurate?
•        Will this be enough to cause the sale to complete itself?
• Will it make him or her clickthrough?

Best of luck with your classifieds and targeted email marketing conversions and clickthrough campaigns!

 

More After Effects Tutorials Articles

If you enjoyed this article please consider sharing it!