Automotive SEO topic number 11 – On page optimization versus off page optimization techniques

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Automotive SEO topic number 11 – On page optimization versus off page optimization techniques

If you have been following with our SEO article series on our blog or on the web, I will assume you have read the previous postings and have the basic understanding of SEO. Today we will be discussing the process of “On page” and “Off page” SEO techniques. Let’s start with the “On page” SEO process; it is what the name suggests. This type of SEO work is done on the web page itself, on page techniques will include things such as Meta tags, Page Title tags, internal anchor links, keyword density as well as web site code structure and site map. On page SEO in another word is everything a web developer can do for himself, it is a big chunk of the equation when it comes to your SEO ranking. As a good SEO practice an experienced developer will setup the web site properly for on page SEO when he or she is building the site itself. First and the foremost you should make sure all the proper Meta tags are in place and filled out to Google standards. And the second most important thing you can do is to make sure your web site is promoting itself with proper internal links to other pages highlighting the right keywords. Internal links are important not only for user navigation purposes but for Google bots to crawl and index your page, Google and other search engines do not like any broken links or URL redirections. The final on page SEO tip I can offer you is to make sure you have a proper keyword density on your page, don’t over stuff your web page with keywords because over usage of keywords will raise a red flag with Google and you may potentially be penalized for this action.

Now moving on to the “Off page” portion of our discussion, this portion of SEO techniques have everything to do with things you can do off your web site that can affect your Google ranking. The most important off page SEO you can do for yourself is to build external or inbound links. You can exchange links with other relevant web sites or use forums, discussions, blog postings, to point links to your main web site. Google does look at how many inbound links you have versus outbound, every link Google sees it is treated like a vote for you. The more inbound links you have (that must be relevant to your topic) the more popular your web site will be in Google’s eyes. Another off page SEO technique is producing quality content in different formats such as online video, blog postings, forum discussion, even writing articles. Essentially you are advertising your web site indirectly with helpful information regarding your product or services, and it can pay off in the long run when your web site gets re-indexed by Google.

So remember the next time you are thinking of hiring some one to optimize your web site, ask these important questions. Make sure all the basics are covered and your hired professional knows what he or she is talking about. Overall SEO process does cost a lot of money and time, so spend it wisely and effectively. Thank you for reading this article, it is brought to you by Dealer Template Canada, your ultimate web solution provider for Canadian dealers. Find us online at http://www.dealertemplate.ca

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