Jun

The 6 Top Search Engine Optimization (SEO) Activities You Must Do

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activities|, Engine, Must, Optimization, Search

The 6 Top Search Engine Optimization (SEO) Activities You Must Do

Search Engine Optimization
Real Search Engine Optimization also known as SEO is really a series of smaller tasks that when combined affects the overall website making it more relevant for a specific topic. The list of different activities are, market research, keyword research, inbound links, relevant and unique content, metrics or analysis of visitor statistics, traffic conversion, and site performance.

When your business website is combining all of these elements of search engine optimization you will see a definite increase in the numbers of customers and ultimately profits. Having your website search engine optimized, will turn your site into a virtual 24/7 salesperson that you are looking for.

Market research
If your business is already running and started and you have an online presence you had to already do some kind of Market Research. The definition of market research for this article pertains to online. Where is the crowd that needs your products or service?   Where do they congregate? It is much easier to address a crowd that already assembled and stand in front of it than it is to try and assemble them. You can find where your crowd hangs out by finding blogs, websites, forums, etc using your same keywords.

Creating Unique and Relevant Content
One of the biggest drivers of traffic and Search Engine Optimization is useful, honest, quality, relevant information to the subject matter of your site. Creating new and fresh content for your blog or website does not have to be difficult or take a long time. It does not always have to be all typed either. You could describe a service or product with a photo, a beautiful sketch, an audio recording, or even a video.   Videos now are just as valuable as or more so than writing 1000 words to say the same message. The important part is that your content is helpful, interesting, and centered around keywords and phrases of your subject matter.

Keyword Research
Keyword research is the most important tasks to be done very early in the Search Engine Optimization. This research is the foundation that will form your Search Engine Ranking, because it tells you what you should be writing and publishing on your site. Other important benefits from Keyword research are, competition for what bids will cost is discovered, finding keywords that have hi or low competition, how searchers are searching for you, how many pages are indexed, etc.

If you do not choose the right keywords and related ones. You may think your site is about one thing however the Search Engines might see it in a completely different way.

Inbound links
We all vote by choosing something to buy, eat, do, etc. We also cast a vote when someone adds a link to your Seattle Business website.   They are in essence casting one vote for you, saying your site matters. Google uses the number of backlinks to yours as a vote and incorporates that number into their ranking algorithm to help establish a measure of authority.

Keep in mind, just like with the keywords the relevancy matters with who is linking to you.
Although campaigns to increase inbound links can be very time consuming; doing this activity could make a big difference.

Metrics or analysis of visitor statistics
Measuring is the only way to know if you are succeeding in what you are doing online. Seattle Online Marketing uses analytics to help show trends, real successes, and also show when to change something. Testing, testing, and more testing is the answer for improvements. Test long enough to see a trend, 30days or longer depending on the amount of traffic you have coming to your site. 500 hits would be the minimum sample size for most tests.

Website Performance.
How fast your server can process the request for pages matters as well as how fast they load into the bowser. Large images and streaming video slow these 2 down so there needs to be some balance. Using a css stylesheet instead of hardcoding all the html elements in each page will help to some degree and also make changes easier later on. This is a concern but unless your site takes an overly long time it’s somewhat minor.