Jun

Videos Now Achieve Their Own Search Listings In Google Now Is The Time For Online Corporate Video

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Videos Now Achieve Their Own Search Listings In Google Now Is The Time For Online Corporate Video

With individual videos now achieving their own listings in Google and with video accounting for more than half of online content, now is the time to take the lead by harnessing the power of online video.

With Google now including videos in it’s blended search results, video search engine optimisation is now one of the most effective ways of increasing traffic to your business website. It was recently found in research conducted by Forrester that videos, properly submitted, were up to 53 times more likely to generate a first page Google ranking than conventional search engine optimisation techniques.

However, it seems that many companies are not aware of the benefits of video search engine optimisation over traditional search and are either ignoring video seo altogether, only submitting video pages and not the videos themselves, or even worse, distributing video content to sites such as YouTube under the understanding this will generate SEO benefits which is simply not true. Video search engine optimisation shares many similar goals to traditional search but it requires different tools and methodologies to ensure the best search engine indexing and search ranking.

The reason why video is so powerful as a search tool is because Google and other search engines work to have a mixture of content displayed in their search results. For this reason they give a higher authority to video content over other forms of web content in order to make sure that searches consistently display mixed results. Secondly there are so few businesses optimising video content effectively that by implementing an effective search strategy so early businesses are likely to gain an advantage quickly.

This means there is a huge opportunity for those that first look at optimising their video content. If its done right video search engine optimisation can increase search engine performance by over 5000% and provide a powerful new marketing tool for your business.