Jul

How to Create a Navigation Links on Your Website

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How to Create a Navigation Links on Your Website

Over the years of running seoblore.com, I have had numerous site owners write to me asking why their sites does not getting more leads even coming in better ranking in all major search engine. More often than not, a quick visit to their site reveals that they have created a web page that is not visitors friendly.

I wrote an article some time back on the importance of a good navigation system for your website and how one website I examined used only JavaScript-generated links to lead to other pages on the site. Since the search engines do not understand JavaScript, they were not able to find the other pages on the website.

While that article only mentioned JavaScript-created links, this problem also applies to websites that rely only on links embedded in Flash files. Google is said to understand such links, but until search engine robot technology improves so that all search engines can easily figure out the links embedded in Flash files or JavaScript code, any website totally reliant on such links is surely at a disadvantage compared to websites that use straightforward HTML links.

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Again, this is not a call to throw out the baby with the bathwater. You do not have to ditch all JavaScript code or Flash files from your website. Instead, what you need is to provide a way for search engines (and visitors who do not have JavaScript-enabled or Flash players) to visit all the pages of your site. Put simple HTML links on your web page linking to the other pages in addition to your state-of-the-art gadgets.

You should also add a site map to your website and link to that site map from your main page. That way, search engines and human visitors who don’t have JavaScript or Flash facilities can find their way around your site.

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