How to make your site usable to Google Adwords

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How to make your site usable to Google Adwords

Whenever its time to face a Sponsored Links Ads campaign in AdWords, it is important to stress out that not everything is a matter of bids & keywords prices, and not always the one who pays more will be the first.

Let’s look at some elements of SEO and usability to take into consideration when building our site, that will help us to improve individual performance of each of our keywords within the campaign. Being able to eventually get the same performance at lower cost by up to 30% at best.

Bounce Rate: Is when a person after enter our site, automatically leaves if he didn’t find the information he sought or it isn’t interesting for him.

Google takes into account this process, and rate the ads that are related in content to the site in promotion. In other words, what that means is that is expected to see a travel Ad in a travel page.

Even fulfilling with Google expectation our bounce rate can have a high percentage, in which I will review some factors to consider in destination pages or most known as Landing Pages.

- Flash: Pages with a Flash intro or Flash content generate incompatibility with certain percentage of potential users, also it represents a heavy load when viewing the site, which generates rejection in many navigators, and users prefer to search somewhere else than waiting for finishing the site loading.

- Clear information and quick access: It is very important that our site is clear and to the point, usually in a Landing Page visitors should not exceed the limit of 2 or 3 clicks to get to the information that we are promoting. The Internet user has little or no patience, and the attention our site tend to get is very superficial, that is why having clear icons and large headlines, will help them to find the information faster.

These factors will clearly have an impact on the results of your site and with a few modifications you may observe important changes.

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