SEARCH ENGINES DON’T LOVE FANCY SITES

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SEARCH ENGINES DON’T LOVE FANCY SITES

Author: Indhra, Jayam Web Solutions

SEARCH ENGINES DON’T LOVE FANCY SITES

Majority of business people want their website to have the progressive look, and so they go for animation, music, flash, and images with the positive notion of using the latest technology which would actually become unfavorable to their site. We design site and submit to various search engine with a hope that it would rank higher and increase sales of the company, in simple we hope that a site should be a good Marketing tool. But the fact is, the search engine never understands Graphics, Flash Presentation, and other images. In this aspect we fail in the use of our Marketing tool effectively

But remember it is all the purpose which decides the kind of web site you design. If the primary purpose of the web site is to offer artistic or visual effects to the visitors then flash is recommended. Image and visual impact is necessary in order to snatch attention.

On the other hand if you are building a site to increase your sales and for getting more potential customers using Search Engine Optimization (SEO) techniques, you are advised not construct a Graphics rich page, all you need to do is limit Flash only to certain fractions of the web site or not to use at all. Hire a Website design firm that recognizes the difference between structures and purpose and can apply it in a marketing perception.

Every single design component affects your web sites functionality and its ability to market, from the decision about how the routing will work to selecting the right colors, fonts, graphics, content, etc. These will not only manipulate potential customers but search engines as well.

When you are prepared to make a website which should of course be search engine friendly, you have to start with a business plan and policy. It is crucial if you really want your website to serve its purpose and business to succeed. If you are currently marketing online but your business is not progressing as you think it should, feel free to contact a web site analyst. There are Web Designing firms that will analyze and help locate areas that need improvement for a successful online presence.

Bad effects of Flashy sites

Increase in loading time is one of the key disadvantages of using Flash and graphics Design on your web site; it increases the time the homepage takes to load. Also too many images enlarges the file size of the home page. Not all the visitors wait till the loading gets over and then read the content. They just leave out the site and move to the other which they find to be is content rich

Flashy designs and Search Engines are adversary that search engines do not index the graphics and images. With Flash sites, search engines find it complicated to index the text embedded in the Flash.

Flash is not considered to be search engine friendly. Therefore, a Flashy web site may not rank high in the search engines. It is important to know that search engines in fact provide negative marks for the sites in Flash.

It should be kept in mind that people spend less time to hunt on their requirements in a web site. We are in a position to provide whatever the visitors need in the shortest possible time. This is possible using a full of life web page. It is difficult to update a Flash site frequently. It is more costly and kills time to update and maintain a Flash web site than a text rich web site

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