The methods concerned Ecommerce promotion Part1

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The methods concerned Ecommerce promotion Part1

The catalog of Ecommerce shopping cart promotion methods.

Shopping cart search engine optimization (webpage content keyword optimization) High quality backlinks Original article submission RSS submission Coupon Code submission Free Shipping submission Promoting by the product picture Promoting by the product video Google base promotion method Promoting the blog created

Aimming at the excessive content promotion method, for example, the high quality extensive links, We will introduce them in several space. Since some are basic, we won’t state it in detail perhaps, consult other articles from the internet please. If you have been accomplished in part of the promoting methods, you can omit the articles concerned or give us some instructions and suggestions.

1, Shopping cart search engine optimization (webpage content keyword optimization)

This part are basic. During the process of design and developing, the designer and the engineer should pay a colse attention to the basic optimizing of this part. The reasonable keywords will create a good chance for you to be embraced by the search engine, and the content of your website can be understood sufficiently.

You must confirm the keyword you want to optimize before making the basic webpage keyword. Chossing the keyword is very important for it will affect the whole optimizing strategy of the search engine. The keyword should be the most appropriate with your products and service. The keyword for the single webpage should be about three words, the whole site about ten words. The else keywords will be submited to the search engine. The keywords should be moderate,neither wide nor narrow. For example, the word “Mobile phone”, if you choose the word like this as the keyword, you will find that your hard promoting work will be very bad, for there are too many websites are better than your new shopping cart in ranking. The keyword “Olympic electron city mobile phone” is just a narrow one. Optimizing this kind of keyword will result in attracting many people who just want to know the address of the olympic electronic city. The customers who are intent to this kind of keyword are less. The keywords like these shoot straight (search ranking is high), but the search quantity and convert ratio are low. The best keyword is like this ,not only containing the big sort but abstracting accurately. “Containing the big sort” is that your keyword should involves the word from the biggist sort. One keyword can be splited into the keywords of several big sorts. For example, the keyword “Ecommerce Shopping Cart SEO” can be divided into the keywords of several big sorts like “Ecommerce SEO”,”Shopping Cart SEO”,”SEO”. “Abstract accurately” is that the keywords should generalize the content accurately. One of the services of IECSP is “Ecommerce Shopping Cart SEO”, which is accurate. If you change it into IECSP SEO, that means that you choose the wrong keyword. The extra notice is that the keywords should not be set too long, if so ,that will be the key sentence optimizing not keywords’s.

Control the density of the keywords showing in the single page after confirming the keywords. This density isn’t fixed, IECSP’ suggestion is 3%~7%, 5% is the best. How to know the quantity of your own keywords density? IECSP will not talk it further here, search the online SEO tool concerned with Google please.

We will get down to business after finishing the preparing work.

Shopping cart search engine optimization (webpage content keywords optimization) involves the following works:
(The most of this part are technical works, what I write are some simple articles, if you cann’t understand them You can omit them and hand them to the designer and the programmer)

a. Webpage Title keywords.

2?3 main keywords. You’d better make every page’ title different, contain not only the general keywords but the detailed keywords. For example: homepage title keywords: ecommerce solutions. Column page layout keywords: ecommerce promotion – ecommerce solutions.

b. HTML Meta.

Keywords and description. Keywords should be less than five words. Description should contain the keywords and describe the content of this page accurately.

c. <A rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”” title=””>
The title of the links should be written. Repeating the keywords again and again isn’t a good choice, and you should describe the content that this links point to clearly

d. <img src=”” alt=”” />

The description of the picture isn’t merely repeating the keywords, but describe the content of the picture in detail.

e. H1,H2,H3

The keywords should be set in the middle of H1,H2,H3, which will tell Google how important the keywords is.

f. Tag

The website tag is just the keywords. If you click this tag, you can find more articles concerned this keywords.

g. URL Rewrite (SEO URLs)

The keywords should be showed in the website URL, in which the character like ?,& should be quit. For example: Shopping-caht-template-design.html

h. images file name.

The file name of the picture should contain the keywords and the website address, which will give Google’ picture search engine a good chance to understand the content of your pictures. Picture searching will bring the traffic, for example: opencart_template_design_01_iecsp.com.JPG

i. DIV,CSS

You’d better adopt DIV+CSS layout, which will bring a clear website code introduction. If the design of the website is excessively complicated, Table layout is not a bag choice. Usually speaking, The layout of Table and DIV have a small influence on SEO.

j. Free, Download, Cheap, Sales, On sales

You should add more words to the content of your website, for example, Free shipping, Download, Cheap, Sales, On sales, etc. For instance, the sharpe pictures of your products can be downloaded by th way of packing. Every product is sold on discount, etc.

k. The random changing website content

The content of the homepage need to be changed regularly, for example, update the new products and blog constantly, change testimonials randomly, etc.

l. The keywords of the article link across

If there are the keywords in the website article, you should try your best to link it to the page layout that is close to this keywords. For example, the word “opencart” appear in the article, so this word shoud be linked to the page layout concerned opencart.

m. No bad links, no flash navigation. Clear HTML navigation

The links that cann’t be visited shouldn’t exist in the website article, which can be checked by the tools. Don’t use Flash as the navigation, the arrangement of HTML navigation links should be clear and reasonable.

n. Google sitemap

Generating the compatible Google sitemap.xml file will assist Google and Yahoo embody the content of the page layout much better.

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