Using Blogs To Drive Targeted Traffic And Build Opt-In Lists

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Using Blogs To Drive Targeted Traffic And Build Opt-In Lists

Blogs, or weblogs, were the harbinger of the Web 2.0 sites so prevalent now online. From their first inception, blogs were the first major interactive type of web site, allowing readers to add to the content through comment fields on each post.

As their popularity grew, new directories sprung up to index these blogs, meaning they could be found both in traditional search engines and in the new blog directories. And anytime there are new directories being searched, there are new opportunities for building traffic and building opt-in lists if you can garner some of that search traffic.

Like any search engine, blog directories are looking for high-quality fresh content to offer up to their users, so your first requirement is to be sure you have unique helpful information posted to your blog regularly. Make sure your blog name represents your blog’s topic, and that each post is relevant to our niche. If you’re writing a technology blog, don’t suddenly post an article better suited to a teen blog, unless the content is also relevant to your tech blog.

To build traffic and build opt-in lists using your blog, you have to make sure it’s getting the widest possible exposure. Start by installing the plugins to create an XML sitemap for the traditional search engines, along with an effective SEO plugin to try and maximize your results in searches there.

Next, make sure your blog is listed in the Web 2.0 blog sites like Technorati and MyBlogLog. Hook it to social media sites like LinkedIn, FaceBook and Twitter. Finally, after each new posting use a free online service like iPings or Pingoat to announce each new post in the various RSS directories too. And speaking of RSS, if you’re using audio on your blog, be sure to get your podcast RSS feed listed in the appropriate directories as well.

As you can see, with very little effort you can get your blog posts indexed in a wide variety of locations, and if you’re blog stays themed to your main keywords it shouldn’t take long for you to start building targeted traffic to your blog, traffic you can then funnel to your squeeze pages to build opt-in lists, to affiliate links and to your own products online.

For all the above reasons, more and more Internet marketers and affiliate marketers are now using their blog, or a blog network, as their central hub for driving targeted traffic, attracting those targeted visitors to their blog and then funneling that targeted traffic to their desired action steps, be it building their lists, selling their products or promoting affiliate marketing opportunities.

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