Ways To Boost Seo Landing Pages

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Ways To Boost Seo Landing Pages

Most marketers spend most of their optimization campaign towards the homestretch of the conversion funnel. One of the best ways to assess the conversion rates at this stage is to develop a customized segment that will discount those visitors who are known to bounce. Since this customized segment will provide you with the engagement information only of those visitors who are really interested, this is a more accurate way to inform any site change. This is very crucial as this is where you will be expecting your paying customers to come from.

But what are you going to do at the top of the conversion funnel? Are you seeing customer immediately leaving moments upon arrival? If such conditions prevail, then it is practical for you to study and identify which pages are causing most of the bleeding. Don’t embark on major site and page changes until you are doubly sure of your SEO entry page with the highest volume. Starting on major site changes without examining the top of the conversion is akin to renting a tux before inviting your prom date. This can lead to unnecessary expenses and sometimes even embarrassments.

In this post, I am going to share with you a list of the things you can do to kick start your underperforming page landings;

1.    Reassuring company policies

Positive policies on rebates, privacy assurances, returns, guarantees, etc. must be presented to new arrivals at the first opportune time. You don’t have to resort to neon arrows and flashing lights. However, try to assess the degree of “scannability” of the pages with deep content.

2.    Testimonials

Your visitors may be all excited about your offer. Make sure that you are able to work on this strong position by reinforcing them with feedback from others whom your visitors consider credible. In fact, you may use their litany of praises as your opening line for your visitors. Amazon has an effective style of presenting prominently the positive reviews at the product pages.

3.    Check the Bounce Rates

You don’t have to analyze each of the URLs unless the volume requires you to. Instead of looking at the individual articles, you must run a summary report of the landing page and analyze the pages as aggregates. Identify the pages where you believe is helping and hurting you the most. Look at the pages where you are retaining most of your visitors and where you are losing most of them.

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