10 Tops Tips For Effective Video Marketing For Your Business

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10 Tops Tips For Effective Video Marketing For Your Business

Nearly all internet marketing professionals use video as one of the core methods for marketing their business. Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.

Research your top keyword phrases and use these in your upload descriptions and titles. It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.

These ten tips aim to help you create short, attractive, effective videos based on solid keywords that convert and that stand the test of time.

First of all, get set up.

When you’re starting out, it’s ok to just use your webcam. This is what I’ve used in this video for illustration. You can see it’s not great, but it does the job. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod and you’ll be set up to rock and roll.

Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.

OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.

TIP 1: Keep your videos short

Whether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep them short. Just 5 or 6 minutes is really all that’s needed. It’s just enough for introducing yourself to people that may not know you yet. In fact, YouTube.com will not accept videos over 10 minutes. I guess that’s a maximum for all kinds of reasons that make sense.

If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series – see tip 10.

TIP 2: Post videos on your sales pages

You can use video on your sales page to introduce the main benefits of your product or business opportunity. You might even put a very short video on your landing page or capture pages. It can help to orientate visitors and to highlight the main points of your regular, written sales letter. People often want to listen or watch an explanation rather than read a whole long story. And let’s face it, sales letter are becoming more and more alike these days, with everyone using what they think it ‘good sales copy’ to draw buyers in and provide proof and testimonials.

So you can use videos to introduce yourself and what you represent, to demonstrate your product or an explanation, and talk about how easy it is to get started and to get in touch with you personally. Often what we prefer is to hear it from the horse’s mouth.

TIP 3: Choose your keywords carefully

This is really important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content. If you’re loading your videos onto YouTube then it’s really important that you allow people to find those videos. So if they are putting in words or phrases into a search box like google, yahoo, msn or on YouTube itself, you need to ensure your video shows up.

Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and then use a keyword tool to identify long tail keywords that you can really dominate. Make sure you headline and description includes your main keywords.

Getting this right is critical because it will help people again to find your video when they type in those keywords and over time will mean you get ranked higher. Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.

For example, if you pick a long tail keyword such as “find online marketing coach in uk” (use exact match or phrase match), there may not be many searches but when there are, you should find your video comes up high.

Once you find a set of keywords that are fit-for-purpose, make sure your video answers those questions, give visitors solutions to what they were searching for, make things crystal clear. (With the above example, you’d certainly want to introduce yourself as coming from the UK. Make a different video for any other countries you might want to target.)

TIP 4: Have a clear purpose & structure

Your keywords will help make sure you target your video on the right purpose before you start. Keep on topic and provide value – unique value if possible – and the videos will convert much better for you.

Write down a structure – a set of headings – for what you’re going to cover, so you don’t waffle on. Have a script if necessary (but be careful you don’t appear to be reading from it and not looking at the camera, see tip 5!) So be very clear what is the focus for each video and have a list in front you. It really does help you to stay on topic and to present things in a logical flow.

For example, if your video is on the topic of using video to market your business… don’t go too far off on a tangent and start talking about blogging or SEO. If there’s a link (see tip 9), make the point and move on. Those links will provide you ideas for other topics and you can mention in your video that you have another video specifically on that related topic. So in my video about making videos, I would mention about putting your video or a link to it on your blog, and then tell them about my other video on using blogs to market your business.

TIP 5: Look at the camera

The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.

With regards to presentation, stick your list of headings right next to the camera. This way, you’ll stay looking in the camera at all times, rather than looking away at a screen on down at your notes. This gives you a far better connection with your audience.

A video made from the heart can come across as far more authentic than a skillful, broadcast-like production. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportunity to reach out to people in a different way than using text copy.

TIP 6: Create a clear call to action

You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video. What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.

So it might be you want them to visit your website. You can provide your domain link. For example, your can add your web address (URL) as a title on your video, so that’s it’s showing throughout or comes up at the start or at the end. Make sure it’s there for sufficient time for people to write it down or put it in their browser.

Alternatively, you can put your video up next to a sign up box – linked to your email marketing – and you clearly ask them to opt in, more than once. Provide an incentive, such as a free report or further video coaching resources. And clearly say “just put your information in the box on the right… and you’ll get instant access to…”.

TIP 7: Encourage comments on your video

One of the best things about video is that it’s very personal, social medium. So the more you can link into other social activities, the more exposure you’ll get. So if you’re posting your video on YouTube or your blog, make sure you enable comments. Allow visitors to enter comments about your video, add their own tips or advice. The more people that are talking about your video and passing it on, the more buzz you’ll create. Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole list of tips that have been created by your niche community, prompted by your initial video post.

TIP 8: Write articles, forum posts and blog & emails about your video

Write a short article (500 words – like this one) on the same topic as your video. Then create a short blog post that links to your article and/or video. Have a link on your blog to your video, send people watching on your video back to your blog or capture page.

If you have a list of existing contacts and subscribers, send them an email with information about your new video you just posted up. Ask them to pass it on to their contacts and lists. This can help with the viral process and get your video out beyond your own marketing circle of influence. You may have joint venture (JV) partners and could send them a personal email asking for some feedback on your video and if they’d like to make any joint offers or provide a free report. They may even blog about your video or send out an email to their list or include it in their regular newsletter or digest.

This relates to tip 8 in many ways. It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.

TIP 9: Make linkages with other content, social sites

Use the social sites to jump start the viral effect. One of the mistakes newbie marketing make is they spend a lot of time creating videos, or writing articles and blog posts, even twittering and don’t make enough linkages between these. Yet they often don’t unleash the true power of social marketing and they totally lose out on getting more leads out of their efforts.

Creating links between other marketing you’re doing helps with the viral effect, and you’ll get more leads than just the sum from the individual components – they work in synergy. So you need to link to and embed your video into social media sites, like Twitter, Facebook, MySpace, etc. Integrate icons for sharing tools, like Digg, StumbleUpon etc to allow visitors to pass your link onto to their contacts.

Make those integrations really work and the momentum will really build up on your marketing activities.

TIP 10: Use time twice by re-purposing and repackaging your videos

Finally, following on from tips 8 & 9… put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action (see tip 6). If you create 10 videos on different marketing topics, you would have a neat series of using internet strategies to market your business. For example, one video would be on using videos to market your business. A second might focus on using twitter, another on article marketing, using blogs, pay-per-click, and so on.

You can use your 10 video series in different ways. You can offer a ‘boot camp’ via email; subscribers receive an email explanation with a link to your video and/or full article each day or week. You could create a microcontinuity programme over 10 or more weeks; subscribers pay a monthly fee to get their package each week. You might simply create a webpage with links to the full set of videos on your opt-in thank you page.

How about creating a physical DVD product as a “free plus shipping” offer for subscribing members or as a ClickBank product for affiliates to market. You’d need to create or buy some attractive graphics. You could even include an upgrade for the set of associated articles you have written.

People like to get a physical product in the post. You can follow up subscribers whose addresses you have with postcard marketing, sendoutcards.com/jayd for a free gift account, and start bringing in offline methods to complement your online marketing.

To summarise… your video marketing checklist: Short – Focused – Clear offer – Complemented – Linked – Viral – Repurposed

Were these tips useful?

More advice, coaching & resources on my personal site at www.jayallyson.com

Selling Techniques For Seos And Web Designers

admin    SEO Video     designers, Selling, SEO's, Techniques

Selling Techniques For Seos And Web Designers

Contacting a business about Web Design or Search Engine Optimization (SEO) is easier if you spot a problem for which you can offer a solution. Some sites are outdated and need design work; others don’t show up where they should in organic rankings so it can be pointed out that there is an opportunity to get a bigger market share by being more visible in the search results for their industry. There are usually many web site designers going after them via telemarketing so independent designers must dig in and phone cold to get a chance to show a portfolio. This can be disheartening for those who haven’t done sales for a living; it will soon become apparent that a large percentage of business owners will talk the talk but when it comes to making a decision, it could take many months of wasted time. Businessmen pretend they have money for a few months until you get tired of calling them back.

You must talk with a decision-maker who can authorize payment of a contract and you must qualify the prospect. Qualifying is the procedure of finding out if this company needs your service enough to deal with you. It also requires you to know that your solution will work for them. For example a distributor of vacuum cleaner parts has a list of repair shops and stores that need his particular line of goods. The shops know who the distributor is and have been doing business with them already. The distributor does not sell directly to the public and has no need for website traffic through organic rankings or a re-design of his site to make it more search engine-friendly. No matter how good the design interface looks and how high the quality of your website content writing the distributor has no need for your service and is therefore unqualified to be a client and should be left alone – even if he likes to sit and talk with you it will be a waste of your valuable time.

The task of surfing the Web for sites that need work is time-consuming so advertising for people to contact you is ideal provided you some get response from your ads. If not, then it’s back to the phones to get someone interested in doing something to improve the company website. Operators will try to screen your call so it’s most important to research ahead of time to find the name of the boss from the website or through a Google search of the company name followed by “president” or “owner” so that you sound legitimate enough to know who you want to talk with. Then a question will be asked: “May I say what this is regarding?” and you don’t answer correctly you won’t be put through. It’s time to identify yourself as a private web consultant rather than use a company name. The reason for this is that the average business receives an average of 70 telemarketing calls per day from call centers so you don’t want to be placed in that category…you want to sound special and important. Learning to generate a sense of urgency is a subtle art that helps to close contracts. Let them know your work is time-sensitive and that there’s a timetable opening for his project to get underway before all those new campaigns you’re starting in two weeks.

Whether selling on the phone or in person, let the prospect ask questions and listen carefully so that you can probe a little deeper into his or her personality and the situation of the company. Usually they will relate a story of getting burned on a similar deal, so that allows you to spend more of your talking time on building your credibility…remember that you have a limited amount of time to pitch and close the sale. There are always objections, some major and some minor. Answer possible objections before the prospect brings them up so that the last objection is a weak one (usually a money objection) that can be overcome with a straight question: “Other than the cost, can we do business today?”

Remember that some objections can remain hidden, so all objections must be dealt with. A good salesman will close on a minor point – would you like red or blue as the background color, thereby putting the prospect on the other end of the sale as if he already bought it. This follows the principle of “assuming the sale” and all the prospect can do is try to back out with another weak objection that can be overcome more easily. Looking for the opportunity to close is essential…if you keep talking after the owner was ready to get out the checkbook you may oversell and will lose the contract as you chatter yourself out the door shaking hands…the buyer’s tension disappears and the prospect will tell you: “someday we’ll get together and do this, I’m going on vacation for 3 weeks but call me when I get back”. Many experienced salespeople have talked themselves out of a deal.

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Risk-Free Seo Techniques – Offshore Website Design Solutions, Outsourcing Sem And Offshore Outsourcing Seo At Janakpuri New Delhi

admin    SEO Video     Delhi, Design, Janakpuri, Offshore, Outsourcing, RiskFree, Solutions, Techniques, Website

Risk-Free Seo Techniques – Offshore Website Design Solutions, Outsourcing Sem And Offshore Outsourcing Seo At Janakpuri New Delhi

It has become imperative today for business enterprises to have presence in the online world given that customers have become tech savvy and want to get the things they desire using the most friendly medium of communication, that is, INTERNET. This factor alone has led the companies to adopt Internet Marketing as a promotional tool but to achieve their purpose mere presence on the web is not enough. An organization needs to have an appealing yet comprehensive and informative website which is representative of its goals and beneficial in the long run.

Whether a company sells goods or provides services, it must send out its message to its target group in real time and in the manner that a customer would like to receive. For this to happen, the website must incorporate the latest techniques to fully utilize its scope and give high ROI to an organization.

Following are the requisites that should be given attention to successfully market your products and services in the online space:

Website Design – A website should be designed in accordance with the nature of business. For ex- if a company manufactures products, the design should be apt to give more prominent to the products category to initiate maximum sales

Website Development - It should be developed on a regular basis with internet applications, e-commerce solutions, and content development to stay updated

Search Engine Optimization - SEO is a highly efficient internet marketing tool to improve search engine rankings and driving huge traffic to the website
Link Building – A right mixture of inbound, outbound, back–links, etc is crucial to obtain maximum exposure for a website

Social Media Optimization – Since SMO offers an easy way to reach larger audiences, a website must make use of this tool to enhance visibility

In addition to these essential tools, a website needs to adapt itself to tools like Pay per Click (PPC), Blog writing, Video optimization, content writing, Press Release submission, etc.

An organization willing to mark its presence online can avail of the services through various Internet marketing companies. But all of them may not provide a complete solution.

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Trafficfundi – Digital Marketing And Seo

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Trafficfundi – Digital Marketing And Seo

We’re digital marketing gurus…

“Trafficfundi is a specialist digital marketing agency, with a focus on services such as online marketing, search engine optimization, social media advertising and search engine marketing. With expert knowledge on a variety of marketing strategies we thrive on building strong client relationships.

We aim to work not just for, but with our clients, spotting opportunities, diagnosing weaknesses and delivering online marketing solutions to realise the long-term potential of their business.

We deliver the best value and ROI for our clients; bringing advertising budgets down whilst pushing sales up. We also have a flexible approach so we can tailor our solutions specifically to the client’s requirements.

At TrafficFundi we aim to bring you FRESH, INNOVATIVE digital marketing ideas and campaigns that will revolutionise traditional marketing as we know it!

SEO – Search engine optimisation

Today millions of searches will be performed on the Internet, looking for exactly what you are selling. Search Engine Optimization is the process of getting your website to the top of the search engines. SEO has proven to be one of the most cost-effective forms of marketing available. For more info check out “About SEO”.

SEM – Search engine marketing

Through pay-per-click advertising we are able to show your adverts to the already existing online demand.Your advertising budget will only be allocated to adverts that produce results, thereby maximizing your return on investment. Want leads for your business, pay-per-click is the key to a successful online marketing campaign. For more info check out “About SEM”.

PR – Online press releases

Web 2.0 has brought a new generation of web-based communities moving marketing out of the teenage geek’s bedroom to excite all age groups, companies and aliens alike sharing experiences, and perspectives through the medium of chat, messaging, blogging and video. Ignore it at your peril, or be part of the movement. For more info check out “Online PR”.

Social media marketing

Social Media is interaction, relationships and consumer generated media that takes permission marketing to a new level. Social Media is a term that encompases new media allowing platforms like Facebook, Twitter & Linkedin to become the advertising mediums of the present and future. Let Trafficfundi show you the way. For more info check out “Social Media Marketing”.

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Trafficfundi – Digital Marketing And Seo

admin    SEO Video     Digital, Marketing, Trafficfundi

Trafficfundi – Digital Marketing And Seo

We’re digital marketing gurus…

“Trafficfundi is a specialist digital marketing agency, with a focus on services such as online marketing, search engine optimization, social media advertising and search engine marketing. With expert knowledge on a variety of marketing strategies we thrive on building strong client relationships.

We aim to work not just for, but with our clients, spotting opportunities, diagnosing weaknesses and delivering online marketing solutions to realise the long-term potential of their business.

We deliver the best value and ROI for our clients; bringing advertising budgets down whilst pushing sales up. We also have a flexible approach so we can tailor our solutions specifically to the client’s requirements.

At TrafficFundi we aim to bring you FRESH, INNOVATIVE digital marketing ideas and campaigns that will revolutionise traditional marketing as we know it!

SEO – Search engine optimisation

Today millions of searches will be performed on the Internet, looking for exactly what you are selling. Search Engine Optimization is the process of getting your website to the top of the search engines. SEO has proven to be one of the most cost-effective forms of marketing available. For more info check out “About SEO”.

SEM – Search engine marketing

Through pay-per-click advertising we are able to show your adverts to the already existing online demand.Your advertising budget will only be allocated to adverts that produce results, thereby maximizing your return on investment. Want leads for your business, pay-per-click is the key to a successful online marketing campaign. For more info check out “About SEM”.

PR – Online press releases

Web 2.0 has brought a new generation of web-based communities moving marketing out of the teenage geek’s bedroom to excite all age groups, companies and aliens alike sharing experiences, and perspectives through the medium of chat, messaging, blogging and video. Ignore it at your peril, or be part of the movement. For more info check out “Online PR”.

Social media marketing

Social Media is interaction, relationships and consumer generated media that takes permission marketing to a new level. Social Media is a term that encompases new media allowing platforms like Facebook, Twitter & Linkedin to become the advertising mediums of the present and future. Let Trafficfundi show you the way. For more info check out “Social Media Marketing”.

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The Importance Of Seo In Sub Prime Automotive Business

admin    SEO Video     Automotive, Business, Importance, Prime

The Importance Of Seo In Sub Prime Automotive Business

With virtually every dealership now having a sub prime department, the business of bad credit car loan is becoming ever more competitive. The old fashioned approach of building a simple web site with an online application is no longer effective according to market condition. With more emphasis on search engine optimization than ever, many sub prime businesses have spend tens of thousands of dollars in the area of web marketing and online advertising trying to drive traffic to their web site. Paying for SEO marketing and ranking on Google is very costly, depending on the SEO company you approach, this on going spending spree can easily ruin your business if you don’t keep a close eye on things. With most of your advertising spending focused on SEO services, your website development and backend CRM systems usual will suffer as the natural consequence.

Driving internet traffic to your web site is a good thing, but are you sure your current web site is capable of converting these traffic into leads? If not, you are literally flushing your money down the toilet. But how do I convert traffic into leads you ask? Have a web site with great content, helpful articles, and your online inventory is usually a great start. Posting blogs, having your application form well organized will show you are a true professional, not just another fly by night business. Keep your web site content fresh by changing your inventory as often as possible. Post pictures of your inventory, have a well designed and developed backend CRM system that is capable of this task is the key to your success.

Remember driving traffic to a web site is relatively easy, but retain that traffic once your visitors arrive at your front door is the challenge many sub prime businesses are still struggling with today. This article is brought to you by Dealer Elite CRM, your affordable automotive specific web design, hosting and CRM solution provider. Visit us online today for more details and a video walk through at http://www.dealerelites.ca

Enhancing Your SEO Techniques with This Review of Web 2 Mayhem

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Enhancing Your SEO Techniques with This Review of Web 2 Mayhem

This short overview of the Web 2 Chaos Evaluate will offer you helpful information to this amazing SEO maze; the design that would transform your past Search engine optimization efforts as well as send them flying up to crazy heights and cause havoc inside your accountants business when you begin producing insane amounts of cash.

The Web 2.0 Mayhem Evaluate system started after some duration back once the preliminary idea came to exist. It really is the very first of its type and the numerous sensational benefits it may provide your internet Business need to be seen, to be believed. The Web 2 Chaos Evaluate product is a member’s just membership, which has the actual influence to generate tremendous amounts of traffic to your own websites quite simply by having a comprehensive step-by-step method as well as the strength of traditional SEO techniques, almost all used in order to sophisticate amounts.

This technique far and away beats comparable increasing visitor count systems such as TrafficBug, Datapresser, Stompernet, SEnuke as well as Unique Article Wizard build.

Just like a Laser-guided Missile you can follow-through from the groundbreaking begin to an amazing money-making-finish with easy to follow tutorials provided both in Pdf file as well as video structure, together with an on-hand support system to reply to any kind of queries as well as look into any kind of issues; pronto.

This awe-inspiring method, is placed to change the way in which Online marketers execute their own traffic generation techniques and if you want set for a piece of this mouth watering cake, you have to be advantage of the seat fast to take part in the actual Web 2 . 0 Chaos Evaluate release; the second the doors open on the 8th Dec 2009.

Using the Web 2.0 Chaos review method you get a variety associated with important resources for important keyword sourcing, that will then enable you to develop a money-making website as well as go on to advertise that site, by way of carrying out a three message method, to consider more than in the top three search engines like google; Google, Google and Msn inside a couple of days.

Depending on the period, effort plus your prior knowledge you’ve ready to put in the Web2Mayhem method, you will be amazed by how quickly your position outcomes will speak on their own. I was lucky sufficient to become listed on the Web2Mayhem Evaluate Method like a beta-tester in September 09. This was a amazing chance and something i will end up being eternally thankful with regard to.

Now talking from personal experience, we examined out the Web 2.0 Mayhem Evaluate System through diving into the acai fruit niche and marketing a highly known acai weight loss product. I have right now been in online marketing for a while and admit in order to trying my great amount associated with ineffective products. With this however, I immediately knew I was on to some thing different. Right after a little research, a bit of studying and also the time invested following a three stages of the Web 2.0 Chaos Evaluate Guide Guides We experienced a confidence which i had never formerly experienced in all my Online marketing times.

We experienced self-assured in the understanding which my personal selected key-word had been definitely a good one, I was good it might begin selling whatever We promoted and my personal belief soon turned out to be true. Inside a few days associated with beta testing Web2Mayhem I’d created my personal very first purchase and a week later I had been ranking from number three in Google for my chosen term. By the conclusion associated with the first month I’d hit # 1 as well as was consistently produce revenue?

These outcomes totally overtake anything I had formerly used and for me joining the Web 2 Chaos Evaluate method was the very best action I have designed to date in my Internet marketing career.

What Web 2 Chaos does, is actually swiftly enables you to dominate the various search engines for the precise key-word through taking advantage of an enormous quantity of Movie, Post Service, Free of charge Weblog Services, Web 2 . 0., Centre Websites, Rss and Social bookmarking sites in the Search results, which is something that had been formerly Never even thought feasible without hours upon hours associated with guide evaluation and data entry work.

There is no reason for you not to check out the actual Web2Mayhem System.Web 2 Chaos is the show item inside your internet marketing display drawer, which will radically make positive changes to SEO initiatives and spawn traffic to your own profit generating web site within troops. Don’t miss out and end up being kicking your self for ever much more. Take note your interest in the Web 2 Mayhem Evaluate Structure and you’ll be 1st in collection to receive an official request, before the Membership Doors to become officially opened to the public, about the 8th Dec 2009.

••••••>Search Engine Optimization or SEO is essential!

admin    SEO Video     Engine, Essential, Optimization, ••••••>Search

••••••>Search Engine Optimization or SEO is essential!

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SEO or search engine optimization is a process or method used by almost all web design and net marketing companies to promote their products or services on the Internet. It involves ingenious ways of formulating content based on keyword density and relevance, resulting in significant prominence in most search engines who index the websites on a routine and regular basis. Search engine optimization or even search engine marketing (SEM) are terms that assure the presence of the net marketer on the Web and thereby give them a chance of lucratively conducting their chosen business. It is not untrue if one says that every businessperson who wishes to sell on the Internet dreams of the number one rank on the various search engines and especially on Google, Yahoo, MSN etc.

 

An interesting proverb or catchword could be “get me on top” and that is what all the NYC web development companies endeavor to do for their valuable clients. Whenever one is planning to aspire for a significant position or rank on the search engines it is worthwhile to consult professional search engine optimizers who possess expertise in composing, calculating, promoting, and marketing websites that are literally “loved by the SEs” as quoted by a well known Internet net marketing organization in Canada. These thoughts are well spread also amongst most of the search engine marketing groups around the world. Some of these firms provide instructive or informative videos on their websites to enhance your web marketing experience and success.

 

SEO and SEM are terms that evolve the concept of constructive web content that is balanced and activated by expert copywriters or content authors. Content is king happens to be a common phrase used by many in this trade. This does not mean that the other important web activity for success on the Internet known as website design NYC should be underrated. The amalgamation of good design and targeted content go hand in hand to achieve the desired effect and satisfactory sales. When looking for the right company providing SEO services one must review the credentials given to them by several clients who have found their services affordable and well organized. The best search engine marketing units will surely mention their achievements in a subtle but effective manner!

Longtail SEO for Ecommerce

admin    SEO Video     Ecommerce, Longtail

Longtail SEO for Ecommerce

Longtail SEO for Ecommerce

The significance of longtail keywords can be exemplified by thinking about the following two people:

Bill is a cafeteria worker who spends his spare time fishing and has heard that his favorite TV shows will look even better on this new-fangled technology called “HDTV”. He might as well upgrade from his 20″ to something a little larger while he’s at it his friends tell him (though they don’t know much more about it than he does). He sits at his computer and enters “hdtv” into the Google search box.

Steve also works in a cafeteria but is a bit more tech-savvy. He has and uses a Facebook account, watches videos on YouTube and looks up information on Google when he’s looking for an answer to one of his questions. He too is interested in HDTV but decides to check out a few review sites first before making the leap. He reads a great review on CNET and likes the specs of the “Panasonic Viera TC-P50G10″ and decides to look around for pricing. He heads back to Google and searches for “panasonic viera tc-p50g10″ or perhaps even “buy panasonic viera tc-p50g10 online”.

The difference between these two? Other than the fact that one has a dismal likelihood of conversion and the other a high likelihood – the difficulty in attaining top rankings for the two phrases is very different as well. Now, I’m not saying there isn’t a place for going after the generic, high-traffic phrases but ignoring the higher converting, less-work-per-conversion phrases that are easier to attain rankings for – well – that just doesn’t make good business sense does it?

So – how do you rank for the longtail?

We all understand that the factors of SEO are the factors of SEO. Just like any other phrases – your ability to rank is quite simply based on a combination of page strength and relevancy (yes there are tons of signals Google uses but they essentially break down to these two points). To affect these areas we use a combination of onsite optimization and link building. Sounds easy so far? Perfect. So let’s take a look first at onsite optimization.

Optimizing your site for the longtail

I can’t possibly cover the different technologies and how to make sure your site is crawlable. Let’s just say – the first step is to make sure that the crawlers can get to your internal pages and that strength passes down. If the crawlers can’t get through to the internal pages then you’ve got bigger problems than tweaking your content and building some links. Contact a developer immediately and get that sorted out first – then continue reading.

Once you know that the crawlers are getting through and strength is passing we move on to the actual optimization. The first thing one wants to look at it how to push the items with the highest ROI potential up in the hierarchy of your site. Let’s use Amazon as an example of how that should be done (they know a thing or two about ranking for products).

Amazon uses one of my personal favorite tactics in that they automate the process but it’s not necessary. You probably don’t have the same number of products so you can likely do manually what they have to automate but let’s look at what they’re doing and you can apply the strategy as you see fit.

If I was Amazon and I wanted to rank my site for longtail phrases I’d want to rank for the phrases that had the highest search volume and highest chances of conversions. I’d have to apply global rules to a massive site (you don’t have to – you can likely do things on a case-by-case basis but I’m sure we can all agree – Amazon cannot). So to keep the most profitable phrases high in the hierarchy but still not ignore the other longtail phrases they have created a hierarchy that puts the top product categories one hop from the homepage (Laptops & Netbooks For Example) and on that page they have links to all the major brands and uses but my favorite tactic is that they have the bestsellers. This information is easily created from their database and insures that the more popular products are two hops from the homepage and linked to with the brand and model number. At the time of this writing they have a link to the “ASUS Eee PC Seashell 1005PE-MU17-BK 10.1-Inch…”. If I search “asus eee pc 1005pe-m” who do you think shows up first? Amazon.

So step one – make sure you’re linking to the product pages with the brand and model number of the item and also put the more important items higher in the hierarchy of your site. Now this doesn’t mean cram all your products on the page. You have to apply the same principles to links with onsite as you do with offsite optimization. A page has a vote. It you have a page with 10 products listed on it – each product gets 1/10 of the weight passed to it. If the page has 500 products listed on it – well, you get my point. Figure out what matters and focus there.

Of course – you don’t want to ignore the other potential phrases. You’ll notice that as well as linking to the top products in each category they link to sub pages with brands, specs, etc. This is why they rank so well for so many phrases. Well – that’s part one.

Once you’ve got the internal linking sorted out you need to follow that up with some onsite relevancy. Here we’re referring to optimized titles, descriptions, H1 tags, content, etc. I’m going to have to leave a full breakdown of onsite optimization for another article but I can discuss some of the differences you’ll encounter with longtail optimization with ecommerce sites.

With “traditional” optimization we visit a page and adjust the relevant aspects (titles, content, etc.) manually. With large ecommerce sites we need to come up with rules that apply site wide. Developing titles, descriptions and content for each and every page one-by-one is likely not an option. If you look at Amazon again you’ll see that they automate the process by using the brand, model and categories in the title, description, keywords and H1 tag. Easily automated. Through their use of automated elements (“Customers bought with …”, specs, descriptions, reviews, etc.) they are also able to insure that that the brand and model number appear on the page.

Now that works well for Amazon. They have millions of links and huge site strength. But what if you don’t have that behind you. They can build a page, put it on their site and rank. You may need to invest some of your time in link building.

Link building for longtail optimization

There are two primary aspects of link building that one needs to address when we’re looking at longtail optimization. The first is to the homepage for site strength and the other is to specific internal pages. The reason that we’ll want to link to specific internal pages is that like it or not, you’re not as strong as Amazon and so you need to build links to compete where they do not.

I’ll leave the discussion of how to build links to other articles (you know – one of the 800,000 written on the subject) however we will discuss the purpose of the links and thus you’ll understand the pattern of the link building.

The homepage links are in place to simply build overall site strength and should be geared to your generic, homepage phrases – it’s the internal links that are specifically geared to brands and models. So we’ll focus on those links in this article.

How to build links to internal pages

Building links to internal pages is virtually identical to homepage. True you can’t use directories but that’s about the only link building tactic that doesn’t apply. There are two points that you’re going to want to direct links to:

1 – The category/brand main page.

The first point you’re going to want to direct links at is the main category page and the main sub-category points of the ecommerce site. You’ll want to direct these links in with anchor text that suits the brand and/or category subject. Let’s use Amazon as an example again.

For the purpose of longtail optimization – the links we’d direct to http://www.amazon.com/Netbooks-Computers/b?ie=UTF8&node=679517011 would primarily be geared to strengthening the page. Oh I’d use anchor text geared at “netbooks” and the link but the main point is to make that page stronger and in turn – the pages it links to. These links will also get the page spidered more.

What this will do is make the links to the brands stronger but most important – the links to the top sellers stronger and more quickly picked up. This is why they rank for new products in a matter of hours.

The individual brand and usage pages are the same from this perspective. You will want to optimize the pages and you’ll want to focus the links for long term gain but the short term purpose is to pass strength to the product pages.

2 – The product pages.

On top of building links to pages one level up (as we’ve just discussed) you’ll also want to build links to the individual product pages. Amazon can build a page, link to it and have it rank – you probably cannot. For products and models you know will stand the test of time – building links can be a long term strategy but not my favorite (due mainly to the fact that it’s not exciting). Personally I like building links to “Coming soon” product pages and getting them spidered before there’s any competition and then adding in the product the day it launches giving you a one-up over your competitors in both timing and strength. Heck, you might even win out over Amazon for a while.

Don’t overdo it in the link building. You’ve got a lot of products. Unless you know a specific product is going to be HUGE you’ll want to just build a few links and move on. You’ve got a lot of products to cover.

Moving forward

Obviously I can’t cover all the various aspects of ranking for the longtail in a single1800 word article and in fact, if I turned this into a 180 page book I’d still not be able to cover all the variables but my hope is that I’ve given you food for thought in the tactics and timing you’ll find helpful in moving forward and ranking your website for the longtail phrases that convert so well and for which you can rank so quickly if you do it right.

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Easy and free SEO for your website

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Easy and free SEO for your website

The number one way to drive visitors to your website is by getting listed on the first page of Google for your keywords.  You can spent a ton of cash and hire someone to do it for you, or you can do it for yourself for free. getting tons of traffic doesn’t happen overnight but with these simple techniques you can be well on your way to having a busy website,  and you should start seeing results within a couple of weeks.

The first thing you need to do is make sure your website is complete.  Allot of new websites are built by amateur web designers who know just enough to get by. Watch some YouTube tutorials on how to optimize your site for the search engines.  Once your site is somewhat optimized it is time to move on to promoting your website.

How do Google and other search engines decide which site should be number 1, and which site should be somewhere on the 20th page?  It is a complicated process,  however I have found that if you get enough back links you can reach number  1. Currently I have 3 websites ranked #1 in Google for their keywords and the only advertising I have done is writing articles just like this one you are reading right now.  If you write a good enough article, someone will use it on their website and when that happens you get a back link.  A back link is simply a link on a website that sends people to your website.  If they like your website they might tell other people to check it out and those people might tell other people, and before you know it you have a ton of traffic.

you can not get results without spending time or money, and I don’t know about you, but I would much rather spend a couple of hours writing an article then spending 0 an hour to pay someone to do it for you.  and allot of those SEO firms will do a fantastic job at first,  but it seems that after you stop paying, you slowly start falling down the ranks on the search engine.  I have no idea what causes this, it is just what I have noticed from my experience with hired SEO companies.

So to get high up on googles list, optimize your site as best as you can, and write an article or 2 about something you know about.  I am no expert in web design or SEO, but I know what has worked for me.  If you don’t believe let’s try a test.

Today is May 24th 2010.  I am getting ready to launch my newest site benlocal.com, and this is the only article I am going to write.  It will take about a week for the article databases to publish this article and after that the back links will start.  That is all I am going to do to advertise this new site.  Benlocal is a homepage with a Google search, popular links, local news, weather, and a funny daily video.  I feel it is the handiest start page I have ever seen. So if you search Google for “local homepage”, or “city homepage”, or even “homepage”, you will see that I am climbing in the ranks and it didn’t cost me a penny, all I had to do was write an article and submit it to the article databases.  If you are interested in a free custom local home page, check out benlocal and click cities, or contact us and we will be happy to make you a custom homepage for free.