Effective Blog Advertising Methods Explained

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Effective Blog Advertising Methods Explained

Visitor traffic is the single most important factor when it comes to making money online. Good advertising can make almost any venture profitable. If you don’t advertise your blog effectively you won’t generate any profits regardless of the quality of the product your offering.

Good advertising first begins with search engine optimizing your blog. Your blog should contain good keywords based on the subject of your blog. And if your hosting your blog on you own domain, make sure the html meta tags on your website contain all of the keywords tused to describe the subject of your blog. This will help search engines find it.

After you’ve build your blog for maximum search engine optimization. You next need to build backlinks to it. Backlinks are links from other websites linking to your blog. You can go around posting links to your blog on forums in your signature, but the most effective way to build backlinks to your blog is to submit your blog post to article directories with a link back to your blog. Not only will article directories give you automatic backlinks, but whenever somebody uses one of your articles for content on there website you’ll get another backlink.

Another very important, but often overlooked factor of blog advertising ss frequent blog updates. Search engines actively search for new content every hour, so the more you update your blog the more they crawl through your blog. And this will increase your search engine ranking.

Once you build up a good amount on content, you can start submitting your blog to social bookmarking sites. A lot of people make the mistake of submitting there sites to social bookmarking sites without having enough content or good enough content to satisfy the people that they want to visit there blog. Remember, people looking to bookmark blogs want blogs with lots of content to satisfy there needs and provide them with useful information.

If you combine all of the things in this article to your blog practices you’ll generate a steady amount of traffic and increased income.

To learn sure-fire techniques to build a profitable blog visit – http://www.seegarsproducts.com/bloggingonsteroids

Video advertising increase sales, SEO, conversion. It’s growing!

admin    SEO Video     Advertising, Conversion, Growing, Increase, It's, Sales, Video

Video advertising increase sales, SEO, conversion. It’s growing!

studies had shown that video in rich media ads can make or break a campaign.

DoubleClick benchmark study suggests that rich media ad formats that contain video “overwhelmingly” outperform other types of creative media ad, such as images and simple animation Flash. Findings suggest that people who see a video in a rich media ad are more likely to make the purchase.

Rich media ads containing video on average appear to increase purchase intent by 1.16%, compared with a controlled group that did not see an ad. Compare that with simple Flash at 0.26%, and there’s a huge difference.

(http://www.doubleclick.com/insight/pdfs/The_Brand_Value_of_Rich_Media_and_Video_Ads.pdf)

AffiliatePLY.com is the giving the tools for advertisers and affiliates to monetize video ads.

A performance based affiliate network that uses video instead of banners. The idea behind is that affiliates can choose from a selection of videos provided by our participating advertisers, which is simply embedded at their site. The embedded videos include an interactive, clickable and trackable action-based layer which enables viewers to be directed to the advertiser’s landing page.

AffiliatePLY.com network is video based only. It’s new and unique concept that offers a solution to the growing use of video ads on the internet, and leveraging it for traffic and income for both affiliates and the advertisers.

Affiliates can actually start using videos on their sites and earning commissions on it, and advertisers can leverage their vidoes and getting tarffic of them.

Our affiliates reports that the video had improved their site’s SEO and page ranking, as well as the CTR. The CTR among our affiliates is approximately 6%-8%.

Video is more accessible with our subtitle solution. The video subtitle can be defaulted based on user IP, or can by a drop menu (the user see a drop down menu where he can chose his languages), and viewers spend more time on the site.

For more information: www.affiliateply.com

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Paid Search Advertising Is Not Adequate SEO

admin    SEO Flash     Adequate, Advertising, Paid, Search

Paid Search Advertising Is Not Adequate SEO

A discussion of why investing in paid search advertising is not adequate to SEO a website and why you need to practice other search engine optimization strategies too.

Many businesses both big and small suffer unnecessarily simply because they are under the impression that is enough to simply pay for a listing in a search engine like Google. It is because they think that if they can buy certain keywords or keywords phrases there is no point to searching for them too. However many SEO experts say that paid search advertising is not enough. Just because you paid for it does not mean that this type of promotion will pay for all of your needs.

You also need to manually search engine optimize your site in other ways as well. Paid search advertising may not always cover your entire market. Yet another consideration is that paid search advertising sells the same keywords that you have bought to other webmasters so they are not exclusive to you. So if you are using the same types paid search engine advertising as your competitor, neither of you really have an edge.

If you find yourself in the position of buying search advertising it could also mean that your site was not designed to accommodate your SEO in the first place. When designing a site it is important to conjure up an architecture that comfortably adheres to SEO principles such as user friendliness, avoiding Flash animation, avoiding black hat techniques etc.

The fact is that if you have to spend money on paid search engine advertising, you probably don’t have a site that is search engine optimized in the first place. The entire point of SEO originally was to find techniques that were free that would help raise a site’s rankings in the search engines.

Why we choose Video Advertising Agency

admin    SEO Video     Advertising, Agency, Choose, Video

Why we choose Video Advertising Agency

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The function of any video advertising agency is to promote the products, services and public image of its clients. Whether large or small, this is basically what all video advertising agencies do, or are supposed to do anyway. The benefits of a video advertising agency become apparent if their efforts are successful and most people not only recall their ads but also connect it with the need to purchase the product or service because of the perceived benefits or satisfaction that it will provide.

At the very basic level is the restricted service video advertising agency. They usually offer creative services, including media planning and placement. Other agencies may specialize in certain kinds of advertising such as help wanted ads, recruitment ads, classified ads and those in the yellow pages. This is because an industrial or engineering advertisement may require specific terminology or layout that may not be the expertise of a general full service advertising agency.

Choosing a video advertising agency can be the best move your company ever makes or a costly mistake. There are a few basic things to consider when choosing someone to take charge of promoting your business or product. You may want a company that specializes in a particular media such as direct marketing or print advertising or concentrates more on making your brand or logo visible to the public.

Key factor of Video Advertising:

A healthy portion of exposed audiences interact with video ads

The interaction rate is the “all in” metric, including the sum total of all interactions that people have with the video ad units.

Users click the “Play” button more than they click on image ads

The rates for those actions are calculated as a percentage of total impressions served. The video control consumers are most likely to click is the “Play” button

On average, video ads play two thirds of the way through

The majority of the video ad units observed in this analysis were embedded in Web pages, as opposed to being within streaming video content.

Video click rates are far higher than image format ads

Because of their ability to convey a story through sounds and motion, most advertisers think of online video ads as a format for driving brand awareness.

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Youtube and Video Advertising Online. the Dream Made Reality

admin    SEO Video     Advertising, Dream, Made, Online, Reality, Video, Youtube

Youtube is the dream made reality for million of marketers online that wish to reach fame and fortune distributed everywhere. Many of them do not get to obtain it in all their life, although now with Youtube and the Advertising Video Online, everything can change of a way practical and easy to obtain while the Advertising Video continues being a little competitive land in comparison with other techniques like for example the SEO.

A clear example of this reality is the fact that the Google giant already was safe hardly a year ago when bought Youtube and put its name in this amazing phenomenon to share videos online. Google knows that the new current in Internet will be the video, which at the moment is in its beginnings, you can begin today and benefit you of all its possibilities to explode your businesses, without mattering of which type is these.

With Youtube you can get, of an easy and practical way, great amounts of free quality traffic towards your Web sites where promotions your products and services directed to hearings that of another way or through any other channel would never know your promotions.

Next an explanation of like obtaining tops rankings in Youtube.

The ranking of Youtube depends on three main factors.

First, of the number of times that has been voted your video by the other users and of the obtained average rating in the votes. The users can choose the level of acceptance of your video by means of a system of rating at the time of voting and making commentaries on your videos. Reason why the video must have a good acceptance between the users to help to that the ranking in Youtube is good.

Secondly, and it is perhaps the most important, the ranking depends on the number of times that your video has been seen by the users. In this factor it is necessary to consider the viral power that has your videos. If these are shared and recommended between the users, the number of people who see your videos will multiply.

Finally, another factor to consider at the time of obtaining a high ranking in Youtube is the number of times that your videos have been bookmarked by other users.

Therefore, the conclusion is that your videos must well be seen and accepted by the hearing to which goes, with this you will obtain a high ranking in Youtube in your niche market and the exhibition of your videos can get to be very very high.

If not yet you know well the world the videos online and want to learn on it and benefit of its possibilities, you can find all the necessary information on Youtube and the Advertising Video Here.

Qtvr To Flash Product Displays, Advertising Sure Has Changed

admin    Adobe Flash Player     Advertising, Changed, Displays, Flash, Product, Qtvr, Sure

In the beginning there was product photography, and it was good, good for anything printed on paper that is.  But now the advertising world is different. Every year more and more consumers turn to the internet for not only information but for purchases, large and small. And since they cannot touch the product they want as much information about it as possible.When Apple computer invented QuickTime Virtual Reality almost 20 years ago, it promised to change the way we looked at photography, both of \’objects\’ and environments.  As exciting as it was, for several reasons it never became part of the mainstream. Perhaps the most significant barrier was the technology itself.  Until the last few years, Apple computers claimed only a 5% market penetration in the PC market. That meant that even in the early 2000’s 95% of computers not only did not have QuickTime installed on them, but that the owners of those computers had mostly never heard of QT, and considered it an \’Apple thing\’. Sadly, generally attempting to open a QT movie without the application installed on one’s PC, resulted in computer crashes and hangs. Also several companies capitalized on the technical aspects images for 360º degree photography and produced very specialized and very high priced special tripod heads, rigs and computer controlled turntables—which contributed to yet another misconception, that one had to have lots of money to produce this kind of imagery (which wasn’t going to make you any money anyway).Another barrier was the file size of the final image file. Though small by today\’s standards, there was the perception that with consumers mostly using dial up connections that, even if they by some chance had QuickTime installed on their computer, they would not be willing to wait for the file to download. There also wasn\’t an abundance of asymmetrical CODEC’s or streaming possibilities.Lastly, though the QTVR interface has several extra capabilities, they are not well known or obvious to a viewer who doesn\’t know QuickTime, and most think only of products spinning on a white background, or being able to pan around a room—entertaining but not ‘ready for prime time’.All these factors combined to make QTVR and as a consequence, all 360º photography, perceived as a novel technology that though fun to view and experience, was not economical to produce, not capable of delivering attractive exciting photography and most importantly was not viable for real world retail uses.These days… Not so.With Adobe\’s Flash player boasting an almost 100% installation on all computers and 70-80% of internet consumers using some type of broadband connection the possibilities for 360º views and elaborate product tour interfaces.  Products can now be shown not only in 360º views but with zoom and pan features as well as informational graphical or even video ‘call outs’.  With broadband connections being so prevalent in households, and Flash being a streaming media the product displays can use high quality photography and video.  They are used cross media as well for not only web, but trade show displays and even sales presentations.  A salesman can carry a laptop computer full of virtual products that otherwise would be too large or numerous to carry, as well as not possibly getting past security in office buildings.Retail giant, Party City, for the past 2 years has used “Virtual Fashion Shows’ on their website to promote their extensive line of Halloween costumes.  They feature live models photographed as a 360º view and place them in a custom interface that not only rotates, zooms and pans, but is designed with a Halloween style to match their wed design. Since Halloween sales represent  over 30% of their yearly business, Party City feels that it’s important to use all possible technology to give themselves an edge in a very competitive business.©2008 Logan SealeOregon based  Benchmade Knives uses 360º photos with video call outs to display the features of their high line knife collections, again it gives them an edge over the competition which these days is more important than ever.©2008 Logan SealeSome photographers are even experimenting with making unusual and artistic virtual reality photography. With careful planning and control one can be very successful with this idea.For more information and images visit http://www.LoganSealeInteractive.com

Video Marketing Versus other Media Advertising

admin    SEO Video     Advertising, Marketing, Media, versus, Video

So, the question is: why use video advertising over other forms? If you’re not already convinced, let’s look at some factors, and see what’s what out in the advertising world. It’ll quickly become apparent that video is the way to go.
Cost:Depending on where you advertise, a newspaper could run you hundreds of dollars. With radio and television advertisements, you’re looking at even more.
And then there’s the question of getting to your target audience. Let’s face it, fewer and fewer people watch network television these days or read local newspapers.
So, what’s your alternative?
Well, if you sell home improvement products, you can advertise on HGTV or TLC, or one of the other similar channels. Then there’s the question of when you advertisement is going to run. To have it air in prime time means paying prime price.
In the case of an online video, cost can be kept minimal. If, using the home improvement example, you want to show carpenters the virtues of your new widget, a video can be made cheap. All you need is a simple set, the tool, and some equipment. If you or another employee does the demonstration, you don’t even have to hire an actor. The important thing is to present the product honestly, and highlight its features. Posting videos to social networking sites like YouTube is usually free and the great thing about that too is that the sites are free to join. Free membership means a wider audience for your video and thus more publicity for your business how good is that for a freebie!
Target audience: If your company sells baby furniture, then a bunch of retirees seeing your advertisement probably won’t help you much; unless they decide to buy something for the grandkids. If you buy newspaper, television and/or radio advertisements, you can end up preaching to the wrong choir. You end up wasting your money and their time, not a good thing for the future of your company.
With online videos, you can assign appropriate keywords to it. Then, when someone in your target demographic does a search for a video, they’ll get a hit on yours.
Time: This has to do with the time that the advertisement will run. With a newspaper, you can run it a day, a week, or more; the same with television and radio ads. Yet, the point is: eventually, the advertisement will stop running. In the case of a video, once it’s posted, it can truly take on a life of its own. If done right, a video can become quite popular, and then it will just keep getting hit after hit.
Public Perception: You want your customers to view your company as being on the cutting edge, even if all you make is baby food. These days, people want to do business with firms that are forward-thinking. So, by advertising on the Internet, you will create the perception that your company is just that, high-tech and looking toward the future.
By using a video presentation to highlight your company and what it can do for people, you’ll be making a very clear statement: we embrace technology Video Publishing: There was a time when only the largest, most successful companies could create Internet marketing videos. The productions costs were high, the potential viewers were few, and thus they were merely a promotional message and product placement.
Now, today, with the technology available, high-quality videos are possible for greatly reduced costs, and with the potential to reach, well, the world.

3 Main Reasons Why Video Advertising Is Becoming More Popular

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Video advertising is the new way to get the message out about your business, services or products. Here are the three main reasons why video advertising is currently one of the most popular internet marketing methods.
With increasing access to broadband connection, online video streaming as a form of advertisement is becoming increasingly popular. Different types of videos abound in the internet – video emails, video instant messages, video broadcasts, and video blogs.
The idea is to create videos that could put out effective advertisements without alienating viewers who have not yet jumped into the online advertisement viewing bandwagon. Internet video blogging sites like YouTube get millions of hits a day so companies are beginning to consider every possible way to get these people who visit these video blogging sites to buy their products or avail of their services.
There are a lot of reasons why video advertising is becoming increasingly popular; here are some of these reasons.
Reason 1: Wide Coverage and Reach
With video advertising, you will be able to reach different people, young or old, male or female. Your advertising will reach millions of people, regardless of their age, sex, and race.
Thousands of websites generate interest from people worldwide. People, especially the younger generation, are cutting off on their other pursuits to give time to online social networks like MySpace and YouTube. YouTube alone has millions of viewers daily.
This opens a whole worldwide market for every business. It is no wonder why an estimated $400 million was spent for video advertising in 2006 alone. This figure is expected to increase in the coming years. With the majority of internet users preferring to purchase products online, more and more videos are created each year in response.
Reason 2: Videos Get the Message Across
Video messaging uses the audio-visual approach, so it’s more effective in getting any message across. People would generally respond more to both visual and audio stimulation.
If your video captures your viewer’s interest, you could expect a call, an order, or a hit on your site. Scientifically, it has been proven that the probability of people remembering any message is higher if the message was received through both sight and hearing.
Video messaging is a form of a personal communication to your target market. You can create all kinds of videos and send them via email or post them on your websites. You can create video instant messages, emails or blogs. It depends on what form of video marketing would be most effective for you.
Reason 3: Relatively Inexpensive
Online video advertising is not expensive. It is cheap yet it works. It means good business and more profit. It is cheaper than print ads or TV ads. You spend little for the worldwide market. You don’t need to have millions of dollars just so you can launch an effective and competitive video advertisement. This levels the playing field for home-based e-business owners like you.
Virtually all kinds of businesses can create their own online video advertisements, upload these videos on YouTube, and embed the streams into their own websites. In an instant, without even paying for a million dollar worth of video ad, small businesses can have video streaming and market to millions of users worldwide.

SEO Versus Advertising ROI

admin    SEO Flash     Advertising, versus

The death of Louis XIV. was announced by the captain of the bodyguard from a window of the state apartment. Raising his truncheon above his head, he broke it in the centre, and throwing the pieces among the crowd, exclaimed in a loud voice, “Le Roi est mort!” Then seizing another staff, he flourished it in the air as he shouted, “Vive le Roi!” (Yes I know it’s French for King, but work with me here, it works so well for my story!)

Now I’ll be the first to admit that I’m not the captain of the bodygaurd for Advertising, so the task of announcing the death of advertising is not among my responsibilities. Nor is finding a successor to the throne. No, I do the less glorious task of search engine marketing. I’m quietly on the sidelines as Dot Bomb after Dot Gone pass by in a funeral procession that seems endless. The parade route marching to the funeral dirge and drum, glumly trudging through the streets mark the passing of online royalty on a weekly basis.

Every week we bow our heads in honor of the passing of another advertising-reliant giant. Today it’s WebGiant, before that it was WebVan and WebMD and Wine.com — I’m starting at the bottom of a very long alphabetical list, as you no doubt know.

The deathmarch itself has been analyzed-to-death by everyone from network news anchors to newspaper commentators and pundits.

I won’t burden us with another perspective here other than to say that it’s big business that has it all wrong in a twisted attempt to apply old models to a new medium. I wonder why it is that each new technology is constantly wedged into the wrong shape hole because that is “where the money is”.

When television was first developed, we didn’t know what to do with it because advertising was not so ubiquitous. We had print advertising in magazines and radio advertisement ruled the airwaves. But everyone agreed that television was worthless . . .

Not more than 10 per cent of the population will take up television permanently. Television? The word is half Greek and half Latin. No good will come of this device. C Television won’t last because people will get tired of staring at a plywood box every night.

But TV finally fell to advertising and is now fully one-third ads and very little content, except for product placement and sponsored content.

But because advertising ruled our lives when the internet was launched in 1995, we just naturally assumed that advertising would rule online as well. But we got it wrong. I spend hours online daily and do all I can to ignore the flashing, blinking banners and skyscraper ads and sponsored links glaring from the top, bottom and now edges, of the screen in front of me.

How do people behave online? Simple, they search. They search for things they have an interest in. They bookmark favorites. Most don’t know why they get the results they do when searching.

It’s because the top ranking sites in search results are very specifically designed by people who know how to gain those top rankings in the search engines. Why on earth would anyone spend good money on advertising when most web surfers seek to avoid advertising and even buy software meant to block advertising from their web pages? Why on earth don’t more businesses see that search engine positioning is the number one solution to visibility and success online?

Here comes another funeral.com march. I’ll bet they had Super Bowl ads and have banners flashing all over my favorite web site. Oh and look! They have banner ads on the hearse! I guess they didn’t want to waste the eyeballs attending the funeral. At least they aren’t animated banners. Have some Respect!

5 Reasons How Video Advertising Can Help Your Law Firm Attract More Clients

admin    SEO Video     Advertising, Attract, Clients, Firm, Help, more, Reasons, Video

According to a comScore study, it was found that 123 million Americans, or 70% of all North American Internet users, watched 7.2 billion videos over the Internet last year! Of course, these numbers have increased by now. However, this shows that videos are extremely powerful and an excellent way to promote your business over the Internet.
So, what exactly does this mean for law forms who want to use the online medium to market their services? Well, it means that the role of videos can’t be ignored in generating new clients. Here are our five reasons why you, as a lawyer, or your law firm must incorporate video advertising as part of your Internet marketing strategy:
Get Closer To Your Prospective Clients: Audio-visual medium is extremely powerful in convincing people to make a purchase or hire a professional to address their needs. A video displayed on your law firm’s site talking about you can really convince members of the audience to contact you. Videos are excellent Internet marketing tools and if made properly can really play a crucial role in convincing the visitor that you or your law firm is the ‘Best choice’ for them. You can also use videos to portray that you are an expert in a particular field of law thereby improving your site’s conversion rate as well as attract the right audience.
Take Advantage of Google’s Video Search Results: Now, Google even offers thumbnails of the videos at the top of the search pages and allows you to watch them within your search results without ever leaving the results page. Since Google is constantly changing and improving their search, adding video results to search results is indeed a welcome improvement.
Get On YouTube Now: Most Internet marketing experts have a common consensus about YouTube’s effectiveness as an excellent promotional platform. YouTube now has 25% of all Google searches share. With over 75% share of video sites in the country, having your firm’s video on YouTube is one of the easiest and most effective Internet marketing methods to greater visibility! Moreover, audiences are also using YouTube like a search engine to find information. In November 2008 alone, 770 million searches were conducted on YouTube.
Upload Videos On Your Site: A well-tested recipe to get an edge over your competition! Anyone seeking a good lawyer will look over multiple sites and then make the contact the shortlisted attorneys and law firms. The decisions are typically made after reviewing your or your firm’s website. However, by uploading videos about yourself and your areas of expertise, you are ensuring visibility, authenticity and instant connection with your prospective client, thereby differentiating yourself from the competition in a unique manner.
Video Marketing Is The New Mantra: Ask any e-marketer worth his name and he’ll tell you that online video marketing really works. Also, videos improve your conversion rates and generate greater targeted traffic.
We suggest that along with SEO, PPC and other online marketing techniques, you must jump on the online video marketing bandwagon for promoting your law practice and gain advantage by being the first few who realized it potential.