Free To View Internet TV Stations And Advertising

admin    Google TV     Advertising, Free, Internet, Stations, view

When it came to business models and looking for ways of making money to fund your Internet TV station, I strongly suggested you look at the pay 2 view and subscription revenue models.
The reason being that advertising revenue was so hard to get or to obtain in sufficient amounts to fund both production of new video programmes and your video streaming or video download costs.
The consequence of this is that Internet TV or IPTV as some call it is becoming the province of the major channels, who essentially use revenue they obtain from either advertising or subscriptions or in the case of the BBC in the UK, license fees levied with the agreement of the Government, to fund their internet presence.
Why is it so hard to obtain advertising revenue? Well, it is hard not just for Internet TV stations, but also for many small satellite TV channels. The reason is the way that TV advertising is measured, and the structure of the advertising industry.
In the UK TV advertising is measured by BARB, which uses a sample of 5000 households and measures the viewing habits of the occupants, and from that weights the viewing figures up to give the estimated national audience. For a small channel it costs 40,000 a year to be included on the BARB panel.
In the US TV advertising is measured by AC Nielsen, using a sample of 5000 households that have been wired with “people meters” that track what programme is being watched and who is watching them. Again the viewing figures are weighted up from the sample to give an estimated national audience.
So, the information that gets fed back overnight tells Pepsi or Proctor and Gamble that an estimated say, 5 million people watched CSI, and those people were mainly mid-market males aged 35 – 45. So if you are not included on BARB in the UK or on Nielsen in the US, as far as advertisers, advertising agencies, and specialist media buyers are concerned, you don’t exist ! Now, if you are not in the business it may come as a surprise to you to discover that most company’s with advertising budgets don’t “buy” their advertising direct themselves, it is typical for your advertising agency or a specialist media buyer to do the job for them.
Getting into the advertising agencies is bad enough, but when you have to try pitching to a specialist media buying agency that is really hard!! The issue is that media buying agencies have to buy the best advertising campaigns for their clients that they can, and they use BARB and Nielsen ratings as the “currency” for doing so. And then they get audited by specialist media auditors who evaluate their media buying performance. So they need to have rock – solid numbers to PROVE they made the right decision.
The other thing to bear in mind is that these people are used to buying advertisements in programmes with audiences in the millions, and even a large independent internet TV station will have trouble getting anywhere near that.
So when you turn up, assuming you get that far, with your streaming stats (which can be, lets be polite, “massaged”, and are not independently verified , and an audience of, lets say, 10,000 viewers a day, you are most likely to be given 5 minutes and then shown the door !
You also need to consider the true nature of online advertising. Most online advertising is based around Pay Per Click type advertising as per Google Adsense, or banners (with click through tracking) on high traffic websites high traffic equals 1,000,000 individuals a day ! and the advantage of this is that you know directly how many clicks you get, and what your conversion rate is to get a sale, and your cost per sale. Now in my terms this isn’t really advertising, its more like direct marketing, and it certainly doesn’t do much to build a brand as in traditional Television, press, poster and radio advertising, but that is the media buyers frame of reference.
Is there a solution and can you get round these issues. Well, yes, but these aren’t quick fixes and you have to work at them.

Convert Advertising PowerPoint Slideshow to DVD to Sell Your Products on TV

admin    Adobe TV     Advertising, Convert, PowerPoint, Products, Sell, Slideshow

Regular TV marketing of a product may be too expensive for small and medium businesses. Fortunately, there is an economic yet effective alternative – advertising the products or services with DIY PowerPoint DVDs. A PowerPoint DVD is a DVD disk made from PowerPoint that you have scripted your product/service ad lines, so that you can promote it on TV attached with a DVD player. It requires a conversion program to transform PowerPoint to DVD, since the two are incompatible media file formats. Compared with screen capturing software like Adobe Captive and Camtasia Studio, the third-party conversion app Moyea PPT to DVD Burner is a “Cost –less-to-earn-more” choice. In this post, I will cover why make a product ad with PowerPoint and how to create and convert it to DVD in 2 sections.

Why make a product ad with PowerPoint DVD?

The benefits matter. For companies who are in a tight budget in the post-crisis time, it is vital to spend every penny in a wise way. Less cost means more saved. A product ad made in PowerPoint DVD overweighs that by average DVD/video production agencies. Take a glance below:

1. Easier. Composing a product ad with PowerPoint is much easier than video producing tool, which requires a higher command of coding skills. 2. Cheaper. If you have MS PowerPoint, the only cost for your product ad is a small bulk on a third-party PPT to DVD Burner (usu. less than $100) plus a blank disk, far less than the possible expense for an average video production agency (often several hundreds or thousands of dollars). 3. More flexible. In PowerPoint, you can tailor the product ad as random as possible, by adding an animation, a watermark, a movie clip, a mood sound or your very voice-cover. In video production, you will have to suffer a tedious restart of the whole ad if a necessary change on it calls. 4. More objective. Loss of objectivity is one shortcoming of video, as the voice, always subjective, may distract the audience from focusing on the product itself. At that point, PowerPoint does a better job to display your product the way it is by focusing on illustrated images. 5. Once and for more. You pay a video production company for this product ad, and you will pay it for another. Count the accumulated sum. In contrast, you only have to pay once for creation of millions of PowerPoint DVD ads, for the PPT to DVD burner is granted to serve you as long as being installed on your PC. You can roll out new product ads, or update the existing product info, just by synchronizing in PowerPoint and burning to blank DVDs.

Seeing such benefits in advertising with PowerPoint DVD, now it is time to discuss details on how to create an ideal advertising PowerPoint show and convert into DVD with the PPT to DVD burner.

How to create a product ad in PowerPoint and convert it to DVD?

Part 1 Conceive the product ad in MS PowerPoint

First, you should set up the theme and outline of your product ad, i.e. subject and key points of the presentation to be.

Then, collect all the elements that you need for the product ad, e.g. high quality product images, a short video clip on the product, or a recorded voice-cover that matches, anything that may capture your potential customers.

Later, pick up a fit business template for the PowerPoint ad. Import the selected elements to the product presentation, and arrange them in a logical order.

Next, take good advantage of the dynamics. Use animations and wipes to add a touch. Avoid overuse, or it will destroy your ad work.

Last, rehearse the product presentation to see if any improvement is necessary. Check the spellings, the fonts, the effects, and etc, and make sure that the entire presentation is working well.

Part 2 Convert the product ad presentation to DVD

You have created your product ad in PowerPoint. To distribute it through TV, you have one more step to take – to burn it to DVD. It is a cinch with the professional Moyea PPT to DVD Burner. Just do the following:

Step 1 Insert a blank DVD you have prepared to your PC. Download and install the PPT to DVD Burner. After installation, run the program and add in your ready PowerPoint ad file. Step 2 Under the Options tab, check the Create Standard DVD option or the Create High Definition DVD option. Step 3 In the Menu tab, choose a business-themed DVD menu for the product ad. With the Logo feature, you can also brand the ad with your company logo. Step 4 Ready? Click Start to burn the advertising presentation onto the DVD.

Wow, go and show the DVD ad on your targeted TV sets! Reach your customers, and their applauses!

Other Tips:

Before publishing the product ad, make a survey with a demo of it. You can

1. Do a research on the DVD product ad to gather typical comments on the product for improvements.

2. Consult ad professionals to better the product ad.

Google Adword: the Advertising Giant

admin    Google TV     Advertising, Adword, Giant, Google

Forms of advertising have changed these days. Gone are the days when companies have to be dependent upon the traditional medium of advertising like newspaper, radio, TV etc. Now things have changed. The new age customer is spending a lot of his/her quality time over the Internet. So most of the good companies have launched their websites and these companies are doing online advertisement and majority of them through the Google Adword.

Nowadays, Google Adword is the most effective tool of the online advertising. It publishes ads in six formats that are text ads, image ads, animated ads, video ads, mobile ads and local business ads. You can create attractive ads and choose keywords. The keywords should be words or phrases related to your business. When the Internet users search some products or services on the Google using one of your keywords, your ads may appear next to the search results. This is the main advantage with Google Ads that you are advertising to the people who are already interested in you.

Also, when people see your ad on the Google, they can simply click to make a purchase or learn more about you. So, you don’t even need your webpage to get started. This kind of advertisement is very profitable these days because the most famous search engine on the earth is working for you. Also, millions of high quality websites, news pages and blogs are the partners of Google to display the Google Adword. You can imagine the reach of your ad.

Now, the most beneficial aspect of the Google Adword is its pricing. There is no need of any minimum spending requirement. You can set a daily budget for each click on your ad. You have to pay only if someone clicks your advertisement and you don’t need to pay when your ad is displayed. Now with AdWords you can target your ads to appear only in specific regional and local areas also.

Moreover, Google Adword is providing certain advantages to you like, you are reaching to the appropriate customers, you have full control over your ad budget, you can easily create and edit your ads and most importantly you can see your ads on Google within minutes of creating them. So, these benefits have made Google Adword famous these days and almost all famous websites are utilizing its services.