Guitar effects or distortion pedals are the ideal product to sell both on and off-line. They are small, easy to pack and ship and most importantly VERY profitable.

Guitar effects pedals are big business, a search on Ebay will uncover a wide range of fast selling items being snapped up by budding guitarists worldwide.

An effect pedal is basically a small device that distorts the sound coming from a musical instrument to modify the instruments sound. These devices alter the sound quality of the input signal to produce effects such as overdrive, wah-wah, flanging, fuzz, distortion, reverberation and chorus, and are used primarily by guitarists and keyboard players, but gaining popularity with instrumentalists such as violinists.

Their size and market demand for effects pedals make for a great business opportunity for anyone that is looking to service this hungry market.

When I first heard about a guide written by a guy who trades guitars and other music gear both on Ebay I was interested enough to buy it and was glad that I did as, not only was it superbly written and very workable, it gave me the idea for several niche businesses that showed massive profit potential.

The sheer range of guitar effects pedals available and the size of the marketplace make this a potentially very lucrative area in itself. I was very surprised to see the profit potential of these small in-demand products, and a couple of things that I picked up whilst researching the market really grabbed my attention.

First thing I noticed was that the profit margins were very high for an item that was easy to pack and ship, and does not have to be purchased from suppliers in any large quantity, and can be sold profitably both on and offline.

Secondly that these items are selling quickly online at a variety of prices which means that the market is wide open to sell into.

I also noticed that sites such as Ebay do not sell all of the effects pedals that I came across in suppliers that I found listed in the guide, and sellers were listing effects pedals and other music gear items that were selling fast with very little or NO competition.

While I was reviewing the guide and researching the music gear re-seller marketplace, I noticed in one of my son’s heavy metal magazines a review of a guitar effects pedal known as a wah-wah pedal, and the reviewer gave the item a glowing report. After checking out Ebay, I noticed that these pedals were selling at a heck of a rate with a profit margin of around 40 per cent, and were previously selling well enough without the magazine’s endorsement.

Anyone looking to set themselves up in a niche, under-exploited and easy to run business would do well to purchase the guide, make notes on the recommended suppliers items and go for it.

As I mentioned earlier, I believe that there are several niche businesses available to exploit that could be very easily profited from using exactly the same tactics that the guide’s writer uses to sell guitars at an amazing rate.

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Most of writing consultants says that precision is very essential in writing memos, news and writing. They says that for an effective business writing best technique to begin writing is to list the whole thing that requirements to be relay to the individual being addressed, then the next step is sorting them into many groups, with everything pertaining to a exacting topic grouped collectively. Now we have a sorted list, the sorted groups must then be writing into a logical series. For the actual and effective business writing, the experts recommend putting the target and conclusion on top of the writing in a summarized layout. We can make the essay very attractive and effective by using of simple words, make short sentences, active voice, write short paragraphs and you can also exhibit symbols is similarly a good method to get better one’s custom business writing. The important things of writing is should avoid hollow and futile words. The professional also suggests enumerate point in the sense if a section has a number of points to make. At last, it is excellent practice to plan writing for business previous to to make confident that the report or note is easy and attractive for the person who reads and make sure that it will stick on his eyes by avoiding tiny or single lines.

Things to do for an Effective Business Writing

• List every thing which you want to express to the person you are going address.

• The next thing is that you should sort the groups. The most wanted things should be written in one section; all the points related to the topic in a second section… etc At last place the sorted groups in to a logical series. For the exact writing of the letter professional business writers suggests some points.

1. Make clear on what you are actually saying, the target and conclusion should be written in the top section as a summarized form.

2. Use simple and meaningful words and avoid the duplication of sentence, words. You can use some symbols for make it more effective.

3. The matter is the elimination of worthless words. You should avoid making the sentence more complicate and confused.

4. Client satisfaction is more important. The letter is not much convincing the effort and everything will be worse. Use active voice while drafting this kind of things.

5. Usage of short and simple sentence is appreciable. Even more than two lines is difficult to read. Break your concepts in to short forms, and then the reader can grasp the idea simply.

6. Use short paragraphs. Try to include one or two ideas in each paragraphs to make easy understanding

7. Another excellent technique is enumerating the points. Suppose if your paragraph contain more points. Usually it will be difficult to understand the reader easily. The enumerations of ideas are more effective for the person who reads the letter.

8. Use symbols, bullets and highlight the main information.

You can have effective business writing servicesHere

Numia.biz – Free Online Accounting Services, Small business

Accounting is the process of identifying, measuring and communicating economic information so that a user of the information may make informed on economic judgments and decisions based on it. Accounting is the degree of measurement of financial transactions, which are transfers of legal property rights made under contractual relationships. Non-financial transactions are specifically excluded due to conservatism and materiality principles. Such financial information is primarily used by lenders, managers, investors, tax authorities and other decision-makers to make resource allocation decision.

An online accounting service has become a necessity for smooth functioning and convenient monitoring of any professional business. It is becoming popular nowadays among various industries, insurance, retail, pharmaceutical, banking and other business sectors. It not only saves valuable resources but also increases the productivity of the concerned business.

As every business involves accounting, book keeping, payroll and tax preparation, not everyone can afford in-house departments for keeping the same up to date. Here online accounting and bookkeeping services helps as it can be outsourced at affordable prices.

Businesses do not need to set up separate accounts departments for day to day accounts functioning and tax preparation. Online accounting services can easily fulfill all your accounting needs in affordable prices. It provides the well-organized, reliable and accurate financial records and data. These records and data can be very helpful in preparation of correct financial plan and getting the competitive advantages.

As more businesses are being web based online, there is greater need to manage online accounting and book keeping emerging very speedily. There are lots of online accounting and bookkeeping services available on the web that provide competitive advantage and are required for smooth functioning of business. To make a sound business decision, accurate and up-to-date information is very necessary.

The main advantages of online services are accuracy, cost effectiveness and well organized records. They ensure the highest quality standards and provide maximum peace of mind. Generally all of these services provide online support in case of any trouble.

The only fact that we have to look into is the cost effectiveness, efficiency of these online service providers. First we have to look into portfolio of these service providers to get the best one. What we would suggest is that try an online accounting service provider for some time then based on the service and support, decide on the online accounting service provider.

But security is of at most importance. In online accounting service many people are involved in transactions, from different locations even. The transfer of data should very secure, the online service should be in an easy to use format. Since we cannot assure that every one using the service has accounting knowledge. This includes easy filling forms; facility to print the documents in a specified format’s, also should be able to generate reports easily.

So, list down your requirements before you go ahead. Select your online accounting service provider and I am sure you will have a great accounting experience.

Looking at the abundance of business websites powered by Wordpress, it’s apparent that it has tremendous appeal to internet marketers. And it’s not terribly surprising, either. This content management platform is free to use, easy to install and even easier to manipulate. You don’t need to have a degree in computer science or programming to use it. The list of available plugins is extremely long, numbering in the thousands. You can literally get your site to look and behave any way you want it to-all within the Wordpress mainframe. Plug-ins are easy to install, especially if you download them right from the Wordpress Codex. Below you can read about several Wordpress plugins that we feel will help you in your business.

You should look into the importance of 301 redirects, and you can use the Redirection plugin to handle that. It also helps you keep track of all of your 404 error messages. There’s nothing worse than a site you really want to check out, but then you get a 404 error message and no way to see it. What will happen is any 404 error will cause a redirect to a url you specify. This is a great way to keep people on your site. There are a lot of options available with this, so you can look very professional in the event of a 404 error. SEO Friendly Images is incredibly helpful for internet marketers who plan on displaying a lot of images within their text. You already know how important it is to make sure that the text of your website has been optimized for the search engines. It will also help if you optimize all the images on your website, or blog. SEO Friendly Images will speed-up your image SEO by assigning proper image alt tags and the title tags. There’s an auto detect feature that can tell if there’s no image optimization, then it will do it for you. If you have a lot of pics, you’ll save a lot of time.

Add a dash of your self in your site with a plugin called the WP Greet Box. It has settings, of course, and depending on how they arrive at your site they’ll hear a personal greeting from you. You can set it up so that if people come from Google, then the message will be: “Welcome Google user!” So depending on your marketing, you’ll customize the message to greet people from any website. It will encourage your visitors to feel welcomed and appreciated for visiting. It will also serve to remind people to do some bookmarking for you. You’ll really ramp-up your marketing online if you take advantage of Wordpress. What was once thought of as a platform only for bloggers is now a fully functional web site creator for internet users of every stripe. Wordpress can be used effectively by almost anyone. There are marketers all over who are beginning to incorporate blogs into their businesses. This is something that people can use even if they’re never thought about using it previously. With plug-ins you can get Wordpress to do whatever you want it to do!

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Do you know over 60% of Internet users regularly get their information from blogs that they subscribe to?

Does your business have a blog? Are you sharing information with your readers about what it is that you do and how you can help them build and grow their business? Do you have a wonderful tool, product, service, or widget that can be a money or time saver for other small businesses?

Blogging has become one of the most popular ways to get the message of your business and service out to the world. It is no longer just a way for people to share  thoughts, pictures, recipes, wedding  and vacation plans online with friends and family.

Business blogging is a very powerful marketing tool and every major industry uses blogs to ensure that their customers and clients are kept abreast of new developments and just about any other kind of news that needs to be available on the internet 24 hours a day. If you are not leveraging the Internet to market to a global audience and give your small business a decisive competitive edge, you are very likely leaving a lot of money on the table.

Combine blogging with social media marketing and you can literally explode your online presence in a very short time. By committing to posting to your blog at least 3 times a week you will create a wealth of content that can be used to advertise your services and build trust and rapport with your prospects. And search engines love blogs that are updated regularly!

By leveraging the Internet, your small business can get more done and complete effectively in a global marketplace, but this can be time consuming, and often confusing for a small business. That’s where outsourcing can help. Blogging is one of the services a highly technically savvy Virtual Assistance firm can handle with ease.

There are a number of great blogging platforms available today with the most popular being WordPress and the list below will help you get started with your blog.

A common checklist of blogging tehnologies that you may need to get started: 

Domain Name. I use and recommend GoDaddy for domain name purchases, but NOT for hosting. Be sure to purchase most extensions of your domain name such as dot com, dot net, dot biz, etc., to ensure that your name and brand is protected. Each domain name will cost about annually.
Hosting for your website. I use and recommend HostGator for hosting. Depending on the plan you need, your cost range from .95 to .95 per month. If you need a toll free number this is also available on their largest hosting package. You will be able to install WordPress from your cpanel using the Fantastico application. This is easy and quick.
Premium WordPress Templates. I have several companies that I use a lot, but these are two of my favorites: Elegant Themes
WordPress Dream Theme

If your website/blog will be functioning as a membership site, now or in the future, I consider WishList Member an essential plugin.
Shopping Cart. 1ShoppingCart incorporates all of the tools your business needs to market and sell online in a single, easy-to-use web-based solution. If you need an affiliate program, you can build that in your shopping cart. The basic plan (I don’t recommend anything below this plan) will cost per month and the professional plan, which includes affiliate marketing, is .00 per month. You can also make application here for a payment gateway through Authorize.net or PowerPay so that you can accept credit card payments on your website.
PayPal account for accepting payments if you don’t currently have a payment gateway. This is free and you will only pay a fee when a payment is made. You will be able to use your PayPal account in place of a payment gateway if you prefer.
Newsletter or email marketing software. Two excellent tools for this are Aweber and Constant Contact.
Social Media Profiles. KnowEm Username Check allows you to check for the use of your brand, product, personal name or username instantly on over 400 popular and emerging social media websites. Grab your name and secure your brand before someone else does. They offer free and premium plans. LinkedIn Profile (FREE)
Facebook Fan Page for Your Business. (FREE)
Twitter Account. (FREE) For branding purposes we use and recommend TweetPages for a very professional Twitter background. They can also create   and Facebook designs. Tell Matt I sent you!
Gmail account – you will need this for various services such as Feedburner, Google Analytics, Google Maps, etc.

Essential WordPress Plugins. The WordPress community has developed thousands of plugins and themes. If you haven’t tried out WordPress plugins yet, you owe it to yourself and your blog to give them a try. They’re amazingly easy to set up and can boost the functionality of WordPress to an astonishing degree. You will install these directly from your WordPress control panel: Yoast Breadcrumbs (FREE)
All in One SEO Pack (FREE)
pageMash (FREE)
Google XML Sitemaps (FREE)
WP DB Backup (FREE)
WordPress Database Backup (FREE)
Advertising Manager (FREE)
TinyMCE (FREE)
Bad Behavior (FREE)

Are you ready to start building?

If you are interested in tackling this project on your own and want to learn how to build a seriously professional WordPress website/blog my best recommendation is that you sign up for the next Go For Your Dream WordPress Website Workshop. This 4 week online e-course takes you step-by-step through the process of building your website using the Premium Dream Theme. There’s also an additional 2 weeks of basic training bonus modules on 1shoppingcart, Authorize.net, PayPal, and installing a Membership site. I highly recommend this training.

Too much information! I can’t even begin to tackle a project like this.

Another alternative is to have us build it for you. We are a Web Development company paired with a Virtual Assistance firm. What does this mean? It means that we do it all, from concept to launch. Our websites are turnkey, meaning that your social media marketing is built in, your branding is complete and all you have to do is blog! And we train you on the backend of your website/blog so you are in control of your content.

For a free 20 minute consultation please call us at 888-719-6711 or use our contact page. We are here to help!

With the boon of internet, everything is easily accessible today. One can browse on any given topic and learn more about it on the internet. In this hi-tech era, how to tutorial videos are also becoming very popular these days. There are a number of how to videos sites that have a range of how to videos on various topics. Interested users just need to register on these websites and by paying a small amount of fee, they can upload their desired how to tutorial videos and learn more about the chosen topic. If you want to gain some business skills, you can do so by taking advice from experts’ how to videos. These how to video clips feature business lessons from some of the greatest business minds worldwide. Topics range from tax filing to how to raise venture capital for your start-up company. If you are looking for a reliable how to videos site, then eWisdomTV can be your best choice.

eWisdomTV is a revolutionary online video platform that gives users the power to get paid for their knowledge and expertise by selling it via video format to a global audience. With a simple broadband connection, eWisdomTV gives you access to all of the great TV tutorials, independent productions, and user-generated how to video clips on the web. The business section of the website is one of the most popular sections. The informative how to videos in the business category can help you to make the most out of your business endeavors and personal finances. The information-rich how to video clips on eWisdomTV answer questions such as how to choose the right mutual fund, how long to hold a stock before selling it, and features how to video clips on investing in real estate. eWisdomTV also has a collection of business how to videos that will help you better understand the planning process, the components of your business plan, and potential pitfalls to watch for along the way.

eWisdomTV is the first ever how to video online site that launched a thrilling Star Expert Contest for all those who want to demonstrate their expertise to the world through how to tutorial videos. Interested ones can log on to the website and get all the details about this contest.

To learn effective business techniques or to participate in the Star Expert Contest, visit http://www.eWisdomTV.com

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For a business blog to be effective, it is strongly recommended to use all available tools and strategies that you can find. It is vital to helping you create value to the blogging experience for your visitors.

Certain strategies come to mind. You can use them to make your business blog more effective.

(1)Permit visitors to search your blog

As your blog develops and grows with more posts, visitors must be permitted to search your blog for relevant information. There are no doubt many blog software that will support this function through the archival feature for your content. Still it would be good for you to add a search box to your homepage. Your visitors will easily reach for a specific subject through this search box. One such strategy to achieve this goal and to make your business blog effective is adding a Google search box to your blog. You can find this at www.google.com/searchcode.html.

(2) Monitoring of traffic to your blog

It is important to do this. There are many reasons why must. When you track statistics on who are your readers, what posts they usually read on your blog, and where do they come from, you will be able to analyze them much better. You will have gained valuable insight into your visitors. Once again, you can find effective support for this function from Google. They have the Google Analytics Program that will provide the best site statistics and visitor information. You can also try the free and paid versions of visitor tracking software from MyBlogLog.

(3) Management of blog comments

You will undoubtedly receive comments from visitors. Therefore, you will have to manage these blog comments effectively. Of course, there will be comments that appear to be spam. For this, you do not need to worry as there are blog software that will screen comments before releasing them. For effectiveness, try using the free service from HaloScan. Another alternative requires you to enable the ‘word verification’ option in your blogging software. This will prevent automated comment spam.

(4) Permit visitors to make purchases through your blog

By means of a blog, you are able to sell your products online. All that is required of you is to configure the blog to accept different modes of online payment. If you have a standalone blog and to support your direct sales through it, you can best do this through PayPal. It is extremely cost-effective, easily set up , and of great use with your blog.

(5)Use good design for your blog

Visitors coming to your blog for information must have that enjoyable experience. It is good to ensure that your blog design is tailored to delight visitors besides giving support to your content. What is a good blog design then? I would recommend one that uses legible type, appealing colors and provides a clear and easy-to-read format. Importantly, it should be easy to navigate. There are sources for blog design resources on the web. You can find them at BlogSkins, Flickr, Blogger Templates, just to name a few. You should customize your blog for better results.

In conclusion, strategies for an effective business blog are always there for you to apply. The outcome will depend on how badly you want the good results. By doing things the right way on your business blog, you will certainly be rewarded ultimately.

Do you love taking pictures? Are you considering making some money out of it? Starting a business out of photography is relatively easy, as long as you have the right equipment.

Starting your own photography business requires very little start up money if you already own the equipment you need. The great thing about this is that it can be done from your own home!

Any space in your home can be dedicated for your business. This area will serve as your primary \”office\”.

With today\’s digital technology you won\’t even need a dark room for film processing. If you have a personal computer and a photo editing program you can begin immediately processing your digital photos.

To make photography your business you may be required to purchase additional equipment. I am sure you want your photos to stand out in order to attact clients. To make them look professional you may want to have on hand a variety of lenses as well as filters that will create a variety of special effects.

As your business progresses you can purchase more items so you really only need to start out with a few of each. The very nice thing about this business is that it is something that can be done in your spare time until you build your client base. In the start up phase of your business working it part time should give you additional income as well as experience.

It is important to remember that this will be your business so you will want to use your time wisely and take each step seriously. If you don\’t take it serously your clients won\’t either.

Figuring out a name for your business and perhaps a logo for marketing will be one of the first tasks you must do. Registering with your local government will be the next on your agenda as you want to be a legal business. Once you are registered you will be able to issue sales receipts as well as file taxes.

Also, it would be good to write a business plan. Having one will help you identify your goal for your business and keep focused with this goal. This way, you will know if the business that you start up is worth all your time and effort.

With your business plan, you can also define the different strategies that you can do to make your business more profitable. You can change the business plan from time to time as needed. Having a business plan will surely help your business increase earnings, as well as help you to find ways in financing your business.

When planning your business plan be sure to include your business objectives. The objectives are important because they help you stay focused on the goals you have for your business. You also want to include how you plan to market your business, what advertising you intend to do. You will want to include pricing information so be prepared to have all the information planned out. Again, the business plan is something that can be changed over time.

When looking for clients begin with friends and relatives. You may want to offer some services at reduced cost in the beginning, when you are trying to get the word out. Hopefully the quality of your work will speak for itself and word of mouth will bring in more customers.

Soon your schedule will be so busy that you will be able to do this full time. Having a solid business plan, and sticking to it, is the key to success. Word of mouth and a good marketing plan will keep you going for many years. Advertise locally and you will see your business grow by leaps and bounds.

There are many ways to gain clients. Many people now consider photographs as a very important part in special occasions. Companies also rely on good photos to market their products.

While this all seems very easy to do you must always remember to take your endeavor seriously. Dedication and hard work will take you far in this business. Keep your business plan handy and always refer to it to check on your progress. Its a wonderful feeling to do the work you love on a daily basis.

This Digital Photography Tutorial Introduces a Free Digital Photography Guide called \”How To Take Beautiful Digital Pics Made Simple\”. These latest tips reveal how to use a digital camera like a pro…

http://www.LearnDigitalPhotographyNow.com/Digital-Photography-Tutorial

Nearly all internet marketing professionals use video as one of the core methods for marketing their business. Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.

Research your top keyword phrases and use these in your upload descriptions and titles. It’s important to stand out in the crowd on video channels and search engines. Aim your headlines at capturing the imagination regarding your topic. So don’t be dull – test out curiosity, shock or fun tactics for getting those download clicks.

These ten tips aim to help you create short, attractive, effective videos based on solid keywords that convert and that stand the test of time.

First of all, get set up.

When you’re starting out, it’s ok to just use your webcam. This is what I’ve used in this video for illustration. You can see it’s not great, but it does the job. It will give you the opportunity to practice while you’re honing your presentation skills before you fork out for a camcorder. When you’re ready, you can buy an inexpensive digital video recorder, like say the Flip and a tripod and you’ll be set up to rock and roll.

Make sure you take your videos in well-lit conditions. Inside your office you’ll need decent lighting, or you can whip out your camera when you’re out and about. It makes for a much more interesting back drop.

OK. So now let’s go through each of my TOP 10 TIPS for creating and using videos to market your business.

TIP 1: Keep your videos short

Whether you’re loading videos on YouTube or just putting them up on your website or blog, it’s really important to keep them short. Just 5 or 6 minutes is really all that’s needed. It’s just enough for introducing yourself to people that may not know you yet. In fact, YouTube.com will not accept videos over 10 minutes. I guess that’s a maximum for all kinds of reasons that make sense.

If needed, you can of course break longer topics up into a series of smaller videos, which you could market as a series – see tip 10.

TIP 2: Post videos on your sales pages

You can use video on your sales page to introduce the main benefits of your product or business opportunity. You might even put a very short video on your landing page or capture pages. It can help to orientate visitors and to highlight the main points of your regular, written sales letter. People often want to listen or watch an explanation rather than read a whole long story. And let’s face it, sales letter are becoming more and more alike these days, with everyone using what they think it ‘good sales copy’ to draw buyers in and provide proof and testimonials.

So you can use videos to introduce yourself and what you represent, to demonstrate your product or an explanation, and talk about how easy it is to get started and to get in touch with you personally. Often what we prefer is to hear it from the horse’s mouth.

TIP 3: Choose your keywords carefully

This is really important tip, because it will affect how your video gets picked up by the search engines and other internet ‘bots’ that seek out content. If you’re loading your videos onto YouTube then it’s really important that you allow people to find those videos. So if they are putting in words or phrases into a search box like google, yahoo, msn or on YouTube itself, you need to ensure your video shows up.

Pick keywords that will attract the right kind of traffic and leads – research like crazy to find out what your prospects are looking for – and then use a keyword tool to identify long tail keywords that you can really dominate. Make sure you headline and description includes your main keywords.

Getting this right is critical because it will help people again to find your video when they type in those keywords and over time will mean you get ranked higher. Doing this research and tracking click thrus (CTR) and conversions will help you secure your most cost-effective keywords and keyword phrases.

For example, if you pick a long tail keyword such as “find online marketing coach in uk” (use exact match or phrase match), there may not be many searches but when there are, you should find your video comes up high.

Once you find a set of keywords that are fit-for-purpose, make sure your video answers those questions, give visitors solutions to what they were searching for, make things crystal clear. (With the above example, you’d certainly want to introduce yourself as coming from the UK. Make a different video for any other countries you might want to target.)

TIP 4: Have a clear purpose & structure

Your keywords will help make sure you target your video on the right purpose before you start. Keep on topic and provide value – unique value if possible – and the videos will convert much better for you.

Write down a structure – a set of headings – for what you’re going to cover, so you don’t waffle on. Have a script if necessary (but be careful you don’t appear to be reading from it and not looking at the camera, see tip 5!) So be very clear what is the focus for each video and have a list in front you. It really does help you to stay on topic and to present things in a logical flow.

For example, if your video is on the topic of using video to market your business… don’t go too far off on a tangent and start talking about blogging or SEO. If there’s a link (see tip 9), make the point and move on. Those links will provide you ideas for other topics and you can mention in your video that you have another video specifically on that related topic. So in my video about making videos, I would mention about putting your video or a link to it on your blog, and then tell them about my other video on using blogs to market your business.

TIP 5: Look at the camera

The aim here is to connect with your audience, both in the topic you choose and the content but also in your communication style. Remember you are talking to people – real live people. What are their needs and wants, hopes and fears.

With regards to presentation, stick your list of headings right next to the camera. This way, you’ll stay looking in the camera at all times, rather than looking away at a screen on down at your notes. This gives you a far better connection with your audience.

A video made from the heart can come across as far more authentic than a skillful, broadcast-like production. So don’t worry if you’re not up to TV presenter standards. Just be yourself and enjoy the opportunity to reach out to people in a different way than using text copy.

TIP 6: Create a clear call to action

You should create one very clear offer and call to action. It’s very important that people know exactly what to do as a result of watching your video. What is your most wanted response (MWR)? Don’t confuse visitors with lots of options and different offers. Focus on the single most wanted response.

So it might be you want them to visit your website. You can provide your domain link. For example, your can add your web address (URL) as a title on your video, so that’s it’s showing throughout or comes up at the start or at the end. Make sure it’s there for sufficient time for people to write it down or put it in their browser.

Alternatively, you can put your video up next to a sign up box – linked to your email marketing – and you clearly ask them to opt in, more than once. Provide an incentive, such as a free report or further video coaching resources. And clearly say “just put your information in the box on the right… and you’ll get instant access to…”.

TIP 7: Encourage comments on your video

One of the best things about video is that it’s very personal, social medium. So the more you can link into other social activities, the more exposure you’ll get. So if you’re posting your video on YouTube or your blog, make sure you enable comments. Allow visitors to enter comments about your video, add their own tips or advice. The more people that are talking about your video and passing it on, the more buzz you’ll create. Visitors may return to your page to see who has commented since their last comment. There may accumulate a whole list of tips that have been created by your niche community, prompted by your initial video post.

TIP 8: Write articles, forum posts and blog & emails about your video

Write a short article (500 words – like this one) on the same topic as your video. Then create a short blog post that links to your article and/or video. Have a link on your blog to your video, send people watching on your video back to your blog or capture page.

If you have a list of existing contacts and subscribers, send them an email with information about your new video you just posted up. Ask them to pass it on to their contacts and lists. This can help with the viral process and get your video out beyond your own marketing circle of influence. You may have joint venture (JV) partners and could send them a personal email asking for some feedback on your video and if they’d like to make any joint offers or provide a free report. They may even blog about your video or send out an email to their list or include it in their regular newsletter or digest.

This relates to tip 8 in many ways. It’s about linking different marketing on a single, focused topic and ultimately setting up many different entry routes into your marketing or sales funnel, using the linkages and relationships you have already built up.

TIP 9: Make linkages with other content, social sites

Use the social sites to jump start the viral effect. One of the mistakes newbie marketing make is they spend a lot of time creating videos, or writing articles and blog posts, even twittering and don’t make enough linkages between these. Yet they often don’t unleash the true power of social marketing and they totally lose out on getting more leads out of their efforts.

Creating links between other marketing you’re doing helps with the viral effect, and you’ll get more leads than just the sum from the individual components – they work in synergy. So you need to link to and embed your video into social media sites, like Twitter, Facebook, MySpace, etc. Integrate icons for sharing tools, like Digg, StumbleUpon etc to allow visitors to pass your link onto to their contacts.

Make those integrations really work and the momentum will really build up on your marketing activities.

TIP 10: Use time twice by re-purposing and repackaging your videos

Finally, following on from tips 8 & 9… put your videos on a DVD or CD and give it away for free in exchange for their contact details or other call to action (see tip 6). If you create 10 videos on different marketing topics, you would have a neat series of using internet strategies to market your business. For example, one video would be on using videos to market your business. A second might focus on using twitter, another on article marketing, using blogs, pay-per-click, and so on.

You can use your 10 video series in different ways. You can offer a ‘boot camp’ via email; subscribers receive an email explanation with a link to your video and/or full article each day or week. You could create a microcontinuity programme over 10 or more weeks; subscribers pay a monthly fee to get their package each week. You might simply create a webpage with links to the full set of videos on your opt-in thank you page.

How about creating a physical DVD product as a “free plus shipping” offer for subscribing members or as a ClickBank product for affiliates to market. You’d need to create or buy some attractive graphics. You could even include an upgrade for the set of associated articles you have written.

People like to get a physical product in the post. You can follow up subscribers whose addresses you have with postcard marketing, sendoutcards.com/jayd for a free gift account, and start bringing in offline methods to complement your online marketing.

To summarise… your video marketing checklist: Short – Focused – Clear offer – Complemented – Linked – Viral – Repurposed

Were these tips useful?

More advice, coaching & resources on my personal site at www.jayallyson.com

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