How Viral Content Helps Your SEO Campaign

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How Viral Content Helps Your SEO Campaign

Viral content can be a very powerful SEO tool if used correctly. Viral content, whether it be a video, a top 10 list, a controversial article on a current hot topic, or an interesting survey, has the power to generate a mass amount of user responses, giving you increase popularity and attention that will go towards increasing your search engine rankings.

What is Viral Content?

Viral content can be any kind of content that has the ability to spread rapidly and gain internet users’ attention. Viral content is easy to understand, immediately engaging and rewarding and, basically, share-worthy. It’s something that makes you think, “I have to share this!” as soon as your done reading/viewing it.

Why Viral Content Benefits SEO Campaigns

Social Media Loves Viral Content
Viral content spreads most effectively through social media channels like Facebook, Twitter, MySpace and Reddit. If you can get your viral content spread successfully through these channels, search engines will take note, as reputable social media networks have a lot of weight when it comes to determining a page’s search engine rankings. Social media attention is a sign of a site’s value and trustworthiness.

Viral Content Generates Organic Inbound Links
Inbound links is the main way in which search engines measure a web site’s relevance, value and, thus, its ranking. Viral content is great in this respect because it spreads primarily through links. This means that if you create a good piece of viral content, it will result in a great number of inbound links, or backlinks, pointing traffic to your site.

Long-term Traffic
A good piece of viral content will keep getting page views and links long after its initial run, just like business web listings. Aim to create viral content that is timeless and has wide appeal.

Viral Content Encourages Comments
Viral content tends to generate a lot of user comments, which is great for SEO. When search engines see that a web site is getting a lot of responses from internet users, they take it as a sign of that’s website’s value. Content that is controversial or that elicits a strong response is especially great at getting at ton of user responses.

Are You Targeting The Wrong Keywords For Your Seo Campaign?

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Are You Targeting The Wrong Keywords For Your Seo Campaign?

Keyword research” is a term thrown around by many search engine marketers but there is more to this than simply looking at a keyword tool and picking some related keywords. Keyword research is often the most important factor in a successful search engine optimisation (SEO) campaign. Why? Primarily because SEO is a long-term strategy; picking the wrong keywords can result in wasting upwards of 6-12 months and thousands of dollars optimising for keywords that you may never rank for or that will provide very little return on your investment. The right keywords, however, coupled with effective optimisation can mean massive growth for your business!

One of the biggest reasons SEO campaigns fail is because people are targeting the wrong keywords. It is essential for any campaign that the keywords targeted are both achievable and produce results. With this in mind, there are a few things that you must always consider when researching keywords for your SEO campaign.

Who is your target market?

People from different market segments will often use differing search terms when they are looking for a product. For example, the product or service offered on your website could be targeted to young adults in Australia aged 18-30, investors aged 35-50 in Victoria, teenagers aged 14-17 in Sydney, etc.

You may also want to consider who your best customers are – that is, the customers that spend the most and/or stay with you the longest – and what they might search for. For example, someone searching for bulk purchases is more likely to provide a higher profit margin. The search volume may be lower here but it may be easier to achieve top rankings and the returns will be greater for each sale provided.

The most important point here is to make sure that your keywords are focused towards the right people so that when your customers are looking for your, they can find you!

Which stage of the buying process should you target?

Consumers at different stages of the buying process will always use different search terms. People in the early stages of the buying process, for example, are generally researching and will consequently use more generic ‘informational’ search terms. This means that the keyword they use is more for the purpose of finding information on a product or activity, such as reviews, descriptions, images, videos, etc. People in the later stages of the buying process, closer to the actual purchase, will use more specific, ‘transactional’ keywords. For the largest ROI, targeting keywords directly related to the purchase of your products will provide a much higher conversion rate than informational searches.

A good way to identify if a keyword is informational or transactional is to look at the top 10 results for that keyword. If the top 10 results are dominated by your competitors then it is safe to say that it is transactional. If, however, the search results are dominated by pages offering information on the topic (with Wikipedia usually at the top) then it is likely an informational term.

For example, if you look at the search results for the keyword ‘TVs’ the first page is dominated by websites offering information on TVs, not retailers offering TVs for sale. People searching for ‘40 inch Samsung LCD TVs’ have likely already done their research and are much more likely to make a purchase.

What are the search volumes for your keywords?

Whatever the keywords you choose, you need to make sure that the potential qualified consumer traffic you can get to your site in return is worth the money you spend. For most businesses, there is no point in targeting a keyword in your SEO campaign simply because it is specific to your product. Logically, if a keyword does not have any search volume, it will not provide any traffic.

In some very niche markets with high margin products (i.e. in the thousands), targeting a keyword with no search volume can pay itself off with one sale. If, however, you are like most businesses you will need to target keywords that have at least some search volume. And since Google dominates 90% of search engine usage in Australia, the best place to look is in the Google AdWords Keyword Tool.

What is your budget?

You don’t always want to target a keyword simply because it has the highest search volume in your industry. High search-volume keywords are often much more generic, more competitive and provide a lower conversion rate than more specific keywords. In most industries, the highest-volume keywords can be extremely difficult to rank for with a low budget.

Look at the competitors that appear on the first page of the search results for a keyword and consider these points:

How big are the top competitors?
How much money are they likely spending on marketing to get these results?
How popular are their websites?
How large are their websites?
How many inbound links do they have?
Do major retailers or government websites dominate the first page?

Considering these points, how long do you think it will take to get to the first page? How successful do you think you will be competing against these websites with your current budget? If you have a large enough budget, it may be feasible to rank on page one with your competitors but this is usually not the case.

It is essential to be realistic with your search engine goals – your goals must match your budget! If you target a keyword that will take years to achieve rankings for or that you are unlikely to rank for at all with your current spend, you will end up wasting whatever budget you have. It is far better to focus on keywords that are more specific and less competitive, but for which you are more likely to rank in the first page of results.

What pages on your website can rank highly?

I cannot emphasize the importance of this point – each keyword you target MUST have a dedicated page on your site that you can optimise for that keyword! If there isn’t, you will never achieve rankings for that keyword. So there is absolutely no reason to target a keyword unless at least one page on your website can rank for that keyword.

It is certainly fine to target 2-3 keywords on a single page if needed, and there will usually be some long-tail rankings achieved as a by-product, but the important thing is to ensure any major keyword you are targeting has a page on your website with text content on the topic. This will ensure that, with the optimisation you do, you are actually able to achieve some rankings for the target keyword.

Common mistakes to avoid

With the massively increasing usage of the internet, many people are trying their hands at SEO but most aren’t aware of everything that is involved in a successful campaign. It is important to learn from the mistakes of others so I thought it would be a good idea to end by outlining some of the biggest mistakes people make in selecting their target keywords:

When looking at keyword volumes, particularly in Google’s keyword tool, the default setting is to display ‘broad’ match keyword volumes for their AdWords PPC customers. When researching for SEO, make sure that you select “Exact” match from the drop down menu otherwise you will be looking at inaccurate numbers for your campaign.
Many marketers that are within a business pick keywords for which they think their consumers are searching. While this is a good place to start, you need to be objective and diligent with your research. Consumers do not always think the same way that you might so make sure that the keywords you select are actually keywords that consumers will use.
Just to re-emphasize my earlier point, many marketers will target a keyword because it is very popular or very specific without any information on their website relating to that keyword. As a rule, if there is no content on your website that at least mentions the keyword you want to target, either create a page or move on to another keyword.

As you can see, a lot of work can go into keyword selection, and rightly so. The selection of keywords you choose to target can make or break your SEO campaign. While the right keywords alone still require effective optimisation to succeed in the search engines, the wrong keywords will render the optimisation almost useless.

How to use Paid Link Building effectively in your SEO campaign?

admin    SEO Video     Building, campaign, Effectively, Link, Paid

How to use Paid Link Building effectively in your SEO campaign?

There has been a lot of debate over the last two years on the pro’s and cons of paid link building. While I strongly believe that there is no short cut to building lasting value and relationships on the web, paid link building somehow found its way into my SEO strategies.

It all started a couple of months back. I have been a strong advocate against any paid form of link building from the very beginning and for those who have been reading my previous posts (thank you) would have noticed that. That particular day was a crucial day for me. I was scrambling on the net searching for a way to boost a certain keyword for a certain irate client.

I am sure many SEO experts who read this will be grinning ear to ear – it sounds all too familiar.
“Over the last couple of months you have been building great content focused around the keywords you have been targeting. You have been diligently syndicating that content across relevant article sites, and promoting the same across social bookmarking sites. You have been steadily getting user votes for all your content making those links permanent.

You have created a SEO strategy in tune with the new link variables – relevancy, consistency, diversity, progression, participation and age of links.

You have been varying your content each month – keeping it original, informative and entertaining. From articles, case studies, press releases, white papers, FAQ’s and how to articles, to innovative videos about your vision/ brand/ product/ services.

You have created the right syndication channels for each type of content you have been posting for optimum visibility and building quality links back to the right pages of the website.

You were also running campaigns in specific social bookmarking sites each month to boost certain keywords. For these campaigns you have been getting 12 to 15 other users to vote up/ thumbs up/ review / comment on your content making that story hot.

You have also been promoting your content across relevant social media sites. You ensure you have built a good personal and professional network around the content. And that network is growing daily.

You have also been consistently building other good links from relevant web directories, .org and .edu sites, press syndication sites, news sites, and other such sites.”

Wow, that’s sounds like there has been a lot of work that’s been done here.

So why was I scrambling for additional links and power?

Welcome to the world of the SEO expert. Even with the best of the efforts and wisest of strategies sometimes we SEO experts fall short of the promises we make. So we scramble for a new strategy, a new technique, a new website that will magically give us that additional power.

I will Pay for Power

I used to think that sites that “sold” links would be sites that would not be able to give back any real SEO value. And plus, why the hell should I pay for links when I can build them for free. A good argument indeed!

Sometimes desperation leads to despair, and sometimes it can lead to a revelation – as it did in my case.

The 3 links that I purchased did the trick in 15 days. The rankings were up and the client was super excited and filled with renewed vigor.

Keep in mind “age” of links is an important factor in search rankings, so around 2-3 months should be given to check the value received from that link. Luckily all I needed was a boost, so 15 days did the trick.

The trick is to use it in the end

So while I will still not advise clients to pay for their links, every once in a while, I use this strategy to boost certain keyword pages. Most premium links are expensive with monthly payments to maintain those links, so be wise while choosing the links you pay for.

Two important factors for an expert seo while considering which links to buy other than page rank and cost of link – relevancy and power of local links.

The trick is to use paid link building only after around 5-6 months of implementing value based SEO strategies.

So now you can enjoy the best of both worlds!

Common SEO Campaign Errors

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Common SEO Campaign Errors

Search Engine Optimization is a proven, effective and convenient strategy for internet marketing purpose. Development of internet marketing industry is a resultant of increasing popularity of the search engine and ability of driving traffic at the websites. People often tend to forget the basic practices when engaged in the Search Engine Optimization campaigns. In such cases, the SEO campaigns fail.

Search Engine Optimization campaigns can be successful by following all the strategies carefully. Even on missing out a simple factor could affect the success of Search Engine Optimization campaign. Keeping in mind some of the common most mistakes committed in Search Engine Optimization campaign could prove helpful for improving the internet market as a ladder to success. So what are the most common mistakes in SEO campaign?

One of the most common mistakes in SEO campaign is with the title tags. Ignoring them or simply leaving them empty is a big error. Filling up the title tags makes a powerful and important SEO weapon. Filling up these title tags shows in search results, allowing the visitors visible easily. The excessive graphics and the flash simply look perfect with the presentations and at the site. However, it will not work well with the crawlers.

By selecting wrong keywords remain the common most mistakes in the SEO committed by people. Therefore, undertaking a keyword research and selecting keywords, which are commonly looked by the users, should prove helpful. If usage the key phrases or the keywords having highest searches then it means that competition for that particular keyword is quite fierce. You may consider your competition also in order start the relevant keywords having less amount of competition and one can possibly start with your way by using the relevant and competitive type of keywords. You might consider using the keyword research tool, as it is certain to help you out with this. For some tools, you will be required to pay and while for some others you can get it free. Paying a small fee is completely worth for the money you are investing.

Effective Escort SEO Campaign for Your Site

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Effective Escort SEO Campaign for Your Site

Escort websites are no different from any other website that you will see on the web. However, they offer more interactivity than the rest. Falling in the same category with social networking sites in the interactivity segment, escort websites also offer you great advantage to talk to your favorite girls through live video chat sessions, instant messaging options etc. Escort websites also need to be attractive enough so as to catch the attention of web visitors instantly. The more attractive your website is the higher would be your chances of getting clicked. And clicks are all what your business will rely on for a formidable stand.

Escort websites also need to be SEO optimized. Regarding this, you need not worry even a bit. Escorts SEO services agencies are growing in numbers these days. Latest technologies are being used by these agencies to produce results. The search engine optimization experts working for these agencies are experienced people and they know how to give complete support to you in helping you handling SEO requirements.

Escort website SEO is a challenging task to perform as the competition among websites are now getting tougher and the number of SEO services agencies are on a constant rise. However, to mark a distinct place in the cut-throat escort scene, participants are pouring their creative and technological prowess in an ever commendable manner.

If you are thinking of venturing into the opportunity-driven web world where there is ample space of growth through escort business, then you need to make your online presence powerful enough. For that, there are no shortcuts but you have to opt for the most effective SEO packages. And that’s possible only when you work with a reputed SEO services agency. Such an agency has very dedicated optimizers, copywriters and adult internet marketing team who, in a close knit, can conceive an effective SEO campaign for your site. A lot of your success depends on your selection of an SEO agency. So, it’s always required that you carry out a good research and analyze well before opting for the services of any particular SEO services agency.

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The Cost of SEO – Planning an SEO Campaign

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The Cost of SEO – Planning an SEO Campaign

As a business owner you realize you need SEO (Search Engine Optimization) and the value it provides. So how do you determine the cost both in the short term and long term? The cost of SEO depends on your goals and expectations. The cost is also dictated by the size of the site and the number of keywords you are trying to get ranked for as well as the competitiveness of those keywords. Also, another factor is the aggressiveness of the campaign.

Let me break that down a bit:

If you are a large e-commerce site and you have thousands of keywords you want to rank for (your products), each keyword will require a blend of SEO techniques like on page optimization and link building to compete with those sites already ranking for those words. The on page can be done reasonably inexpensive at a one time fixed cost. Link building and marketing will take time, in most cases months or possibly a year or more and the number of links required to compete is determined by the competitiveness of the keywords and the strength of the competitors.

What do I mean by “on-site” SEO? On site SEO refers to the structure of the web page, use of keywords/keyphrases, internal linking (links from one page of your site to another), media optimization (images,video,flash), page and URL naming convention, heading tag optimization (h1-h6), footer links and a few other factors. In most cases, there will be a fixed cost associated with performing the on-site SEO as it requires someone with the proper SEO knowledge to analyze and edit (or create) the properly optimized pages.

Cost of On-Site Optimization: # of pages times cost of optimizing a page

One way to determine the cost of SEO before “SEOing” is to perform an in depth competitive analysis. Choose the keywords you want to rank for, see who is ranking for them and then perform an analysis that would include things like their back link profile (how many other sites link to theirs and the quality of those sites) and anchor text distribution, top pages on their site, social media profile and on page optimization.

That being said, lets say your competitor has 6000 back links for an important keyword you want to rank for. You currently have 2800 for that same keyword. You know that in order to compete for that keyword you will need several thousand more links. Once you have that data you will have a better understanding of “what it will take” to compete for your niche and therefore have a blue print of what an effective SEO campaign will look like before you start.

If you are that large e-commerce site you may chose to include 10 keywords in your monthly SEO campaign or 100. Each one will have a cost tied to it therefore the budget required (or expense in this case) will be dictated by the number of keywords and the aggressiveness of the campaign. Keep in mind though, links have to occur (or appear to occur) naturally or you may be penalized by the search engines for buying links. It’s not as easy as going to XYZ link building company and saying, I want to buy 4000 links for X keyword this month. If your site suddenly has 4000 new links without some type of amazing viral or link worthy content Google wont like that and your plan may backfire.

Cost of Off-site Optimization: # of links required times the cost of obtaining each link or citation

Of course there are a number of different ways to promote your website like using Social Media, garner links from other sites and generate traffic. When starting any SEO campaign it’s important to have the right attitude and correct expectations. You are not going to get on “page one” of Google for a competitive keyword overnight.

What I recommend for my clients is that we start with a combination of short terms goals and long term goals and work towards both. An example of a short term plan would be to identify low competition keywords (aka low hanging fruit) that have some search volume, build out some pages for those and do some promotion. That will bring some immediate results and conversions ($$). In addition, identify the highly competitive keywords you ultimately want to rank for and do the same with managed expectations that it may be a while before those pages do well in the search engine results pages.

So lets wrap this up…The cost of SEO really depends on you and your business. Start out by gathering some competitive intelligence, identify what it will take to compete and then try to put a cost to each component. From there you can plan and prioritize accordingly based on time and budget available.

Got any tips or ideas on how you put a cost to SEO? I’d love to hear about it in the comments below!

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Social Media Optimization- A Priority For Your SEO Campaign

admin    SEO Video     campaign, Media, Optimization, Priority, Social

Social Media Optimization- A Priority For Your SEO Campaign

Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. In this article, we will describe the influence that SMO currently has on search engine marketing. We will also give you the rules of engagement for executing an effective social media optimization campaign. We’ll explain what SEO social media is, and the advantages of hiring an experienced SEO consultant to spearhead your social media optimization efforts.

The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.

Google once maintained several disparate search platforms for blogs, videos, news, and similar types of “social” content. Each functioned as a separate search engine with its own set of organic listings. A few years ago, Google blended the listings from each platform into a system called Universal Search. Yahoo and Bing have since incorporated similar systems. Universal Search is now used as the primary index. That means blogs, videos, and news have been incorporated into the natural listings, pushing many sites off the first page. This is one of the reasons social media optimization has become a critical piece of search.

Another factor that has influenced search marketing is the increased ranking authority given to Facebook, Myspace, Twitter, and similar sites. These too, have quickly gained control of a significant amount of search territory.

Social media optimization preserves your current natural listings while helping you to gain even more search exposure. By using blogs, videos, and social media sites such as Twitter and Facebook, you can capture a greater number of organic positions.

Your Social Media Optimization Campaign: Rules of Engagement

There are several rules of engagement for launching and executing a social media optimisation campaign. If you ignore them, your SMO efforts will be far less effective than otherwise.

First, you should do everything possible to encourage your audience to link to your site. Integrating a blog is valuable because your content can continually be updated, attracting loyal readers. Encourage readers to bookmark, tag and “Tweet” your blog posts by installing a button plug-in.

Second, link liberally as a resource for your visitors. Social media optimization is dependent on assisting others achieve what they’re trying to do. Once you engage your audience, help them find the resources they need by linking to them. Eventually, your site will become regarded as a resource hub, which will help you attract inbound links. That’s a vital component of SEO.

Third, you must be able to identify your market. Social media optimization relies upon the connections you establish with niche communities. You need to target them properly in order to generate content and engage them. This is true whether you’re engaging them through YouTube, Twitter, LinkedIn, or your blog.

Fourth, integrate tracking tools to monitor and measure the success of your social media optimization campaign. Track mentions of your site and company. Watch your site’s progress in the natural listings for your main keywords. Generate linking reports showing inbound links pointing to your domain and specific pages. Tracking your metrics is crucial in order to determine whether your SMO campaign is effective.

SEO Social Media Optimization Explained

Each of the elements of a social media optimization campaign that we have described thus far dovetail seamlessly with SEO. The ongoing content creation, tagging and bookmarking, attracting inbound links by being a resource for your audience – these are essential for pushing your website higher in the search engines’ listings. SEO social media optimization leverages a new set of tools to accomplish the same goal as SEO: more exposure for your site on Google, Yahoo, and Bing. The challenge is knowing how to use these tools effectively.

The days of launching a basic SEO campaign within a competitive space and watching your site rise in the search engines’ results are long gone. SEO has become far more complex than it was a few short years ago. This is why many companies have made the decision to hire an SEO consultant. Social media optimization has transformed SEO from a relatively straightforward strategy into a complicated science. Having an experienced hand at the wheel helps to navigate the uncertain terrain.

If you want to boost your exposure in the search engines’ listings, consider social media optimization a priority.

5 things to look for in an SEO campaign – Fallacy of SEO Packages

admin    SEO Flash     campaign, Fallacy, Look, Packages, Things

5 things to look for in an SEO campaign – Fallacy of SEO Packages

Before you hire an SEO consulting firm to boost your website’s performance, search engine rankings, traffic and consequently, revenue, there are some basic precautions that you should take. It is common knowledge that without search engine optimisation, your website does not stand a chance to succeed online and so SEO becomes a prerequisite for every company. However, what the so called SEO experts do not tell you is that there are several harmful practices which can do uncontrolled harm to your web business, or even get you banned. How does one discover whether a company is genuine or not? Below are some things to look for in a web promotion or optimisation campaign -

1.      Company’s reputation – If the company which you are considering is old but still low on reputation, it might be possible that they use malpractices to promote websites. Do a thorough check on your SEO consultants and ask for references to ensure that the firm or individual is genuine.

2.      Low prices and quick results – Always note that search engine optimisation is a time consuming process which required patience and dedication. So if someone ‘guarantees’ good results such as first page rankings on Google, you can be assured that they are out to scam you. Moreover, if the prices are ‘unbelievably’ cheap, it is a sign for you to be extra careful.

3.      Black Hat and spamming – Black Hat refers to the use of unethical practices to improve a website’s ranking. Common black hat methods include cookie stuffing, link masking and cloaking, link spamming and building link farms, keyword stuffing, etc. These are practices which are shunned by search engines and usually results in the website getting banned. Ensure that your SEO expert is aware of such practises and does not employ them (this can be found out through other competing experts).

4.      Content spamming – A genuine SEO firm usually includes content writing services in their SEO packages. Ensure that they keep a healthy density of targeted keywords in the articles without going overboard. Keyword stuffing is a spamming technique and search engines penalise websites heavily for doing so. Also ensure that your meta information such as titles and descriptions have limited keywords and lots of variations of long tailed keywords. Not only does this prevent dilution in the importance of your main keywords, it helps the search engine in identifying spammy sites from genuine ones.

5.      Beware of Flash and Javascript – Agreed that flash and javascript can add oodles of eye candy to a website and make it attractive, but from the search engine point of view, they are totally useless. There are companies out there that will add loads of flash content to your website and tell you – ‘Look, your site is much more attractive now so it will rank better’. This is nonsense and you should sidestep such firms.

These are just five fallacies which anyone can encounter in a SEO package. Look out for more and you can do that by researching on the internet.

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How to start your SEO Campaign

admin    SEO Flash     campaign, Start

How to start your SEO Campaign

Untitled DocumentEvery website owner at some point of time has to start thinking whether s/he has to execute Search Engine Optimization (SEO) campaign either himself or hire a SEO consultant. Whatever be the final decision, a website owner should first educate himself about SEO. This is important since, a good SEO campaign can make or break a website’s success on internet.

Whatever opinion may float around on the internet, the fact is that website optimization is a specialized job which requires hours of study, hard work and patience. The following SEO tips will just educate a bit on different aspects of search engine optimization. These tips will familiarize with SEO and won’t make you look like a SEO illiterate while selecting a SEO company for your website.

Web Content Writing:
Any website should have clear, concise, engaging and informative content. This is the best rule for a website success with both website readers and search engines. Search Engines tend to reward websites with great content. A website with fresh content attracts search engines bots and compels them to return back to site for crawling on a regular basis.

It’s imperative that a webpage should have a themed content and a good ratio of natural looking keywords which relate to a web site’s business. Of course, like any good thing, a webpage should not be crammed with keywords which may be seen as an attempt to game search engines.

Website Design and User Interface:
A website should be easy to navigate, use and contain minimal amount of graphics and flash elements. Many sites display important keyword rich text in images or flash. This is totally worthless and does nothing to improve a site’s position on Google search listings. Search engine robots cannot crawl and read images and flash. Therefore, it’s essential that website have all of its content in text format which is not only easy for bots to read but also for users of the website. Many browsers may block images and flash and hence, a user may not be able to know a website’s message.

Titles and Meta tags:
A webpage title indicates a webpage’s subject to a search engine bot and users of the website. Another thing to remember is that this title also appears on a website’s listing on search engines; therefore, a well made title tag also captures a user’s attention. An ideal title should also have a website’s main keywords.

Article writing and submissions:
To achieve good ranks on Google, a website needs a good amount of back links from other websites. A good way to earn inbound links is creating keyword rich articles and submitting them to article directories.

Blog:
Ideally, a website should have a blog that is updated regularly. A website owner should post articles regarding the products, services and industry news to keep contact with readers.

Log Analysis & Analytics:
A website should have analytics installed so that a complete view of user activity can be studied. Analytics report can provide valuable insight in to a web user activity, traffic pattern, traffic sources, most viewed pages and host of other factors.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!

Arizona Internet Marketing Firm | Phoenix SEO Company

Author: Aniruddha Badola

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Analyze your Competition Before Starting an SEO & Marketing Campaign

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Analyze your Competition Before Starting an SEO & Marketing Campaign

Thinking about adding an effective search engine optimization (SEO) strategy to your advertising and marketing campaign this year? Before starting your program, it is important to first know who your online competitors are and what kind of online marketing strategies they are already doing. You will want to take some time to research and analyze your local and national competitors online…before they analyze you first.

Here are some guidelines and questions to consider while performing research on the Internet about your competitors:

Website Design and Layout

· Are your competitors using a search engine friendly Web design, like a basic HTML or ASP site?

· Are they using JavaScript, a dynamically-driven site, frames, or tables that will prevent search engines from properly indexing their sites?

· Are any Web sites built entirely in flash?

· Are their sites easy to navigate with a professional look and feel by using the same font styles and sizes and similar color schemes throughout?

· How heavily are the graphics on the Web site?

· How many Web pages total does each of your competitors have on their site? Does your site need improvement on the amount of content-rich Web pages you have?

· Does the entire Web site focus on one central theme alone?

Placement of Keywords

· Where are your competitors using their chosen keywords? The META title tag? The META description tag? The META keywords tag? In ALT tags? What about in link text and headline tags? The page URL? Image names?

· How often do those keywords appear on each Web page?

· Where does each of their keywords first appear on the pages of each of your competitors sites?

· Are they achieving good rankings for their chosen keywords online in Google, MSN and Yahoo!?

· What is the keyword weight and density of the entire content of your competitors’ pages? Are they keyword spamming?

· What are their chosen keywords being targeted on their sites? Are they single words or long-tail keywords with 3, 4 or even 5 keyword phrases?

Off Page Factors

· Check your competitors Alexa traffic rank and compare with yours. Do they receive more or less Web traffic to their sites, according to Alexa.com?

· What is their Google PageRank? Again, is it higher or lower than yours?

· Go to a reputable link popularity checker online and compare the number of incoming links your site has versus your competitors. How much improvement in link building, if any, does your site need to effectively compete online?

· What types of incoming links are they receiving, how top quality are these links, and how much traffic does a link from these sites generate for your competitors each month?

· Are any of your competitors registered with any popular link directories, like dmoz.org, Yahoo! Directory, Business.com or other similar high traffic directories online?

· Do they have a sign up box for an industry email newsletter on their sites?

Use of Spamming Techniques

· Is the competitor’s site using any spam or unethical search engine practices? If so, what are they?

· Do any of these sites have doorway or gateway pages?

· Do they have same color text on a same color background?

· Are they blatantly keyword spamming?

· Are these sites publicly listed or affiliated with gambling or adult-oriented sites?