Browsing all articles tagged with campaign
May
19
0

Running Out Of Content Ideas For Your Seo Campaign?

Author admin    Category SEO Video     Tags , , ,

Content has always played an important role in any successful SEO strategy, but many times we run out of steam coming up with content ideas that can support the SEO campaigns.Content serves two purposes in SEO/SMM campaigns. One is for targeting your keywords, improving visibility, awareness, and building back links from diverse and relevant web, user and social communities to your website. And two is for the visitors who find the content useful and become loyal readers, and eventually good customers.The challenge lies (both for the clients and the SEO expert) in not just creating content, but creating content that is unique, compelling, informative, educational, and at times, entertaining. This is no easy job, even for a team of content writers at times.After all, how many articles can one write about motor insurance for example? And in SEO, one may have to write many articles at times to support and power a primary keyword. After you have written a few articles around a specific keyword, it’s just a bunch of re-writes after that – same information rehashed. This can be discouraging for the readers of your blog, who if bored with your content will find someplace else to satiate their need.While most smart clients know that they need to invest in creating new content for SEO success, they may not be aware that they are already sitting on a wealth of content. Most companies are already creating content in their course of day-to-day business – PowerPoint presentations, sales pitches, in-house training material, training videos, FAQ’s, white papers, case studies and collecting client testimonials.All these are great sources of content that can be used very effectively in a SEO campaign. This is a great tip for all those who are stuck coming up with topic ideas, and re-writing the same content in different forms.The solution lies in looking out-of-the-box when searching for content ideas, and more importantly, exploring various mediums of delivering content to your potential customers.

Any Expert SEO will tell you that the advantages of exploring various mediums of delivering content are many. Its great mix of interesting content for the users, and you can syndicate that content to various communities like SlideShare (PowerPoint presentations), YouTube (Videos), Flicker (Pictures), Digg (Social Bookmarking) etc, enhancing the visibility of your content and building quality and a diverse mix (by participating in different web, user and social communities) of links back to your website.

Any other ideas for great content? Do write in with your ideas!

Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments. I have a passion for: Creating integrated brand solutions for web and mobility platforms Handling online brand campaigns for well- known Brands Assisting brands to connect with the TG with Content based solutions Brainstorming with a creative team to come up with innovative concepts Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki’s, article submission sites, RSS feeds, etc. Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.

Mar
9
5

Analytics Prior to Initiating a Search Engine Optimization (seo) Campaign

Author admin    Category SEO Flash     Tags , , , , , ,

The following are the four major areas on which every webmaster should work prior to optimizing a website on search engines.

1. Website design, structure and obstacles: For a website to perform better on search engine, it needs a good navigable structure with proper organization of web pages. Also it is very important to find out on-page features that usually prevent a website from ranking higher on search engines. The on-page factors (some of which include titles and meta tags, alt tags, web page content, keyword density, HTML errors, sitemap check, excessive flash, dynamic URLs, redirects Robots.txt, custom 404, use of frames ) must be proper and placed correctly to make a website search engine friendly.

2. Inbound Links: Know how many links are pointing to your site and their nature. Note down the Google page rank of all the pages of the website and also the Alexa rank of the site at the time of beginning search engine optimization (SEO) campaigning as these can be used further to compare the progress rates of the website. Also know about the link text used and the number of linkers. Always remember that a site would be rated higher if it has a good number of back links pointing from top-rated and popular websites. Search engines considered quality to be more important than the quantity. Hence linking pointing from underrated website would add much less to improving the rank of a website. So, when analyzing the inbound links focus more on the type and quality of the links pointing to the site.

3. Competitor Analysis: Identify your top competitors in your business segment. Analyze at least top five competitors and know why and how they are rated top. You can create a benchmark for you search engine optimization (SEO) campaigning by analyzing your top competitors. Know their strong and weak areas, identify your strengths and weakness and plan accordingly to combat them on the web space. Also give a keen observation on their website age, inbound links, Alexa rank, Google page rank, SEO score, number of visitors per day and keyword positioning on Google.

4. Keyword Research: Research and identify which words are used by your competitors in effectively drawing visitors to their sites. Find out the search volume of such keywords/phrases and know which keywords/phrases would best describe your site and easy to optimize. Don’t just focus on one-word search terms, this may narrow down your efforts; concentrate more on stemmed keywords and long-term keywords. Stemmed keywords/phrases and long tail keywords/phrase have comparatively less volume and hence easy to optimize. Secondly being more specific to the business, such keywords/phrases help in driving more quality traffic to your site. This means that even though the site gets limited number of traffic, the probability of converting them into potential customers will be high.

Feb
28
1

3 easy ways to improve your Google Adwords campaign!

Author admin    Category Google TV     Tags , , , , ,

We’re all trying to improve our ROI on our Google Adwords campaigns so we get the most for our money. Let’s get straight into how we can improve your Google Adwords Campaigns below!

Method 1 – Improve your keywords!

A lot of people often think that they need to target as many keywords as possible to do with the product or service they’re offering. They think “the more people clicking my ads and viewing my product pages, the more money I’ll make”. This couldn’t be further from reality! Just because your ads are appearing tens of thousand times a day and getting hundreds of clicks doesn’t mean they’re the ‘right’ people wanting to buy your products and services!

You need to target keywords that are buying keywords and not browsing keywords! Buying keywords are phrases that end in “review”, “prices” or phrases that start with “buy”.  For example, “flat screen TV” would be a browsing keyword while “flat screen H77 prices” are people who are looking to BUY the product!

So remember, research what are BUYING keywords and not BROWSING keywords. It’s all about your ROI not impressions and clicks!

Method 2 – Improve your landing pages!

You’re using targeted landing pages, right? I sure hope so! Landing pages are the pages your users end up on once they’ve clicked your ads. You really should make a landing page for every Adgroup you create. This way if people are searching for “Growing Peas” and click your ad titled “Growing Peas the Easy Way” your landing page should be all about growing peas! A well constructed and targeted landing page will dramatically improve your Quality Score (QS) and in turn reduce your CPC rate. Oh yes, and greatly improve your profit!

Method 3 – Write ads people want to click!

Countless times I’ve noticed ads that just bore me while I’m looking for something to buy. Entice the users is an absolute must for Google Adwords! If you’re Ads don’t get clicks your Quality Score will decrease and in turn increase your CPC rate which is a very bad thing. Make ads that list benefits and unique selling points that set you apart from the competition. Your headline should contain the keyword you’re targeting so Google makes this bold and your add copy should shout BENEFITS BENEFITS and yes, BENEFITS! Search for your products and see what your competition is doing. Make yours better!

There you have it. 3 quick and easy ways to improve your Google Adwords campaigns in a matter of minutes! To greatly improve your campaigns by a huge margin please visit my Beating Adwords Review. Thanks for reading and stay tuned for my future articles!

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