4 Characteristics of Social Media Optimization vs SEO

admin    SEO Video     Characteristics, Media, Optimization, Social

4 Characteristics of Social Media Optimization vs SEO

There is a need in all humans to feel connected with one another, to interact with others and to be able to relate to another person. Social media optimization thrives on that need. Social media is all about communication. Its about sharing perspectives, insights, experiences and opinions with one another via blogs, wikis, message boards, and videos.

While SEO is still an effective means to gain traffic, the web is no longer two dimensional. It has evolved. Its become increasingly interactive, taken on a three dimensional shape. One that caters to our visual and audio senses, and allows web browsers to have more control over what they see, hear, and, what is hot. Search engines alone no longer determine what is popular. This is great for net marketers in a number of ways.

Social media optimization, according to Wikipedia, is a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites. Methods of SMO include adding RSS feeds, adding a DiggThis button, and incorporating third party community functionalities like Flicker photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

The four characteristics of Social Media Optimization are:

Participation- Consumers are not afraid to participate in communities by generating content and engaging in conversations about topics that interest them. Web masters who know this are constantly encouraging user participation on their own sites and blogs.

Conversation- Consumers today do not want to be marketed to. Blatant advertisements are not as effective as they used to be. Instead, consumers wish to be communicated with through conversation that is being stirred up on blogs, wikis and forums. Consumers now have methods to express their thoughts, recommendations and complaints and they are doing so. Webmasters can now communicate with their target audience in real time, and can take these concerns, recommendations to better serve their audience.

Openess- To build trust with their target audience in order facilitate conversation, webmasters must first be open with them. They need to let them know who they are right off the bat. Pretending to be someone your not is the surest way to lose trust. And because any good business is first built on trust its crucial to be open and honest with your market.

Community- Social media conversation is not pulled out of thin air. Every form of social media is based on the fact that we all want to belong to something; they all have a community component to them. Social media sites are micro-communities that allow people with similar interest to share insight, advice, and recommendations about products and services. Before a webmaster can begin to monetize they must first become an accepted member of the community. This is why the first two characteristics are so important.

SMO can be a websites savior. Many web sites are static meaning they are rarely updated and are used as a storefront. Setting up a blog or adding unique, provoking pieces to sites like Digg is a great way to increase linkage to your website. Encourage user participation by facilitating the conversation that is happening virtually everywhere. By not joining in you are silencing yourself. Get heard yourself heard. Consumers are already talking about products and services; help them to get their attention on hours.

SEO Products: Characteristics and Usefulness

admin    SEO Flash     Characteristics, Products, Usefulness

There are varied options available to promote the website and optimize the search engine. Out of the numerous choices of SEO products, it becomes very difficult to arrive at a conclusion as to which SEO product to go in for. Each of the SEO products claims to bring your website at the top by increasing the amount of traffic. Here, it becomes of utmost importance to see the unique features that the various SEO products are offering and then make the final selection. To begin with, let us have an understanding of what is the concept of search engine optimization all about.
As the name suggests, search engine optimization (SEO) is the technique of optimizing the website in such a manner that your website occupies a commanding position in the list of search results displayed by the search engine for a particular keyword. For every keyword, there are innumerable websites that contain articles on the subject matter being searched for. On the basis of relevance of the content, the search engine ranks the websites.
In the normal course, the users of internet are in the habit of surfing the first three or four websites that are shown by the search engine. The prime objective of almost all the websites is to appear on the top three positions. It is here that SEO products play a vital role by highlighting your website and driving the customers towards your webpages. SEO products is a very broad category consisting of SEO tools, search engine marketing guides, SEO books and popularity linking tools. SEO products can be divided into several broad categories on the basis of their function.
Classification of SEO
* Design SEO: This aspect of SEO takes care of the various elements of designing such as pictures, page size, and Flash movies etc that have an effect on the search engine result page.
* Content SEO: Content SEO is all about making the article rich in keywords and ensuring that the matter is relevant. Content SEO includes the optimization of text, right choice of headings and subheadings, usage of the correct font size as well as style and the proper selection of Meta data related to the particular web page.
* Page rank SEO: It is related to the promotion of the specific web pages. Popularity index comprises of inbound and outbound links on the webpage. The inbound index indicates the extent to which the other websites find your content good, which in turn helps to establish the credibility of your website.
Usefulness of SEO Products
* They help the content writers to develop an effective content, which in turn goes a long way in attaining the maximum search engine visibility.
* They increase trafficking, which helps to bring more and more visitors to your website. The more the number of visitors, the larger volume of business you are likely to earn from your website.
* There are a couple of SEO tools which give valuable suggestions regarding the keywords, creation of Meta Tags, popularity of the webpage link and many more.
* SEO products help to secure a high ranking for your website, thereby serving as a great avenue for earning more and more business.
* They check the validity and relevance of keywords, title and the subject matter with respect to the content of your webpage.
* They help in analyzing the ranking of your website, perform a comparative analysis of the ranking of your website as well as that of your competitors and then devise ways to enhance your webpage ranking.
* SEO books provide guidelines as to how to go about writing original fresh content.

Common Features And Characteristics Of Digital Video Recorder Servers

admin    Flash Video     Characteristics, Common, Digital, Features, Recorder, Servers, Video

As you may know, a digital video recorder server is used in DVR surveillance systems of large public places such as hospitals, sports stadiums, shopping malls, office, and office buildings. These security systems are so large that a machine should be powerful enough to handle as much as 64 video channels! Amazing, isn’t it? Here are some characteristics of DVR servers.

Operating System and Compression Algorithms

Most DVR servers are Linux-operated and they use H.264 video compression technology to provide real-time video recording and playback. Most machines can display video resolutions of up to 720 x 480. This means that your surveillance videos are clear and sharp. The number of channels that a digital video recorder server can handle varies on its design and use. Machines used in small stores can accept at least 8 channels, while those that monitor very large places can hold up to 64 channels. However, the graphical interfaces of some machines can only display 8 channels at a time, so you may have to scroll your way down to get to channel number 64.

Common DVR Server Features

No matter what the brand or make of a digital video recorder server, you should look for these necessary features: live recording and playback speeds of 480 frames per second (fps), digital watermarking, object count, motion detection, multi-channel display, CD and DVD burning, and pre and post alarm recording. The storage capacity of servers vary with its purpose and use. The longer the monitoring time, the larger disk storage you may need.

Cameras, Data Back-up, And Internet Connectivity

As mentioned before, an excellent digital video recorder server will always use the most advanced video compression algorithms for the clearest surveillance videos. If you are shopping for a DVR server, always ask if the machine has H.264 compression hardware. Also, most machines come with 18x DVD-RW drives so that you can burn those surveillance videos into DVDs. In terms of Internet connectivity, most servers have remote desktop features and TCP/IP protocols for local area networks (LAN) or wireless area networks (WAN). Any pan-tilt-zoom (PTZ) camera today is compatible with any DVR server. Of course, most machines support multi-viewing protocols. Some can also set presets and running patterns for your security cameras.

Ventilation

Indeed, a digital video recorder server is a very sensitive machine. Some are even kept in climate-controlled rooms to make sure that the server does not exceed its temperature thresholds. You might be wondering why. Well, if the server crashes because of too much cold or heat, the whole DVR surveillance system will be completely paralyzed, defeating its purpose. The machine may have its own ventilating system, but the professionals will always tell you not to take any chances.

You can always find a different machine with features that are not mentioned here. But it comes with a higher price tag than your garden-variety DVR server. It is always good to evaluate and reassess your security needs so that you will be spending your money right.