Common SEO Mistakes

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Common SEO Mistakes

Following are the SEO mistakes that web designers, web developers and web optimisers should avoid while creating an SEO friendly website:

Splash Pages: Splash page is a thing of the past, and should stay there. Not only is this bad for SEO, it’s also bad for your overall online success. Your homepage is probably your website’s highest ranking page and frequently crawled by search engine crawlers. If you use splash page as your home/landing page, your internal pages will not appear in a search engine index as they are not linked to your home page and crawlers will not get a proper path to follow them.

Flash Navigation: Many people make this mistake by using Flash in navigation. Yes, sometimes it looks good for the business but it can’t be seen by the search engines as they find links in Flash difficult to follow.

Image & Flash Content: Search engine crawlers can’t read content placed in images and flash. Don’t embed important content (such as keywords) in Flash and images.

AJAX Feature: Try to avoid AJAX feature as this is a big SEO mistake. As Ajax content is loaded dynamically, it is not spiderable or indexable by search engines. However, if you want to use AJAX in any case, try to keep navigations and main content out of AJAX feature so that they can be indexed properly by search engines.

Empty Image Alt Attribute: You should always describe your image in the alt attribute. The alt attribute is what describes your image to blind web crawlers. Search engines can’t see images, so your alt attribute is a factor in illustrating what your page is relevant for.

These things are the pillars of Search Engine Optimisation and so to your web site’s success path. To know more about search engine optimisation, please visit the site http://www.newpathweb.com.au

Most Common SEO Mistakes

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Most Common SEO Mistakes

1. Creating a duplicate title tag is one of the most common mistakes in SEO work. The title tag is the words or phrases, which appear at the top of the browser when the page is displayed and is what the search engines display for the first line of the site link in their results. Search engines give a lot of importance to the title tags. When more than one page display the same title tag, the search engines discount those pages’ importance.

2. Although Meta tags have off late lost their significance in the larger search engines, it is possible to misuse them, which in the long run damage the site. The biggest mistake with Meta tags is for the Meta description to be the same for every page. Pages with duplicate Meta descriptions can never fetch good rankings. The same goes for the Meta keywords tag. Only those keywords found on that page should appear in the keyword tag. Also, one has to remember not to put the same word in the Meta tag descriptions more than thrice.

3. Internal linking very often creates a big problem. Too many links in a site can force the search engine spider to quit indexing the site before it is actually finished. Google restricts a site from having not more than 100 links on a page. It is of course better to restrict it at 50 links.

For better SEO results, the links should always be made with text. Many web designers use images for their linking. This is not at all effective for optimization purposes. Another important to keep in mind is that the navigation system should never be in any form of java script, Flash, or image map.

It is always advisable to remember, not to stuff keywords by having too many links on the same page with the same word or words.

And last but not the least, it is important to keep multiple links on every page of your site has. Pages, which have only one incoming link, cannot expect good ranks. They may even be placed into Google’s supplemental index. It can be difficult to work a page out of the supplemental index once it is in there.

4. Linking to other sites have to be done with lot of care too. Spamming has become such a problem that the search engines have really changed their algorithms with respect to linking. A musical instrument site simply cannot be linked to a kitchen apparatus site. The incoming links needed to be coming from related sites or sites with a similar theme.

Common SEO Mistakes and Tips to Avoid Them

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Common SEO Mistakes and Tips to Avoid Them

1. Creating a duplicate title tag is one of the most common mistakes in SEO work. The title tag is the words or phrases, which appear at the top of the browser when the page is displayed and is what the search engines display for the first line of the site link in their results. Search engines give a lot of importance to the title tags. When more than one page displays the same title tag, the search engines discount those pages’ importance.

2. Although Meta tags have off late lost their significance in the larger search engines, it is possible to misuse them, which in the long run damage the site. The biggest mistake with Meta tags is for the Meta description to be the same for every page. Pages with duplicate Meta descriptions can never fetch good rankings. The same goes for the Meta keywords tag .For more details visit to www.keyword-swipe.com. Only those keywords found on that page should appear in the keyword tag. Also, one has to remember not to put the same word in the Meta tag descriptions more than thrice.

3. Internal linking very often creates a big problem. Too many links in a site can force the search engine spider to quit indexing the site before it is actually finished. Google restricts a site from having not more than 100 links on a page. It is of course better to restrict it at 50 links.

For better SEO results, the links should always be made with text. Many web designers use images for their linking. This is not at all effective for optimization purposes. When more than one page displays the same title tag, the search engines discount those pages’ importance. Another important to keep in mind is that the navigation system should never be in any form of java script, Flash, or image map .For more information logon to www.huge-niche-keywords.com. It is always advisable to remember, not to stuff keywords by having too many links on the same page with the same word or words.

And last but not the least, it is important to keep multiple links on every page of your site has. Pages, which have only one incoming link, cannot expect good ranks. They may even be placed into Google’s supplemental index. It can be difficult to work a page out of the supplemental index once it is in there.

4. Linking to other sites have to be done with lot of care too. Spamming has become such a problem that the search engines have really changed their algorithms with respect to linking. A musical instrument site simply cannot be linked to a kitchen apparatus site. The incoming links needed to be coming from related sites or sites with a similar theme.

Avoid Common Mistakes – Make SEO Success

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Avoid Common Mistakes – Make SEO Success

For online promotion of the products and services there is hardly a better tool than the search engine optimization.  Invariably most of the enterprises resort to such process but in their anxiety of getting immediate results, many of them commits some common mistakes that should be avoided for better results.

One of the major mistakes they commit is targeting keyword that is not relevant.  Problem with the issue is that even the most experienced and skilled SEO can commit such mistakes.  You might select the keywords that are descriptive of your site but the viewers may not just search with them. If you are having a dating site then selection of the keyword “dating guide” may not work well though it is relevant to your site. There are some tools available in the market that could help you in finding out the appropriate keywords for promoting your site.

Another mistake often committed is leaving the title tag empty on the site.  This is the most appropriate place for keeping the keyword that is relevant. Similarly, if you create website that has flash but do not contain an html alternative, it would not be relevant for the search engine.  Remember that search engines do not like flash sites. Also using the JavaScript for your website may be otherwise good and attractive for the viewers but you cannot have search engine optimization with JavaScript since search engines do not read JavaScript.

For online success and website optimization you have to be consistent.  Consistency on the other hand requires appropriate maintenance of the site.  Thinking that optimizing the site for once accomplishes the whole task is the major mistake many site owners commit.

Do not concentrate too much on the Meta tags.  People who think that getting the Meta keywords as well as the descriptions correct is sufficient for the search engine optimization are grossly incorrect.  Met tags in fact are fast becoming the things of the past.

It is true that an image is worth thousand words.  Keeping only images for the headings could be one of the greatest mistakes committed in trying to get search engine optimization process. On the other hand ignoring the URL is even greater mistake committed by them.  Normally you may not rank high on the website search pages without relevant URL.  Keeping the target keyword in URL is one of the adopted policies for search engine optimization. Again URL is important for web directories like Yahoo and MSN and at the same time also relevant for search engine like Google.

Back links could be relevant for the search engine optimization but overdose of it could result in disasters like banning of your site. Making sure that the site has only relevant and genuine back links will certainly help.

Last but not the list, the contents must include the relevant keywords that would be real assets for your search engine optimization.

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Common SEO Web Design Mistakes

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Common SEO Web Design Mistakes

Having a business website is like an office online. It needs to offer users the same quality service they would have received offline. There are a few web design mistakes that can prevent your website from performing at its best. Below are a few SEO web design mistakes that should be avoided.

Flash Intro

Many websites still have these flash intros which have no useful purpose. Though some search engines can now index flash content; flash intros do not usually have a lot of text in them.

Most people will not watch a flash intro; they will just search for the skip button. If they are unable to skip, they’ll just click the back button and you can say goodbye to a customer.

Pictures

There are still many websites who will use text images rather than text. Know that there are no search engines yet who can read the content of images. It is only going to be a waste of your time to add text images to your website. Do not deprive your content of their full potential; use text only. Images are good to add life to a web page but should not be used to replace plain text. Add descriptive alt tags to images can help search engines to know their content and can get them listed in image search.

Animations

This includes all types of animations that can be added to a web page; spinning text, glitter graphics, background music, glowing text among others. All are so fancy, used to attract the attention of a user. These work on some type of websites but are usually pointless and make a website look unprofessional. That being said; everything that can take attention away from your main content should be avoided.

10 common seo mistakes that will kill your ranking

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10 common seo mistakes that will kill your ranking

When your website has high search engine ranking, you will see many benefits. Although seo can be a little hard to get the hang of, there are simple seo mistakes you should avoid.

1. Targeting the wrong keywords Keyword research is the starting point for your seo campaign. Get this wrong and it is over before you have begun. Make sure the keywords you target are used by searchers and are relevant to your niche.

 2. Forgetting to use title tags This is a common one often overlooked by beginners. Title tags are important and must be different on every page of your website.

3. Over doing flash Flash cannot be read by googles bots. If you are going to use flash, it is essential that you also use the html mark-up for it.

4. Link farms A mistake even those claiming to be the best are making. SEO changes all the time, link farms are not liked by Google. You need to spend your time getting one way links from high pr websites.

5. Overdoing the keywords Having a string of keywords in your content that does not make sense will get your site penalized by Google quickly. Your content must flow.

6. Keyword density must stay below 5%

7. Duplicate content. If you use content that has been used elsewhere, you will get your website sandboxed by Google. Search engines love fresh content.

8. Poor website navigation Your website must contain no broken links and have good navigation. Both visitors and search engine bots need to get around your website.

9. Using images for headers Headers are the first thing Google bots see. Take advantage of this and use your keywords in the h1 and h2 headers.

10. Unreliable web hosting. Cheap may please your wallet but it will annoy your visitors and stop you getting high search engine ranking. Google will think your website is not there if it happens to crawl your site during an outage!

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Common Mistakes To Avoid In Seo

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Common Mistakes To Avoid In Seo

The work of SEO has become very challenging and demanding with every passing day. It makes a lot of sense to adopt a common sense approach not only to the SEO process, but from the very roots of the layout, web designing and web development. Avoiding the most common pitfalls listed below will reap benefits in the later process of search engine optimization, as experience has proved time and again:

Don’t Use Frames:

They might look handy to use, but frames are very passé. Frames tend to confuse search engine spiders and can therefore affect the optimization of your website. The best thing is to do away with frames altogether in your website design.

Don’t Use Flash:

While almost everyone agrees that Flash looks great and can increase the number of hits, few realize that it also can also slow down the user experience and make it hard to get ranked. Flash is certain to have a limited future if site engines fail to read Flash enabled text.

Don’t Skimp on Title Tags:

You should always include effective search phrases that reflect the content within title tags. This meta data occupies key importance in SEO searches and should be utilized wisely.

Don’t Overstuff Title Tags:

The wise web developer will restrict titles to 70 characters, with commas between phrases in every title tag. It is also advisable to use fewer characters on pages with little content.

Don’t Bury Text:

We might pride ourselves on design, but it’s useless if it gets in the way of our text. It is wise to ensure that text is visible and located high on the webpage.

Don’t use Graphics as Page Headers:

From an SEO viewpoint, graphic headers are both a waste of space and time. It is much better to use text as page headers and support this by utilizing strategic keywords in the header, after the header or below the header.

Don’t Use the Wrong Words:

Website owners love one-word search terms because they seem to get lots of traffic. But the reality is that only a fraction of Internet users entering a broad search word want what you have to offer. It is much better and rewarding to use search terms using two, three or four words that will help visitors qualify their interests better.

Don’t Ignore Link Building:

Finding relevant links can do wonders for your web pages. Hunting down links from other websites that have content and categories relating to what you offer will be highly rewarding. If you sell casual wear, find a portal about clothing.

Don’t Overwhelm Your Pages with Keywords:

SEO people will know better than to write the same keyword in succession 10 times, but can sometimes make the mistake of too much repetition. Mentioning strategic keywords several times in the page helps, but using them too much will ruin the purpose of the whole exercise.

Don’t Use Long URLs:

If you use a database to maintain your website, you may end up with long URLs with several session IDs and parameters that produce many question marks and equal signs. These lengthy URLs can hinder search engines from properly indexing the pages. It is important to work with your developer so as to limit them as much as possible or to remove them altogether.

We Want Traffic are one of the top notch companies offering SEO services in Dubai. As a young but experienced SEO company in Dubai, we have an enviable list of achievements to our credit. Our list of clients comprises some of the best real estate firms in Dubai, although we have done work for a variety of industries. In addition to doing SEO in Dubai, we also offer a whole spectrum of services ranging from web designing and web development to CMS and online marketing.

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SEO and common sense

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SEO and common sense

The fact is every search engine has a different formula to accord ranking for a Web page. Keyword-rich copy that the search engines favor may not ideally form the text -especially not on the front page! Using flash animation and of graphics may make the site appealing, but as the search engines can not index these well, one has to inevitably use gateway pages.

Some business owners may argue that their sites need to be one up on the others and would want liberal use of flash animation and lots of graphics, They may be somewhat disinclined to change this attitude just to satisfy the search engines.

There are many web developers who burn the midnight oil examining search engine results and trying to figure out each search engine’s methodology or algorithm for high rankings. As a matter of fact, there have been scores of software programs written over the years to unravel the algorithms to generate high-ranking pages for each engine. The problem is like a musical chair – by the time you arrive at a formula for an algorithm, the algorithm will change and the new algorithm must be cracked again. It is best this type of time-consuming method is avoided.

Notwithstanding the fact that search engines have slightly different algorithms which they keep changing, all search engines accord priority to the same set of things that real visitors look for in a Web site.

You do not need any technical expertise to know what parameters are needed for SEO. Sheer commonsense should suffice. What all search engines will uniformly expect in web pages are – an easy neatly coded design, an imaginative straightforward navigation, crisp yet well drafted copy, titles / meta tags that facilitate easy identification of relevant keyword and phrases and links that exactly describe what can be found at the site.

Writing Keyword-rich content does not necessarily mean one has to compromise on providing correct and appropriate information to the visitor. Good content can be written in a way that will fully drive home the benefits to the user while suitably utilizing keyword phrases. It may be seemingly difficult but possible by a competent content writer. The advice is to engage a professional content writer and not somebody obsessed with SEO.

It is once again an act born of common sense. Web with skillfully written keyword rich content have the potential to achieve high rankings for many years regardless of search engines changing algorithms. Still more importantly, they will also be a runaway success with the site visitors.

Most web developers are excessively fond of flash animation and graphics and willing to even forego appropriate content. Clients who want high rankings and lots of traffic also refuse to forfeit the avoidable graphics and flash animation. Now, it is to an extent true that some search engines have started reading the content of flash files.

A flash presentation on a site may appear exciting the first couple of times one views it, but thereafter it will be irksome when the visitor is not able to get the precise information he or she wants. And Why not have your cake and eat it too? – By using permissible amounts of flash in select places along with justifiable content. At the end of the day, most people are looking for exact information on the types of products or services in concise language, preferably on the main page of the site. Let us not forget that is exactly what the search engines also want to provide higher rankings.

The heartening fact is, as the Web matures, more and more business site owners are realizing that their fanciful sites do not fetch much traffic as the competitor’s site that provides strictly business information bereft of all ostentation. Thus there is the new trend of creating a couple of additional sites purely for SEO purposes.

It is said, and rightly too, that the single most important part of optimizing a site and getting it rank well in the search engines is content. Write a new page of content for your site at regular intervals and your website will climb the ranks. With irrelevant or inadequate content, the website will soon become a disaster whatever its other merits.

Of course, content need not be mistaken for pages of mere text. It may include a shopping cart filled with products and product descriptions as also downloadable gadgets and gimmicks. There are some imaginative developers who add jokes, anecdotes, and stories of success associated with their products. As long the written material is relevant to one’s business, website can legitimately aspire for better rankings.

Guided by commonsense, let us take following steps for higher rankings by search engines:

<b>Provide simple straightforward and easily comprehensible information.</b>

*     Avoid too many technical jargons as it is not the place to display one’s expertise but to remain user-friendly.

*     Try not to employ some clever tricks. Search engines are any day smarter than you. The whole effort will prove counter-productive as the search engines may even penalize you for these antics.

Make the URL for the site clear and relevant and acceptable to crawlers

<b>Put yourself into the shoes of a random visitor and ask the question – is this page well-structured and offers me right and adequate information about what I am seeking?</b>

*     Reliability of information is of paramount importance. You will have an easier time ranking highly if your site offers established and trustworthy information ant the content is devoid of too many hollow superlatives.

There is no denying that it takes time to achieve SEO. Much of SEO is based on other sites that link back to your page, but then you have no direct control over that aspect. All you <b>can do is to focus on what you have control over</b>, which is making your page as compelling as possible.

Just click here for clear view of above article: http://www.searchenginegenie.com/SEO-and-common sense.html

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3 Common SEO Mistakes That Are Easy To Avoid

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3 Common SEO Mistakes That Are Easy To Avoid

Many web designers fall into the trap of designing a fancy website that looks great but includes elements that will cripple its search engine rankings. It is a huge waste of time, effort, and sometimes money to create a beautiful looking site that does not attract any visitors. What good is all that beauty if no one can find it? Here are some common design elements that should be avoided whenever possible.

Image Links

Using images instead of text links for your site’s navigation menu can confuse search engine bots and may make your site difficult for them to spider completely. If you must use graphic elements for links, be sure to also include a set of text links for the spiders to follow. Many sites do this in their footer, either above or below the copyright information.

Frames

If you use frames to display your site, you run the risk that the search engine’s spider will not pick up all of your content. Most bots will only spider the first HTML file they encounter, ignoring your other frames. If you use frames and notice that only a fraction of your pages make it into the search engine’s index, the frames could be the problem. Also, many users are turned off by the sight of multiple frames and will not stick around your site long enough to purchase your product or click an advertisement.

Splash Intro Pages

Splash introduction or entry pages, often using flash animation, are another SEO pitfall for many new webmasters. While the graphics and animation may look impressive to human visitors, they lack any useful content for the search engine spiders. Usually, the only text on the page will be a “skip intro” link, which won’t do much for your site’s ranking. Making this even worse is the fact that the splash page comes before your index page, which is the most important page to a search engine bot. Many times, splash pages also include an automatic redirect if the introduction is not skipped. Search engines usually do not index redirects and there is always the possibility that a new algorithm will penalize sites for this.

In order to get high rankings in the search engines, first they have to find your site, then they have to be able to read enough of your content to rank the site. Eliminating style elements that confuse or restrict the spiders will help make your website more accessible and easier to index. If you must use things like image links, make sure to also have an alternate set of text links somewhere on the page for the spiders to follow. More dramatic elements like frames and splash pages should be avoided altogether if you want to get the best possible search engine ranking for your site.

Common Mistakes by SEO Experts

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Common Mistakes by SEO Experts

Expertise does not guarantee wisdom or accuracy. Even though you might have great knowledge about certain domains, you are liable to make mistakes… some that can even cost you dearly. In the world of Search Engine Optimization services, experts often tend not to pay heed to certain guidelines that are set up by search engines for websites around the world. If you wish to get higher listings on SERPs, make sure you do not neglect the trivialities in your campaign.

A comprehensive and analytical field, Search Engine Optimization is not everyone’s game. The following common mistakes are often committed by experts as well:

1) Spamming – Everyone in the online marketing business is aware of the problems related to spamming. As search engines get smarter in tackling web masters and their negative tactics, it is advisable to play safe rather than getting your site blacklisted or banned. But, many a times, experts get into such techniques to get their sites optimized at a quick pace. Spamming tactics like hidden text, keyword stuffing, cloaking, doorway redirects, etc. are commonly used by optimizers. However, it is better to stay away from them.

2) Wrong keyword optimization – Your SEO campaign is sure to be doomed if you use the wrong set of keywords for optimization purposes. Undertake extensive research on the same with the help of tools available on the Internet, as well as by delving into competitor analysis. As an expert, it is a sin for you to get into inappropriate keywords for your client’s website.

3) Search engine roadblocks – When you are optimizing a site, avoid creating roadblocks for search engines.

- Do not embed texts or images in flash

- Have an all-encompassing directory structure – it helps in faster crawling

- Have comprehensive internal linking so as to make your site easily navigable

- Do not have text hidden in images

4) One-time process – As Search Engine Optimization Experts, you should realise the importance of continuity in this process. Your campaign should not be a one-time effort. You should constantly monitor and correct errors for the smooth functioning and timely indexing of your website.

Even if you have been into this field for years and call yourself an expert, you are a human after all, and thus prone to committing mistakes. Remember the aforementioned points when you optimize a site and you can easily keep a tab on your follies.

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