Success In Network Marketing Requires Knowing How To Communicate Effectively

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Success In Network Marketing Requires Knowing How To Communicate Effectively

Needless to say, Network Marketing is all about networking with people to grow a home-based business. You can not effectively network without knowing how to communicate effectively. If you are a shy, quiet person by nature, you need to either change who you are or find another business. You might get a few sales by sending e-mails to your friends and family to let them know you are in business, but the buck stops there.

Knowing how to communicate effectively does not come so easily to people who are not shy either. It is a skill that requires practice. If this skill is developed properly, you will find your downline growing without much effort. This does not mean you can quit working, but it does mean you will finally be making decent money without the frustration.

Picture what it would be like if you could begin converting more prospects into distributors almost overnight. Nothing happens without at least a little work, but when you change a little but every day, your life will begin to change. Your income would jump and you would feel fulfilled that your goal to communicate effectively was achieved.

In Network Marketing, 20 percent of the skills you need will make up 80 percent of the difference between success and failure. One of these skills is knowing how to communicate effectively. Without it, your dreams of building a massive downline and a huge bank account will never be reached.

If your communication skills are lacking, you can probably trace the problem back to your elementary school experience. If you dreaded standing up in front of the class and presenting a book report in front of others and never got over it, that factor is still playing a major role in shaping your perception about your abilities to present to a prospect and convert them into your organization.

If your teacher or other students put you down or made fun of you, those remarks are still damaging to you and your life. They are still keeping you from your dreams. They made you think that it matters more what they think of you than what you think of yourself. Network Marketing is a business where you can not stop to worry about everyone you meet. How do you get over it?

Even though learning how to communicate effectively requires constant practice and far more training than a simple article can offer.  Here are a few things you can do to get you moving in the right direction. You must keep in mind that the reason this is so important is because whatever you do, your downline will do. You are their leader.

First of all, forget about everyone but yourself. Did I really say that? I bet you thought that Network Marketing was all about helping people. Well, it is…but you can not help anyone until you help yourself first. How are you going to show people how to communicate effectively if you can not do it yourself? It is impossible.

The other reason why you need to focus on your own needs first is because no one else is going to put food on your table for you. People will come and go and it will not have anything to do with you. Everyone has reasons and excuses, and if you count on everyone to come through when they say they will, you will starve to death. Be responsible for yourself by being up front that you are not going to help, but not hold hands.

When you stop worrying about what others think of you, you will start to feel powerful enough to speak your mind and be proud of it. This does not mean you should be mean, disrespectful or arrogant. It means that you have a goal and a vision, and no one person should hold you back, especially because you are afraid of how they perceive you.

Practice talking to yourself in the mirror a few times a day. Do you think that actors in movies never rehearse their scripts? They practice all the time to get their message across. They have learned how to communicate effectively. Why is it OK for them to hone their craft and not you? Network Marketing can allow you to even make more money than most actors, so do what they do!

Once you feel comfortable with speaking to yourself, try talking to your friends. They know you are not trying to sell them anything. And what if you were? You are not supposed to care what they think, right? Just believe in what you say and you will find yourself speaking with sincerity and truthfulness. Anyone who laughs at that  has their own problems.

I tried to grow a successful Network Marketing business for over ten years, but it was not until I learned how to communicate effectively that my business took off. If you are having problems in this area, start with the advice outlined above and you will find yourself at least on the right track to growing your business.

How Social Media Is Changing The Way B2B Companies Communicate

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Nowadays, the question seems to be not who is on Twitter, but rather, who is not on Twitter. The world seems to be aflutter with the Twitter phenomenon. Even Bill Gates is tweeting.

The proliferation of Twitter and other Web 2.0 technologies such as Facebook, YouTube and blogs have drastically changed the way society socialises and communicates. And businesses are taking note.

Some of the world’s largest corporations are themselves changing the way they communicate and collaborate with their customers, stakeholders and employees. Conventional marketing such as advertisements and sending out mass e-mail are no longer enough. These days, companies are more inclined to engage directly with customers via online discussion forums or through blogs.  Marketing personnel are also equally at home typing out pitches using less than 140 characters on Twitter as they are writing out lengthy advertising copies.

Jumping on the social media bandwagon

According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of companies from various industries said social media now forms part of their businesses. 61% have integrated social applications within their websites or other sites, while 40% have set up standalone online communities. 39% chose to embed third-party widgets into their sites.

Marketing was cited as the top reason for adopting social media tools (57%), followed by internal collaboration (39%).

In another survey done by McKinsey in 2009, 53% of business respondents said they plan to increase their investment in social media tools and technologies in the next three years.

Why the interest in social media amongst companies? It is considered a word-of-mouth marketing phenomenon that commands a higher level of consumer engagement, and in some cases, better return on investment (ROI), than conventional advertisements.

Power of social media

If there are any doubts as to the power of social media as a marketing tool, look no further than Dell. The computer maker made headlines last year when it reported that it had generated USD6.5 million in revenue from sales alerts on its DellOutlet (http://twitter.com/delloutlet) Twitter account. Granted, that is a tiny percentage compared to Dell’s total revenue of USD60 billion in 2008. However, considering that it cost the company next to nothing to set up the Twitter account, the ROI is pretty significant.

Another good example of the power of social media is Intuit’s use of online discussion forums. The financial and accounting software company’s “Live Community” forum allows customers to ask other customers questions, including those that the company isn’t allowed to answer because of regulatory restrictions. Through word-of-mouth and consumer feedback, Intuit has seen sales increase by more than 30% each year.

Technologically-savvy

Dell and Intuit are two examples of technology companies that are socially savvy in an industry that is by far the most comfortable when it comes to embracing Web 2.0

Tech companies already utilise podcasts, webcasts and video to market their products and service offerings, while online discussion forums and the blogosphere are used to solicit free feedback and suggestions for their products.

They have also started to engage bloggers to create awareness of new products by inviting them to do trial runs and pre-launch product reviews. This can work both ways though. A bad review may hurt a brand, but an endorsement from an established blogger can be powerful marketing.

Financial institutions – still on the sidelines

On the other hand, financial institutions in general, are still contented to be wallflowers in the realm of social media. They don’t engage much at all. This is not surprising as strict industry regulations and compliance issues prevent many banks from embracing the ‘open transparency’ that social media requires.

The only platform most of them seem to be in is LinkedIn. Although some banks have a Facebook page, most of the accounts seem to be opened by fans, rather than the lenders themselves.

Still, there are signs that some financial institutions are beginning to experiment with social media. Banks like Citibank and HSBC have discussion forums on their websites to get feedbacks from customers. While Standard Chartered Bank in Hong Kong has its own Standard Chartered TV (http://www.youtube.com/user/scbtv09) on YouTube.

Management consultancies – some are greater converts than others

Management consultants probably have the most to gain from engaging in social media, especially in promoting their thought leaders. Many partners from these firms already have their articles posted on the company’s website. These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter accounts, or if they are linked to bookmarking and news sharing sites like Delicious, Digg and Reddit.

Deloitte Consulting and McKinsey are two of the best examples of management consultancies that are fully exploiting social media to promote their thought leaders. They use platforms such as Delicious and Digg to draw more people to their websites. By starting a discussion forum on their articles, they are able to provide links back to their corporate website showcasing more of their services. This, in turn, generates more traffic hits and eyeballs, and potentially, new clients.

Unfortunately, aside from Deloitte, McKinsey and Accenture, most management consultancies have yet to jump on the social media bandwagon.

LinkedIn

The only social media channel that all companies across the three industries seem to be on is LinkedIn. This is to be expected. Unlike other social networking sites, the approximate 50 million registered users on LinkedIn are professionals looking to connect with like-minded peers, or to create their own business connections.

The site’s large treasure trove of professional contacts has become a popular “go-to” place for human resources personnel. Because it also has different groups for any number of organisations or special interest groups, companies also find LinkedIn especially useful when looking for candidates with a specific set of skills.

Bookmark it and share and share alike

While blogs, Twitter and Facebook are the more popular social media channels being utilised by businesses, B2B companies should also look into exploring bookmarking services like Delicious and news sharing sites such as Digg and Reddit to generate greater awareness.

Adobe Systems maintains a list of interesting company related news and conversations on Delicious. For instance, the software company used Delicious to store and share a link that gives a tutorial on how to apply the Bokeh, or hazy effect, in web design. By bookmarking this link, Adobe ensures it gets more eyeballs, and potential customers, than it would have had had it only featured the link on its website. It also uses Delicious to advertise its eSeminars.

Meanwhile, Intel’s blog network allows readers to ‘digg’ or recommend the blogs that they have read on Digg. For example, a blog written by an employee on the power of Intel’s 3D streaming technology was recommended by almost one thousand registered Digg users and generated over 100 comments. As a result of this employee’s blog entry, the company was able to review independent feedback, gauge the popularity of the subject and generate some buzz through a third-party site.

So, what’s next?

While some companies, such as Intuit, Intel, Accenture and Deloitte, are taking full advantage of, and reaping the benefits, from Web 2.0 technologies, most business-to-business companies are not very socially engaged.

It would not be long before social technologies become a norm within the B2B space. After all, it aligns with what B2B marketing is all about – and that is to build ongoing relationships with one’s stakeholder communities.

So go ahead and:

Like it or not, social media is here to stay. It is no longer a one-to-many business environment, but rather a many-to-many world. B2B companies can no longer afford to stay on the sidelines if they want to get ahead of the competition.  So, is your company socially engaged?

Live Video Conferencing – The Best Way To Communicate

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Live Video Conferencing – The Best Way To Communicate

Live video conferencing is a technique that is fast replacing the need to commute miles every time the need for a conference arises.Visit Here http://videoconferencingbasics.blogspot.com

Businesses, organizations and even government and military heads need to travel days in a year to meet up with their counterparts and partners in order to have crucial meetings to discuss matters of prime worldly importance. This traveling takes up a lot of their time and costs the exchequer a large sum in travel related expenditure. Live video conferencing does away with a lot of this expenditure. Live video conferencing requires a one time investment that is just a fraction of the cost of traveling between countries. The connection link is established via the Internet and the running cost is negligible.

Companies such as Tandberg and Cisco have the very latest state-of-the-art technology incorporated into their wide range of live video conferencing equipment. The equipment from Tandberg range from a simple desktop live video conferencing unit to large LCD screens that link up the participants of the live video conference to any part of the globe provided of course, that that part of the globe has access to the internet. Broadband internet connectivity is a necessity for live video conferencing because the video compression technology is not as yet that advanced that slower internet connection can transmit and receive the video signal without pausing between frames. The technique of streaming video has made live video conferencing a large success though there is still a lot of development in order. Live video conferencing saves on time and travel expenses and pays of the system in just a few sessions of live video conferencing when compared to the cost that would have been incurred if the participants had to travel to convene at a particular location.

Live video conferencing adds up to a lot more saving when it is used for government heads to confer with their counterparts in other countries. It is a boon when the security of these government heads is paramount. By cutting out the travel and hotel stay for the representatives of the conference a lot of security risks are covered. Because with live video conferencing none of the participants need to leave their offices to take part in the conference, they just need to have their own live video conferencing hardware, which is available from vendors such as Tandberg. This is a simple video cameras, microphone and video screen connected to the Internet through broadband connectivity. There are no restrictions on the number of people that can take part in a video conference.Visit Here http://videoconferencingbasics.blogspot.com