The Relevance Factor In External Seo Content

admin    SEO Video     Content, External, factor, Relevance

The Relevance Factor In External Seo Content

The process of Search Engine Optimization (SEO) includes the choice of keywords used in the text paragraphs and the placement of those words on the page and in the URLs, especially the domain name; other keywords are hidden inside metatags. Then there is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. Some web site designers understand SEO-friendliness, others don’t. It basically involves fine tuning the content of your site along with the HTML, ,URLs, and metatags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, AOL, Bing, Altavista and Ask.

Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. One factor that’s no secret is what you choose for a domain name. A keyword-rich domain name can save a lot of work and bring you up the ladder quickly. This also makes website content writing infinitely more productive when the retrieval process can find your keywords in the domain and page URLs.

Relevance means clarity to a search engine program. Articles can deal with all services and products on the site as well as industry information. Directory descriptions should not over-repeat the same keyword more than three times – at the same time the other words should funnel the meaning down into more and more relevant phrases. If you try to make “Paris Hilton” part of your content just because her name is one of the internet’s top keywords it will backfire because she has nothing to do with your business. This will reduce relevance.

Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed, in fact that may slow you down with a probationary period known as a “sandbox” where the domain is held up until someone decides it can be displayed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

There are free programs that can be downloaded and used to analyze keywords. Such tools will be helpful, but if you’re starting from scratch it may take a lot of trial and error to find effective keywords. One thing I’ve noticed about free web tools is that they are notoriously inacurate. If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flowing and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

Content that is placed in directory links, articles, and blogs adds to the content written into the site. In an environment where ‘content is king’, updating and adding to the site content will gain the attention of search engine spiders, as the programs are highly sophisticated and get bored retrieving stale content because they react to recently updated information and a greater volume of focused relevant data. Like a person who reads books, they get tired of the same old plot. The creative writer will produce higher quality SEO articles than the copy-paste and re-write method used by most SEO departments. An intelligent and honest piece of original work will make the content popular with both humans and search engine spiders.

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Difference Between Seo And Website Content Writing

admin    SEO Video     Between, Content, Difference, Website, Writing

Difference Between Seo And Website Content Writing

Content is amongst one of the most pivotal elements of the web world. It is simply the various types of data forms that we witness while browsing the internet. It may be a video, an image or even textual information. To directly approach your targeted audience, writing an apt, justified and credible data becomes really significant. And perhaps because of this reason only content writing has come up as a significant and separate field in the web market sector. Very rightly referred as the “KING” of the web, it has also emerged as a great career opportunity for many people. Many SEO based organizations are hiring content developers on a frequent basis. There’s been a complete revolution in the SEO industry in the recent years.

Further the content writing can be divided into two different categories i.e. website content writing and SEO based Content writing.Though both the terms sound similar, but there is a huge difference between the two. There are not many limitations involved in writing for web. However, on the other hand a lot of limitations are involved in SEO based content writing. For web writing one just needs to follow the elementary rules of English language so that the reader’s attention doesn’t get distorted from the web page. The writer just needs to be precise, too the point, use simple language, use appropriate heads and sub heads. Also, the data should be divided well, according to their importance and relevance so that the reader’s at least go through the whole web page. The writer can even be a bit casual here.

On the contrary, SEO content writing is an entirely different operation. This type of writing is based to do targeted online promotions and to generate effective business leads. Keywords are the king here. The content writer must design his articles keeping the significance of keywords in his mind. Keywords should be set in such a manner, that the very moment readers come across this web page he is grabbed to the beauty of the article. The content should be such that it appears on top of the search engine result list. Also, the content must not be a direct copy and paste from any other site or web source. Doing this may loose your credibility and authenticity.

So of all the above mentioned information, one thing that can be easily deduced is that without content, web industry can’t exist for long. Content writing is such an integral aspect that without it no web company can achieve its targeted goals.

Content is the Key for Top Google Rankings

admin    SEO Flash     Content, Google, Rankings

Content is the Key for Top Google Rankings

SEO Content Is the Key To Top Google Rankings

SEO is not just about meta and title tags,but also about something the web designers take least note of. It’s the all important Content or web copy. Images and flash are o.k, but ultimately, it’s the text that sells.

Let’s assume that your target keyphrase is DVD Player. You create a great website,complete with flash and snazzy images, but write just one or two sentences describing various types of DVD Players you sell.

But dear, how on earth you make it clear to the search engines that the page is relevant for this particular keyphrase. Simply, because you haven’t given any idea to the poor search engines at all. And your competitor has. And he is reaping the benefits for this.

Don’t you want to attract targetted traffic ? That’s what your site is for. You can only do so by first selecting proper keywords and then sprinkling them in the content- not too much- otherwise it would look that you have nothing worthwhile to say. If it takes 300 words to tell the world about your product or services, then for search engine’s sake do so.

Online users are looking for quality information. Make your content stand out by marking it in bold or header tag, so that it is the first thing users see when they visit your site.

Content is what makes a difference between top ranked sites and sites buried deep in the search results. There’s another incentive to writing good content-people will link to you naturally. So, you would not only attract traffic by writing quality content, but would also increase link popularity, increasing your ranking and attracting more traffic.

Choose the Best SEO Article Writing Service – content writing

admin    SEO Video     Article, Best, Choose, Content, service, Writing

Choose the Best SEO Article Writing Service – content writing

Web content writing is one of the most significant aspects of website designing projects. It is a well established truth that an extremely innovative and captivating layout decked up with irrelevant content that does not convey any useful information will never draw as good results as the toil it underwent.

When you are ordering a custom content from a site builder, you must bear a few things in mind. It is very important that you will provide a well-defined set of keywords. A very good description is also necessary so that a web content writer can come up with a very good article for you. Keywords can come as primary or secondary keywords depending on what you want the writer to reflect on your content.

Content writing for the Internet is hugely rewarding both financially and personally. The Internet has grown very fast and this has led to the rise in the demand for quality content. A few online experts have even predicted that, within five years, this content writing demand will certainly shift to video content, but right now the written word is king of online.

If you provide SEO content writing services at reasonable per word rates, you’re likely to have a few other wordsmiths look down upon you from time to time. Occasionally, you even read a participant’s lament.

There are businesses that offer content writing services for everyone from small businesses to huge corporations. Alternatively, you could hire a freelance copywriter to do the job. The fee might be a little more expensive, but you would get a quality and more personal service, and a loyal client for the duration of your business operation.Now a specialist SEO article writer would be the right person to work on damage control and also give you a top ranking website in no time.

For every online business owners it is a must that their sites should attain consistent ranking at least in top three pages in search engines. For further witness, we can look at the companies which are branded ones in the online market. Such companies are always found in the top three pages of search engines. They employ the best SEO professionals and content writers available in the SEO industry.

Only your desire to have an editor is not going to serve your purpose, however, you should approach after estimating your budget and requirement. And the next important point of the highest consideration and esteem is the reputation of the company as you are contacting for editing task.

Professional SEO based content from an expert SEO content writing company, facilitates companies in producing quality content in a much credible and readable way. The presentation that they finally create is not only supposed to attract the viewers or visitors but also the search engines.

our animated or an attractive website is not only an important factor for getting business, but a logical, simple and to the point content is too important for your business. So you need to pay special attention to your website content in order to provide information to the website visitors.

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Content Writing Works Better With SEO Friendly Content

admin    SEO Video     Better, Content, Friendly, Works., Writing

Content Writing Works Better With SEO Friendly Content

There may be many ways of searching information regarding any business or subject, but the most effective one is performing online searching by visiting different search engines. Now the key point that needs to understand is the result that gets visible in the first page of any search engine actually matters the most. In fact, it has been observed that while searching for information on the net, people hardly navigate till the sixth or even tenth page of the search result. Adding to this, if we talk in terms of web traffic of a website then the site that enjoys a good ranking also ranks well in a search engine. In simple terms, one can easily find the website on the initial pages of any search engines while performing online search using various keywords.

Now, if you want to increase the traffic for your website, you must try to make it more search engine friendly by adopting SEO methodologies. Your key objective must be to make your website rank well in search engine. It is important to sell a product or service, but it is more important to sell when the demand is high. These days, there are many simple techniques that you as a website owner can adopt for making your site enjoy a higher rank, but one major technique that has pulled the attention is the proper usage of quality SEO content. The optimized content writing of web page can in fact help in business promotion as well.

If content of an article or webpage is rich in keywords then it is highly possible that the website or article will be ranked high. A keyword that you use in article or webpage is a single word or combination of words that defines your business product or service highlighted inn article or website. Hence it becomes important for you to determine your target audience according to the product or service that you provide and then analyze the probable combination of words that most likely to be used by customers while using search engines.

Once the keywords are recognized the placement of these keywords becomes important. You must remember to fill in the gaps of the content with issue keywords. Besides this, you must also use these keywords in page title, section headings, and video tags and page Meta data of the web page. This entire exercise helps in making your content SEO friendly.

In recent time it has been found that professional content writers, who specialize in SEO content writing, provide some really handy tips to make your web site even more optimized. They often suggest you to frequently update your web pages by putting up articles, blog posts and press releases. Therefore in a nutshell, as a businessperson or as a website owner you can save both time and money by adapting to SEO friendly content writing.

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SEO Content Writing – Helping to Gain on Search Engine Prominence

admin    SEO Video     Content, Engine, Gain, Helping, Prominence, Search, Writing

SEO Content Writing – Helping to Gain on Search Engine Prominence

In order to ensure prominence to a web identity, it is necessary that the site appears higher in search results. The idea is that higher a site appears greater are the chances of visits from business prospects. Search engine optimization (SEO) is the process of maintaining the higher standards of quality of traffic to a web site or a web page such as a blog through search engines via natural or un-paid search results as opposed to other forms of search engine marketing (SEM) which involves paid inclusion. SEO may conduct different kinds of search such as image search, local search, video search and industry-specific vertical search engines.

Copywriting SEO involves expert and precise manipulation of a webpage’s text so that it ranks among first searches depicted by the search engine. Care is taken that content’s quality is not compromised in any way otherwise; it will defeat its own purpose. In short, it is a textual composition for web page marketing.

During the process of SEO, special attention is paid to title tag and meta tag of a page’s code so that their relevance is assessed by comparing information therein with other pages. Keyword density, strategic placement of keywords, number of links to pages and from it are some of the other factors that determine the relevance of a web page. SEO Copywriting services also pick out unique contents written on a page so that similar pages crowding a search result can be chaffed out effectively.

The primary aim of a Copywriting SEO is to produce concise, clear, easily understandable and effective text for a web page to make it better in terms of imparting knowledge or ideas. Copywriting done for the purpose of optimization should also consider the factors of aesthetic value of the website.

Often it causes more harm as the end users start shunning the sites for their low quality content. But it does not mean in any way that a copywriting SEO is unconcerned with the rank of his web page. It is also one of his job responsibilities to ensure better and higher rank of his web page in search results.

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Affordable Website Design, Logo Design, Search Engine Optimization (SEO), Content writing, Graphic design & Website maintenance service

admin    SEO Flash     Affordable, Content, Design, Engine, Graphic, logo, maintenance, Optimization, Search, service, Website, Writing

Affordable Website Design, Logo Design, Search Engine Optimization (SEO), Content writing, Graphic design & Website maintenance service

Graphic Design Packages

We developed things allows us to provide you with the creative results that you expect with less effort. We can achieve this by working closely with you and understanding your graphic design requirements right from the very beginning.

We suggest you one of the following design packages. These packages were designed based on our experience with customers setting up their business and offer an excellent marketing solution to start promoting your business.

Brochures Packages bi-fold Brochure Design
Rs. 4,999 only 2 Original full colour design concepts 6 Revisions 2 Designers All sizes Final files emailed within 24 hours of finalization tri-fold Brochure Design
Rs. 7,999 only 2 Original full colour design concepts 6 Revisions 2 Designers All sizes Final files emailed within 24 hours of finalization z-fold Brochure Design
Rs. 7,999 only 2 Original full colour design concepts 6 Revisions 2 Designers All sizes Final files emailed within 24 hours of finalization pdf Brochure Design
Rs. 4,999 only 2 Original full colour design concepts Upto 3 pages Additional pages Rs. 1000/page 6 Revisions 2 Designers All sizes Final files emailed within 24 hours of finalization Accordion Fold Brochure Design
Rs. 7,999 only 2 Original full colour design concepts 6 Revisions 2 Designers All sizes Final files emailed within 24 hours of finalization Parallel & half Fold Brochure Design
Rs. 9,999 only 2 Original full colour design concepts 6 Revisions 2 Designers All sizes Final files emailed within 24 hours of finalization Banner Ads Design Packages Static Banner Design Banner (468px X 60px) Skyscraper (120px X 600px) Leader board (728px X 90px) Square (250px X 250px) Rectangle (180px X 150px) Half Banner (234px X 60px) Button (120px X 90px / 120px X 60px) Square Button (125px X 125px)

Rs. 1,000 Only
Rs. 1,000 Only
Rs. 1,000 Only
Rs. 1,000 Only
Rs. 1,000 Only
Rs. 5,00 Only
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Flash Banner Design 728px x 90px 160px X 600px 300px X 250px 120px X 600px 468px X 60px 234px X 60px

Rs. 2,000 Only
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Envelopes Design Packages Starter Envelope Design
Rs. 1,999 only 2 Original full colour design concepts 6 Revisions 2 Designers Final files emailed within 24 hours of finalization Elite Envelope Design
Rs. 4,999 only 4 Original full colour design concepts Unlimited Revision 2 Redraws 2 Designers Final files emailed within 24 hours of finalization Business Cards Design Packages Starter Business Cards Design
Rs. 1,999 only 2 Original full colour design concepts 6 Revisions 2 Designers Final files emailed within 24 hours of finalization Elite Business Cards Design
Rs. 4,999 only 4 Original full colour design concepts Unlimited Revision 2 Redraws 2 Designers Final files emailed within 24 hours of finalization Icon Design Packages
Rs. 1000 for each category Hotel & Travel Icons

Windows icons made for hotel industry, includes chef, Room key, Sugar cubes, Receptionist, Travelling cart etc.

Telecom Icons

Make your communication possible with our telecom icons, which include mobile phones, modems, Bluetooth, faxes and many more.

Entertainment Icons

Mitigate boredom with entertainment icons like ruby balls, golf bag, soccer kits, snow bowling kits and others.

Medical Icons

Useful medical icons have been conceptualized for you, including first aid box, stethoscope, syringe, thermometer, tablets and many more.

Banking Icons

Xp style icons for banking and financial related software applications. Some of the icons include teller, bank, passbook, money, loan etc.

Education Icons

Cute, meaningful and communicative xp icons for education industry. An ideal icon pack for e-learning and web applications. It includes graduation, schoolbag, home work etc.

For futher information or to use our graphic designing service, please contact us now.

If you want above mentioned kind of services please contact us at,

Address:

A/104, Hari Krishna Dham CHS.,
Pleasant Park, Mira – Bhayandar Road,
Mira Road (E), Thane 401107,
Maharashtra, India.
info@z-index.in/service@z-index.in
www.z-index.in

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SEO Content Distribution Linking For Newbies

admin    SEO Flash     Content, Distribution, Linking, Newbies

SEO Content Distribution Linking For Newbies

The new buzz on the internet is all about getting one way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.

Newbie Myth 1  The  Duplicate content penalty.  

Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a  duplicate content penalty.  Why is this concern unjustified

If this were true, every major newspaper and news portal website would now be de indexed from the search engines, since they all carry  duplicate content  from the news wires such as

Reuters and the Associated Press.

Thousands of self promoting internet gurus have proven that distributing content is an effective method of improving search engine rank.

Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty.

True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher PageRank pages with the same content. But the  duplicate  pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site s other pages.

The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of  copyright theft  penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content.

Newbie Myth 2  The goal is to get in article clearinghouse websites.

There are over 100 popular, high traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare.com, amazines.com, and goarticles.com.

Many novice content distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites not to get a backlink directly from the clearinghouse website  though this is sometimes an unexpected bonus .

Plus, to maximize PageRank passing links, you also have to submit articles to website owners individually. Its not a small amount of work. But theres no substitute for a polite, individually crafted email recommending a website owner complemnt his or her existing articles with one you have written.

Myth 3  Any content will do.

Reality  It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high   quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you’ll be handicapping yourself from the start.

Myth 4  Distributing content is easy. Just hit  send.  

Reality  Content distribution campaign requires skillful planning to target publisher websites effectively.

This is essentially a four step process.

1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family friendly internet businesses.

Its a careful balance  you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you will lower the maximum number of links you can hope to get.

For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results.

2. To maximize success, you must have articles custom created for each major category you want to submit to.  Incorporating Content in Web Design  and  Marketing with Content  would be possible titles for a web content writing website owner targeting web design and marketing websites, respectively. An article about web design wo not appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with  the web  would not be as effective.

3. For maximum success, articles custom written for a category then often have to be refined for sub-categories. For instance,  Incorporating Content in Web Design  becomes  Incorporating Content into Flash Web Design,  or  Incorporating Content into Accessible Web Design.  Sometimes the refinement is just a  find and replace of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed.

4. Once you have identified sub categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how to articles. Owners of high ranking websites can afford to be choosey. To really maximize results within a sub category, you need at least three different articles of varying lengths and focus specifically geared toward that sub category.

In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But its not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge

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SEO Content Distribution Linking For Newbie’s

admin    SEO Flash     Content, Distribution, Linking, Newbie’s

SEO Content Distribution Linking For Newbie’s

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start. Newbie Myth 1: The “Duplicate content penalty.” Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a “duplicate content penalty.” Why is this concern unjustified? * If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry “duplicate content” from the news wires such as Reuters and the Associated Press. * Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank. * Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty. True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the “duplicate” pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site’s other pages. The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of “copyright theft” penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content. Newbie Myth 2: The goal is to get in article clearinghouse websites. There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare.com, amazines.com, and goarticles.com. Many novice content-distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites–not to get a backlink directly from the clearinghouse website (though this is sometimes an unexpected bonus). Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It’s not a small amount of work. But there’s no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you’ve written. Myth 3: Any content will do. Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high – quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you’ll be handicapping yourself from the start. Myth 4: Distributing content is easy. Just hit “send.” Reality: Content distribution campaign requires skillful planning to target publisher websites effectively. This is essentially a four-step process. 1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses. It’s a careful balance: you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you’ll lower the maximum number of links you can hope to get. For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results. 2. To maximize success, you must have articles custom-created for each major category you want to submit to. “Incorporating Content in Web Design” and “Marketing with Content” would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won’t appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with “the web” would not be as effective. 3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, “Incorporating Content in Web Design” becomes “Incorporating Content into Flash Web Design,” or “Incorporating Content into Accessible Web Design.” Sometimes the refinement is just a “find and replace” of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed. 4. Once you’ve identified sub-categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category. In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it’s not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge to be successful.

The new buzz on the internet is all about getting one-way links by distributing content to other sites in exchange for backlinks. As with every other SEO or website promotion technique ever devised, there are plenty of newbie myths about it that can ruin your chance for success before you even start.

Newbie Myth 1: The “Duplicate content penalty.”

Some webmasters worry that if the content on their sites is suddenly on hundreds of other sites, search engines will inflict a “duplicate content penalty.” Why is this concern unjustified?

* If this were true, every major newspaper and news portal website would now be de-indexed from the search engines, since they all carry “duplicate content” from the news wires such as

Reuters and the Associated Press.

* Thousands of self-promoting internet gurus have proven that distributing content is an effective method of improving search engine rank.

* Even more thousands of content websites have proven that republishing this content does not carry any search engine penalty.

True, the first website to publish an article often seems to be favored by search engines, ranking higher for the same content in searches than higher-PageRank pages with the same content. But the “duplicate” pages do show up in the search engine results, even if lower than the original site. Meanwhile, the reprint content has no effect on the ranking of a site’s other pages.

The only duplicate content penalty is for duplication of content across pages of a single website. Meanwhile, there is a sort of “copyright theft” penalty, whereby someone who copies content without permission can be manually removed from search engine indexes out of respect for the Digital Millennium Copyright Act. But that penalty is only for flagrant theft, not minor mistakes in attributing reprint content.

Newbie Myth 2: The goal is to get in article clearinghouse websites.

There are over 100 popular, high-traffic websites that act as clearinghouses for content made available for redistribution. These websites include isnare.com, amazines.com, and goarticles.com.

Many novice content-distributors are upset when the article clearinghouse websites, with tens of thousands of articles each with a backlink, pass negligible PageRank. But the point of distributing content to those websites is for other website owners to find your content and put it on their websites–not to get a backlink directly from the clearinghouse website (though this is sometimes an unexpected bonus).

Plus, to maximize PageRank-passing links, you also have to submit articles to website owners individually. It’s not a small amount of work. But there’s no substitute for a polite, individually crafted email recommending a website owner complement his or her existing articles with one you’ve written.

Myth 3: Any content will do.

Reality: It should be obvious that many website owners, jealous of their link popularity, will only republish exceptionally high – quality content. For articles, this means a unique point of view and solid information that cannot be found just anywhere, ideally presented in compelling language in a web-optimized format by a professional published writer. You can conduct a content distribution campaign with bad content, but you’ll be handicapping yourself from the start.

Myth 4: Distributing content is easy. Just hit “send.”

Reality: Content distribution campaign requires skillful planning to target publisher websites effectively.

This is essentially a four-step process.

1. You must identify the categories of websites most likely to republish your articles. These categories range from the very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses.

It’s a careful balance: you need to make your target category narrowly relevant to maximize the value of the link and your chances of getting your article accepted for publication. But if you target too narrow a category, you’ll lower the maximum number of links you can hope to get.

For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results.

2. To maximize success, you must have articles custom-created for each major category you want to submit to. “Incorporating Content in Web Design” and “Marketing with Content” would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won’t appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with “the web” would not be as effective.

3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, “Incorporating Content in Web Design” becomes “Incorporating Content into Flash Web Design,” or “Incorporating Content into Accessible Web Design.” Sometimes the refinement is just a “find and replace” of one keyword for another, sometimes just in the title. Sometimes, entire paragraphs have to reworded or removed.

4. Once you’ve identified sub-categories of websites, you still have to be able to meet the requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category.

In the end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it’s not magic beans. Like anything else having to do with achieving success on the web, it takes hard work and knowledge to be successful.

The Importance of Content and Social Media for SEO

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The Importance of Content and Social Media for SEO

Adding new content to your website consistently is a must if you want to improve your search engine rankings. The search engines like to see new content being added to a site and this forms an important part of the algorithm used to determine ranking. If you add new content once or twice a week it should be sufficient (depending on what your competitors are doing).

New content can add more benefit if you also submit it to article directories or social sites. If your Blog is in a subdirectory on your server, content added to your Blog will count as new content. The key is to remain consistent at all times. When your content addition strategy is in place it is time to look at social media.

Social media as defined on Wikipedia is:

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories, and understandings.

Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music sharing, crowd sourcing, and voice over IP, to name a few.

Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs such as Jaiku and Pownce. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

Social networks allow you to post videos, articles, podcasts, Blogs, bookmarks, links, profiles and comments. It is very easy to share your message or marketing information through the use of these social sites. Content is however still king and your message needs to be of interest to the readers in order to spread.

The big companies have woken-up to the potential of reaching a big market through the use of social sites and most are actively involved in social media marketing. Social media allows companies to interact with their customers and to market their products in a new way. Google and Bing are currently pulling updates from Twitter into the SERPs (search engine results pages). Facebook is facing a huge outcry from their customers after changing the privacy settings and thereby allowing private information to be displayed on the SERPs.

When using one of the social sites always look at posting unique and quality content. The search engines will pick-up on quality content and will disregard multiple post of the same message as spam. Do not link your Facebook and Twitter accounts. It is better to post unique content on both to improve the chance of Google or Bing listing it on the SERPs. Remember that SEO and Social Media are interlinked. If you want to improve your search engine rankings, make full use of the social media sites that are available on the Web.