Conversion Optimization – Picking Up Where Search engine optimization (SEO) Leaves Off

admin    SEO Flash     Conversion, Engine, Leaves, Optimization, Picking, Search

Conversion Optimization – Picking Up Where Search engine optimization (SEO) Leaves Off

Search engine optimization (SEO) gets them to the site. What they do (or don’t do) once SEO has done its job is up to the site owner or designer.

Most visitors view the home page and leave. Wrong products. Weird typeface, confusing navigation – it can be anything from color motif to lack of clear prices. SEO gets them there, but it doesn’t convert them to buyers.

What Is Conversion Optimization?

Is it easy for visitors to find the right product? Is checkout convenient, offering numerous payment options? Is there a telephone number visitors can call to talk to a human? If not, the site isn’t conversion optimized.

In broad terms, conversion optimization enhances the visitors’ experience when they visit to browse. A site so optimized is: engaging, attractive, very simple, convenient and secure. The objective?

Enable visitors to quickly find what they’re looking for and to move without delay through the site’s checkout – just as in the brick-and-mortar world of retailing.

How To Optimize Conversion

Undertake Regular Site Analysis

Site metrics are statistics, raw data that reveal visitor actions (or inactions) and behaviors. There are dozens of site analysis programs that create metrics to help with site refinement.

To develop useful metrics, first establish a site baseline for comparison as conversion optimization is underway. Maintain records of metrics to determine which refinements are working and which aren’t.

Target Metrics To The Most Desired Action (MDA)

The first step in improving conversion rates is to define the site’s objective – to sell products, disseminate information, generate click-throughs or provide customer service, for instance. With the site’s objective defined, it becomes easier to develop metrics useful to increasing the number of people who perform the most desired action.

A commercial site owner wouldn’t find ‘number of pages viewed’ especially useful since it’s not specific to the site’s goal – to sell product. On the other hand, developing a list of keywords used by most buyers would be useful. It’s a great way to refine a site’s keyword list.

Metrics programs generate raw data. That’s all. It takes an understanding of ecommerce dynamics to turn that data into useful information, aka site metrics. And the important first step in the development of utile information is to define the site’s objective.

A site owner or web designer should be able to state a site’s objective in one, short sentence. If it takes more than that, redefine the site objective. Then develop the metrics that facilitates an improved conversion rate.

Applying Site Metrics

The purpose in developing site metrics is to create a databased strategy to induce more visitors to perform the MDA. It’s not enough to identify problems and trends. Site owners must then take action to address problems and enhance the visitors’ overall site experience.

For example, site metrics might reveal that less than 5% of traffic ever gets past the home page. In this case, breakdown the home page to find why so many visitors leave. Too confusing? Too much information? Not enough? Convoluted navigation? If only five out of 100 visitors ever see interior pages, something is wrong with the home page.

Another example? Which search engines are delivering the most traffic? And why? Is it simply page rank? Does the site even show up on SERPs?

Useful site metrics will provide data on visitor activity, search engine activity, keywords, text and layout, checkout procedures and virtually every other aspect of site design and its impact on visitors.

Site Usability and Conversion rate

The easier it is for a visitor to perform the MDA, the more likely it will be performed. If buyers don’t find complete, detailed descriptions of products, they’ll be less likely to make a purchase.

If they’re confronted with endless data fields that must be completed, they’re less likely to complete the on-line form. The ultimate objective in site analysis, therefore, is to improve the usability of the site. The more useful and usable the site, the higher the conversion rates.

Usability encompasses both site structure and site skin – what visitors actually see. Site architecture should be designed to accommodate visitors in several ways. Ease of navigation is, certainly, important. But so is page weight. Visitors just won’t wait for long downloads anymore.

An easy-to-use, flexible and secure checkout, with numerous payment options, increases a site’s usability. And a one-click checkout is an ideal usability option that repeat buyers appreciate.

Accessibility is another aspect of site success. Is the text helpful, informational and easy to read or is it just hard sell content? Are navigation links large and clearly labeled? Is a site map available from every interior page?

A recent study published by DoubleClick.com indicates that more than half of all visitors who place something in their shopping carts fail to actually make the purchase. These buyers made the purchase decision, but there was no follow-through. Perhaps they found the check-out process confusing, or lacked the confidence in the site to enter personal information on line. The point is, something happened between purchase decision and final checkout. Chances are, lack of site usability was at least partially to blame.

Additional Benefits to Improving Site Usability

improving conversion rate is, indeed, the primary objective of site refinements to enhance usability. However, site owners derive a number of on-going benefits in the regular development of useful site metrics.

Analytics will improve download times, increasing the likelihood of visitors staying around. Pages packed with animated graphics, Flash scripting and QuickTime demonstrations can be broken up to lessen download times.

With a highly-usable site that delivers everything visitors need to complete the MDA, site owners will lower costs for customer support and service. If a visitor can log-on to view the status of an open order, there will be fewer telephone calls to customer support.

With conversion optimization, routine site maintenance costs will be lowered. The site is visitor friendly, SE friendly and compliant with all open programming standards.

Finally, a site optimized for ease of use and visitor convenience generates more repeat traffic and more repeat sales. And repeat sales are the foundation of any retail business – virtual or real world.

The Process of Conversion Optimization

Metrics should be developed regularly and compared to previous results to identify the activities of visitors. They should also be developed to suit the site’s purpose and MDA.

With useful metrics, a strategy of site refinement should be developed and implemented in stages. At each stage, new metrics should be produced to determine whether recently implemented refinements have had the desired effect. If so, initiate the next stage. If not, determine the problem and refine accordingly.

Remember that visitors are looking for convenience, ease-of-use, helpful information and security. The long-term objective is to increase site usability through refinement, measurement, further refinement and further measurement.

Video to Flv Conversion Tool © – Convert Videos Extremely Easy!

admin    Flash Video     Conversion, Convert, Easy, Extremely, Tool, Video, Videos

Video to Flv Conversion Tool © – Convert Videos Extremely Easy!

How can an advanced Video to FLV Conversion Tool help you? Well, it easily enables you to add, host, and play video(s) on your Site with just basic technical skills. One of the reasons that explain the growing popularity of these tools is the fact that they efficiently simplify the entire conversion process to almost zero effort. If you search for solutions that’ll enable you to convert your movie to Web format – read the following article.

Quick introduction

By using an embedded engine that converts and ’squeezes’ your videos into the popular .FLV format, Video to FLV Conversion Tool quickly and easily enables you to display them on any Webpage/Internet browser. Before your Webvideo(s) can be displayed on your Webpages you need to add a small html code onto your page(s) and post the files to your Webhosting server. The final result of this process are streaming webvideos – they are available in real time with no download waiting time.

Important advantages

Finally, when looking at the bottom line, we can easily identify several important benefits:

* Enables you to select your favorite player skin.
* Easy conversion of all popular formats into FLV-Flash format.
* Compressing raw movies to 10% or less of their original file size!
* No need for any programming skills.
* If a picture is worth a thousand words how much would a Webvideo worth?

If we search a little more, we could easily find other great advantages provided by this technology simply because it transforms complicated tasks automatic and effective.

Bottom line

If you look for an excellent opportunity that will take your online business into the next level, try using an advanced Video to FLV Conversion Tool that’ll enable you to easily upload Flash-Videos to your site. The best advice would be to run it on your systems as in most cases implementation requires no more than several minutes.

Video advertising increase sales, SEO, conversion. It’s growing!

admin    SEO Video     Advertising, Conversion, Growing, Increase, It's, Sales, Video

Video advertising increase sales, SEO, conversion. It’s growing!

studies had shown that video in rich media ads can make or break a campaign.

DoubleClick benchmark study suggests that rich media ad formats that contain video “overwhelmingly” outperform other types of creative media ad, such as images and simple animation Flash. Findings suggest that people who see a video in a rich media ad are more likely to make the purchase.

Rich media ads containing video on average appear to increase purchase intent by 1.16%, compared with a controlled group that did not see an ad. Compare that with simple Flash at 0.26%, and there’s a huge difference.

(http://www.doubleclick.com/insight/pdfs/The_Brand_Value_of_Rich_Media_and_Video_Ads.pdf)

AffiliatePLY.com is the giving the tools for advertisers and affiliates to monetize video ads.

A performance based affiliate network that uses video instead of banners. The idea behind is that affiliates can choose from a selection of videos provided by our participating advertisers, which is simply embedded at their site. The embedded videos include an interactive, clickable and trackable action-based layer which enables viewers to be directed to the advertiser’s landing page.

AffiliatePLY.com network is video based only. It’s new and unique concept that offers a solution to the growing use of video ads on the internet, and leveraging it for traffic and income for both affiliates and the advertisers.

Affiliates can actually start using videos on their sites and earning commissions on it, and advertisers can leverage their vidoes and getting tarffic of them.

Our affiliates reports that the video had improved their site’s SEO and page ranking, as well as the CTR. The CTR among our affiliates is approximately 6%-8%.

Video is more accessible with our subtitle solution. The video subtitle can be defaulted based on user IP, or can by a drop menu (the user see a drop down menu where he can chose his languages), and viewers spend more time on the site.

For more information: www.affiliateply.com

(user refer code AB)

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Conversion to Flash Tool © – Easily Convert Videos to Web Format!

admin    Flash Video     Conversion, Convert, Easily, Flash, Format, Tool, Videos

Conversion to Flash Tool © – Easily Convert Videos to Web Format!

Ever wondered how you can publish video(s) wherever you want without being dependant on others? Well, Conversion to Flash Tool is the best way to do that. The following technology easily enables you to transform your Webcam’s or Digital Camera’s movie(s) into powerful Web marketing tools. Luckily generating streaming movie files has never been that easy – read more in the following article.

Quick introduction

The main goal of any Conversion to Flash Tool is in most cases to encode (convert) and compress videos to the Web’s most popular Web display format called Flash-Video. In order to publish your new Webvideos all you have to do is add a simple .html code to your Webpage(s) and post the new files onto your Website’s hosting server. It is important to know that the following process creates streaming webvideos – the media is sent in a continuous stream and is played as it arrives.

Let’s quickly examine what is in it for us:

By using this effective solution we gain the following:

* Helps you to keep visitors on your site transforming them to email subscribers.
* Compressing raw movies to 10% or less of their original file size!
* Perfect solution for non-technical newbies.
* It enables you to be more creative and persuasive.
* Upload very small file size compared to other similar solutions.

If we search a little more, we could easily find other pluses provided by this unique system simply because it opens up various opportunities for almost any of us.

Conclusions

Well, we can say that Conversion to Flash Tool enables you to quickly upload Flash-Videos and attract more of your Site’s visitors to buy/download/subscribe. Now that you know more about this technology it is advised to test this technology so you could not only read about it but truly experience the various advantages that it provides.

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Video to Flash Conversion Tool © – Converting Videos Now!

admin    Flash Video     Conversion, Converting, Flash, Tool, Video, Videos

Video to Flash Conversion Tool © – Converting Videos Now!

Video to Flash Conversion Tool is probably the simplest solution that enables you to easily add video(s) onto your Site. Internet users just love watching Webvideos, it’s easy and it requires almost zero effort comparing to reading Web content, which is why this marketing method is so popular among many Webmasters. Read the following article to learn more about easy VDO-to-Website encoding.

Short overview

Video to Flash Conversion Tool encodes your videos into compact small sized files called: .FLV, so they can easily play on any of your visitor’s Web browsers. Your new Webvideos(s) are nearly ready to be displayed – you need to update your html page(s) with a small code and then post the files onto the Webserver. You have just created streaming webvideos – they are available in real time with no download waiting time.

What are the main benefits?

This technology quickly brings immediate and clear advantages:

It enables you to upload your Webvideo(s) to video-sharing sites and attract more visitors. Enables you to select your favorite player skin. Auto-redirect your visitors to an order page after your Web-Movie ends. No need for any programming skills. Enables you to auto-redirect your visitors to an affiliate link & get a % of their purchases.

We could list many other important pluses provided by this technology, simply because it enables you to easily manage this highly effective multimedia technology on your own without being dependant on others.

Article summary

Video to Flash Conversion Tool enables you to significantly enhance your Webmarketing efforts by using Flash-Videos. At this point the best advice would be to evaluate this unique solution so you could not only read about it but truly experience the various advantages that it provides.

Video Conversion With Contenta Video Converter

admin    Flash Video     Contenta, Conversion, Converter, Video

Video Conversion With Contenta Video Converter

If you are looking for good video conversion software you simply cannot afford to ignore Contenta Video Converter. Contenta Video Conversion software allows you to manage and rediscover your videos as never before. In this article I am going to talk about the benefits of using Contenta Video Converter:

Contenta Video Converter is very easy to use. It has a very simple user interface and that is the reason why it has clicked so well with a majority of people worldwide. It is very important that video conversion software should have a very simple user interface, so that people of all age groups can use it with utmost ease with minimum or no assistance.
Contenta Video Converter offer fats speed processing. The tool is optimized for multi-core processors; it uses the native code when performance matters.
As a user you will always have complete control over the operations.
It is a very efficient tool; it focuses on the task and gets in completed within a short span of time.
The tool is frequently updated and efficient technical support is provided to the customers via email.
It is available at affordable price. You can download the 30-day trial version for free and test all the features and see if it is what you actually require.
 If you are not satisfied with the performance of the software after purchase, you have a 30-day money back guarantee. No questions asked.

Following are some of the very important features of Contenta Video Converter:

It is a simple tool for conversion of video from one format to the other.
You can convert Videos to Audio
You can even convert one audio format to the other
The quality of output file is very good.
The tool provides support for various audio formats such as wav,mp3,wma,ogg,3g2,ac3
It also offers support for various video formats such as : avi (DivX, Xvid, MS compatible), DV (Raw DV for NTSC or PAL), mpeg (DVD, VCD -> NTSC or PAL or HQ), Quicktime (MOV, H.264), MPEG-4 h.264 (mp4), M4V (iPod Small or TV Out), Flash videos (flv), 3GPP H.263 and H.264, Make videos for Nokia Nxx, Google Android phones, Blackberry, iPod/iPhone, PSP, PS3, XBox360, Zune

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Qualities of a good video conversion software

admin    Flash Video     Conversion, Good, Qualities, Software, Video

Qualities of a good video conversion software

If you are looking for good video conversion software then you have come to the right the place. This article describes qualities of a good video conversion tool that would help you select the right tool for your need. Quality is the most important factor that you must look for. It is very important that the software that you deal with should be able to provide good quality results.

Good video conversion software should provide support for conversion between video formats, conversion between audio formats and video to audio file conversion. For this it must provide support for most commonly used video and audio files. The most commonly used video files are: avi (DivX, Xvid, MS compatible), DV (Raw DV for NTSC or PAL), mpeg (DVD, VCD -> NTSC or PAL or HQ), Quicktime (MOV, H.264), MPEG-4 h.264 (mp4), M4V (iPod Small or TV Out), Flash videos (flv), 3GPP H.263 and H.264. It should also allow users to make videos for Nokia Nxx, Google Android phones, Blackberry, iPod/iPhone, PSP, PS3, XBox360 and Zune. It should also provide support for most widely used audio file formats such as: audio format: wav, mp3, wma, ogg, 3g2 and ac3.

Good video conversion software should be user friendly and easy to use, like for example Contenta Video Converter has such a simple user interface that anyone can easily operate it without much of assistance. In today’s world time is money and nobody would like to invest too much of time in learning how to operate a software. The software should be reasonably priced and the company must provide some sort of support to its customers. You know that you can trust a software if it comes along with some sort of guarantee or assurance. If the software offers free evaluation or trial then you must down load it and check if it is in line with your requirement. You can also trust a software if the company guarantees money back if it does not perform well.

You must also check what all additional features the software has to offer. Contenta video converter offers video management along with video conversion which means there are additional benefits of purchasing it. Such additional features help in organizing the way you handle your videos.

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Powerful Video to Flash conversion tool

admin    Flash Video     Conversion, Flash, powerful, Tool, Video

Powerful Video to Flash conversion tool

Nowadays quite a few friends are enthusing about sharing their videos onto internet. Usually, these videos are made by themselves or shot by phone, DV, JVC vidicon etc. Others are some DVD/CD/VCD files. But adding video to website doesn’t be roses all the way, many guys may have some trouble like your video format can’t be supported by some online video websites or the videos uploaded to your blog are loaded slowly and can’t be played smoothly.

Wondershare video to flash converter Pro as one of Best video to flash converter is born for these problems, it can help you convert videos of popular format and DVDs to Flash video (FLV/SWF) which are the main format of network video, and then you can upload various video or DVD files to websites, personal blogs, YouTube, Google video etc as your will.

Key function

1. Directly converting DVD to flash video (FLV/SWF);

2. Perfectly convert both standard and HD video to SWF and FLV flash video;Generate html file and video thumbnail from videos and DVDs;

3. Automatically open the specified webpage for uploading Flash to internet as Youtube and so on;

4. Edit flash video with powerful editing functions;

5. Create slideshow by joining multiple files.

  Software info

Software name : Wondershare Video to Flash Converter Pro
Software version : Wondershare 4.0.0.13
Software size:  11.8M
Software category:  Multimedia (video conversion)
 Supported OS : Windows 2000/ 2003/ XP/ Vista 32bit
Software homepage : http://www.flash-on-tv.com/video-to-flash-converter-pro.html   Fast Download Link

Software installation
The installation of Wondershare video to flash conversion tool is quite simple. If you have nothing special demand, you could keep clicking “Next” till finish the installation.

If customize the installation path, click “Browse…” to select the suitable folder and continue.

Software APP

After installing this video to flash converter Pro, active it and enter its operator interface. Sententious and friendly style will impress you deeply. In addition, the red box show you how to convert DVD/video to flash tersely as shown below.

DVD video to flash conversion
Wondershare video to flash converter pro is a multi-video conversion expert. It can help you convert almost all the popular video formats and DVD to Flash (FLV/SWF), including including AVI, MOD, TOD, MP4, MPEG/MPG, WMV, 3GP, MOV, FLV, MKV, DV, NUT, H.264, NSV, even HD video (mts, ts, t2s, tp, trp);

Here, I will select an AVI file and show you how to convert AVI to flash video FLV. Click the button

To add AVI file, you also can load more files at one time. If you plan to convert DVD to Flash, just click  to load DVD folder.

Next, let’s set the output format. There provides 5 flash formats FLV, SWF, F4V, HTML and thumbnail. And you can select the suitable one as shown below:

TIP: By the option “Replace audio” , you can use your favorite music instead of original audio.

Click “Next” and here you can select the final output format. In addition, this video to flash converter Pro provides you two styles to add URL into video: “URL to launch when clicking” and “URL to launch at the end “.

After setting, keep clicking “Next” and you will enter the most wonderful part. Here:

1).Provide you with build-in 20+ output flash player templates in different styles;
2). Allow you to apply special effect to flash video like the floating maple leaf, moving dragonfly etc;
3). Many beautiful preloader styles.

The final step, click the button “” to select the output files saving path and start the conversion by “” and the speed is fast. convert a 8 MB AVI video file to Flash video FLV, it may only take 90 seconds!

Finally, 4 useful tips about edit function of Wondershare video to flash converter Pro:

Clip video by splitting one video into multiple segments. With this function, you can get the most brilliant parts of the video you import;

Merge multiple video clips into one file. This is necessary if you plan to DIY some wonderful video clips;

Join multiple video clips into one slideshow as shown below:

Two real time preview windows let you get the best video effects out of your movies

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How SEO services will get you a high conversion rate

admin    SEO Flash     Conversion, High, rate, Services

Anyone who creates a website definitely wants the search engines to notice it and even index it as one of the top sites. This mainly depends on what the website is about and what keywords they could be targeting so that they may get the expected traffic. But the problem with many of our websites is that there are too many flash images, pictures, adverts, links, in short, there are many good looking things that are brought to the face of the customers. This is a very big mistake many website developers overlook. They are just out to eat your money and you wonder why your website is not getting any traffic.

If there is one thing I would not like you to forget as you read this is this: ‘whenever anyone is using the search engines, they are mainly looking for information’. This is something you should never forget. For example, if your site is about music and you start advertising things that deal with food, I will probably never visit your site again. You did not give me any information about music. This is just but one of the many examples that exist.

This is where expert SEO services come in. SEO stands for search engine optimization which in simple terms means trying to maximize your website to be indexed highly by search engines in such a way that when certain keywords are used, your site will be among the top results. The services include web content writing, creating of high value links, having relevant titles, doing extensive research on keywords and keyword phrases and generating relevant tags for your web pages. The SEO writers and service providers have given their time to study how search engine robots work and with that can help your website be identified as among top results using certain keywords.

So how is this helpful? An example will help me illustrate this.

Let say your site is among the top in the search engine results using a certain keyword that attracts, say a million people. If 10% of them click on your site then you will have 100,000 visitors. If 10% of them buy your product at an average of $1 you will get $10,000 in one day. It is as simple as that. The difficult part is always getting to the top and this is where SEO services get involved.

Get your SEO services now and get great conversion rates.

Read more on SEO services

Video Software Conversion – Simple and Affordable Solution to Convert All Your Videos

admin    Flash Video     Affordable, Conversion, Convert, Simple, Software, Solution, Video, Videos

Video software conversion is not just for the professionals in the arena. Any person can actually do video software conversion, so as long as you know the basics. Do not be intimidated by all the jargon that comes with converting videos. These technical terms may sound scary – codecs, extractions, bitrates, inputs, outputs, and containers, to begin with – but these are just terms. There really is no reason to be scared of them at all. To make things easier and less intimidating for you, here are some of the basics on video software conversion.
* Choose a program that converts videos according to your needs.
There is actually a fast way for you to do this. First off, you have to choose the file formats that you might be working with. AVI, WMV, and MP4 are some of the popular file formats to consider here. To acquaint you, here are some of the popular players in the market and the file formats they play respectively.
- A computer with Windows for its operating system: WMV or Windows Media Video
- A computer with Macintosh for its operating system: MOV and QT or QuickTime
- iPod: MP4 and MPEG-4
- PSP or PlayStationPortable: MP4 and MPEG4
- Creative Zen Media Player: AVI and WMV
- Microsoft Zune: WMV
- Archos Media Player: AVI and WMV
- DVD Burner: MPEG-2 and VOB
- Other Media Players or MP3 Players: AVI and WMV
If you have a media player, such as the iPod or Creative Zen, it is important to look at the player’s specifications section. You can also check out your guidebook for the video formats that your player supports.
* Understand the configurations.
The configuration of your settings is very important in video software conversion. Furthermore, it is important to know the basic terminologies here.
- CODEC: For the most part, file types are converted and compressed by using a coder-decoder algorithm, also known as a codec. Go for the codec that your portable device supports.
- VIDEO DIMENSIONS: When delving into video software conversion, it is important for your software to know the video dimensions of both the input and output videos. The standard 2.5-inch media player plays 320×240 videos. Your computer screen can fit a 640×480 video, while your TV set fits 720×480, if you are in the US.
- VIDEO BITRATE: Most programs carry a video bitrate of roughly 500 to 1500 kilobits per second or kbps. Video bitrate actually determines the quality of the video. 500 kbps is quite low already, but the video would consume less space. 1500 kbps, on the other hand, consumes more space but it gives you pictures of better quality.
- VIDEO FRAME RATE: Frame rate pertains to how many frames your movie goes through in a second. When conducting video software conversion, you should not touch this unless you know just what you are doing. If the video frame rate is improperly adjusted, your audio and video would not be synced properly as well.
* Enjoy the videos you have converted.
This should indeed be the last step to successful video software conversion. Once all of the conversions are completed, you can then move your files to your media device and start enjoying it!