Browsing all articles tagged with Conversion
Mar
14

SEO Services to Get High Conversion Rate

Anyone who builds a website definitely wants the search engines to notice it and even index it as one of the top websites. It is chiefly depends on what the website is all about and what sort of keywords they could be targeting so that they may get expected traffic. But the major issue with our websites is that there are plenty of flash images, pictures, adverts, links, in short, they are several new and good looking things that are brought to the face of the customers. This is major mistake that many developers overlook. They are just out to eat your money and you wonder why your website is not getting any traffic. If there is one thing I would not like you to forget as you read this is: ‘whenever anyone is using the search engines, they are mainly searching for information’. This is something you should never forget. If you have a website having flowers and gifts advertising but you are dealing in food services, then users will not visit your website again. This is where expert SEO services come in. SEO, search engine optimization, which in simple terms means trying to maximize your website to be indexed highly by search engines in such a way that when certain keywords are used, your website will be among the top results. SEO services include keyword analysis, creating high value links, writing Meta descriptions, content writing, article submission, and generating tags for your web pages. The SEO writers and service providers have given their time to study how search engine robots work and with that can help your website be identified as among top results using certain keywords. So how SEO services are helpful? Below example will illustrate this better. Let say your website is among the top in the search engine results using a certain keyword that attracts, say a million people. If 10 percent of them click on your website, you will have 100,000 visitors. If 10% of them buy your product at an average of $1 you will get $10,000 in one day. It’s as easy as that. The tough part is always getting to the top and this is where SEO services get involved. Arrow, a renowned internet marketing firm in Australia, offering cutting edge SEO services to make your website search engine friendly and optimize your site in order to get top rankings and generate traffic and leads. If you are looking for reliable and cost effective SEO services, Arrow is right choice for you.

Feb
27

Convert Mp4 To Flash Video © – Quick Conversion Tool !

You probably already know that in order to convert mp4 to flash video you surely have to find a video conversion software – no big deal. A quick search on the internet indicates that there are countless solutions in this field – in many cases they provide poor results. Just follow this short report where i reveal the easiest way how to convert videos in just a click and get excellent results.

Since i don’t know you i don’t know how knowledgeable you are with converting video formats, practically it isn’t that important because I’m going to teach you about a quick and elegant way to convert mp4 to flash video even if you haven’t got a clue in this field.

Before you find yourself spending hours over the Internet trying to get the best encoding utility, allow me to offer you several important guidelines – it is going to save you a lot of extra effort and frustration. One of the most important things you should look for is the option to set the converted video’s parameters on your own: Actual video size, display resolution, Video bitrate etc. After all, you want to be able to adjust your new video’s size to a specific spot on one of your webpages and be able to organize and adjust the display quality manually. Test the quality of file compression, a professional utility should provide up to 90% compression of the original file size – ‘heavy weight’ videos are nothing but trouble, so pay careful attention to this point.

Understand, if you want to to convert mp4 to flash video you don’t need to be an expert, but you have to pay attention to what these tools provide afterwards, for instance: make sure that they provide a professional player that’ll enable your converted videos to play professionally. See that you can convert a group of several videos (batch) automatically (can save you a lot of trouble), and always follow this basic rule – it must be easy to use so even novice users would be able to use it. Apply these advices to filter all irrelevant applications and very quickly you’ll find what you were looking for.

Feb
23

Convert Vob To Flash Video © – Easy Conversion & Compression !

You probably already know that in order to convert vob to flash video you surely have to find a video converter – no big deal. Thing is that there are countless solutions in this field and not always they provide the requested results. Just follow my quick article and i’ll show you a quick and effective tip how to encode videos in less than 2 minutes and get professional results.

Well, i haven’t got a clue on how knowledgeable you are with converting video formats, the truth is that it doesn’t really matter because You are going to discover a quick and elegant way to convert vob to flash video even if you don’t have any technical skills.

Just before you spend days and nights over the Net trying to get a professional encoder, let me offer you several helpful advices – it is going to save you a lot of extra effort and frustration. One of the most important things you should look for is the option to set the converted video’s parameters on your own: Video size, quality (resolution), Audio bitrate and so on. After all, you want to be able to adjust the converted video so it smoothly fits a specific spot on one of your existing web page(s) and be able to set and adjust the display quality on your own. Check their file compression level, a recommended program should offer up to 90% compression of the original file size – ‘heavy weight’ videos are nothing but trouble, so pay careful attention to this point.

Look, in order to convert vob to flash video you don’t need to become a special technical expert, just keep in mind to examine these programs properly, for example: make sure that they propose a professional player that’ll enable your videos not only to play properly, but look professional as well. Make sure that they enable you to convert several videos (batch) in one ’shot’ (you’ll quickly find it quite helpful), and remember one important thing – it should be intuitive and easy to use so even the most non-technical users would be able to operate it. Follow my tips to filter out all irrelevant solutions and you’ll be able to effectively find the exact converter that answers your needs.

Feb
19

Convert Videos To Flash Video © – Quick Conversion Tool !

Whenever you need to convert videos to flash video you need to be looking for a video encoding tool – so far, so good. By conducting a quick research on the web you’ll discover that there are numerous programs in this field and not always they provide the requested results. Just follow this quick review – i’ll teach you an extremely easy way how to encode video formats in just a click and get high quality results.

Well, i don’t know you and i have no idea on what you know about video formats conversion, honestly, it doesn’t really matter for one simple reason: I’m about to show you an extremely easy way to convert videos to flash video even if you don’t have any technical skills.

Just before you spend days and nights on the Web trying to find a professional encoding utility, i want to provide you with several quick tips – you have no idea how it is going to save you precious time. The very basic thing you should look for in these tools is the option to set the converted video’s quality settings manually: Video size, resolution, Bitrate and so on. The reason for that is very simple – you want to be able to adjust your new video’s size to a specific spot on one of your webpages and be able to organize and adjust the display level manually. Check the compression quality, a professional and easy to use utility should offer up to 90% compression of the original video size – otherwise you might get ’stuck’ with ‘heavy weight’ videos and it’ll take you days to upload them onto your site.

Understand, in order to convert videos to flash video you don’t need to acquire any special knowledge, however, pay attention to the other benefits provided by these software solutions, for instance: carefully check that they provide a quality embedded player that’ll enable your converted videos to play professionally. See if they offer you to convert several videos (batch) all at once (you’ll quickly find it quite helpful), and always follow this basic rule – it must be extremely easy to use so even the most non-technical users would be able to handle it with no problems. Use these tips to filter out all irrelevant programs – you’ll find it quite effective to locate the most suitable converter(s).

Feb
8

Create An Flv From Mp4 Video © – Easy Video Conversion Tip !

If you want to create an flv from mp4 video you obviously need a video encoding tool – no big deal. A quick search on the internet indicates that there are hundreds of these converters and it is quite confusing to find what you really need. Keep following my quick review and i’ll show you the easiest way how to encode video formats in just a click and get excellent results.

Well, i haven’t got a clue on how knowledgeable you are with video formats conversions, to be honest, it isn’t that important because You are going to discover a quick and elegant way to create an flv from mp4 video no matter if you are a beginner or a professional.

Right before you start spending your precious time on the Web trying to get the best encoder, i want to provide you with a few helpful advices – you have no idea how it is going to save you precious time. The very first capability you should check is whether this utility enables you to set the converted video’s quality settings manually: For example – the video size, display resolution, Video bitrate etc. By the end of the day you want to be able to fit your new video exactly onto a specific location on your webpage and be able to fully control and adjust the display level by yourself. Very important – look at the compression level, a professional and easy to use software should provide about 70%-90% compression of your raw file size – you don’t want to end up with videos that ‘weight’ 100’s of mbs.

Understand, if you want to to create an flv from mp4 video you don’t need to be a rocket scientist, however, you need to pay a close attention to what these solutions offer, for example: carefully check that they propose a professional player that’ll let your videos not only to play properly, but look professional as well. See if they offer you to convert a package of files (batch) in one ’shot’ (you’ll quickly find it quite helpful), and most importantly – it must be extremely easy to use so even your grandmother can handle it in just a few minutes. Use these guidelines to sort out all irrelevant tools – you’ll find it quite effective to locate the most suitable converter(s).

Feb
8

Convert Video To Flv With Style © – Using a New Conversion Tool !

If you need to convert video to flv with style you surely have to find a videos conversion program – so far, so good. The problem is that there are dozens if not hundreds of these tools – so how can you know which one is the best for you ?. Just follow my short article where i reveal the easiest way how to encode videos in just a click and get excellent results.

Well, i don’t know you and i have no idea on what you know about videos and encoding, the truth is that it doesn’t really matter because I’ll show you an extremely easy way to convert video to flv with style even if you are just making your first steps in this field.

Before you find yourself spending hours over the Web trying to get a professional converting software, allow me to offer you a few quick guidelines – it is going to save you a lot of extra effort and frustration. First of all, it must enable you to set the converted video’s quality settings manually: Video size, display resolution, Audio bitrate and so on. The reason for that is very simple – you want to be able to fit the video exactly onto the right spot on your site and be able to organize and adjust the display quality on your own. Test the quality of file compression, a professional and easy to use program should provide up to 90% compression of the original file size – otherwise you might end up with huge videos that cannot be uploaded to your site.

Understand, if you want to to convert video to flv with style you don’t need to acquire any special knowledge, but you have to pay attention to what these tools provide afterwards, for example: see that they propose a professional player that’ll let your videos not only to play properly, but look professional as well. See that you can convert a group of several videos (batch) in one ’shot’ (you’ll quickly find it quite helpful), and always keep in mind – it should be very intuitive so even non-techi’s can handle it in just a few minutes. Use these guidelines to filter all irrelevant software solutions and very quickly you’ll find what you were looking for.

Feb
5

Blackberry video conversion, how to make best settings and convert step by step

 

I have got a Blackberry Storm as my birthday present and I was deeply in love with the gorgeous screen. I can’t wait to fill the 8gb card with videos to show off to all my friends. Before that I have tried watching a movie on my blackberry that I had already ripped with iPhone/iPod touch settings, The video works but the file size is unnecessarily large and the audio didn’t match up with the video well when playing on the Blackberry. I collect information here and there and at last get the problem solves. So below is the details shared here.

Output video format: mp4Output audio format: mp3

Video:Video Size/resolution: 480×320Video Bitrate: 1200kbps

Audio:Audio Bitrate: 64kbps Channels: 2 channels

Now if you have no idea what to do with that, then here are some simple instructions for you.

First you need a third-part software. I use Nidesoft program, probably the best Blackberry converter available. I download from its official website: Nidesoft. Note: the program you downloaded on nidesoft is free trial version, you are limited to creating video files that are a maximum of 2 minutes long.In order to convert videos longer than that, you will need to purchase the software with 25 dollars, or download the full version somewhere on google.com

Then if you convert videos from DVD, you should use Nidesoft DVD to Blackberry Converter and follow the step-by-step ways.Step 1: Launch the program; Insert the DVD disc into the DVD Drive. Click the “Open DVD” button, browse your computer, find the DVD folder of the movie, open it, select some titles and chapters you want or you may select the whole video to convert.Step 2: make settings: click “profile” drop-down list to select “BlackBerry MPEG-4 Video (*.mp4)” format, click “Settings” to set video size and bitrate. If you want to combine two or several titles into one, you may select titles and click blank box before “Merge into one file” to merge them together.Step 3: click “convert” button to convert videos. Then it will be completed in few minutes.

However, if you convert from other videos, you should use Nidesoft Blackberry video converter with the following ways.Step 1: Launch the program and Click “Add” button to load source video files to be converted: Step 2: make settings: click “format” drop list to select “Blackberry MPEG-4 Video (*.mp4)” as output video format. Set your video size and quality under the preview window.

Step 3:  Click “Convert” button to start to convert video format.After the file is converted, just transfer the file to the videos folder on your BlackBerry through the Desktop Manager and enjoy your newly created video. By the way, the file converted can not only used on Blackberry Storm, but also other Blackberry phones such as Blackberry Pearl, Bold, curve.

Ok, until now you have got the whole idea of how to do with it. But you may encounter some other problems when doing it. Below are my problems and solutions I have collected after long time practice, list here to share with you.

I think there’s a virus in this Program!!??There’s no virus in Nidesoft. One person reported being infected by Backdoor.Graybird, but if you got it from the site I linked to in my post it did not come with the download. If you downloaded it from somewhere else on the web then I am not sure. Probably malware/spamers have uploaded it to phishing sites to snag people. Always make sure you download things from their original website, or from a trusted location like download.com, and always run antivirus and scan stuff you are installing.The higher the resolution, the better the video quality?Not necessarily at all. If you’re converting a video that is 640×480 and convert it to the same 640×480 resolution then all you’re leaving is more work for your phone. I understand the login behind it, the pixels get compressed and shop up more clear and sharper. But if you compress these pixels in the conversion process wouldn’t the same thing happen? So why not just convert straight to a 480×320 and save your Storm the trouble?

The higher the bitrate, the better the quality?Yes, that is true. However, the higher the bitrate, the larger your video files. So it is not necessary to raise your bitrate very high when you feel your video quality is fine. I have spent hours working different settings and the best results have hovered around 1200 kbps.

Where do I find the files?                                                                                            You may change the output directory by press “browse” button, or the destination will be set automatically at C:\temp, you may press “open” to find the files.

Can I get ringtones into my Blackberry with the above idea?Yes, you can. You may get ringtones in that way both from DVD and video. But you need to make a little different settings. As Blackberry audio support .mp3 format, you need to select “Blackberry MP3 Music (*.mp3)” as the output file format. Then drag the converted file into ringtones folder in your memory card.

I’m trying to convert a movie purchased from itunes but the Nidesoft software gives me an error. When I view the details of the error it tells me not enough space on my drive. I have plenty of space. Now when I tried it with a movie (same extension .m4v) that was ripped in the past, it works. Any suggestions??Meet DRM.Itunes store video files are encoded with fairplay digital rights management that means they will only play on Itunes, Ipod, or AppleTV. I have found another thread to solve this problem, go to: http://forums.crackberry.com/f135/howto-put-drm-protected-files-your-storm-pics-118585/

Why are there black bars on my video?Even though it looks “widescreen” the storm is native 4:3 not 16:9. So unless you want to stretch everybody and make them tall and skinny you will still have the black bars.

Is there a way to make it fullscreen without the black bars?Yes, you can crop the file when you do the transcode, but I haven’t done it with Nidesoft Blackberry video converter yet. I’ll post it when I figure it out.

Ok, that is my details and I would keep updating my thread when got more solutions.

 

 

Feb
3

Encode Videos To Flash © – Easy Video Conversion for Anyone !

If you would like to encode videos to flash you surely have to find a videos encoding utility – so far, so good. By conducting a quick research on the web you’ll discover that there are dozens if not hundreds of these tools – so how can you know which one is the best for you ?. Keep following my quick report – i’ll teach you an extremely easy way how to encode any video to any format in almost zero effort and be absolutely satisfied with the outcome.

I have no idea on what is your background with videos and encoding, honestly, it doesn’t really matter simply because I’m about to show you a fun and quite useful way to encode videos to flash even if you know nothing about it.

Right before you start spending your precious time over the Web trying to get the best encoding utility, allow me to offer you a few helpful advices – it is going to save you a lot of extra effort and frustration. The very first capability you should check is whether this utility enables you to set the converted video’s parameters on your own: Actual video size, display resolution, Audio mode etc. Think of it – you want to be able to adjust your new video’s size to a specific spot on one of your webpages and be able to set and adjust the display quality manually. Check the compression quality, a well designed program should offer about 70%-90% compression of the original file size – poorly compressed videos can cause you a lot of trouble when you try to upload them to your site.

Look, in order to encode videos to flash you don’t need to acquire any special knowledge, just keep in mind to examine these programs properly, for example: make sure that they suggest an embedded player in different styles and colors that’ll let your videos to display properly. Verify that you’ll be able to encode a package of files (batch) in one ’shot’ (can be very useful), and most importantly – it must be extremely easy to use so even non-techi’s would be able to handle it with no problems. Apply these advices to filter all irrelevant software solutions and very quickly you’ll find what you were looking for.

Feb
2

Convert Videos Into Flash © – New and Easy Conversion Technique !

In order to convert videos into flash you obviously need a video encoder – nothing special, right ?. A quick search on the internet indicates that there are dozens if not hundreds of these tools and this situation can be quite confusing and frustrating. Keep following the next short report – i’ll teach you the easiest way how to encode videos in just a click and get high quality results.

Well, i haven’t got a clue on how knowledgeable you are with converting video formats, practically it isn’t that important for a simple reason – I’m about to show you an extremely easy way to convert videos into flash even if you haven’t got a clue in this field.

Just before you spend days and nights on the Internet looking for a good converter, allow me to offer you several quick tips – it’ll save you a lot of headache and money. First of all, it must enable you to set the output quality by yourself: Video size, display resolution, Bitrate and so on. Think of it – you want to be able to fit your new video exactly onto a specific location on your webpage and be able to set and adjust the display level on your own. Test the quality of file compression, a recommended tool should suggest up to 90% compression of the original video size – poorly compressed videos can cause you a lot of trouble when you try to upload them to your site.

Look, if you want to to convert videos into flash there is no need to acquire any special knowledge, however, you need to pay a close attention to what these solutions offer, for example: see that they propose a professional player that’ll enable your converted videos to play professionally. See that you can convert a package of files (batch) automatically (you’ll quickly find it quite helpful), and most importantly – it should be very intuitive so even novice users would be able to operate it. Use these tips to filter out all irrelevant solutions and you’ll be able to effectively find the exact converter that answers your needs.

Jan
15

SEO ROI & the Conversion Rate Dilemma

What do legitimate search engine optimization firms charge? Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price.

If you do a search for SEO pricing from reliable search engine firms you will find that although prices vary greatly fees of $2,500 per month on an annual contract ($30,000 per year) are not uncommon. Of course some firms will charge less and others will charge a great deal more depending on where they are located, the size and condition of your website, and exactly what services you want them to provide.

Are SEO Costs Worth the Investment?

So what do you get for your $30k ante? Legitimate SEO companies will provide things like target market analysis, keyword analysis, content massaging, code modifications, link implementation strategy, and metric analysis.

And what happens when Google changes their algorithms? Well you guessed it. You have to ante-up again and the addiction continues. Search engine optimization has become the crack-cocaine of Web-based businesses.

Keep in mind search engine optimization’s main goal is to increase your visibility and ranking in search engines which assumes more traffic to your website; but the leap from visibility to traffic to sales conversion is higher than you think. The assumption that better search engine visibility and more traffic automatically generates more sales is faulty logic.

Even if increased search engine visibility produces more traffic to your site and even if your website contains genuine content; if the presentation of that content doesn’t engage the viewer quickly and if it doesn’t hold the visitor’s attention for two to three minutes with a compelling and even entertaining presentation, then your chances of converting that visitor to a customer are minimal.

How Much New Traffic Is Needed to Pay for SEO?

Let’s say your search engine tactics actually work and they not only increase your search engine ranking but also drive tons of traffic to your site. With realistic conversion rates at about 2-3%, how much traffic do you have to bring in to actually pay for the SEO expertise.

Based on a $30K annual investment in SEO and a 20% Net Profit you must generate $150,000 in new sales just to pay the SEO fees. And at a 3% conversion rate and an average sale amount of $100 per transaction that translates into 50,000 unique new visitors per year to your site just to pay for your SEO strategy, and you still haven’t added one cent to your bottom line. You can do the math.

SEO Investment Break-Even Formula

SEO Generated Unique Traffic Break-even = SEO Cost / Conversion Rate x Average Sale x Net Profit Percentage.

Determining Your Conversion Rate

Every business has a different Average Sales Amount and generally speaking it is safe to assume the higher the Selling Price the lower the Conversion Rate. In order to figure out what your Conversion Rate is you have to do a little more calculation. Lets say a company brings in a total of $150,000 in Web-Sales and attracts 25,000 Unique Visitors per year and has an Average Sale Price of $395.95; their Conversion Rate would be 1.5%. What’s your Conversion Rate?

Conversion Rate = [(Total Web Sales / Unique Web Traffic) / Average Sales Price] x 100

To test the formula, we can check the original example where we have a given Conversion Rate of 3% to see if we arrive at the same rate:

CR = [(150,000/50,000)/100] x 100]

Conversion Rate = 3%

The Meaning of It All

After calculating your own numbers, different readers will come to different conclusions. People seem to be mesmerized by complex statistics and bean counter analysis but the hidden meaning behind all the number crunching and mathematical machinations seems clear: if you want to make more money from your website the trick is not where you appear on a search engine or even how many unique visitors you attract to your site, but rather how many of these visitors you convert into customers. If you have a marketing budget it should be spent on conversions; and conversions are not the primary concern of search engine optimization. What you really want is a strategy that will increase conversions.

How Do You Increase Conversions

MarketingExperiments is a research group lead by Dr. Flint McGlaughlin that studies and analyzes these kinds of Web-related issues. In a recent study entitled “Optimizing Your Landing Pages”, they came up with a formula for determining conversion probability. Here’s the copyrighted MarketingExperiments formula: Conversion Probability = 4(Level of Motivational Matching) + 3(Clarity of the Value Proposition) + 2(Effectiveness of the Incentive – Level of Sales Friction) – 2(Conversion Process Anxiety).

I already have a headache, but here’s how they explain it in more digestible terms: “… the highest performing Landing Pages are those that match exactly the Motivation of the customer. After Motivation, the clarity with which you express the Value Proposition is the most important factor in determining whether a customer buys from you or not.”(c) Copyright 2007 MarketingExperiments, LLC, You can visit the MarketingExperiments website for more details on their research.

I prefer an even simpler approach to increasing conversions: feature a website presentation that resonates with the needs of a qualified audience and compels action by providing a solution to those needs. Repurpose that presentation in affordable and no cost venues that drives even more meaningful qualified traffic to your site. Easy to say but hard to do, or is it?

What you need to determine is exactly what needs your audience craves and how best to engage their attention long enough to deliver a story that positions your offering as the missing ingredient required to fulfill their desire and ambition.

The Answer and The Future

The answer to delivering this kind of presentation on your website is video that features professional presenters delivering focused, well-crafted messages that motivate action and embed in your visitors’ memory. If done right, these videos will resonate with the emotional and psychological factors that trigger human desire and motivation. Like it or not, it is the future of Web-marketing.

Google, Yahoo and all the other search engines understand that the Web has become a far more sophisticated delivery platform than it used to be. Methods are in place to delivery not only video, audio, and multimedia, but also to index and tag it for relevance. For when all is said and done, search engines are in the relevance business. If they can’t deliver relevant, meaningful results they are out of business, and no search engine optimization trick, scheme or formula is going to stand in their way.

Those who truly understand the shifting momentum of this reality are already adapting to this new Web-video paradigm – the question is are you?

Jerry Bader is Senior Partner at MRPwebmedia, a Thornhill, Ontario based website design firm that specializes in delivering their North American clients’ marketing messages using the latest audio, video, and interactive Flash presentation techniques to create compelling, informative and memorable Web-experiences that enhance brand personality and increase sales and profits. Visit http://www.mrpwebmedia.com, http://www.136words.com http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

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