Make your Kenyan Website appear top in search engines with SEO services

admin    SEO Flash     appear, Engines, Kenyan, Search, Services, Website

Make your Kenyan Website appear top in search engines with SEO services

Many people would want their site to perform well on search engines. One of the common search engines that is used by over 85% of internet users is Google. This is why people want their websites to do well on Google search engines. This is the same for people with Kenyan websites. What many of these people don’t know is that their sites are not doing well because they have been flagged for not having content, for containing duplicate content or for not having content at all.

Google (and all other search engines) will always favor its users because these users are looking for information e.g. if I want information about music and I use Google to do a search, the search engine will give me the sites with the most information about music. This will also encourage me to be visiting that site if I need more information on music. Another thing about indexing by the search engines is that whenever a site is visited a lot, it will be indexed higher because the search engines believe that the site is giving people relevant information. But if you have a site with a lot of flash images and scrolling pictures then your site will never perform well on the search engine. This is a common feature of Kenyan websites and that is why they don’t perform well.

As stated earlier, search engines are always looking for content so that your website can perform well.

So what is the solution to your under-performing Kenyan website?

The answer is quite simple: search engine optimization (SEO) services. Some of the things involved in SEO are:

- Web content writing – this mainly involves generating content using relevant keywords related to the website or organization in question.

- Research on keywords – there is always a main keyword that deals with a certain product or service. Thus, research has to be done to know what phrases and words people use that are related to the main keyword. The more one uses these words in generating content, the higher the chances the site will be indexed.

- Inbound links – an inbound link is considered to be valuable when it is place in a site that is highly ranked pointing to a site that is not performing well. This is important because this link ‘raises’ the under-performing site. SEO experts have identified sites that offer these links.

These are some of the Kenyan SEO services that have to be included in the under-performing Kenyan sites.

Getting A Grip On Video Search Engines Optimization

admin    SEO Video     Engines, Getting, Grip, Optimization, Search, Video

You will have produced an exceptional quality video marketing your services or products. It really is an excellent video that will unquestionably attract customers to what you are providing. Needless to say, the video can only do this if visitors actually watch the video. Which means the video needs to be properly optimized for the search engines in the same manner in which any website would be optimized. By doing this, you’re able to take advantage of the potential for achieving success that the video is supposed to produce. So that you can capitalize on the opportunity for this, here are a selection of effective tips and hints:It’s always best to distribute the videos to platforms which are known for being suitable sites for videos. Social networking web sites and file sharing web-sites are perfect for this. Of course, exactly what would be a more suitable place for videos than web-sites like MySpace and YouTube? Obviously, this isn’t to imply that there is anything faulty with putting a video on your webpage or your own blog. On the other hand, when you desire to actually get through to an audience easily, it’s easiest to use these world-class web-sites.If you do upload your videos to these web-sites, it’s valuable to compose a good text description to go along with the videos. Don’t forget, the web page that hosts the video will ultimately end up being found by the search engine spiders. But if your text description is sparse, it will not be useful in terms of its power to appeal to a number of prospects. However, if the video also features a compelling text description which can be optimized with proper keywords and phrases, it’s going to undeniably garner the interest of site visitors because its ranking within the search engines is going to be better.When you host a video on your own website or blog, be sure that the internet site or blog has been accurately optimized for the search engines in every conceivable manner available. This means that you will need to do backlink building, keyword optimization, web page index optimization, etc. Remember, if the video is hosted on a site that’s not thoroughly optimized for the search engines, then your video will not likely be seen by very many. That usually means it is unable to generate a significant number of purchasers and that is the principal purpose of the movie.It also can be crucial to make use of a decent RSS feed as well, actually, you could submit the Web address where the video is hosted to many different RSS feeds. These RSS feeds will generally get to the eyes of a amazing variety of prospects, and, naturally, if these people find a specific thing of interest in your RSS feed description they’ll follow it to the host location of the video. That, in turn, bolsters the potential of the movie to deliver the intended outcomes.Submit the URL where your video is located to as many search engines as feasible. Sure, the key search engines are the most crucial, but those other “smaller” engines can be a great source of potential customers also. Frequently, you will find free services that will distribute your Web address to a lot of search engines for totally free. Why don’t you make the most of them because they’ll only assist you over time?

Learn more about how video marketing works at http://StreetGuideToVideoMarketing.com

SEO Helps Your Site to be Indexed Accurately by the Search Engines

admin    SEO Flash     Accurately, Engines, Helps, Indexed, Search, Site

SEO, or search engine optimization, is a very important element in website design. SEO helps your site to be indexed accurately by the search engines like Google, so that your potential clients and customers can find you when they search on keywords that are relevant to you. SEO incorporates several different elements to ensure that your site always appears in searches when related keywords have been entered – keywords that can be associated with your website.Web design tools will often help you to enter specific data related to your website while you are still in the design process. Called Meta data, these pieces of information that you enter can provide relevant keywords to search engines so that they know how to find and index your site and, when appropriate, to list your site in response to searches conducted.When you are beginning to look for web design tools, look at web design software ratings that are listed on reputable technology websites.For more details go to: www.offline-promotion.com if written reviews are supplied, ensure that you weed out the relevant reviews from the cranks and the plants. If a review is too complimentary or “effusive,” it is probably a plant. Likewise, if a review completely tears apart a software package, when most other reviews seem complimentary, it was probably entered by a crank. As an alternative, look at all of the reviews offered to understand the big picture of how useable and effective the web design tools you are evaluating may be.Web design software can also include tutorials to help you understand how best to leverage SEO on your site by understanding how your site’s content is written. For instance, if a certain keyword or keyword phrase is used a certain percentage of the time, it can help the site to be better indexed by search engines. Some web design templates include counters to keep track of keywords so that you can know if your site has been designed in a targeted fashion.Some search engines look for robust elements in the sites that they index most highly, as opposed to looking at just written content. You can use graphic design software or flash software to add a bit of flair to your website so that it is well-indexed by search engines. For can visit to: www.greatseosecrets.com the web design software that Adobe markets can also help you to piece together many creative elements, as can Xsitepro2 from its developers.You don’t need name brand web design software to take advantage of search engine optimization tools, however. Many open source web design software platforms also include valuable SEO hints and tools that you can use in order to fully maximize the effectiveness of your website. Don’t discount a tool because it is free or open source. Instead, look into what options are offered and how you can best leverage or tweak those options to make your site more successful.As a general rule of thumb, however, the more integrated SEO is into the main functions of your software, the easier and more effective it will be at improving your search engine optimization functionality.Search engine optimization can be your most valuable tool that you leverage in building and marketing your website. By ensuring that your web design software includes SEO tools, you are well on the way to writing your own ticket to success.

How To Get High Rankings On Google And Yahoo Search Engines

admin    Google TV     Engines, Google, High, Rankings, Search, Yahoo

Do you ever wander how some sites get top rankings in the main search engines and others do not? Well of course you do. The reason being is that these sites adhere to a system that the search engines love and in return give these websites higher and better rankings in their listings. There are 7 key ingredients that if implemented properly will produce the desired results for you and your website marketing. They are:
Step 1: Advantages of a keyword rich domain name Does your domain name affect your search engine ranking? In my experience, the domain name has an enormous impact. However, this is certainly important if you are creating a new site and attacking a competitive market. However many of you will already have sites up and running that do not contain a keyword rich domain name so do not worry as it is more than possible to rank highly without a keyword rich domain name.
One variable that modern search engines consider when determining which of the thousands – or millions – of results should be presented in the top slots is definitely the domain name of the site. The main advantages of having keywords in your domain name are that you can legitimately include them in contact details and links to other sections of your site and the title of your site. What someone may consider a good domain name and what in reality is in most instances 2 different things. Now I will give you an example of this:
Mr. Smith is creating a site that is going to sell vacuum cleaners. His business name might be Smiths machines and logically he may have that specific domain. However it would be more advantages to have a domain name containing the term vacuum cleaners. For example vacuumcleaners4u or vacuumcleanersstore depending on what is available.
Finally I would like to add please take into consideration where you host your site. If you have a site selling predominantly to the UK or US market you should make sure that the site is hosted in that country. So if a have a site hosted in the US but you are targeting the UK it is not in your interests to have it this way as the search engines will perceive it as a US site.
Step 2: Importance of the Title & Meta Description Tags
Every page title and Meta description on your site is enormously important, from the point of view of both the search engines and your readers. Always use your top keywords in each one of your web pages – it signals to the search engines as well as your readers what that page are about.
Firstly in the title tags of your page you should use your top 2 or 3 keywords or phrases. If you are unsure what a title tag is, it is clearly visible at the top of the browser window. The title tags are incredibly important. As I said before it signals to the search engines what the page is about. In my opinion the title tags should not exceed 75-80 characters.
Secondly the Meta description tag tends to get overlooked far too much. It’s one of those SEO things that usually get left to the last minute. Like the title tag a descriptive Meta tag signals to the search engines and your readers what that page is about. When someone does a search on Google they’ll scan through the page titles and descriptions. Search engines, especially Google, will display the description you wrote in the Meta description if the search term being used can be found exactly in the Meta description you wrote.
If you do not do this Google will crawl your site and just take the first bit of content it finds and place it there. By thinking out the outlay and terminology you use in the Meta description tag you can boost your rankings. With regards to length I would not exceed 200 characters.
And thirdly the Meta keywords. Personally I do not believe that search engines give this area the credence it once did. In the past people would just cram this area with as many keywords that they could find related to their site but this just does not work anymore. However, this area should still not be avoided. My recommendation would be to place your keywords in this area but do not exceed 250 characters in length.
Step 3: Keyword Density, Content & Blogs
In simple words, keyword density is the ratio of the word that is being searched for against the total number of words appearing on a given web page. If your keyword occurs only 2-3 times in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur 8-10 times in a page of similar length.
As far as search engines are concerned, if a particular keyword has a higher density on a particular web page, then the chances of that page obtaining a much better search engine ranking increases almost exponentially. Not all search engines compute or evaluate keyword density in the same way and most have their own proprietary algorithm for calculating the average density of a keyword.
The placement of keywords, in any number of locations on the page, has different results in the various search engines as well. Hence, you should try to write sentences that use your important keywords and key phrases. My recommendation if we are looking at percentages would be no more than 3% of the wording should be the same.
However in our testing this area really is not definitive as we have seen sites rank for a specific key term that only appears once on the page also sites that have a keyword far too many times on the page. What has worked for us is to keep it very much within reason and you will not go far wrong.
Secondly, Content. Content is absolutely crucial to the success of ranking and search on all search engines but especially Google. The higher quality and relevancy of the content not only will increase your rankings but also gives you a far better chance of ranking highly for what we call the “long tail search”.
You may have all your main keywords and terms figured out but ultimately we have no idea what phrase someone will actually search under using these keywords. It could be for example if they are searching for “health insurance” they may well just type in “health insurance” or they may type in “health insurance in the uk for a family”. If your content contains these words or phrases that are identical or related you have a much better chance of ranking highly and thus getting more qualified traffic to your site. I would say that on a new site that content should start off at no more than 10 – 20 pages and grow slowly. Google will take note of a site that appears with hundreds of pages out of nowhere and initially view at as “unnatural” so grow your content slowly and make it unique and original.
Thirdly we need to look at “blogs”. This is a massively overlooked area by most people marketing on the net. The two main places you can go to set up with a blog are either at blogger or Wordpress. Personally I would recommend Wordpress. Here you can create a blog that has so much Flexibility. The choice of alternative plugins that can be placed on a wordpress blog is amazing and all designed to be SEO friendly. Also it can hosted on your own server so it becomes integrated with your own site. Search engines love blogs because of new original content being added on a regular basis. This area really is a whole topic on its own but I highly recommend that you research this and utilize it.
Step 4: Headings
The heading tags will make your headline bolder so it will stand out and will be recognized as important by the search engines. When writing your headings, include your main keywords in the headings. Be as specific as possible to increase your chances of being listed in a reasonable spot in the search engines. For Example. You have a site selling Plasma TV’s. You want to explain to your reader about different brands of Plasma TV’s so in the heading you could put PLASMAS TV BRANDS. This will be in bold and larger font size this signaling its importance.
Suggestions:Use keywords that relate to the page content in your heading tags Have your keywords occur early in the tags Use multiple H2 and H3 tags where appropriate
Step 5: Filenames
One of the simplest methods to improve your search engine optimization is to look at the way you name your files. Google give lots of importance to file names. You should think what are you going to put in your web page and then give it a relevant file name. How important is your filename? When you do a search in the search engines, most of them will highlight keyword(s) in your filename or your directory path. In other words Google is signaling the importance of filenames by highlighting it. For example if you have a site that sells electrical goods called electricalappliances the page that promotes washing machines should read in the file name electricalappliances/washingmachines.htm This is telling the search engine exactly what that file contains. This area is missed so many times but is a simple thing to do and helps your rankings. So please take this into serious consideration.
Step 6: Anchor text
Very simply Anchor text is the text (title) that appears within your hyperlink. Anchor text tells the search engines about the content of your web pages – what the page is about and how others perceive it. In essence, the anchor text is about the relevancy of your webpage based on a keyword. Therefore your anchor text should always be completely relevant to the landing page (destination page) and should contain your keyword or keyword phrase. For example. On a site electricalappliances the link that takes you to the washing machine page should read “washing machines”. Also on the plasma TV site the link that would take you too SONY plasma TV’s should have the anchor text SONY PLASMA TV.
Step 7: Quality incoming links
Inbound links are links from other web sites that point to your web site. The number and the quality of inbound links has become one of the most important ranking factors in Google, Yahoo and MSN Search. It’s a simple principle: if Site a links to Site B then it is seen by the search engines as a recommendation; that Site A is ‘recommending’ Site B. The text that is used to link to your website is also very important (especially to Google). Try to include your keywords or phrases into the text that is linking to your site.
Now comes the most important part. Google ranks all pages on the internet by a system of page rank, commonly called PR. This ranges from 0 – 10. An incoming link from a page with higher PR counts several times more than a link from a lesser PR page. So the more links you have from higher PR pages the better is the chance of ranking highly in Google and other search engines. You build links gradually over a period of time.
This is more prevalent with a new site rather than an aged site. This is because Google prefers to see steady natural growth. Of course how quickly you can rank because of this is really down to the market and competition you are up against.
Finally SEO is crucial to the success of any business online. The great thing about the internet is that it really is a level playing field. So there is nothing stopping you from ranking highly for a given keyword or phrase against even the biggest of companies.

10 Effective Seo Design Tips To Impress Both Website Visitors And Search Engines

admin    SEO Flash     Both, Design, Effective, Engines, Impress, Search, Tips, Visitors, Website

If you are professional with your search engine optimization efforts and keep your customer in mind before you start considering “what the search engines will think” you will reap a lot more than what you sow. Chances are, if your visitors like your website, there is a very good likelihood that the search engines will like it too.
With this in mind the following 10 tips focus on how to develop your website with your visitors in mind whilst also conducting effective search engine optimization activities.
1. Pick appropriate keyword phrases
This is the single most important thing to do when it comes to optimizing your website for search engines. The words and phrases that your potential customers type into the major search engines are the keywords your site should be using within the specific areas of your webpage (see below; Optimizing your Page Titles and Optimizing your Content). There are a number of useful keyword research tools available on the web such as Wordtracker and Keyword Discovery (both offer trial versions).
However, if you want to find out accurate figures of how many people are searching for your targeted keywords per week/month/year run a Google Adwords and/or Overture campaign and you will get extremely accurate figures of search engine traffic whilst (hopefully) generating income that will pay for your research.
2. Optimize every page on your website
Optimizing each webpage is overlooked by so many websites and can be the difference between competing for a highly competitive keyword phrase such as “Irish Hotels” on your home page and competing for a much less competitive keyword phrase such as “Hotels in County Galway” on another relevant landing page. After that they can check out the rest of your website that is all about “Irish Hotels”.
3. Optimizing your Page Titles
All of the major search engines have 100’s of different algorithms that compute where your webpage should be listed for different keyword searches. Putting your keywords within the title description tag of your pages is one of the most important SEO techniques and will help your website climb through the rankings and allow your visitors to remember exactly what your page is all about when they save it to their “favorites”.
4. Optimizing your Page Content
It is sometimes very difficult to write content for your website. Not only do you need to put the information you want the visitor to see in front of them in an easy-to-read style, you also have to keep in mind the keywords your page is targeting so that you can rank better within search engines.
One of the best pieces of advice I have come across is to write for your visitors and include the keywords as much as makes sense. Read what you have written out loud to yourself and a few others. If it sounds stupid… lather, rinse, and repeat.
5. Create an inbound linking strategy
Submitting your site to website and article directories is a very beneficial way to drive targeted traffic to your website.
Links within these sites not only brings visitors to your website, but search engine “spiders” are easily able find your website and index your pages within their results. If your site doesn’t have a link pointing to it on the World Wide Web the search engines will never find it and you will never see any traffic from Google or the other big ones.
6. Descriptively labeling your links and images (aka the anchor text)
This technique is both common sense and good practice. Telling your visitors what the link that they are going to click on allows them to know exactly what they are going to be directed to. Saying “click here” is not enough to help them understand what they’re going to find once they click through. Be as descriptive as possible with every text and graphical link on your site. When writing your anchor text and alt attributes you can almost always describe the page you’re pointing to by using its main keyword phrase which is a major factor that search engines take into account when it comes to ranking your web pages.
7. Make sure your site is spider-friendly
Your website may look fantastic. You and your web designer may be talented graphic designers who can make Flash and JavaScript dazzle your visitors with a show that would put Michael Flatley and his River Dance to shame. However, if your website contains Flash and Javascript it’s important to know that search engine spiders have difficulty reading this code (or appreciate the effort you put into the design). The way around this is to provide navigation alternatives such as static links and a site map to allow the spiders crawl deep within your website and index the web pages within their results. Overuse of Flash, JavaScript, and images can also lead to your web pages being very slow to download. If these file types are used sparingly your visitors and search engines will appreciate your efforts a lot more.
8. Create Fresh Content
When you are optimizing your website properly you will see a trend. If you are doing something that benefits your websites visitors then the search engines will reward you for it.
Blogs and forums are effective and easy ways of adding new information to your site on a regular basis. However, if your only purpose of setting up a blog or a forum is for better search engine rankings then there really is no point in doing it. Only add a forum if it contributes something beneficial to your website and if you have the traffic to make it interactive enough for visitors to return to it. And, only add a blog if you have something of interest to say on a regular basis. Once you have your blog and/or forum up-and-running you should optimize them with the same professionalism you do with any other page on your website.
9. Do not think that you can trick Search Engines
As noted before, “If you are doing something that benefits your websites visitors then the search engines will reward you for it”.
If you try to trick the search engines by hiding keyword phrases, joining link farms, or any other sneaky practice your sites will be removed from the search engines and it will take you a long time to get back in (and you will also have to spend more time cleaning up your website before they will accept you).
10. Offer something unique
If your website offers something that is unique and interesting to your target market and it is properly optimized (by applying all of the techniques listed above) you will not only rank well within the major search engines, you will also get the added benefit of people linking to your website in forums, blogs, and through other websites which will send your site more visitors and create more inbound links which will help it rank higher.
Remember it’s human visitors that you are trying to impress, not search engine robots.

5 Things Any SEO Company Should Know While Optimizing a Website for Search Engines

admin    SEO Flash     Company, Engines, Know, Optimizing, Search, Should, Things, Website

Optimizing a website for search engines is not a cake-walk. It takes lot of efforts on the part of SEO companies to meet the specific business requirements of their clients. But the essential point to be calculated while optimizing a website for search engine is to find how search engines see your optimization process. Sometimes, even the most powerful optimization process is unable to bring you top rankings if you are not aware of the underlying truth of optimization.

Though the algorithms of search engines widely vary while ranking the websites the indexing process of the search engines are more or less similar. Search engines spiders are specific programs and they don’t read the webpages as the human visitors do. Since the search engine spiders determine the efficacy of your page for the users, it is imperative for your SEO Company to know what the spiders interest in. Here are certain important techniques to be followed to optimize a website for search engines.

Java script, Flash Images

Search engine spiders can’t go through the Frames, Java scripts and Flash. These are absolutely effective for designing but not for search engines. It can be said that the search engine spiders can only recognize the text part and not the images. For images, SEO experts recommend using meaningful ALT attributes with keywords in the source code. Use of Flash and Java script is not an SEO-friendly practice.

Spiderable Hyperlinks

As the search engine spiders can’t read through the Java scripts, it is obvious that the spiders can’t recognize the JavaScript based links. Hence, it is always advisable to use the <noscript> tags for linking.

If your pages have linking errors such as “403 Forbidden”, “404 Page Not Found” or other similar errors, then it is natural that your pages might not get indexed. Also, such pages are not considered spider-friendly. Your SEO Company need to make sure that your website doesn’t contain such pages.

Keyword Placement

Search engines love and rank the pages that are rich in keywords. However, the art of keyword placement is important if you want to get high ranking in search engines. Search engine generally look for the density and proximity of the keywords on a webpage. Use of keywords in page title, headlines, and subheading and in the body of the text is ideal, but the other aspect that matters for search engines is the prominence of the keywords. Search engines weigh more to the presence of keywords in the first paragraph and close to the beginning than in the middle paragraphs.

Meta Keywords and Meta Description

Meta Keywords and Meta Description are the parts of source code of a webpage and are developed with HTML. Earlier, optimizing these Meta tags was a major part of search engine optimization. These days, some of the search engines don’t give much importance to the Meta tags, but still there are other crawler based search engines that still count these tags.

Dynamic pages

Search engines spiders certainly don’t like dynamic pages, many search engine index those pages though.

Does the SEO Company you hire for your SEO campaign know about these facts? Well, before the SEO companies know these things you should be aware of the truth about the search engine spider for a successful online business.

How to Optimize Videos for the Search Engines

admin    SEO Video     Engines, Optimize, Search, Videos

One question that looms in the mind of many is how to optimize videos for the search engines. Unlike with articles or blog posts on your site, videos cannot be seen by the search engines so you can’t expect to just utter a few keywords on camera to get your videos ranked.

Tips for Getting a Video Ranked for Target Keywords

Since the search engines cannot see anything in your videos, there are only a few things you can do to inform search engines of what your videos contain. The title of the video, the comments, and the meta information are all seen by the search engines so you can add target keywords to these areas to optimize your video. It’s also recommended to use a transcription service and have all of your videos transcribed. This will make it easier for people because they can read the transcript if they are too busy to watch the video and the target keywords within the transcript can be picked up by the search engines.

Putting Your Video on a Third Party Site vs. on Your Own Site

When uploading your videos to the web, you have the choice between uploading them to third party sites like YouTube, Vimeo, and Meta Café and to your own website. You can also do both if you wish. If you are looking to create a viral video and want it to be seen by as many people as possible, you will be able to get the maximum number of viewers at a site like YouTube. If your primary aim is to get visitors to visit your website, you should put your video on your own website.

How to Optimize Your Video Title

A title that contains your target keywords is of course great for SEO but you’re better off using such a title only for the videos you upload to your site. This will help your site get ranked for the target keywords. If you use your target keywords in the titles of the videos you upload to third party video sites, the videos on your own site are far less likely to rank highly on the search engines because popular sites like You Tube will always end up coming first. When you upload videos to third party video sites use catchy, compelling titles to increase the chance of them becoming viral but do not use titles that contain the target keywords. Save those target keywords for video titles on your own site to attract targeted traffic and build your site’s search engine ranking.

Another factor you’ll want to consider is the length of your video. Optimal videos are always under ten minutes. People are short on time and they will turn off your video if it is too long or too boring. Make sure your video is short and sweet and remember to keep things exciting.

So there you have it. Keep these tips in mind in order to optimize the videos you create for both search engines and humans. While it’s not possible for search engines to know exactly what is in your videos, you can help them rank well by providing the search engines with information through your video titles and transcripts.

How Search Engines Work | SEO Traffic Spider

admin    SEO Flash     Engines, Search, Spider, Traffic, Work

One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. If ranking on top of the search engine results pages (SERPs) is crucial for you, then it is important you understand the basics of creating a search engine friendly website.

Below it is explained in detail as to how a search engine works.

Crawling
Firstly, search engines crawl the web to gather information and build their database. This is done by an automated software called a search engine crawler or spider or a bot. These spiders crawl through a site and look at the content (mainly text) to know what the site is about and then start collecting, parsing and storing the data so that it can be easily be retrieved from its database.

However, since there are over billion pages on the web, it is practically impossible for a spider to revisit a site on a daily basis only to see if a new page has been added or an existing page has gone through any modification. Many times the spider may not visit your website for a month or more also, therefore, the true impact of SEO efforts cannot be known immediately.

It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, javascript, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the SEO point of view as these will not be crawled and indexed for further processing.

Search Engine Indexing
Once a page is crawled, the next step involves indexing the content. This process entails finding those words that can best describe the webpage content and then assigning the webpage to specific keywords. The indexed page is then stored in the huge database for retrieval later. At times, the search engine may not be able to correctly identify the meaning of the page and in such a case optimization of the page can help it classify it rightly and achieve a better ranking for you.

Processing
This is done when a user enters a search query – in simple terms, the search engine analyses the information it has indexed in relation to the search request. Since there will be millions of pages containing the same search term, the search engine calculates the relevance of each page in its database to the search query.

The relevancy of a page is calculated based on various algorithms. These algorithms assign different weights for general aspects like Meta Tags, Keyword Density, and Links. However, one basic truth that you need to know is that all major search engines regularly change their algorithms and if you want to continue to appear on the top of the search results, you need to keep your pages up to date. Also, it would be a wise decision to think about SEO to rank on the top and also gain an edge over your competitors.

Retrieving
This is the last step in the process where the search engine retrieves the results, that is, it throws up all the relevant results before the user. The uses can see a vast pool of information related to their search query.

There may be questions regarding how differently each search engine functions. However, one basic thing that you need to know is that there are differences in the manner various search engines function but at the end of the day they all perform three fundamental tasks:

* Searching the Internet based on the search query entered by the user.
* Maintaining an index of all the information that gather from various pages.
* Permit users to search for words available in that index.