How to Build Search Engine Friendly Sites
How to Build Search Engine Friendly Sites
Anyone planning to start a website or an Internet business should get familiar with search engines and search engine optimization, because they play key roles in the virtual marketing world.
Search engines are often defined as tools designed to search for information on the World Wide Web. As simple as this may sound, in reality the process of gathering data is much more involved. Agents, such as spiders, ants, robots and web crawlers are sent out to surf the Internet and once they have gathered up-to-date data, they will return to the search engine’s database and deposit the newly acclaimed information.
Understanding how search engines and their agents work is vital for a successful SEO strategy and also for the reason that, if you can tell what the robots want, you know exactly how to attract their attention and make them your friends. What else can be done to structure your website so search engines and their critters will love you?
Search Engine Friendly Web Design
The phrase ‘search engine friendly websites’ defines comprehensive, SEO enhanced, well-written pages, which can easily be spotted by search engines. This means that their design has to please both crawler-based search engines as well as visitors. This task can be accomplished by using all possible SEO components, including targeted keywords, link building and quality content. Adding Flash clips and images can spruce up your site, but if you have too many, robots will just pass you by, because they are unable to accurately read Flash content or the text embedded in your images.
Essential Search Engine Optimization (SEO) Tools
Designing a search engine friendly website means applying SEO without shortcuts and throughout your entire website. Optimize through:
Keywords – Research highly targeted keywords and keyword phrases that perform well and highlight what your page, products or services are all about. Keywords can be emphasized by bolding, color, or italicizing them. Meta Tags – These words and phrases attached to web pages are invisible to the visitors, yet can be spotted by web crawlers. Title and Header Tags – It is crucial to load your web page’s title and headers with targeted tags. Meta keywords and description Tags – the most significant Meta tags are the title and description Meta tags. They are typically located in the <HEAD> section of an HTML page and allow you to influence the keywords and description of your page in some of the search engines. They also promote what your page is all about. The text you want to be displayed as your Web page description in your Meta tag goes between quotation marks after the “content” portion of the tag. Generally, 200 to 250 characters are indexed, although only a smaller portion of this amount should be displayed. Page Structure – Each website page has to be viewed as a separate entity and managed as such. All pages have to include Hyper Text Markup Language (HTML), the language that Web browsers and search engine spiders can read and understand. URL Structure – A URL or Uniform Resource Locator represents the address of a web page on the World Wide Web. When creating your website’s structure, pick descriptive, yet simple names for folders, files and documents. Like users, search engine spiders can get confused when URLs have a complicated structure, and if they pass by any part of your website your search engine ranking results will suffer. Internal Links and Site Navigation – Fancy websites can attract lots of visitors through word of mouth. Nevertheless, it does not mean that individuals, or companies, who are overloading their site with enhancing technology, are always doing a booming business. Their internal links may be hard to find among all the sparkle and the site’s navigation, embedded in Javascript, Flash or other code, may be ignored or misunderstood by search engine agents. If these busy little workers cannot interpret your intentions and codes, you will not make the top search engine ranking lists.
Designing a beautiful, search engine friendly website is a strategy that has massive advantages. By satisfying users, directory editors and search engine spiders you not only increase your visibility on the Internet, but will also attract many followers and customers. The more visitors you have, the higher the profits. If this is not reason enough to make your website search engine friendly, I don’t know what is!
Visit Shout SEO Services to find out more.
More SEO Flash Articles
How to Build Search Engine Friendly Sites
How to Build Search Engine Friendly Sites
Anyone planning to start a website or an Internet business should get familiar with search engines and search engine optimization, because they play key roles in the virtual marketing world.
Search engines are often defined as tools designed to search for information on the World Wide Web. As simple as this may sound, in reality the process of gathering data is much more involved. Agents, such as spiders, ants, robots and web crawlers are sent out to surf the Internet and once they have gathered up-to-date data, they will return to the search engine’s database and deposit the newly acclaimed information.
Understanding how search engines and their agents work is vital for a successful SEO strategy and also for the reason that, if you can tell what the robots want, you know exactly how to attract their attention and make them your friends. What else can be done to structure your website so search engines and their critters will love you?
Search Engine Friendly Web Design
The phrase ‘search engine friendly websites’ defines comprehensive, SEO enhanced, well-written pages, which can easily be spotted by search engines. This means that their design has to please both crawler-based search engines as well as visitors. This task can be accomplished by using all possible SEO components, including targeted keywords, link building and quality content. Adding Flash clips and images can spruce up your site, but if you have too many, robots will just pass you by, because they are unable to accurately read Flash content or the text embedded in your images.
Essential Search Engine Optimization (SEO) Tools
Designing a search engine friendly website means applying SEO without shortcuts and throughout your entire website. Optimize through:
Keywords – Research highly targeted keywords and keyword phrases that perform well and highlight what your page, products or services are all about. Keywords can be emphasized by bolding, color, or italicizing them. Meta Tags – These words and phrases attached to web pages are invisible to the visitors, yet can be spotted by web crawlers. Title and Header Tags – It is crucial to load your web page’s title and headers with targeted tags. Meta keywords and description Tags – the most significant Meta tags are the title and description Meta tags. They are typically located in the <HEAD> section of an HTML page and allow you to influence the keywords and description of your page in some of the search engines. They also promote what your page is all about. The text you want to be displayed as your Web page description in your Meta tag goes between quotation marks after the “content” portion of the tag. Generally, 200 to 250 characters are indexed, although only a smaller portion of this amount should be displayed. Page Structure – Each website page has to be viewed as a separate entity and managed as such. All pages have to include Hyper Text Markup Language (HTML), the language that Web browsers and search engine spiders can read and understand. URL Structure – A URL or Uniform Resource Locator represents the address of a web page on the World Wide Web. When creating your website’s structure, pick descriptive, yet simple names for folders, files and documents. Like users, search engine spiders can get confused when URLs have a complicated structure, and if they pass by any part of your website your search engine ranking results will suffer. Internal Links and Site Navigation – Fancy websites can attract lots of visitors through word of mouth. Nevertheless, it does not mean that individuals, or companies, who are overloading their site with enhancing technology, are always doing a booming business. Their internal links may be hard to find among all the sparkle and the site’s navigation, embedded in Javascript, Flash or other code, may be ignored or misunderstood by search engine agents. If these busy little workers cannot interpret your intentions and codes, you will not make the top search engine ranking lists.
Designing a beautiful, search engine friendly website is a strategy that has massive advantages. By satisfying users, directory editors and search engine spiders you not only increase your visibility on the Internet, but will also attract many followers and customers. The more visitors you have, the higher the profits. If this is not reason enough to make your website search engine friendly, I don’t know what is!
Visit Shout SEO Services to find out more.
Related SEO Flash Articles
How to Build Search Engine Friendly Sites
How to Build Search Engine Friendly Sites
Anyone planning to start a website or an Internet business should get familiar with search engines and search engine optimization, because they play key roles in the virtual marketing world.
Search engines are often defined as tools designed to search for information on the World Wide Web. As simple as this may sound, in reality the process of gathering data is much more involved. Agents, such as spiders, ants, robots and web crawlers are sent out to surf the Internet and once they have gathered up-to-date data, they will return to the search engine’s database and deposit the newly acclaimed information.
Understanding how search engines and their agents work is vital for a successful SEO strategy and also for the reason that, if you can tell what the robots want, you know exactly how to attract their attention and make them your friends. What else can be done to structure your website so search engines and their critters will love you?
Search Engine Friendly Web Design
The phrase ‘search engine friendly websites’ defines comprehensive, SEO enhanced, well-written pages, which can easily be spotted by search engines. This means that their design has to please both crawler-based search engines as well as visitors. This task can be accomplished by using all possible SEO components, including targeted keywords, link building and quality content. Adding Flash clips and images can spruce up your site, but if you have too many, robots will just pass you by, because they are unable to accurately read Flash content or the text embedded in your images.
Essential Search Engine Optimization (SEO) Tools
Designing a search engine friendly website means applying SEO without shortcuts and throughout your entire website. Optimize through:
Keywords – Research highly targeted keywords and keyword phrases that perform well and highlight what your page, products or services are all about. Keywords can be emphasized by bolding, color, or italicizing them. Meta Tags – These words and phrases attached to web pages are invisible to the visitors, yet can be spotted by web crawlers. Title and Header Tags – It is crucial to load your web page’s title and headers with targeted tags. Meta keywords and description Tags – the most significant Meta tags are the title and description Meta tags. They are typically located in the <HEAD> section of an HTML page and allow you to influence the keywords and description of your page in some of the search engines. They also promote what your page is all about. The text you want to be displayed as your Web page description in your Meta tag goes between quotation marks after the “content” portion of the tag. Generally, 200 to 250 characters are indexed, although only a smaller portion of this amount should be displayed. Page Structure – Each website page has to be viewed as a separate entity and managed as such. All pages have to include Hyper Text Markup Language (HTML), the language that Web browsers and search engine spiders can read and understand. URL Structure – A URL or Uniform Resource Locator represents the address of a web page on the World Wide Web. When creating your website’s structure, pick descriptive, yet simple names for folders, files and documents. Like users, search engine spiders can get confused when URLs have a complicated structure, and if they pass by any part of your website your search engine ranking results will suffer. Internal Links and Site Navigation – Fancy websites can attract lots of visitors through word of mouth. Nevertheless, it does not mean that individuals, or companies, who are overloading their site with enhancing technology, are always doing a booming business. Their internal links may be hard to find among all the sparkle and the site’s navigation, embedded in Javascript, Flash or other code, may be ignored or misunderstood by search engine agents. If these busy little workers cannot interpret your intentions and codes, you will not make the top search engine ranking lists.
Designing a beautiful, search engine friendly website is a strategy that has massive advantages. By satisfying users, directory editors and search engine spiders you not only increase your visibility on the Internet, but will also attract many followers and customers. The more visitors you have, the higher the profits. If this is not reason enough to make your website search engine friendly, I don’t know what is!
Visit Shout SEO Services to find out more.
Related SEO Flash Articles
How to Build Search Engine Friendly Sites
How to Build Search Engine Friendly Sites
Anyone planning to start a website or an Internet business should get familiar with search engines and search engine optimization, because they play key roles in the virtual marketing world.
Search engines are often defined as tools designed to search for information on the World Wide Web. As simple as this may sound, in reality the process of gathering data is much more involved. Agents, such as spiders, ants, robots and web crawlers are sent out to surf the Internet and once they have gathered up-to-date data, they will return to the search engine’s database and deposit the newly acclaimed information.
Understanding how search engines and their agents work is vital for a successful SEO strategy and also for the reason that, if you can tell what the robots want, you know exactly how to attract their attention and make them your friends. What else can be done to structure your website so search engines and their critters will love you?
Search Engine Friendly Web Design
The phrase ‘search engine friendly websites’ defines comprehensive, SEO enhanced, well-written pages, which can easily be spotted by search engines. This means that their design has to please both crawler-based search engines as well as visitors. This task can be accomplished by using all possible SEO components, including targeted keywords, link building and quality content. Adding Flash clips and images can spruce up your site, but if you have too many, robots will just pass you by, because they are unable to accurately read Flash content or the text embedded in your images.
Essential Search Engine Optimization (SEO) Tools
Designing a search engine friendly website means applying SEO without shortcuts and throughout your entire website. Optimize through:
Keywords – Research highly targeted keywords and keyword phrases that perform well and highlight what your page, products or services are all about. Keywords can be emphasized by bolding, color, or italicizing them. Meta Tags – These words and phrases attached to web pages are invisible to the visitors, yet can be spotted by web crawlers. Title and Header Tags – It is crucial to load your web page’s title and headers with targeted tags. Meta keywords and description Tags – the most significant Meta tags are the title and description Meta tags. They are typically located in the <HEAD> section of an HTML page and allow you to influence the keywords and description of your page in some of the search engines. They also promote what your page is all about. The text you want to be displayed as your Web page description in your Meta tag goes between quotation marks after the “content” portion of the tag. Generally, 200 to 250 characters are indexed, although only a smaller portion of this amount should be displayed. Page Structure – Each website page has to be viewed as a separate entity and managed as such. All pages have to include Hyper Text Markup Language (HTML), the language that Web browsers and search engine spiders can read and understand. URL Structure – A URL or Uniform Resource Locator represents the address of a web page on the World Wide Web. When creating your website’s structure, pick descriptive, yet simple names for folders, files and documents. Like users, search engine spiders can get confused when URLs have a complicated structure, and if they pass by any part of your website your search engine ranking results will suffer. Internal Links and Site Navigation – Fancy websites can attract lots of visitors through word of mouth. Nevertheless, it does not mean that individuals, or companies, who are overloading their site with enhancing technology, are always doing a booming business. Their internal links may be hard to find among all the sparkle and the site’s navigation, embedded in Javascript, Flash or other code, may be ignored or misunderstood by search engine agents. If these busy little workers cannot interpret your intentions and codes, you will not make the top search engine ranking lists.
Designing a beautiful, search engine friendly website is a strategy that has massive advantages. By satisfying users, directory editors and search engine spiders you not only increase your visibility on the Internet, but will also attract many followers and customers. The more visitors you have, the higher the profits. If this is not reason enough to make your website search engine friendly, I don’t know what is!
Visit Shout SEO Services to find out more.
Search Engine Friendly Web Design Approach
Search Engine Friendly Web Design Approach
Online marketers understand the importance of getting top search engine rankings in major search engines. Therefore, they spend many time in optimizing website content. However, many of them ignore the fact that web design structure has a role in search engine optimization (SEO). To acquire high ranking, you cannot just rely on web designers because they could be good at web design but not good at SEO.
This article reveals several important web design elements you must consider during website optimization process.
1. CSS Stylesheet
It is good to use CSS stylesheet to format your web design because it can standardize the appearance of your website. For the sake of convenience, some web designers use internal CSS. It is no good! You should use external CSS stylesheet so that your HTML coding becomes consise, and mainly compose of your website content. It is an essential SEO practice.
2. Content Management Software (CMS)
If you use CMS to manage your website, make sure your CMS provides these features:
a. Allows you to define different templates for different sections/pages. It gives you flexibility in optimizing website content.
b. Allows you to define Title and Meta tags for different web pages. Again, it gives you flexibility in optimizing every web page.
c. Allows you to generate static HTML pages instead of dynamic pages. Search engines are not good at reading dynamic web page. Accoding to Google webmaster guideline, Google may not index dynamic URL with more than 2 parameters within the URL.
If your web pages cannot get indexed, you definitely get no rankings no matter how many SEO effort you make.
3. HTML Code Compliance
As a good web design practice, make sure your HTML coding is compliant to some well recognized HTML standards such as W3C standard. Some search engine optimizers reported that non-compliant web design could cause difficulties for search engines to index and analyze your website. It hinders your website to get top search engine ranking.
4. Use of Graphics
You must optimize the file size of your images. As search engines like to read text, you should consider avoiding the use of graphics near top of your website, whenever it is possible.
5. Multiple-level Navigation Menu
Many websites use multiple-level navigation menu in Javascript. However, the coding usually leaves in the HTML body. This is no good in terms of SEO. I recommend seperate Javascrpt from HTML coding by using external Javascript file. For example, Marketshare – an Asia consumer market research firm, found that their website cannot get indexed properly by several search engines. This situation has been changed only after adopting external Javascript.
6. Bad Web Design
To make your web design search engine friendly, you must consider avoiding:
a. Use of frame. Search engines have difficulties to index all your frameset. Even though they can index some frame pages, users would only access to part of your webpages only in case they can find your website from search engines, e.g., only see a left-hand side navigation menu with a blank page on the right-hand side.
b. Re-direct techniques. For some reasons, web designers may make some re-direct pages or adopt Javascript re-direct techniques and re-direct visitors from one page to another content pages. Since search engine spammers usually use this technique, search engines could penalize your website.
7. Flash
Web designers may sell you to build a flash website or make a flash intro page as your home page. Their point is that flash makes your website more appealing and it would improve effectiveness of your website. However, it is not always the case.
Visitors want to find information fast. Flash sometimes could make your website slow and require visitors to install plugins before they can see your website. In terms of SEO, simply speaking, search engines treat flash as a graphic and cannot analyze content inside a flash file. The implication means a flash website is hard to get top search engine ranking.
Conclusion:
For small business to succeed online, you must strike a balance between SEO and fancy web design. A too fancy web design, in many cases, cannot give you any business as no one can find your website from search engines and if it annoys your visitors.
Author Profile:
Jimsun Lui, is working in Agog Digital Marketing Strategy Limited, a An internet marketing SEO company offers search engine optimization services for both English and Chinese search engines. The company also offers Chinese SEO service. The author also has a Chinese internet marketing portal AskLui.com.
Four Surefire Web Design Tips to SEO Friendly Pages
Four Surefire Web Design Tips to SEO Friendly Pages
Unless you’re offering a product or service on your website not available anywhere else, then you’ve got nothing to worry about because your audience will definitely stay and come back for more regardless of how you present your company. However, if you’re just like everyone else that has plenty of competition, creating a well-organized and attractive web page is extremely important not only to attract new readers, but to encourage them to stay on your site longer. If you’re new to web design and you already have the most brilliant idea in mind, here are some do’s and don’ts that you should follow to make your web design a success:
1) Always Think of Your Readers
When working on web pages, make sure that each page will work effectively on all browsers and operating systems before making them live. Creating web pages compatible to your browser and OS alone will definitely annoy your readers. If you’re going to use movies or music, give your audience a choice to view them. Many people will leave a site based on a background music that they cannot turn off while browsing the pages.
When deciding on a background color, choose a color that is easy on the eyes, so your readers can view the content with ease. Similarly, when you choose fonts to use, make sure to go for standard fonts like Verdana, Arial and Geneva. This way, you’re pretty sure that almost everyone who visits your site can view the pages without straining their eyes reading blurred fonts.
2) Choose your elements carefully
Blinking images, animated GIFs, image backgrounds, scrolling texts and pop-up windows are a “no-no” in web design because these elements not only distracts your viewers from focusing on your product or services, but also scream amateur. In addition, these elements can also slow your website down, so it’s best to avoid them as much as you can.
3) Think about Readability and Usability
Choose a simple layout that your readers can easily navigate. You should never make your pages too wide; the largest size acceptable is around 770 pixels wide. Step into your audience shoes and learn how to make the pages easier to read and use. Aim to minimize clicking because the less clicks a reader does, the more organized a web page is. Provide a home and menu on each page, so whenever the visitors feel lost, they can navigate the site from the page they’re viewing. Make the fonts large enough to read and refrain from typing in ALL CAPS and using exclamation points frequently.
4) Organize or Minimize Ads
Although placing ads on your web pages is a good way to make money, you should still think about your readers when using advertisements. As such, control the number of ads on your pages and avoid blinking, flashing and excessively large ads on your site. You can always look at other sites to get a grasp of good web designs, but as long as you follow these basic tips, produce interesting content or useful products and create web pages reader-friendly, your web site can go a long way.
Web Design Programs
Creating stunning website designs can be very costly and even time consuming. However, in recent years many web design software’s have been developed that allow novice and professionals alike to create web site designs. The majority of the design programs that are sold on the market are inexpensive and in some cases free.
If you are looking for cheap web design prices that offers high quality work visit our ecommerce web design website.
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SEO and Site Architecture – Developing Search Engine Friendly Websites
SEO and Site Architecture – Developing Search Engine Friendly Websites
You are looking at creating an online presence, revamp an existing site or just want something fresh and innovative but are not sure what design or structure to follow? With a number of choices available deciding which firm to use for a small business website development service or an ecommerce website development service is another area of concern. Added to this is the awareness that the design and the site coding must be in accordance with search engine crawlability. Well here is a simple tip – Keep it Simple – SEO is just an extension of the best practices of web design. Identify these with the firm you choose to carry out your website development services.
What is common between good SEO and good design is simple navigation and simple architecture. In other words make it easy to find information on your site. Let the important pages be no more than 2 clicks away from the main page. Keep pages as close to the root as possible by avoiding deep sub-directories. Keep in mind that what works for Users works well for Search Engines.Â
Stuck on Navigation! top, left or right? A top navigation is the most common pattern followed. It is most natural to use the top bar for the first level of navigation as the numbers of items placed on the top bar are normally fixed. The second level which would normally hold the services or products works well as a second top bar or a side bar. In either case keep the important pages no more than 2 clicks away from the Home page.
Using drop down boxes is not very user friendly as unless a user clicks on the text link the destination page is not known at all. For deeper navigation it is good to follow breadcrumb navigation. Breadcrumb trail is the part of the navigation that shows you where you are currently with respect to the site hierarchy and structure. This is useful both from the perspective of search engines as well as from a human visitor point of view – as breadcrumbs let you see how far from the root is the destination page.
If there is a lot of information to present it is better to split the information – this keeps the amount displayed limited to a single page which encourages users to read the page as well as search engines to crawl the page faster.
If graphics are used keep those limited to certain sections of the site. This allows the page to load faster – allowing for users to stay on the page rather than make an early exit. If you have added links, within images also make sure that these are repeated as text links on the same page. This increases the relevancy of the page for both human visitors and search engines.
Keep the code short. If Java script is being used make sure it is called externally. Search engines cannot follow JavaScript’s. If you offload JavaScript and CSS code, it provides easier access and a better load time. Avoid using frames. If it is really necessary to use frames then create a NOFRAMES version of your site. Search engines avoid frames. Restrict the use of flash, QuickTime or other plug-ins on your HTML pages.
There are a few other areas which should not be overlooked. Check the way the files within your site are named. Keep this name relevant to what the page is about and the page will hold well for both search engines and visitors. It is a good idea to keep the same keyword for naming the files and the keywords selected for the page title.
Many websites choose dynamic content over static content. Even for dynamic sites the Urls displayed should appear as static. For a visitor to understand what the page is about, it makes better sense to display a page as: www.abc/services/service1.htm rather than a string of characters such as:
www.abc/services/thread.php?threadid=12345&sort=date.
The visitor is more likely to click on a static url as it makes sense as against a dynamic url which looks vague. Furthermore Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs. In addition keep the url keyword rich.
When working on the layout of a landing page to keep the following in mind:
Identify the most important elements for the site. These are the elements that you want to focus or target. These elements need to be placed somewhere on the top half of the page rather than on the bottom.
Identify what is it that you want the visitor to do on the site. For example if you are offering a free report, or you want to aim at getting newsletter subscriptions etc. – Instead of writing long sentences – keep words to a minimum, highlight these in a way to draw attention. These should enable the visitors to take action. Besides highlighting use of contrast also draws attention.
Use the right medium to display your message. If graphics are used make sure these portray what the site and page are about. An image is a representation of your business – make sure that the images used across the site are consistent with each other.
Make sure your words describe what you are, what you stand for, what is being offered on the webpage. This helps both visitors and search engines to understand what your webpage is about.
Keep information simple and easy to present. Display information only if it worth a read. Having a News section with only one or two headlines is hardly of interest to anyone. Make sure you remove outdated information. Provide error pages where necessary
Keeping these parameters in account can help you decide in choosing the right website design firm to create landing pages designed for better conversions.
For more information on website design services visit: http://www.cranvas.com/website-design-services.htm
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Is It Possible to Make SEO Friendly Flash Website
Is It Possible to Make SEO Friendly Flash Website
Flash makes possible to design ‘jaw dropping’ websites. You can infuse highly creative as well as interactive components through Flash. Various activities are possible with Flash. For instance you can place video clips, stunning graphics, animations, games, tutorials and innovative presentations. You can show your portfolio. You can resize graphics without degradation in quality. Showcase of product in three dimensions is possible with Papervision 3D flash. If yours is a gaming company then flash is must for you. Most of the advertisement is Flash based. In short, Flash is an inevitable component of website design industry.
Despite the views and uses factors which seem great in case of Flash websites its search factor by various search engines is look dim. It has obvious reasons and they are as follows:
•First of all Flash sites are made up of a single SWF file so there are no separate pages exist.
•No separate pages mean ‘no’ separate URLs for pages.
•Flash never changes pages in navigation just jump from one frame to another so no URLs change takes place.
•No sitemap exist
•No Meta tags exist
•No Meta descriptions possible.
•Content and images are loaded in frames not in separate pages.
•Contents can not optimized for different keywords and found in separate pages.
•Images can’t be distinguishing separately and can optimize with alt tags.
•Load time is greater than HTML site.
The above described all factors makes Flash website invisible to search engines. Recently Google has advised webmasters that Google is able to index SWF files when it constructed at a particular way. That means Google will read content and links etc in SWF files, which is a file format for Flash.
Information from the Google Webmaster Blog confirms what Google can do:
* Index textual content displayed as a user interacts with the file. We click buttons and enter input, just like a user would.
* Discover links within Flash files.
* Load external resources and associate the content with the parent file.
* Support common JavaScript techniques for embedding Flash, such as SWFObject and SWFObject2.
* Index sites scripted with AS1, AS2 & AS3, even if the Action Script is obscured.
Considering the above facts you can do following to create a Flash website that Google and possibly other search engine can crawl.
Use SWFObject
Adobe is supporting SWFObject specifically therefore use it. Use the latest version. With SWFObject you can serve both users, who have support for Flash and who have support for (X)HTML. Therefore, crawlers will look at XHTML and content will be indexed if you put in it.
Create HTML pages for each of your flash pages Create separate SWF file for your content optimized for a particular keyword and put into XHTML pages. By doing this you will pay ways to crawler to index content of SWF file and moreover this you will reduce the load time with small SWFs. Separate pages will make navigation easy to index and sitemap will be possible. You will give all Meta take attributes etc. to the XHTML pages.
Use SWFAddress
Like SWFObject SWFAddress is extremely helpful for crawlers. It allows you to read information from the URL and thereby using it within Flash or outside the Flash. It will give deep linking in Flash. Using SWFAddress, you can use #anchors to define where in your Flash you want to go.
Add a JavaScript call
At this point you’ve got multiple HTML pages and the ability to deep link in Flash. Now you need to direct users who come from a search engine to the right content within your Flash. All you need to do is call SWFAddress from JavaScript and update the page URL. Since your Flash is set up to use SWFAddress, it will read the update and take the user to the proper section.
Finally
Now tell me is it possible to have a ‘jaw dropping’ website in Flash that has enough search engines visibilities? Here I would like to know your opinions and further suggestions too.
10 Important Web Design Tips: SEO Friendly Website
10 Important Web Design Tips: SEO Friendly Website
A website should firstly be searched out by visitors before talking about attracting or retaining those visitors. Nowadays, a “well designed website†does not only relate to a web site’s visual attractiveness but more importantly, how friendly it is with search engines.
Below are 10 SEO friendly website designing tips where web designers should pay attention to during the early stage of their web designing process.
1. Avoid creating menu on the left-hand side of a website. If unavoidable, an alternative way is to put some text with rich keywords at the top or above the left-hand menu so that this text will be the first thing to be read by search engines.
2. Headlines are rated more important than the rest of the web page by search engines. To take advantage of this, you should have your keywords in the page headline. Since the header tag (h1) is quite large, you should format it to make it smaller.
3. Every page should contain the “title†and “description†tags with good keywords to describe the page content. The number of words for the title should not exceed 9 and that for the description should not be more than 20 words in order to keep within the limits of most search engines.
4. Try not to use Flash when possible. Flash cannot be read by the search engines to date and will cause slow page loading time and make people run away. If you really have a reason to use flash, try to make it smaller (e.g. as a flash header) and leave other area of your website for keyword-rich content.
5. Think twice on how to use graphics. Make them relevant to your content and use an alt tag with relevant keywords for search engines to read as they cannot read graphics and also for your visitors so that they can have something to read when waiting for the graphics to load.
6. Do not only use images to link out. You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though.
7. Avoid using frames. Some search engines cannot spider web pages with frames at all. For the other search engines that can, they can have problems spidering it and sometimes they too cannot index the web page.
8. Avoid using too complex tables when laying out your page but to keep them simple for the spiders. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated.
9. Use external Cascading Style Sheets and Java Scriptfiles to reduce page size and make the download time much faster. It will allow the spider to index your web page faster and can help your ranking.
10. Use standard HTML. Software
such as FrontPage, Dreamweaver or a WYSIWYG editor will often add unnecessary scripting codes that will make the page larger than is needed and make it harder to crawl. It will sometimes add codes that cannot be read by search engines, causing the spider not to index the page or even the whole website. If to use, you should use those web page creator software wisely with a good understanding of html so that you may manually avoid or even delete those unnecessary scripting codes.
That’s all of my 10 tips for designing SEO friendly websites. Enjoy your web designing for viewed by both human visitors and search engines!
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Submitted by: Siuchu Suga
Siuchu Suga
Want to learn more about how to design website and how to conduct Internet marketing? Siuchu Suga is a specialist on the above subjects. She is also the webmaster of http://www.About-webdesign.com.
This article may be freely distributed if this resource box stays attached.
Related SEO Flash Articles
Writing Copy for the Web – the SEO Friendly Way
Writing Copy for the Web – the SEO Friendly Way
A piece of writing pregnant with valuable information is often catalytic in driving traffic to your website, either directly or indirectly. A good article on a fairly relevant subject, written by an authority in that field, is bound to be taken away like hot cakes. Webmasters, newsletter owners and online publishers are constantly on the lookout for quality write ups that are hugely popular with search engines. But how exactly do they define ‘quality content’? The various factors that contribute in deciding the attributes of a good article are discussed below.
The title and the teaser
An article is written to be read. The first noticeable thing about your article is its title. Half your job is done if you can arouse curiosity through it and keep it crisp. The title needs to hook the reader to your subject and entice him to read the complete content. Since most pages flash only the title along with a short teaser, it is the punch line that decides the amount of traffic that your article will see. It is the title that decides whether a reader will click on your article’s link to read the complete content. You Can, How Tos, Start Earning and Top Ten Tested are some of the most popular titles. After the title comes the teaser. It is a short introduction about what the article will talk about. Mostly, when the link of your article is clubbed with several others, it is a well written teaser that makes all the difference.
Choice of a subject
This is one of the most difficult decisions that a writer has to make. According to individual expertise and the core competency of your business, choose a topic that is of most relevance to it. Visit discussion forums to find out the most discussed topic there. This topic is obviously a matter of concern for most of the people who need to know about your business. Writing your own expert opinion on this topic is the safest bet.
Keyword interspersed articles
Try to include keywords in your title, teaser, and the write up, but take care that it does not look intended. Place the keyword in such positions where it seems perfectly in flow with the write up. If this is not possible, try using like keywords with analogous meaning. Search engines and webmasters alike rank an article depending upon the number of keywords it uses. Webmasters looking for better Google AdSense revenue often focus on articles with an abundance of keywords.
Write for the layman
Your expertise in a particular field should not be an impediment in your writing articles for the layman. There a misconception that and unintelligible writer is a better one at that. Hence, falling prey to an incomprehensible writing style is easy. Including technical details of your field in the write up is a complete no no. Though even such articles will have a segment of niche readers, they would be unfathomable to every Tom Dick and Harry. Write easy to read and easy to understand articles that even a 10 year old can make use of. Apart from this, keep the paragraphs short and the sentence construction simple. Add a subhead to a paragraph wherever possible, or add numbered bullet points. This is for the convenience of the online reader, who more often than not, scans through an article instead of thoroughly going through it. The bulleting will categorize information in your article into small modules which can be read separately.
Be entertaining and specific
Though you want your article to be informative, being plain can often get pitched against you. Include a little humor here or a small anecdote there. Also stop being vague and generalized. No beating around the bush. The reader gets wary of the repetitions. Rather be precise and specific. To-the-point matter with funny anecdotes is the best way to keep the reader hooked. Provide infotainment through your write up. Also remember to write for a single person rather than a group. This is ought to make you more specific.
Include a resource box
A short resume of the author at the end of the article is called the research box. Include your resource box at the end of each article. It helps you advertise your website, gain precious links to it and divulge critical information about yourself that might help in bringing the reader back to your articles time and again.
Keep the length short
Pages after pages of information at one go can scare off the reader at first sight. Keep you articles short and poignant. Write ups pregnant with precious information, interspersed with mild humor to relieve the cadence are your safest bet. Write articles of not more than 1000 words, though 700-800 word articles are considered to be of the best length. Do not write an article with the intent of boosting your sales or snowballing your business. Don’t ever get down to directly selling a product through your article. Write articles to genuinely provide information to your readers, which in turn will increase your reader base over a period of time. See your readers as your prospective customers and give them time to get ready to buy your product. Don’t try to rush them through this decision.
Article submissions
Submitting your articles to directories that do not restrict the number of articles submitted on a weekly basis, can be harmful in the long run, since most of such directories have been blacklisted by the more reputed of their ilk. Well known article banks that possess a high credibility for their content rich write ups generally do not accept more than two articles a week.
Have a structure
Any write up is supposed to be good if it has an arousing beginning, a full bodied middle and an appropriate end. The first paragraph of the article must provide an insight of the coming article to the reader. Don’t keep the reader guessing. It is important for a reader to anticipate the flow of the article at the very start of it. The middle should ideally voice your opinions or views on the topic of your write up. The prime information that you need to provide will comprise of the middle. Also, an article without a proper conclusion is said to be incomplete. An end must summarize everything that you have said in the write up.
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