Future Trading – 4 Simple And Effective Tips

admin    Adobe After Effects     Effective, Future, Simple, Tips, Trading

Future Trading – 4 Simple And Effective Tips

Desp: Interested in earning money? Then try future trading and to make it simple for you is the aim of this article.

People interested in entering the futures markets, but don’t have required time to attend workshops and seminars offered by various trading companies, can search course from the comfort of their house by using the internet for information.

Internet provides you with huge database regarding online trading,, as well as advice on how to move forward and make most out the investments .you can search and will be confronted with many sites offering data about future trades.

With these different modes of communication leaning toward growth of the Internet, many people can obtain information on a huge variety of topics, including financial trading, information regarding population of loyal patrons and their growth every month.

Maybe people are attracted to trading in future because of potential rewards it can offer. It promises to be beficient for those people who can play their cards right. playing cards here means get the right training, and not be able to just make sound financial decisions, but it also means training in the discipline.we all understand that , to engage in stock trading will require lot of perseverance and patience.

various twists and turns eventually recommended by the experienced traders help you to make larger investment. Four basic tips to keep in mind during future trading:

1. research on what you want to trade .
these research papers are updated and monitored , even negligible movements are highlighted and focused for attention of traders.

2. Ask for advice from the brokers.
Typically, brokers and analysts has solid knowledge and practices and guidance on an issue that ultimately should be taken into consideration.

3. Spread your investments in all sectors lucrative and promising.
This measure may be dangerous at times, but traders should be cautious and analytical while they make important and relevant decisions concerning their capital and investment.

4. Read analyst recommendation here and there.

Be careful when buying recommendation on the stock “buy” and “sell” from other traders. Do not take chances and make risky bets.

Especially, the practice of discipline and learning to overcome your emotions will be helpful while trading. Its not always possible like any other businesses that you have no loss at all. It is therefore advisable not to put all your money in one trade and instead advised to spread your risk.even when you have researched well about the product you are going to invest in this business you can some times end up at a loss. But don’t get disappointed. If you choose to put in your money in various products then the possibility of winning is more likely. And now that these future trading are available online you can get constant information and data about the market values anytime. You can use this service for 27/7 now.

Debt consolidation loan calculator – School Loans 5 Effective Tips to help in the future

admin    Adobe After Effects     calculator, consolidation, Debt, Effective, Future, Help, loan, Loans, School, Tips

Debt consolidation loan calculator – School Loans 5 Effective Tips to help in the future

School loans have become very popular and are used by many people in those days. School loans can greatly support their education. This is the purpose of school loans Primarily, but there are some cases that is always student loans, what people have problems with their finances. In this article, read the first five effective tips to avoid problems in future.Debt consolidation loan calculator

Before Keep your documents Student Loan

If you find a schoolCredit from a particular institution, it is best to save all your student loan documents and correspondences. So you know exactly what they have Agreed on what borrowers expect from you a school loan, and what you borrowed.

At the beginning of the loan process of the school, you may find it necessary to keep all documents, but if the deadline is approaching, there is a big possibility that you all refer to now Somethese documents.

According Want the maximum loan school?

Most of the time, you may find the temptation of credit up to the ceiling. Well, this is what many call “as” loan trap. And ‘where to borrow the maximum amount of money from the school loan company or credit institution, even if you have paid back more than they can afford . Once again it is the fact that it must apply for loans are very easyand usually require the payments while you are attending the course. Thus, to avoid certain consequences as you enter the repayment period, you should avoid the case of the loan.Debt consolidation loan calculator

Third How much should you borrow?

Many experts agree that borrow only what is necessary. As already mentioned, is often tempted to borrow what you are offered or are eligible to borrow. However, think carefully about what you hoereally need, as well as other possible options to consider.

Keep in mind that really needed to borrow the full amount in your award letter. And, more importantly, has no plans to borrow the debt as far as possible the limits of each year, because if you think you are in deep.

READ MORE http://www.debtconsolidationloan.goodarticlesite.com/school-loans-5-effective-tips-to-help-in-the-future/

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Acquire Satellite Direct Tv – Satellite Direct Tv The Future Of Tv

admin    Google TV     Acquire, Direct, Future, Satellite

Online television is talked about by many people nowadays. It seems to be the new popular jolt in technology. But purchasing the right service can be tough. I have purchased a total of four different programs and was very disappointed with three of them. They all have broken channels and very outdated content. All the channels on these programs were able to be found with a simple Google search for free. I then came across satellite direct which is a legitimate online cable provider. I have been using this program for about two months now and have absolutely no complaints. With over 3,500 high definition channels to view 24/7 there is never a time that I can’t find a program I don’t like. The best part is I will never pay another cable bill ever again. Once you purchase satellite directs service you own it for life. The price to purchase the service was less than one month’s cable bill. Satellite direct is a must buy if you are trying to save money every month but still enjoy all of the channels you currently do with your cable provider.

CLICK HERE TO VISIT SATELLITE DIRECT NOW!!

Here are a few of the best features about Satellite Direct.

Why would you ever pay over $100 a month for cable or satellite television services?

With Satellite direct there are no:

-          Subscription fees or monthly fees

-          No Hardware to install

-          No bandwidth limits

-          You get over 3,500 high definition channels

-          You get 24/7 unlimited access

-          You get auto channel updates

-          And satellite direct is also now available for MAC

CLICK HERE TO VISIT SATELLITE DIRECT NOW!!

Web Development for the Future

admin    Adobe Flash Player     development, Future

Web development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. However, among web professionals, “web development” usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.

There are many technologies available to help with development of robust web services and systems, and these usually use integrated XML and AJAX technologies to distribute the work load of applications.

Web Development can also include the development of very intelligent software systems and ecommerce applicationa which tie directly into warehousing and stock management.

We are at the fore front in developing distributed and scalable web-based software systems for businesses. Please contact us for more information.

Web Development can be split into many areas and a typical and basic web development hierarchy might consist of;

Client Side Coding

CSS

XHTML (in accordance to modern web design standards, XHTML’s use is replacing the older HTML)

Javascript

Flash (Adobe Flash Player is a ubiquitous client-side platform ready for RIAs. Flex 2 is also deployed to the Flash Player (version 9+))

Server Side Coding

PHP and MySQL

ASP and MSSQL

ASP.NET and MSSQL

CGI and/or Perl

Java, e.g. J2EE or WebObjects

Python, e.g. Django (web framework)

Ruby, e.g. Ruby on Rails

Smalltalk e.g. Seaside

ColdFusion

Online Tv’ The Future Of Pc/tv Software

admin    Google TV     Future, Online, Pc/tv, Software

Are you fed up of watching your satellite and cable programs worrying that you’re not getting the most out of that huge amount of money you pay each month?

Well, newish PC software suggests that this horrible monthly bill could be a thing of the past. TV programs can now become part of ‘Online TV’ for your PC. Stating the obvious, thousands of TV programs from across the world can now be watched off your PC and Laptop for a relatively small one off payment!This is an exciting development in the technology world and despite this idea of ‘Online TV’ being around for a while; companies have now started to develop software which could easily compete against the satellite and cable companies such as Sky and Virgin.

After testing out many different free Online TV software packages, I found that very little of them offered a wide range of channels. Now these would be great for anyone who doesn’t want to watch endless amounts of TV, but for people like me who relies on a huge range of channels throughout the day, I would look for something a bit more versatile and something that could give me a huge selection wherever I went. I took to Google search to see what else I could find…

PC-WITH-TV.com has developed a new software package called ‘Online TV’ and this piece of software instantly became a hit with me. Their website is extremely simple to read and understand, and they make the main points extremely clear:

“….Turn your computer into a multi-channel TV!With our service you can view more than 2,150 TV channels from all over the world Installation is simple and easy – in just a few seconds you will be able to view thousands of channels. Online TV is the perfect solution, a simple and convenient alternative to cable and satellite.”

Sounds pretty good! They also make the price extremely clear throughout the page; this wonderful piece of software can be downloaded within minutes to your PC for a well affordable $44.95 one off payment without any hardware installation needed.

Article taken from blog. Full review – http://pcsoftwarestuff.blogspot.com

Website Designs – Past, Present And Future

admin    Adobe Flash Player     Designs, Future, Past, Present, Website

Watching TV Online: The Internet Is The Future Of Television

admin    Google TV     Future, Internet, Online, Television, Watching

The advent of broadband Internet has opened up a world of online video and paid TV online. In the past, people could only talk about their favourite TV shows on the Internet; now they can watch them! There are a large number of options when it comes to viewing one’s favourite shows online, and this variety also extends to smart phones and downloadable media. The increasing ease and reliability of online viewing has led many to believe that traditional broadcasting will cease to exist, or be cut down in volume, although its defenders point to the fact that cable TV did not do away with traditional aerial broadcasts. Online TV Do’s and Don’ts There are many ways to watch TV online, and they are not all legal. There are many websites that purport to offer free television shows online via upload services such as RapidShare or download programs like BitTorrent. However, the shows on these services are illegally pirated and shared, and are notoriously home to viruses and other malware. Such files should be avoided not only because they are illegal, but also because the viruses and Trojans they tend to harbor can cause permanent damage to a PC’s vital files. The best legitimate way to view TV shows online is via YouTube or a paid TV service offered via the Internet. A large number of clips from many TV shows have been uploaded to You Tube, which is backed by Google’s famous search system in order to make it easier to find what you’re after. Most of the clips are uploaded by home users but, increasingly, TV shows are uploading their own episodes in an attempt to prevent piracy and ensure that only legitimate, unedited video clips are found on YouTube. Unlicensed clips, or those uploaded without permission, are usually taken down quickly, leaving only those which have the official blessing of recording studios and television companies to be shown. Legitimate Internet TV Increasingly, many shows now operate their own streaming websites in order to prevent piracy of their shows and give their viewers an opportunity to view shows when they want. This process was most famously started in America by Hulu.com, however due to region restrictions the site could only offer videos to computers with American IP addresses. Companies in other countries have stepped up to fill the void, and most Australian TV shows are now available through the Internet on official sites. Some international programming is also available on the Internet, especially in the form of news shows. Paid TV services increase the viewing options, of course. You can buy access to channels from your Internet service provider (ISP), although not all Australian ISPs offer this TV service yet. It is this specialized, manufacturer-delivered content which is considered the most exciting, as it removes many of the costs associated with broadcasting. It also circumvents almost all censorship limitations and distribution laws, enabling almost anyone to make a show for almost anyone else, provided they can find the funding. The invention of web-only TV shows such as “The Guild” and “Dr. Horrible’s Sing-Along Blog” has led many to speculate that in the future, television shows will be produced and distributed in a purely online format. The fact that these shows require much less technology and fewer staff to produce, and that they can be shorter and simpler than traditional television shows, is one of the biggest reasons that many media companies are looking to the Internet as a new and exciting distribution format. Having a new channel to watch shows on as well – smart phones – so that people on the go can play these shows, also makes the transition to Web all the more potentially lucrative. What that means is accessibility and availability will continue to increase and more and more people will be watching TV online and subscribing to TV channels via their ISP.

The Future Of Pc/tv Convergence: Opportunities And Challenges In Online Video-Aarkstore Enterprise

admin    Google TV     Challenges, Convergence, Enterprise, Future, Online, Opportunities, Pc/tv, VideoAarkstore

As a result, the online and broadcast markets are colliding, with video services making the move to the PC environment and web-based services becoming a core element of the TV viewing experience. There are an ever-expanding number of channels available for content to be distributed over and an ever-increasing range of technologies to aid the transmission.

Online video delivery is emerging as a true competitive threat to existing content service providers, offering the potential to extend reach to new consumer groups. Broadcasters and content owners are delivering services direct to consumers, regaining some of the control they had lost to other players across the value chain, while pay-TV providers and video rental firms are adding online video to their service mix to boost their appeal. On the flipside, consumer electronics manufacturers and pay-TV operators are adding web-based elements to their products and services. Increasing integration of web browsers into home devices, the emergence of TV widgets, and further deployment of enhanced interactive services aim to add greater value to offerings, and could act to divert consumer attention away from the PC for some basic tasks.

Scope of this report

Overview of the market trends, technological evolution and changing business models that have driven PC/TV convergence.

Market projections to 2012 for key communications and entertainment services including consumer broadband and mobile broadband.

Identification of the key challenges facing the key participants targeting PC/TV-related opportunities, including actionable insight into how to best approach this rapidly evolving opportunity.

Examination of the evolving competitive environment and the ways in which various protagonists are targeting PC/TV convergence opportunities.

In-depth analysis of the strategies being employed by a number of leading content providers and device manufacturers with regards to their involvement in the online video and/or connected device markets.

Insight into the future trends that will impact on the development with regards to PC/TV convergence, including identification of best-practice and emerging opportunities.

Reasons to purchase this report

-Gain a comprehensive understanding of how market trends are prompting convergence of PC- and TV-based services, and the impact such developments will have on traditional business models and strategies.-Understand how the competitive environment is changing, and how content owners, broadcasters and device manufacturers will seek to gain a share of the spoils in the PC/TV convergence arena.-Compare how different content providers and device vendors are positioning and developing their services and products in order to differentiate from the competition, gain market share and drive revenue growth beyond their core/traditional offerings.-Appreciate the challenges faced by companies targeting PC/TV convergence opportunities, and understand why radically new market strategies will be required to make a significant impact.-Identify future trends that will impact on the potential of PC/TV convergence, and gain insight into how to best approach this rapidly evolving opportunity.

Key market issues examined

In many countries, broadband is the fastest growing consumer technology of all time and is developing into a utility that already has almost ubiquitous coverage in advanced markets. The rise of broadband networks and consumer connections is a key driver for online video services, enabling consumers to connect to a broader range of rich media content and applications without the delays that were evident with narrowband dial-up services.

Increased internet usage is also having a profound effect on traditional TV viewing in almost all country markets. Up to a third of consumers in major developed markets are watching less TV as a result of their increased internet use; a significant proportion, and a trend which is challenging existing business models, especially those that rely on advertising as a primary revenue source. Many broadcasters are seeking new opportunities by pushing content via online channels to exploit the huge growth of online advertising.

Content owners are still not providing full support for new distribution channels. Movie studios have watched on as the music industry has been ravaged by piracy, and understandably want to restrict the impact it has on their businesses in whatever ways they can. As a result, content owners will continue to be both selective and cautious when seeking online distribution partners, and will demand that DRM is applied to high-value content such as new-release movies for the foreseeable future at least.

Portable PC-based video boosted by netbooks and mobile broadband. Until relatively recently, PCs were bulky devices tethered to fixed-line connections for internet connectivity. But the situation has changed considerably over the past year, with ultra-portable netbooks hitting retail shelves and mobile broadband starting to emerge as a mainstream proposition. Expect to see mobile broadband functionality to increasingly be integrated into netbooks over the next year, enabling streamed online services to be accessed on the move and opening up new audiences for content providers and device manufacturers alike.

Direct TV connection is essential if online video is to become mainstream. The vast majority of online video content is currently watched via a PC. But while PC-based services will remain attractive, offering the ability to watch content directly on a TV set is crucial if online video services are to appeal to the mainstream. Delivering this functionality is now a key focus of both device manufacturers and content providers.

Key findings from this report

Online video delivery is emerging as a true competitive threat to existing content service providers, offering the potential to extend reach to new consumer groups.Exploiting opportunities across the connected home environment is seen by many PC and CE device manufacturers as a key way to boost average selling points. With online video now becoming available via a wider range of providers, the previous inertia in the CE market with regards to delivering connected devices is slowly being overcome.To maximize likely returns, content owners will need to fully support their online partners; a half-hearted approach, where only low-value or archive content is made available, could dilute service potential.Connected TVs are likely to become the norm within the next five years. By this time, it may not be economically viable for manufacturers to offers sets without connectivity.

Key questions answered by this report

What are the major trends shaping and driving PC/TV convergence? Why are broadcasters and rival content providers investing so heavily in the deployment of online video services? Which factors are likely to inhibit the pace of PC/TV convergence market development and why?How are different market protagonists targeting the opportunities afforded by PC/TV convergence? To what extent will emerging online services threaten the current status quo across the video distribution market?What are the forecast market growth rates to 2012 across underlying technologies including residential broadband services and mobile broadband?How will the market for converged video services evolve, and which future trends will impact on developments over the course of the next 2-3 years?    Table of Contents :  The Future of PC/TV ConvergenceExecutive summary 10Market context 10PC-based video services hit the mainstream 11Delivering internet-based services to the TV 12Content provider and device manufacturer profiles 13The future of PC/TV convergence 14Chapter 1 Introduction 18Introduction 18Who is this report for? 18Definitions 19Convergence 19Digital pay-TV (DTV) 19Digital terrestrial TV (DTT) 19Internet Protocol TV (IPTV) 19Internet TV 19Mobile broadband 20Mobile internet 20Mobile TV 20Video on demand (VOD) 20WiMAX 20Chapter 2 Market context 22Summary 22Introduction 23PC/TV convergence market trends 24Broadband changes the rules of the game 25Higher speeds bring new content-related opportunities 28Consumers exploit broadband potential 29Changing the face of media consumption 31Broadband challenges remain 31Entertainment market in flux 32TV market in transition 33Changing content consumption patterns 34Traditional media hit 36Traditional advertising market under pressure 41Physical media is not (yet) dead 45Significant obstacles exist for online video distribution 47Move to high definition places greater demand on connectivity 47Piracy concerns restrict progress 49DRM restricts consumer uptake 51Content rights issues restrict geographic expansion 52Business model uncertainty reigns 53Content owners are still not providing full support for new distribution channels 53Chapter 3 PC-based video services hit the mainstream 56Summary 56Introduction 57Online video delivery reaches the mass market 57Online video is no longer synonymous with low quality content 58Online video is a disruptive force in the video delivery arena 61IPTV may lose its competitive advantages 63Broadcasters take a more direct approach 65Broadcasters and content producers make strong investment to new channels 65BBC iPlayer provides numerous learning points 67One-stop online shops for broadcasters’ content emerge 68Consumer uptake on the rise 69The demographic divide 72Maximizing online potential 75TV on the move 78Mobile TV starts to gain some momentum 78Not yet a mainstream proposition 79Alternative portable solutions are gaining more traction 82Significant challenges remain for mobile TV deployment 84Portable PC-based video boosted by netbooks and mobile broadband 85Netbook market growth will boost demand for portable video 85Mobile broadband offers new possibilities 87Chapter 4 Delivering internet-based services to the TV 92Summary 92Introduction 93Digital entertainment devices get connected 93The death of the ‘living room PC’ concept? 94No one-size-fits-all home content hub exists 95In-home content sharing takes center stage 95Direct TV connection is essential if online video is to become mainstream 96Media extender market makes slow progress 98Consumer electronics devices get in on the act 100Major TV manufacturers launch Ethernet-connected models 101Widget-based services emerge 101Yahoo and Intel drive a widget-based approach 103Does consumer demand for connected TVs exist? 104Does delivering internet services to the TV make sense? 105Internet connectivity takes DVR-based services to the next level 107Satellite pay-TV operators look to gain a foothold in the VOD market 108Online video: complement or substitute? 110Games console manufacturers push online video services 112Sony and Microsoft battle for the living room 114Sony playing catch-up 116Consoles already well regarded as multimedia hubs 116Consoles add to the video disruption 117Connecting the PC and TV environments is a difficult task 119Chapter 5 Content provider and device manufacturer profiles 122Summary 122Introduction 123Amazon 124Apple 126BBC iPlayer 129Comcast 133Google / YouTube 135HP 138Microsoft Xbox 360 141NBC/Fox Hulu 143Netflix 145Sony 148Chapter 6 The future of PC/TV convergence 152Summary 152Introduction 153The future of PC/TV convergence 153Online video will be a mainstream alternative to traditional distribution 153Content owners must fully embrace new distribution channels 155DRM will remain a stumbling block 156Business model uncertainty will continue 157Internet-connected, networked consumer electronics devices will become the norm 159Leveraging content across multiple distribution platforms will be essential 161Broadband providers must be fairly recompensed for their role in content delivery 163Chapter 7 Index 166List of FiguresFigure 2.1: Global consumer broadband subscribers, by platform, 2007-2012 26Figure 2.2: Global consumer broadband subscribers (000s), by region, 2007-2012 27Figure 2.3: Broadband uptake boosts multimedia usage (% users by activity), UK 30Figure 2.4: Use of traditional communications services on the decline in the UK (minutes per person per day), 2002 and 2007 35Figure 2.5: Increasing internet usage hits TV viewing 37Figure 2.6: Uptake of new media platforms lower among older consumers 38Figure 2.7: New video distribution platforms are gaining traction 40Figure 2.8: Proportion of advertising spend attributable to TV and internet, by country (% proportion), 2007 43Figure 2.9: The importance of internet advertising (% of advertising spend), by country, 2006-7 44Figure 3.10: Short-form content still rules in the online world (% users accessing content by type and country) 58Figure 3.11: User-generated content is highly valued by younger consumers 60Figure 3.12: Proportion of broadcasters’ IT budget being invested in new distribution channels 66Figure 3.13: Proportion of online population streaming online video, December 2008 70Figure 3.14: Online video reaches 80% of US consumers 71Figure 3.15: US online video viewing declines with age 72Figure 3.16: Online video usage declines with age 74Figure 3.17: Factors that would encourage greater use of online video services 75Figure 3.18: Mobile multimedia usage remains relatively low 81Figure 3.19: Portable video usage remains relatively low 83Figure 3.20: The rise of mobile broadband 88Figure 4.21: Watching TV and surfing the web concurrently is commonplace 106Figure 4.22: Worldwide console shipments, 2005-2007 113Figure 4.23: Consumers show some interest in console-based multimedia applications 117Figure 5.24: The rise of legitimate online TV services in the UK 131Figure 5.25: Content provider and device manufacturer summary 150List of TablesTable 2.1: Global consumer broadband subscribers (000s), by platform, 2007-2012 26Table 2.2: Global consumer broadband subscribers (000s), by region, 2007-2012 28Table 2.3: Proportion of UK internet subscribers participating in multimedia usage by type (% users) 30Table 2.4: Time spent using communications services (minutes per person per day, UK), 2002 and 2007 36Table 2.5: TV viewing habits in comparison to internet usage (respondents), France, Germany, Italy, UK, US and Japan 37Table 2.6: Uptake of communications services, by age (proportion of UK households) 39Table 2.7: Time spent watching movies/TV programmes (% of viewers watching at least one hour per week, UK) 40Table 2.8: Proportion of advertising spend attributable to TV and internet, by country (% proportion), 2007 43Table 2.9: The importance of internet advertising (% of advertising spend), by country, 2006-7 45Table 3.10: UK online video usage (% users accessing content), 2008 59Table 3.11: Types of online content most valued by different age groups (% users), UK, 2007 60Table 3.12: % of online population streaming online video, December 2008 70Table 3.13: US consumer TV and video viewing patterns (% users), 2008-09 71Table 3.14: Average time spent watching online video (hours per week, US) 73Table 3.15: Proportion of households using the internet for multimedia applications (by age, UK) 74Table 3.16: Proportion of adult internet users using mobile phones to watch video content (% users) 81Table 3.17: Portable device usage for multimedia (% users by frequency), UK, 2008 83Table 3.18: Notebook mobile broadband users (000s, global), 2008-2014 88Table 4.19: Users watching TV and surfing the internet concurrently (% user by frequency), 2008 106Table 4.20: Global console hardware shipments (000s), 2005-2008 113

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The Future of Online Video Marketing & the Benefits of Video Production

admin    SEO Video     Benefits, Future, Marketing, Online, Production, Video

Video Production & Market Penetration

There are now some 43,221,464 internet users in the UK alone (Dec 2008 InternetWorldStats), representing a staggering 70.9% penetration for consumer opportunities. It’s no surprise then that the past few years have seen an increasing presence of internet strategies incorporated into business marketing plans. According to a recent survey 1 in 5 companies say that they now spend more than half of their total marketing budget online. However, it has become increasingly difficult for companies to differentiate themselves from the competition, prompting online marketers to explore ever more creative ways with which to attract new visitors and convert them into customers; and with the rapid improvements in streaming technology, companies are now sitting up and taking note of the potential marketing possibilities that online video marketing has to offer. The US has taken a demonstrable lead over the UK, and the online market in the US is predicted to be worth $3 billion by 2010 (E-consultancy). Clearly, online video production is set to explode in the marketing world as a lucrative and essential tool for both large corporate businesses and SME’s.

Dynamic Logic is a leading independent research company that specializes in measuring marketing effectiveness and the impact of online video. It regularly publishes results showing an overall increase in the effectiveness of online video in terms of breakthrough and communication, when comparing video with overall online marketing results. Specifically looking at areas such as message association, brand awareness and favourability, but most importantly purchase intent, they found that placing video online proved to be far more effective than standard internet advertising. ComScore Chairman Gian Fulgoni, for example, has recently revealed that his organisation has detected that exposure to online video advertising can lead to a 40% increase in buying a product or service.

Applications

Compared to text, graphics and illustrations, video has the ultimate power to engage and hold the viewer’s attention. The latest technological advances mean that video clips now play instantly, and with perfect sound and picture quality. Video delivers the information quickly and simply, and at its best, creates emotional pull that leads viewers to take action. It’s worth remembering that people relate to people more than anything else, and even the simplest messages can really help to bring a website to life. So what are the applications for video?

These are just some ideas and the list is limited only by the imagination, but how effective can these videos be? Well, take client testimonials. Most websites seem to carry quotes from happy customers in predictable and repetitive text format. Customer testimonials are a great way to endorse a company, service or a product, but in this written format, does anyone truly believe them? Are they genuine, and do they reach out and grab your attention? Now imagine how much more persuasive it can be when a customer speaks live on camera and uses his own words to say how good you are and how great you are to work with. Now that really does have impact.

A current hot topic is Corporate Social Responsibility (CSR). Good corporate governance is under the spotlight and companies are falling over themselves to promote their social and environmental credentials. Most large companies will now have a CSR section prominently displayed on their website, and usually supported by lengthy PDF documents of their policies and reports. The problem is that very few people open them or download them. The easy solution is to provide a video that features highlights of good business practice, whether it be the CEO planting trees, or senior managers visibly involved in running local charity events. Communicating a difficult product or service, or maybe a new concept, is not best served by a barrage of text and graphs, yet it’s amazing how many websites still do just this. Financial institutions and technology companies are often the worst culprits. Yet a filmed presenter, describing a service supported by explanatory animated graphics, or providing a live product demonstration, can really help to get the message across in an interesting and informative way. It can make the difference between a bored visitor clicking on to another site, or an interested visitor who gets the message and responds to a call to action there and then.

Web Designers

Should web designers be recommending video for all their clients’ websites from now on? Every site has its own unique functions and desired outcomes, and video certainly isn’t for everyone. Added to this, clients will have their own ideas about how they want their website to look. But web designers should certainly be aware of the power of video. They should be educating their clients about new trends, and helping them explore every avenue to ensure that the website reaches its full potential. There are big financial benefits to using online video, and companies can save a considerable amount of money in manpower, travel, and DVD mail outs, by communicating to an unlimited mass audience instantly and simultaneously. It’s worth noting that consumers are far more likely to view a video online than they are to put a DVD in a machine and watch it. After all, if they are already on a website and fired with interest, it’s easy to click onto a video whilst they are there. By contrast, a DVD requires interest to be re-kindled, and for new time to be set aside for a viewing.

Web designers too have a vested interested in using video. It will give progressive companies an edge over competitors who prefer to remain within the safety of their comfort zones. Video is a good driver for SEO with the potential to push a company up the search rankings. And video is, of course, a value-added product that clients will pay for over and above the conventional costs of the web design and build. Finally, video is an evolving new product that allows designers to re-visit existing clients with a new offering to upgrade the website.

Many companies shy away from the perceived complexity and costs of producing professional looking video. Video production is a specialised area in which most web designers have little or no expertise, and a good working relationship with a video production company is usually a good idea. A production company will be able to advise on content and oversee the video project from beginning to end, delivering edited media to the web designer, encoded and ready for streaming. The precise nature of the relationship will depend on individual circumstances, but whether a web designer introduces the job to the production company or vice versa, a commission fee would be considered normal.

Case Study: Spectrecom Films

Spectrecom Films is an award-winning London-based video production company with a strong track record working for clients across the public and private sector. They have recognised the growing potential of online video and often recommend that even their largest projects are streamed online rather than sent out on DVD. Recent projects include an ongoing series of over 35 promotional films for the Durham University website, 16 recruitment films for Google and a vast quantity of short presented clips for 247Spares, the UK’s top online car parts network, which resulted in a massive 80% increase in sales. Spectrecom’s unique advantage is that they own their own film/TV studio where they can produce highly professional video work in-house at very low cost.

What would be considered low cost? Spectrecom’s MD, Andrew Greener, reckons they can produce studio-presented video for under £1,000 a day; “There are many variables, but we try to keep it simple. So a client could be here in the morning, presenting to camera, and we could edit and encode the material, and upload it to the web designer by the end of the day.” Spectrecom also film on location anywhere around the world, often at very short notice. “We have an American client that often gives us just one or two days notice to film, usually interviews with supporting ‘B’ roll footage, and it could be anywhere in the UK. We haven’t let them down yet”, says Greener. And does Spectrecom work with any designers already? “Yes, there are two companies in particular. We’ve received good projects from them, mostly studio work, but we’ve been able to pass high value work out too.”

Spectrecom practice what they preach, and much of their website carries examples of their video work. Not only that, but it also features videos about themselves in a way that could be adopted by any other company. What’s interesting is that the most popular page navigated to from the home page is the team page, with 25% of all traffic going here first. And the reason? The team page features a video of every member of staff and, quite reasonably, visitors to the site want to find out who they are dealing with.

The Future

Online video is here to stay, and its presence is set to become one of the key elements that differentiates websites. After all, if you could watch a video of a new product or concept online, or read about it, which would you choose? Picture size and quality will only continue to improve, and marketers will dream up new ways of grabbing audience share and delivering key messages with real impact. If you are going to take advantage of this developing phenomenon, you need to understand the benefits and you need to be thinking of the many creative opportunities at the concept stage of new web design.

Seo Expert Predicts the Future of Your Online Business

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I had a dream…Suppose the search engines change their entire algorithms overnight, how would that affect the future of your website and online business?While some seo experts have mastered the art to avoid this topic like a plague, some think of it as a myth, or an X-files episode, but many know of us know that the possibility of this happening is more real today than ever before.The truth is out thereWith personalized user search preferences are the search engines giving in their powers to the users? If this were to happen then search rankings would soon be obsolete, as each user would get a different personalized view of the search page depending on preferences and history etc.All the smart gimmicks, link exchanges, and magic seo strategies from Gurus could eventually fail! So why do we still keep optimizing?For ONE, the seo or search marketing is not about applying the magical arts to appease search gods who will start flooding your website with high value traffic. I will survive … in a world with no search enginesI am not being egoistical out here, nor do I have some secret knowledge. Allow me to explain why…1. I want to run a successful online business2. I will keep building unique, resourceful and informative content3. I will make this content accessible to the users4. I will promote this content across web, user and social communities5. I will syndicate my content to article or video submissions sitesWell this may very well be a dream I am having, but when I awake, the search engines still rule the online world. Either way I will survive