The Future of SEO and Article Writing

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As an internet searcher I thought Google was Amazing. I’ve found really interesting things that I wasn’t even looking for! Kinda like going for a Sunday drive without a destination. I’ve also found really good, specific things returned in my searches. Now as a searchee …I’m dizzy from confusion. SEO is chaos!

I have one hope that is also a prediction: The next advance in the robots is going to clean up the pollution, and end this chaos. Right now it’s about tedious link building, quantity as in lots and lots of content and of coarse keywords ad nauseum. I don’t let keyword density affect my style too much. I may use a few less pronouns and sometimes sacrifice a catchy title barely hinting at the topic for a more search friendly one that better describes the content. If my prediction is true, the art –yeah right, as if…of writing for SEO is terminally ill.

So SEO writers: Keep making hay while the sun is shining. What search engine optimization is now, it won’t be then; in the future S-E-O is going to have a plot right next to D-I-S-C-O. Did I just make a “disco is dead” reference? Yep, I must be over 40. This is how smart I think these bots are going to be in the not too distant future:

If I knew exactly how they were going to do that I wouldn’t be writing this article at 2:00 a.m. I would be getting a good night’s sleep, in preparation for a tough day in the Google think tank. I would say that it still has to start with human judgment. That is why Digg.com and Stumble.com and these sites where millions of people will rate billions of pieces of content is out there now. After a huge mass of content sets standards for the good the bad and the ugly, all the bots will have to do is layover all those 0’s and 1’s and compare and categorize, i.e. this resembles what the humans say is good so it is good or this looks like what humans call an AWSEO -Article written for Search Engine Optimization…not good.

So churn out the SEO content one every fifty minutes and collect $1.80 per month on it for the next two years or spend two hours on a piece that you can be proud to say you created that will make you $3.00 per month for the five to ten years. Hmmm, or maybe a little of both, after all I’m not Nostra Damus.

Feb

Predictions About the Future of SEO Copywriting

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SEO Video

About, Copywriting, Future, Predictions

At this time of year, it’s hard to resist making predictions about what the coming days hold. Financial analysts, doctors, politicians and experts from virtually every industry in the world give insights into what they think may happen during the course of the next 12 months. for more detail go to:www.the20seotools.com.Although my mother always warned me about following the crowd, I’ll chip my two cents into the pot anyway and give you a couple of predictions about the future of SEO copywriting.In the beginning was the word. The keyword, that is. And when it was placed into the keyword META tag of any web page, that page received high rankings. Then the Internet boom raged throughout Cyber town. It soon became a greater challenge to rank in the coveted top 10. Enter search engine copywriting.As algorithms changed, a need arose to use keywords (and soon, key phrases) throughout a page’s copy in addition to its tag set. Here’s where typical Internet behavior set in. The online marketing mindset that is so common took hold: If one is good – 1,000 is better. Well-meaning copywriters began to shove key phrases into existing text willy-nilly. It didn’t take long before site owners and their customers began to baulk at the way SEO copywriting sounded.Due to unceasing demand by site owners for copy that sounded natural while still being optimized, SEO copywriters began to flush out ways to write content that didn’t sound “like that.” And so, we came full circle – from virgin copy that was written exclusively for the site visitor to copy that was butchered horribly in the name of higher rankings to natural-sounding SEO copy that pleased everyone.Seems as though all is well and SEO copywriting has settled into an acceptable balance, right? Yes. But other changes were taking place behind the scenes that should influence the future of SEO copy.Along the way, Google and other engines have been picking up new skills for indexing and evaluating copy. Many years ago, Yahoo! and other engines gained the ability to read PDF files. for more detail go to:www.huge-niche-keywords.com.As time went on, SEO taboos – including frames and the dreaded Flash – became less fearsome as engines adapted, acquiring the technology to read these formats as well.Prediction #1: about SEO copywriting is this: Search engines will begin to index the copy that is superimposed on the screen of videos, in video voiceovers and in audio clips. The technology actually already exists for the most part. Closed captioning for the hearing impaired could easily be adapted for this purpose. Search engine copywriters take note: You’ll soon be asked to write optimized voiceover and audio scripts.Rather than simply optimizing the web page that hosts these files, the scripts themselves will require a search engine touch. This will make it all the more imperative that copy be written naturally. It is annoying enough to read something like this:Welcome to our Texas web design site. Our Texas web design staff is highly skilled in creating beautiful and functional sites. When you need a Texas web design firm to help build your Internet presence, one of our Texas web design specialists will be glad to speak with you.Ugh! Can you just imagine having those words spoken as part of a voiceover? The old tip of reading your copy out loud to see how natural it sounds will absolutely becomes standard practice once scripts are indexed.Prediction #2: Latent semantic indexing will continue to evolve, making the use of synonyms in SEO copy vital. Early in 2008, Google announced it was indexing synonyms (although not heavily from what I’ve seen). I think this practice will be put into full force in the next year or two. For example, we’ll begin to see results from a search for “handbags” that contain that term as well as “purse,” “pocketbook” and “bag.”I also believe that Google and other search engines will consider the overall context of a page more, in addition to the keywords and phrases that are used. Hopefully this will alleviate much of the elementary SEO copywriting that goes on now. (See Texas example above.)