The Importance Of Seo In Sub Prime Automotive Business

admin    SEO Video     Automotive, Business, Importance, Prime

The Importance Of Seo In Sub Prime Automotive Business

With virtually every dealership now having a sub prime department, the business of bad credit car loan is becoming ever more competitive. The old fashioned approach of building a simple web site with an online application is no longer effective according to market condition. With more emphasis on search engine optimization than ever, many sub prime businesses have spend tens of thousands of dollars in the area of web marketing and online advertising trying to drive traffic to their web site. Paying for SEO marketing and ranking on Google is very costly, depending on the SEO company you approach, this on going spending spree can easily ruin your business if you don’t keep a close eye on things. With most of your advertising spending focused on SEO services, your website development and backend CRM systems usual will suffer as the natural consequence.

Driving internet traffic to your web site is a good thing, but are you sure your current web site is capable of converting these traffic into leads? If not, you are literally flushing your money down the toilet. But how do I convert traffic into leads you ask? Have a web site with great content, helpful articles, and your online inventory is usually a great start. Posting blogs, having your application form well organized will show you are a true professional, not just another fly by night business. Keep your web site content fresh by changing your inventory as often as possible. Post pictures of your inventory, have a well designed and developed backend CRM system that is capable of this task is the key to your success.

Remember driving traffic to a web site is relatively easy, but retain that traffic once your visitors arrive at your front door is the challenge many sub prime businesses are still struggling with today. This article is brought to you by Dealer Elite CRM, your affordable automotive specific web design, hosting and CRM solution provider. Visit us online today for more details and a video walk through at http://www.dealerelites.ca

Importance of Page rank for website

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Importance of Page rank for website

Importance of Page rank for website

Page Rank (often denoted by PR) is Google’s ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page.

 

Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar

The basic factor behind defining a page rank is the keywords

If your keywords are Rare and Unique, then Page Rank doesn’t matter. If your keywords are very Competitive, then Page Rank becomes very important

 

There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are

 

1. Positive ON-Page SEO Factors.

2. Negative ON-Page SEO Factors.

3. Positive OFF-Page SEO Factors.

4. Negative OFF-Page SEO Factors.

 

Some of these factors are listed below:
 POSITIVE ON-Page SEO Factors:

Keyword Keyword in URL: First word is best, second is second best, etc Keyword in domain name: Same as in page-name-with-hyphens Keyword in title tag: Title tag 10 – 60 characters, no special characters. Keyword in description meta tag: less than 200 chars. Google no longer “relies” upon this tag, but will often use it. Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword density in body text:5- 20% – (all keywords/ total words) Individual keyword density: 1 – 6% – (each keyword/ total words) Keyword in H1, H2 and H3: Use Hx font style tags appropriately Keyword font size: “Strong is treated the same as bold, italic is treated the same as emphasis”. Keyword in alt text: Should describe graphic – Do NOT fill with spam Keyword in links to site pages (anchor text): Links out anchor text use keyword NAVIGATION – INTERNAL LINKS Link should contain keywords. Use hyphenated filenames, but not long ones – two or three hyphens only. Check that all Internal links are valid or not. NAVIGATION – OUTGOING LINKS External link: Link only to good sites Validate all links periodically Less than 100 links out total Avoid “Link Churn” Outgoing link Anchor Text : Should be on topic, descriptive OTHER ON-Page Factors Smaller files are preferred, Try not to exceed 100K page size Use Hyphens in URL Freshness of Pages: Changes over time, Newer the better – Google likes fresh pages. Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache. URL length: Keep it minimized – use somewhat less than the 2,000 characters allowed by IE – less than 100 is good, less is even better OTHER ON-SITE Factors Site Age:  Old is the best Site Size – Google likes big sites Age of page vs. age of site: Newer pages on an older site will get faster recognition

 

Negative ON-Page SEO Google Ranking Factors

 

Text represented graphically is invisible to search engines. Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty. Redirect through refresh metatags:  Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.  Flash page : Most SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning. Use of frames should be avoided as SE has problems with frames. Excessive JavaScript should not be used. Invisible text Google advises against this. Gateway, doorway page Google advises against this. Duplicate content Google advises against this HTML code violations Google advises against this

 

 

POSITIVE OFF-Page SEO Google Ranking Factors

Incoming links :

Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 – they are mixed. Incoming links from high-ranking pages are better. Site Age – Old shows stability. Site Directory – Tree Structure. Complete – keywords in anchor text. PAGE METRICS – USER BEHAVIOR: Page traffic: trend of number of visitors. CTR: how often is the page clicked on. Time spent on page: Relatively long time, indicates relevance hit. If your website pages are bookmarked by user it is good for you. SITE METRICS- USER BEHAVIOR Site traffic: number of visitors are more its better. Time spent on domain: relatively long time indicates relevance hit. DOMAIN OWNER BEHAVIOR : Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?

 

NEGATIVE OFF-Page SEO Google Ranking Factors

Traffic Buying is not suggested Old links are valued, new links are not. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:
1. Does your page have links it really doesn’t merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites? Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Links from bad neighborhoods: Google says that incoming links from bad sites can’t hurt you, because you can’t control them.

 

 

So we can say that the page rank is the function of page,

Strong on page gives better page rank and strong off page is added advantage If off page is very strong and on page is bad then page rank will be very poor If on page is strong and off page is poor, then PR will not be that badly affected

 

Importance Of Website Designing

admin    SEO Flash     Designing, Importance, Website

Importance Of Website Designing

Having a website means your business is open and reachable round the clock and throughout the year. Your web site is your online shop and it is open for 24/7. Website transmits your message in a few seconds.
In website, content can be changed very easily. You can get good ranking in search pages by writing SEO friendly copy writing in your website.
The work involved in projecting your website can also be used for presentation purposes, without the presence of the internet.
Professionally design Websites can easily fit on CDs and their content can be presented as the company’s virtual business card or as the company’s portfolio.
There are various types of website designing such as Static Web site Design, Flash Web Site Design, Dynamic Website Design, Hybrid Websites Design, SEO Website. The type of website depends on the type of your business.
Static websites are generally text base. Static websites are more search engine friendly websites.
Flash web sites are for entertainment, game, animation or visual effects. Flash sites are very useful to represent your product or service in innovative way. Flash site gives unique and novel look to your web site.
Dynamic websites can be used for various applications, whereby from login pages, company employees can login to update and report data directly in and from the project’s database. You can opt to go for a dynamic website which will automatically change your content based on changes to your business, like stock items, stock status, prices, important messages, news, articles, services and more.

Today, many businesses depend on their website. They gained vast exposure and have increased their sales revenue by developing professional website design and search engine friendly website.

Contact for preparing web page design, business websites, static web design, flash web design,  dynamic web design, SEO web design from professional web development company in India. – Shah Net Technologies Pvt Ltd

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The Importance of Content and Social Media for SEO

admin    SEO Video     Content, Importance, Media, Social

The Importance of Content and Social Media for SEO

Adding new content to your website consistently is a must if you want to improve your search engine rankings. The search engines like to see new content being added to a site and this forms an important part of the algorithm used to determine ranking. If you add new content once or twice a week it should be sufficient (depending on what your competitors are doing).

New content can add more benefit if you also submit it to article directories or social sites. If your Blog is in a subdirectory on your server, content added to your Blog will count as new content. The key is to remain consistent at all times. When your content addition strategy is in place it is time to look at social media.

Social media as defined on Wikipedia is:

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories, and understandings.

Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music sharing, crowd sourcing, and voice over IP, to name a few.

Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs such as Jaiku and Pownce. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

Social networks allow you to post videos, articles, podcasts, Blogs, bookmarks, links, profiles and comments. It is very easy to share your message or marketing information through the use of these social sites. Content is however still king and your message needs to be of interest to the readers in order to spread.

The big companies have woken-up to the potential of reaching a big market through the use of social sites and most are actively involved in social media marketing. Social media allows companies to interact with their customers and to market their products in a new way. Google and Bing are currently pulling updates from Twitter into the SERPs (search engine results pages). Facebook is facing a huge outcry from their customers after changing the privacy settings and thereby allowing private information to be displayed on the SERPs.

When using one of the social sites always look at posting unique and quality content. The search engines will pick-up on quality content and will disregard multiple post of the same message as spam. Do not link your Facebook and Twitter accounts. It is better to post unique content on both to improve the chance of Google or Bing listing it on the SERPs. Remember that SEO and Social Media are interlinked. If you want to improve your search engine rankings, make full use of the social media sites that are available on the Web.

Importance of on Page Optimization in SEO

admin    SEO Flash     Importance, Optimization, Page

Importance of on Page Optimization in SEO

Nowadays Search engine optimization is the hottest topic for the business entrepreneurs who want to launch their product online. Due to on-page optimization and off-page optimization, website gets top search engine ranking. Both methods of search engine optimization are good but off-page optimization is more powerful than other.

Off page optimization plays a vital role in getting a higher rankings over major search engines. Off page optimization essentially refers to one very important factor and that is which other websites are linking to your website. Off page Optimization handle number of things off page to improve your search engine ranking and drive targeted visitor traffic to your website. Off page optimization is the continuous process in web site promotion. It’s like making online marketing of your web site. In off page optimization you don’t require to change anything in web site design or layout.

Why? Search engines generally tend to believe that the number and quantity of back links to your web site proxies for the importance of your web site. So if you have more back links (inbound links) to your web site and they are of a higher quality, then your web site should rank higher in the search engines.

Optimization

Those results are there simply by a combination of several mathematical formulas including On Page Optimization. If you want to maintain a successful web presence you need our on page optimization services. Many website owners need just a bit of On Page Optimization, some need more such as directory submissions and links. You can have a rich site and rank great, it’s all about the methods you use to achieve the best possible On page Optimization you can.

Search engine optimization can be easily applied to any web site. Search engine optimization is to make proper changes in your web site such as adding noticeable text so that the search engines are able to see them. In the last few years, the web sites are using latest technologies such as flash, java etc that hides the content from the search engines. Search engine optimization makes sure that the search engines do not overlook your web site.

On page seo generally deal with such areas as optimizing the title, the keywords, the description, and the contents in such a way that when the search engines read the source code of the page, the automatic assumption is that the web page has as its main premise, the idea that the keyword emphasized, connotes.

On-Page optimization techniques

It is important that you perform keyword research on every single keyword that you choose to use. Many experts believe that you should optimize every single web-page based on one or two keywords. It is also important that you use long-tail keywords, simply because long-tail keywords are less competitive, and you will receive highly targeted visitors to your website.

So what are the on page search engine optimization techniques? In short, the on page search engine optimization techniques revolve around the idea of using and strategically placing your keyword or keyword phrase in various specific locations on your webpage and your webpage code.

Read About Search engine Optimization Also Read About Optimization Algorithms and Web Page Optimization

Importance of Keywords for Seo

admin    SEO Flash     Importance, Keywords

Importance of Keywords for Seo

Selecting correct keywords is the best way to reach your site, because the keywords can make or break site future. So selecting correct keywords is an art, so that your visitors can reach on your site directly without any problem. But if your keywords are not according to your potential customer’s desire, or your web site doesn’t have the keyword which they are looking for then they will miss you, which is very bad for the future of your site. You should remember that when you select keyword for your web site, you must use those words which are related to your contents and also popular search words as well. This is called keywords optimization.

A good web page contains information that people are looking for. Keyword search is an art which we have said earlier, for this you have to choose good keyword which are really good and match with your contents, and you must use appropriate tool to select your keywords then you must succeed to select suitable keywords. For example if your site is related to the “dog care” then your keywords is related to the “bathing of dogs”, “eating habits of dogs” etc, so that when people search for the “bathing of dogs” then your site also show in the result, because when people search on all these types of sites then they use these types of keywords, which is too common and also related to these sites.

How to select keywords: Search engine use the keyword to show the rank pages. If you select the right keywords then it should be good for your site. Keywords search is the building block for the search engine optimization. Search engine use those keywords or phases to display web pages which are relevant to these terms.

If you want to select your keywords then you must spend some time on your company site and concentrate on products and quality then you set your keywords according to your products and your service. The most obvious is the direct description of our product, for example widgets if you are selling blue widget then you must set your keywords like “widgets” or “blue widgets”. If you select your keyword blue widgets then your site must display in the result of the search engine. If you have a product which is stain killer then you set your keywords as “stain remover” or “stain killer”, these types of keywords helps to search your site. If you have web Design Company then you must select any keywords like “web design”, “web designing”, “web page design”, “internet web site design”, “web design and development”, “web site design” and many more, these types of keywords helps a site to make the future of the web site.

Site description statements: one thing keywords are not the only way to promote your website. After the whole analysis you must make a list of 30 keywords, 15 is better. Put them in the order of impotency. Here are five steps to selecting keywords so that you can make the best keyword decision for your SEO strategy.

1. Make a list for selection process: Sit down and think about what your web site is about. What is your product and your preliminary service or what your potential customer thinks about your website? With this process you can make a simple list of keywords for the selection process.

2. Select the alternative of your keywords: Review the list you made in step one and try to come up with alternate keywords that are similar to the ones you listed. For example, if you sell ice cream or cakes bakery products, you could make your list of keywords even more specific by listing the different types of ice cream that you sell. Then your list might be expanded to include chocolate, vanilla, tutti-frutti, dry fruit, mango flavor, banana flavor, and many more. The more specific you can make your keywords, the better your chances of finding keywords that have little competition from other Web sites.

3. Go for some software: Now you just move your side to select the research portion of the keyword selection process. Use some software or web based tool to select more specific keywords for the site.

4. Select Common or popular search word: Review the popularity of each search items on the World Wide Web. This will helps you to select the better keyword and the result of the search engine. Keep one thing in your mind that your keywords are common and which is used by the visitor during any search if your keywords are not searchable then it affect the future of your site.

5. Implement your keywords in your site with the help of the Mata tags, alt-image tags, page title, site maps, and anything else you can use to incorporate the keywords you selected. Keep track of your site statistics so you can see what needs to be changed once you have implemented your keywords.

These are the few tips to research your keywords, because the success of your website may depend on traffic going to your site from search engines.

Keywords Solidity: The true definition of keyword Solidity is the ratio of the word that is being searched for, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 800 or more words, obviously it has a lower keyword Solidity than a keyword that would occur six or seven times in a page of similar length. For Example: Suppose you have Web Design Company and your web site represents your company world wide, but you have chosen your keyword not according to your contents or nature of your site. You select your keywords regarding PHP, Photoshop, Flash, Animation these words are very rare in the description or a single web page during search your site is stands in the last number of the search engine, because the ratio of the word against the total number of words appearing on the given web page is very less. So these types of ratio destroy the future of your site.

So when you select your keywords you just select those keywords which have solidity on your web page. Solid keywords also help to brighten the future of your site.

So in the end keywords make or break the future of your site. You never select any keyword from anywhere you must be conscious during the selection of the keywords. The future of your site is depending upon the selection of the keywords. If your keywords are solid and also describe your business then it helps to increase the traffic on your site. A big website is not so big if no one finds it. Keep in mind to research your keywords carefully from the Potential consumer’s viewpoint and then sit back and watch the traffic roll in!

About the Author

Alex Roderick

The author is Business Head for The Web Design Company . It deals in web site design, web page design , website redesign, flash, 3D animation, logos, Banner Adds etc.

Seo Importance Explained

admin    SEO Video     Explained, Importance

Seo Importance Explained

Search Engine Optimization which is commonly known as SEO is the process of optimizing the content of your website or your website with respect to search engines. SEO is different from SEM or Search Engine Marketing where an individual has to pay to enhance the position of his website with respect to the results of the search engine. If a website ranked or appears earlier in the search engine results or placed higher, then it is going to have more people visiting it, driving more traffic.

It is obvious that when you search for a key word in any of the search engines say the yahoo, Google or the msn, a series of web pages springs up. And obviously, searchers are only interested to collect information to webpages which appear in the first few pages only. For that reason the owners of the other website are not profited. It is important taht your website has to be placed on the first few pages of the search results to be found by the visitors. SEO or Search Engine Optimization helps in increasing the visitors to your website by making it appear in the first few pages of the search results.
Search engine optimization does not target website content alone and this technique is also used in the image, video and local search engines. In SEO, there are a lot of techniques used. They are white hat SEO, black hat SEO and gray hat SEO techniques.

The white hat seo is a clean and straightforward technique, the opposite of the black hat seo where a number of malpractices such as keyword stuffing and link purhcase are practiced. The practice of black hat seo though effective, yet it can get your website removed from the listings.

The gray hat techniques are a combination of both white hat and black hat seo.

Google is totally against any kind of link exchange or link business but it is used to as a gray hat technique in a relevant manner to boost search engine position. People also form smaller sites within their own website which act as individual domains linking to the main URL, this is against the search engine algorithms and search engines which don’t search based on ownership consider them separate sites. Such strategies are practiced in the case of Gray hat search engine optimization.

To know more about search engine optimization and ranking advice visit louisville website designer. Professional search engine optimization services can improve your website’s traffic significantly. Louisville website design offers cost-effective website marketing. Louisville website design optimization experts will take your website traffic to another level.

Importance of Press Releases for SEO

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Importance of Press Releases for SEO

Press Release is an excellent e-marketing tool that plays a great role in making a search engine optimization India campaign successful. It helps in increasing the visibility of the website by providing instant exposure for your business, website, products, and services. Press releases create awareness about your business in the e-commerce world by providing it the required publicity. It not helps you to convey your message to the targeted audience but also give your business a tremendous boost. When weighing the cost of advertising via press releases against the fee associated with submitting and distributing the Press Release, it definitely seems invaluable.

A content rich and keywords stuffed press release can help to improve your online business and reputation of your site, you can submit and disseminate your press releases to the target audience by paying a marginal fee and increase the visibility of your website and attain a larger coverage. Whether you are a small or large business, Web promotion India help you gain maximum exposure at relatively minimum cost. We are adept at handling the various issues associated with press release like writing, submission, and distribution.

Press Release helps you to gain wider coverage, achieve top rankings and get targeted traffic to your website by connecting you with popular media outlets, specialized trade journals and other publication houses. Our unmatched technologies and techniques allow you to spread news stories on the popular media hubs and make headlines on news top-tiers like Google News, Yahoo News, and MSN News. Gain maximum benefits for your business by picking our affordable press release services.

SEO benefits of Press Release

-Spot your Press release on the leading news sites
-Yahoo News and Google News
-Enhance the visibility of your website in the www.dot.com world with huge exposure
-Get high powered keyword-rich back links and increase your link popularity
-Helps to attain top rankings on major search engines like Google, Yahoo and MSN
-Helps to brings heavy targeted traffic to your website and increase rate of conversion
-Help to reach out to the various industry analysts, freelance journalists and newsrooms

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Importance of Article Submission in SEO

admin    SEO Flash     Article, Importance, Submission

Importance of Article Submission in SEO

There are numbers of ways that can attract traffic to a website but search engine article submission stands out, as it is considered the most effectual method to gain a ranking at top in search-engine result pages. Though, search engines don’t have a nose or eye for Flash content, images and symbols, texts become only way to get an identification from search engines. Almost every search engine (Google, Yahoo, Bing etc.) indexes text pages only.

SEO Article Generation is among the best strategies to enjoy a better traffic count. These articles are generated incorporating effective keywords. These keywords are decided by experienced SEO professionals, who dig for the best suitable keywords.  A search engine optimized sites are commonly visible on first pages of search engine results. It enables readers to find required information without any difficulty.

There are many ingredients of SEO versed article generation. First is about comprehensive research on keywords. For a perfect SEO content, keywords must be wide-ranging and relevant to the product; it is very important to temp reader’s interest and improvement of webpage ranking.

Another ingredient of an impactful article generation includes brilliant stuffing of keywords in article. While integrating keywords in article, the writer should pay attention to meaningful use of the words. Proper density of these keywords in the article plays a crucial role in attracting search-engine’s attention. Commonly 2 to 7 percent of the article word count is filled with keywords.

In the present scenario when almost every website needs to be indexed by search engines, search engine optimized article-writing business in experiencing an unimagined boom. The article generated for SEO submission must be qualitative and grammatically correct. A nicely written article attracts numbers of readers while a poorly scribbled piece ends up losing old readers. Therefore, if you are looking for an article submission service, contact those who are truly experienced and competent. A skilled professional is commonly well aware of entire know-how that is required for an effective copywriting and efficient Internet Marketing. They always generate contents those are strategically infused with keywords and interesting enough to arrest readers’ attention. Once you submit a good article, your business will take an aerial route…

The Importance of Social Media in SEO

admin    SEO Video     Importance, Media, Social

The Importance of Social Media in SEO

Social media marketing is becoming increasingly standard in online marketing campaigns due to its known ability to build website traffic and inbound links. Link-baiting, Digg-baiting, and submitting your site to social bookmarking sites has both short term and long term value. Nonetheless, social media marketing often gets criticized because its effects are sometimes only short-lived. Some common complaints about social media marketing are that it drives worthless traffic and none of the inbound links point to the homepage.

Despite all of the complaints there are about social media marketing, it can’t be denied that it has a direct effect on SEO. Furthermore, major search engines are now using social voting systems to measure the quality of websites. Here are some points that express the ever-increasing influence of social media in SEO and online marketing at large.

Social Media Voting and User Views on the First Page of Google

Thanks to Google Universal Search, which blends results from the web, images, videos, blogs, and other areas, social media voting and user views are of increasing importance since they help content get on the first page of Google. Comments play an important role in getting videos ranked because they serve as reviews. So if your company puts out viral videos, you will get comments naturally, which will come to boost your site ranking.

Videos are not the only forms of media that get comments. Nowadays, an increasing number of sites are using comments as a way for visitors to provide feedback, communicate, and build community. Google and other search engines may consider quality comments on blogs and news sites when they measure the importance of different websites.

The Influence of Social Bookmarking on Search Results

Search engines can benefit from monitoring social bookmarking sites because doing so allows them to index sites faster, define and measure the quality of various sites, and index websites more deeply. Humans can bookmark new sites faster than search engine bots can even find them, allowing search engines to index websites more quickly. Furthermore, pages of a site that are bookmarked are often deep into sites and thus not easily linkable, meaning that search engines can index website more deeply by monitoring what’s happening on social bookmarking sites.

When someone takes the time to bookmark a site, it usually is because the site is worthwhile. When a site has multiple bookmarks from a variety of different social bookmarking sites and by multiple users, it has more quality and relevance in the eyes of search engines. Similarly, the more votes that a page receives from multiple social voting sites, the higher the ranking it may have.

Implementing Social Media Marketing into Your Link-Building/Search Marketing Campaign

Social media marketing plays an essential role in search engine rankings due to its link-building power. Profile pages on social media sites often pass link juice and are highly indexed by search engines, especially when it comes to long tail keyword phrases. Netscape is the best social media site in terms of the link juice passed on. If you have a local business, you can improve your search engine visibility with reviews and ratings from Yahoo Local, City Search, and other services.

This is just the beginning when it comes to social media’s influence on search engine ranking. While all of these theories may not currently be implemented into search engine algorithms, all signs point to the fact that search engines will take advantage of social media metrics in order to provide search results that are more relevant to the user.