Effective Tips On Social Media Marketing

admin    Adobe After Effects     Effective, Marketing, Media, Social, Tips

Effective Tips On Social Media Marketing

One of the most common social media marketing tips is to actively participate. Post on related message forums, publish blogs, and submit article to similarly article directories. Get your company and its products in front of many people as possible in a way that is helpful and informative. Show your potential customers why your company is the one that they should be telling their friends about.

A blog is another way to develop your persona and build a relationship with your audience, especially if you vary your content and let your personal side show from time to time. It can be difficult to provide a variety of content and most blogger find that after the honeymoon period ends, it’s hard to work to post new material on a consistent basis.

A blog is the most effective way of identifying and getting connected with the potential customers for a small business owner. Blog writing and commenting on other blogs helps you in creating clients rather than the customers. One lifetime client is worthy than ten customers.

Social Media Marketing can help you achieve top search engine rankings for specific keyword phrases. But be careful… because there is such a thing as over-optimization. Using the same anchor text everywhere that you link to (or request a link to) your site leaves a ‘digital footprint’, throwing up a red flag that you may be trying to manipulate the search results (or PageRank).

A lot of new social media marketers commit the grievous sin of immediately pummeling their prospects with their sales pitch. This is simply bad manners. Social networking is like a party. Would you really approach someone and start demanding they buy your product? Of course not. You would introduce yourself first and then talk to them about your business when the opportunity presented itself.

Social Media Marketing helps most small businesses boost sales indirectly by increasing relationships. Understanding that social media marketing serves users for communication, collaboration, and entertainment is the first step to considering how to strategically implement the multitude of social media marketing tools and choose the ones that work best for your unique organization.  

Social Media Marketing also helps in making money online. The more you spread knowledge and awareness about the business or product, the more it pulls crowd to the business. It is certainly a good thing for those business-minded individuals, who desire to see their business grow through social interactions on the internet.

Social Media marketing is a time consuming process and for the moment of truth it is really worth the time you spend. If you don’t have enough time for marketing in your tight schedule, there are professional social media marketers who are ready to help you. To the added advantage, these professional social media marketers can analyze your website and create the best marketing strategy.

Do you feel that social media marketing is effective? You better believe it, you need the learning and time to successfully be able to pull it off. A social media marketing firm that provides expertise at the lowest rates will be the most beneficial and effective strategic investment for many small and mid-sized business that want to generate the most website traffic.

4 Characteristics of Social Media Optimization vs SEO

admin    SEO Video     Characteristics, Media, Optimization, Social

4 Characteristics of Social Media Optimization vs SEO

There is a need in all humans to feel connected with one another, to interact with others and to be able to relate to another person. Social media optimization thrives on that need. Social media is all about communication. Its about sharing perspectives, insights, experiences and opinions with one another via blogs, wikis, message boards, and videos.

While SEO is still an effective means to gain traffic, the web is no longer two dimensional. It has evolved. Its become increasingly interactive, taken on a three dimensional shape. One that caters to our visual and audio senses, and allows web browsers to have more control over what they see, hear, and, what is hot. Search engines alone no longer determine what is popular. This is great for net marketers in a number of ways.

Social media optimization, according to Wikipedia, is a way to optimize web sites so they would be more easily connected or interlaced with online communities and community websites, also called social media sites. Methods of SMO include adding RSS feeds, adding a DiggThis button, and incorporating third party community functionalities like Flicker photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

The four characteristics of Social Media Optimization are:

Participation- Consumers are not afraid to participate in communities by generating content and engaging in conversations about topics that interest them. Web masters who know this are constantly encouraging user participation on their own sites and blogs.

Conversation- Consumers today do not want to be marketed to. Blatant advertisements are not as effective as they used to be. Instead, consumers wish to be communicated with through conversation that is being stirred up on blogs, wikis and forums. Consumers now have methods to express their thoughts, recommendations and complaints and they are doing so. Webmasters can now communicate with their target audience in real time, and can take these concerns, recommendations to better serve their audience.

Openess- To build trust with their target audience in order facilitate conversation, webmasters must first be open with them. They need to let them know who they are right off the bat. Pretending to be someone your not is the surest way to lose trust. And because any good business is first built on trust its crucial to be open and honest with your market.

Community- Social media conversation is not pulled out of thin air. Every form of social media is based on the fact that we all want to belong to something; they all have a community component to them. Social media sites are micro-communities that allow people with similar interest to share insight, advice, and recommendations about products and services. Before a webmaster can begin to monetize they must first become an accepted member of the community. This is why the first two characteristics are so important.

SMO can be a websites savior. Many web sites are static meaning they are rarely updated and are used as a storefront. Setting up a blog or adding unique, provoking pieces to sites like Digg is a great way to increase linkage to your website. Encourage user participation by facilitating the conversation that is happening virtually everywhere. By not joining in you are silencing yourself. Get heard yourself heard. Consumers are already talking about products and services; help them to get their attention on hours.

Social Media + SEO | Why are the two Important?

admin    SEO Video     Important, Media, Social

Social Media + SEO | Why are the two Important?

Social Media marketing, since its conception, has been a revolutionary aspect of online marketing providing direct interaction with friends, family and potential customers. Through our human need for interaction, and isolation due to work, location and other factors, we as humans have flocked to social media like flies on…. You get my point. It’s contagious, it really is. 

However great Social Media may be, it’s truly nothing without strategically researched content and keywords. In particular, search engine optimization for social media is imperative. This is no joke grasshoppa, I speak the truth. 

Search Engine Optimization (SEO) focuses on researching hot topics and keywords, then methodically organizing a site and its content so it ranks well in search engines. Having a cool blog, a well-made viral video, and other forms of Social Media is excellent, but losing out on traffic (and profit!) due to a failure in properly targeting your market is unforgivable. How can I forgive you?

Well, I’m only kidding, not only will I forgive you, I will help you. 

If there’s one thing to remember about beginner search engine optimization for Social Media it’s: Google AdWords Keyword Tool. This tool will allow you to research keywords and phrases to determine the amount of traffic (or clicks) they receive. When making a blog post, adding a viral video to YouTube, or performing other Social Media duties, be sure to use the keyword tool to determine the best and most effective information to include.

Search Engine Optimization for Social Media is about taking excellent, catchy content and physically, or shall I say internetically, delivering it to the masses. Having cool social media but limiting its exposure by failing to adhere to SEO standards is detrimental to success of the effort itself. 

Tip for the day: Social Media + SEO = Success 

 

Sincerely,

Aaron Schoenberger

Matrix Media with Flash Designing & BPO Services

admin    SEO Flash     Designing, Flash, Matrix, Media, Services

Matrix Media with Flash Designing & BPO Services

Present world is the world of Internet. Businesses are getting more and more online today. Companies are now on the competition to create and attract as many customers as possible by placing interesting, colorful above all eye-captivating content. So designing a website as well as to bring it to customers’ attention becomes crucial now. Matrix Media Solutions is a well established website design and Development Company which founded in 2004. Our mission is to help our clients to achieve their business goals through seamless end-customer experience. Matrix Media Solutions has been providing Graphic designing and flash designing service to clients from all around the world both offshore as well as onshore. This company also provides E-commerce solutions, 2d and 3d animation, BPO and Call Center Services, Search engine optimization.

Flash Designing :

Flash is an authoring tool for animated multimedia. It is the most widely accepted technology today for creating fully interactive real-time animations on the Web. Matrix Media is focused on rich applications of flash designing equipped with a team of professional flash designer to create your desired flash design. If you take our Flash Designs services then you will enjoy following advantages……..

1.The effective designs will help you present samples of your work in an interactive way that redefines the windows to fix the graphics.

2.We will assist you to establish a cheerful foundation for text with the help of animation, graphics, etc, keeping in mind the banner ads as well.

3.Our flash designs, logo designs and template designs help to make a richer presentation of your ideas through graphics and sound.

4.Our Flash Developers build SEO-friendly flash website designs which can be indexed easily by Google Search Engine or other Search Engines.

BPO and Call Center Services :

Matrix Media provides best outsourcing BPO and call center service for client requirements weather it is one-time or long term projects. Matrix Media Solutions BPO team includes a team of professionals and experts who are thoroughly trained in the field of providing customer support. The dedication and professionalism of our BPO team has helped our clients enjoy successful customer relationships for a long time. BPO and Call Center Services offered at Matrix Media Solutions including….

1.Inbound Call Center Services

2.Outbound Call Center Services

3.BPO Services

4.Telemarketing Services

Some of the advantages that you can enjoy with Matrix Media Solutions call Center outsourcing services………

1.Use of modern technology.

2.Multi-channel and direct approach to problems.

3.Systematic research and study of solutions before actual implementation.

4.Ability to expertly handle high volume of calls and offer required support.

5.Clients can save largely on labor costs.

6.Equipped operational skillfulness also adds to the saving of the client company.

The Importance of Content and Social Media for SEO

admin    SEO Video     Content, Importance, Media, Social

The Importance of Content and Social Media for SEO

Adding new content to your website consistently is a must if you want to improve your search engine rankings. The search engines like to see new content being added to a site and this forms an important part of the algorithm used to determine ranking. If you add new content once or twice a week it should be sufficient (depending on what your competitors are doing).

New content can add more benefit if you also submit it to article directories or social sites. If your Blog is in a subdirectory on your server, content added to your Blog will count as new content. The key is to remain consistent at all times. When your content addition strategy is in place it is time to look at social media.

Social media as defined on Wikipedia is:

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories, and understandings.

Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music sharing, crowd sourcing, and voice over IP, to name a few.

Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs such as Jaiku and Pownce. Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

Social networks allow you to post videos, articles, podcasts, Blogs, bookmarks, links, profiles and comments. It is very easy to share your message or marketing information through the use of these social sites. Content is however still king and your message needs to be of interest to the readers in order to spread.

The big companies have woken-up to the potential of reaching a big market through the use of social sites and most are actively involved in social media marketing. Social media allows companies to interact with their customers and to market their products in a new way. Google and Bing are currently pulling updates from Twitter into the SERPs (search engine results pages). Facebook is facing a huge outcry from their customers after changing the privacy settings and thereby allowing private information to be displayed on the SERPs.

When using one of the social sites always look at posting unique and quality content. The search engines will pick-up on quality content and will disregard multiple post of the same message as spam. Do not link your Facebook and Twitter accounts. It is better to post unique content on both to improve the chance of Google or Bing listing it on the SERPs. Remember that SEO and Social Media are interlinked. If you want to improve your search engine rankings, make full use of the social media sites that are available on the Web.

Case Study – Video Marketing by Maine Media Pros Gets Your Business Found!

admin    SEO Video     Business, Case, Found, Gets, Maine, Marketing, Media, Pros, Study, Video

Case Study – Video Marketing by Maine Media Pros Gets Your Business Found!

Peter Beattie with Maine Media Pros here today with another helpful internet marketing tip for small business owners in Maine.

Maine Media Pros is a web design and internet marketing company in Maine.

Today I want to share with you a real life study of a recent client of ours, a limousine company in Maine. I will not mention their name here for privacy reasons.

About a month ago we filmed 4 internet commercials for them where we showcased 3 of their finest limousines.

Well it’s been over a month and here are some facts on what these videos have done to create more exposure and help bring in more business for their limousine service…

……………………………………..

Timeline after we uploaded and marketed the SEO enhanced videos to the internet:

Within 7 Hours:
#2, #4, #5 spots on the FRONT page of YOUTUBE, for keywords: limo maine, maine limo services, limousine rental in maine and many others.

Also ranked on first page of METACAFE

Within 7 Days:
#2, #3 #4, #6 spots on the FRONT page of YOUTUBE for keywords: limo maine, maine limo services, limousine rental in maine and many others.

Also ranked on first page of METACAFE, YAHOO VIDEOS, STREETFIRE and 6 other video sharing sites.

Within 1 Month:
#1, #2, #3, #4 spots on the FRONT page of YOUTUBE for keywords: limo maine, maine limo services, limousine rental in maine and many others!!

Also ranked on first page of METACAFE, YAHOO VIDEOS, STREETFIRE, ETRADE AUTO, VEOH, DAILYMOTION, and 6 other video sharing sites!!

One video also ranks on first page of YAHOO SEARCH in #4 position!!

……………………………………..

To put it in layman’s terms, our client literally owns video search on the internet for pretty much anybody searching for a limo service in Maine. To top it off we’ve also beaten “professionally produced” TV commercials with budgets in the thousands of dollars range that have uploaded their commercials to the internet.

How have we done this? It’s our internet video SEO Techniques working their wonders.

We anticipate these videos eventually being ranked in the google search results in due time. These videos appear in several other search engines and video sharing sites but it would take all day to find them all and list them here!

What does all this mean? If someone in Maine is looking to rent a limo for the night, they are going to search online for limo services in their area. They will find a handful of other limo businesses when searching but which company will stand out?

The ones with one link on google or the one with a link on google PLUS 4 videos pretty much wherever the potential customer looks that showcases all their cars?

This can be done with any business and since video marketing is so new, most business owners haven’t caught on yet. Time to take advantage of that!

Well that’s it for today. I hope that didn’t sound like a sales pitch, because it wasn’t meant to be. I just wanted to prove that this stuff works! Go ahead and search online for limo companies in Maine and check out the videos we did for them. The proof is in the pudding.

To get your business the exposure it deserves online, visit the guys and gals at http://www.mainemediapros.com

Get online, get found!

The Importance of Social Media in SEO

admin    SEO Video     Importance, Media, Social

The Importance of Social Media in SEO

Social media marketing is becoming increasingly standard in online marketing campaigns due to its known ability to build website traffic and inbound links. Link-baiting, Digg-baiting, and submitting your site to social bookmarking sites has both short term and long term value. Nonetheless, social media marketing often gets criticized because its effects are sometimes only short-lived. Some common complaints about social media marketing are that it drives worthless traffic and none of the inbound links point to the homepage.

Despite all of the complaints there are about social media marketing, it can’t be denied that it has a direct effect on SEO. Furthermore, major search engines are now using social voting systems to measure the quality of websites. Here are some points that express the ever-increasing influence of social media in SEO and online marketing at large.

Social Media Voting and User Views on the First Page of Google

Thanks to Google Universal Search, which blends results from the web, images, videos, blogs, and other areas, social media voting and user views are of increasing importance since they help content get on the first page of Google. Comments play an important role in getting videos ranked because they serve as reviews. So if your company puts out viral videos, you will get comments naturally, which will come to boost your site ranking.

Videos are not the only forms of media that get comments. Nowadays, an increasing number of sites are using comments as a way for visitors to provide feedback, communicate, and build community. Google and other search engines may consider quality comments on blogs and news sites when they measure the importance of different websites.

The Influence of Social Bookmarking on Search Results

Search engines can benefit from monitoring social bookmarking sites because doing so allows them to index sites faster, define and measure the quality of various sites, and index websites more deeply. Humans can bookmark new sites faster than search engine bots can even find them, allowing search engines to index websites more quickly. Furthermore, pages of a site that are bookmarked are often deep into sites and thus not easily linkable, meaning that search engines can index website more deeply by monitoring what’s happening on social bookmarking sites.

When someone takes the time to bookmark a site, it usually is because the site is worthwhile. When a site has multiple bookmarks from a variety of different social bookmarking sites and by multiple users, it has more quality and relevance in the eyes of search engines. Similarly, the more votes that a page receives from multiple social voting sites, the higher the ranking it may have.

Implementing Social Media Marketing into Your Link-Building/Search Marketing Campaign

Social media marketing plays an essential role in search engine rankings due to its link-building power. Profile pages on social media sites often pass link juice and are highly indexed by search engines, especially when it comes to long tail keyword phrases. Netscape is the best social media site in terms of the link juice passed on. If you have a local business, you can improve your search engine visibility with reviews and ratings from Yahoo Local, City Search, and other services.

This is just the beginning when it comes to social media’s influence on search engine ranking. While all of these theories may not currently be implemented into search engine algorithms, all signs point to the fact that search engines will take advantage of social media metrics in order to provide search results that are more relevant to the user.

Social Media Optimization- A Priority For Your SEO Campaign

admin    SEO Video     campaign, Media, Optimization, Priority, Social

Social Media Optimization- A Priority For Your SEO Campaign

Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, your search engine positions are vulnerable to your competitors. In this article, we will describe the influence that SMO currently has on search engine marketing. We will also give you the rules of engagement for executing an effective social media optimization campaign. We’ll explain what SEO social media is, and the advantages of hiring an experienced SEO consultant to spearhead your social media optimization efforts.

The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.

Google once maintained several disparate search platforms for blogs, videos, news, and similar types of “social” content. Each functioned as a separate search engine with its own set of organic listings. A few years ago, Google blended the listings from each platform into a system called Universal Search. Yahoo and Bing have since incorporated similar systems. Universal Search is now used as the primary index. That means blogs, videos, and news have been incorporated into the natural listings, pushing many sites off the first page. This is one of the reasons social media optimization has become a critical piece of search.

Another factor that has influenced search marketing is the increased ranking authority given to Facebook, Myspace, Twitter, and similar sites. These too, have quickly gained control of a significant amount of search territory.

Social media optimization preserves your current natural listings while helping you to gain even more search exposure. By using blogs, videos, and social media sites such as Twitter and Facebook, you can capture a greater number of organic positions.

Your Social Media Optimization Campaign: Rules of Engagement

There are several rules of engagement for launching and executing a social media optimisation campaign. If you ignore them, your SMO efforts will be far less effective than otherwise.

First, you should do everything possible to encourage your audience to link to your site. Integrating a blog is valuable because your content can continually be updated, attracting loyal readers. Encourage readers to bookmark, tag and “Tweet” your blog posts by installing a button plug-in.

Second, link liberally as a resource for your visitors. Social media optimization is dependent on assisting others achieve what they’re trying to do. Once you engage your audience, help them find the resources they need by linking to them. Eventually, your site will become regarded as a resource hub, which will help you attract inbound links. That’s a vital component of SEO.

Third, you must be able to identify your market. Social media optimization relies upon the connections you establish with niche communities. You need to target them properly in order to generate content and engage them. This is true whether you’re engaging them through YouTube, Twitter, LinkedIn, or your blog.

Fourth, integrate tracking tools to monitor and measure the success of your social media optimization campaign. Track mentions of your site and company. Watch your site’s progress in the natural listings for your main keywords. Generate linking reports showing inbound links pointing to your domain and specific pages. Tracking your metrics is crucial in order to determine whether your SMO campaign is effective.

SEO Social Media Optimization Explained

Each of the elements of a social media optimization campaign that we have described thus far dovetail seamlessly with SEO. The ongoing content creation, tagging and bookmarking, attracting inbound links by being a resource for your audience – these are essential for pushing your website higher in the search engines’ listings. SEO social media optimization leverages a new set of tools to accomplish the same goal as SEO: more exposure for your site on Google, Yahoo, and Bing. The challenge is knowing how to use these tools effectively.

The days of launching a basic SEO campaign within a competitive space and watching your site rise in the search engines’ results are long gone. SEO has become far more complex than it was a few short years ago. This is why many companies have made the decision to hire an SEO consultant. Social media optimization has transformed SEO from a relatively straightforward strategy into a complicated science. Having an experienced hand at the wheel helps to navigate the uncertain terrain.

If you want to boost your exposure in the search engines’ listings, consider social media optimization a priority.

How Social Media Is Changing The Way B2B Companies Communicate

admin    Adobe TV     Changing, Communicate, Companies, Media, Social

Nowadays, the question seems to be not who is on Twitter, but rather, who is not on Twitter. The world seems to be aflutter with the Twitter phenomenon. Even Bill Gates is tweeting.

The proliferation of Twitter and other Web 2.0 technologies such as Facebook, YouTube and blogs have drastically changed the way society socialises and communicates. And businesses are taking note.

Some of the world’s largest corporations are themselves changing the way they communicate and collaborate with their customers, stakeholders and employees. Conventional marketing such as advertisements and sending out mass e-mail are no longer enough. These days, companies are more inclined to engage directly with customers via online discussion forums or through blogs.  Marketing personnel are also equally at home typing out pitches using less than 140 characters on Twitter as they are writing out lengthy advertising copies.

Jumping on the social media bandwagon

According to an August 2009 survey by Mzinga and Babson Executive Education, 86% of companies from various industries said social media now forms part of their businesses. 61% have integrated social applications within their websites or other sites, while 40% have set up standalone online communities. 39% chose to embed third-party widgets into their sites.

Marketing was cited as the top reason for adopting social media tools (57%), followed by internal collaboration (39%).

In another survey done by McKinsey in 2009, 53% of business respondents said they plan to increase their investment in social media tools and technologies in the next three years.

Why the interest in social media amongst companies? It is considered a word-of-mouth marketing phenomenon that commands a higher level of consumer engagement, and in some cases, better return on investment (ROI), than conventional advertisements.

Power of social media

If there are any doubts as to the power of social media as a marketing tool, look no further than Dell. The computer maker made headlines last year when it reported that it had generated USD6.5 million in revenue from sales alerts on its DellOutlet (http://twitter.com/delloutlet) Twitter account. Granted, that is a tiny percentage compared to Dell’s total revenue of USD60 billion in 2008. However, considering that it cost the company next to nothing to set up the Twitter account, the ROI is pretty significant.

Another good example of the power of social media is Intuit’s use of online discussion forums. The financial and accounting software company’s “Live Community” forum allows customers to ask other customers questions, including those that the company isn’t allowed to answer because of regulatory restrictions. Through word-of-mouth and consumer feedback, Intuit has seen sales increase by more than 30% each year.

Technologically-savvy

Dell and Intuit are two examples of technology companies that are socially savvy in an industry that is by far the most comfortable when it comes to embracing Web 2.0

Tech companies already utilise podcasts, webcasts and video to market their products and service offerings, while online discussion forums and the blogosphere are used to solicit free feedback and suggestions for their products.

They have also started to engage bloggers to create awareness of new products by inviting them to do trial runs and pre-launch product reviews. This can work both ways though. A bad review may hurt a brand, but an endorsement from an established blogger can be powerful marketing.

Financial institutions – still on the sidelines

On the other hand, financial institutions in general, are still contented to be wallflowers in the realm of social media. They don’t engage much at all. This is not surprising as strict industry regulations and compliance issues prevent many banks from embracing the ‘open transparency’ that social media requires.

The only platform most of them seem to be in is LinkedIn. Although some banks have a Facebook page, most of the accounts seem to be opened by fans, rather than the lenders themselves.

Still, there are signs that some financial institutions are beginning to experiment with social media. Banks like Citibank and HSBC have discussion forums on their websites to get feedbacks from customers. While Standard Chartered Bank in Hong Kong has its own Standard Chartered TV (http://www.youtube.com/user/scbtv09) on YouTube.

Management consultancies – some are greater converts than others

Management consultants probably have the most to gain from engaging in social media, especially in promoting their thought leaders. Many partners from these firms already have their articles posted on the company’s website. These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter accounts, or if they are linked to bookmarking and news sharing sites like Delicious, Digg and Reddit.

Deloitte Consulting and McKinsey are two of the best examples of management consultancies that are fully exploiting social media to promote their thought leaders. They use platforms such as Delicious and Digg to draw more people to their websites. By starting a discussion forum on their articles, they are able to provide links back to their corporate website showcasing more of their services. This, in turn, generates more traffic hits and eyeballs, and potentially, new clients.

Unfortunately, aside from Deloitte, McKinsey and Accenture, most management consultancies have yet to jump on the social media bandwagon.

LinkedIn

The only social media channel that all companies across the three industries seem to be on is LinkedIn. This is to be expected. Unlike other social networking sites, the approximate 50 million registered users on LinkedIn are professionals looking to connect with like-minded peers, or to create their own business connections.

The site’s large treasure trove of professional contacts has become a popular “go-to” place for human resources personnel. Because it also has different groups for any number of organisations or special interest groups, companies also find LinkedIn especially useful when looking for candidates with a specific set of skills.

Bookmark it and share and share alike

While blogs, Twitter and Facebook are the more popular social media channels being utilised by businesses, B2B companies should also look into exploring bookmarking services like Delicious and news sharing sites such as Digg and Reddit to generate greater awareness.

Adobe Systems maintains a list of interesting company related news and conversations on Delicious. For instance, the software company used Delicious to store and share a link that gives a tutorial on how to apply the Bokeh, or hazy effect, in web design. By bookmarking this link, Adobe ensures it gets more eyeballs, and potential customers, than it would have had had it only featured the link on its website. It also uses Delicious to advertise its eSeminars.

Meanwhile, Intel’s blog network allows readers to ‘digg’ or recommend the blogs that they have read on Digg. For example, a blog written by an employee on the power of Intel’s 3D streaming technology was recommended by almost one thousand registered Digg users and generated over 100 comments. As a result of this employee’s blog entry, the company was able to review independent feedback, gauge the popularity of the subject and generate some buzz through a third-party site.

So, what’s next?

While some companies, such as Intuit, Intel, Accenture and Deloitte, are taking full advantage of, and reaping the benefits, from Web 2.0 technologies, most business-to-business companies are not very socially engaged.

It would not be long before social technologies become a norm within the B2B space. After all, it aligns with what B2B marketing is all about – and that is to build ongoing relationships with one’s stakeholder communities.

So go ahead and:

Like it or not, social media is here to stay. It is no longer a one-to-many business environment, but rather a many-to-many world. B2B companies can no longer afford to stay on the sidelines if they want to get ahead of the competition.  So, is your company socially engaged?

SEO Reseller Provider Endless Rise rolls out additional Social Media Optimization through Video

admin    SEO Video     Additional, Endless, Media, Optimization, provider, Reseller, Rise, rolls, Social, Through, Video

The most inexpensive, high quality Video Optimization packages have hit the Search Engine Marketing market in a big way. Endless Rise, the renowned SEO Reseller Provider, has added another high value service to their SEO reseller plan, leveling the playing field for small and medium size businesses who bring new products to market.  This innovative SEO reseller plan allows for a video optimization package that is turnkey and easily marketed.Included in these video  SEO Reseller PlansVideo Landing Page creation – Endless Rise will create a landing page in the appropriate spot for those “hands-off” clients who are too busy running their business to hire a programmer to add the page for their new product or service. Google Analytics – This Endless Rise SEO Reseller Plan installs this great service for the new product/service which will allow the client to specifically track the progress of their marketing.  This is critical to the projects effectiveness.  Tracking how long the viewer stays on the page and how they arrived at the page ensures the success of future marketing efforts.On Page Optimization –In this SEO Reseller plan, the page offering the video will be fully optimized on with meta-data, content, and code ensuring ranking ability in the Search Engines and almost immediate indexing.  This is critical in pushing the target page to its ranking potential.Social Bookmarking – Endless Rise gets this video started off on the right foot by giving you different levels of Social Bookmarks with their video optimization packages.  This function is a great way to start the viral buzz of a great video!Video link Submission-The video SEO Reseller plan also includes placing link structure for the video.  Once the page and video are optimized, this helps with page indexing speed and allows the video to get recognized in video search.  Google, yahoo and Bing are all included in these submissions.Video Sharing – Endless Rise submits the video to sites requested by the client in this SEO Reseller Plan.  Pick your favorite Video website and we will submit there.  With the smallest package starting with 5 different video website submissions, you cannot go wrong with this package.Video Optimization Package prices start at $55 for Endless Rise SEO Resellers.In addition, this and other Endless Rise SEO Reseller plans, allow client’s who aren’t ready to put all of their marketing eggs into one basket the option to “test the waters” with your SEO Firm.  These packages last for 1 month and show your client’s the value proposition you promise them and high ranking results on just a small portion of their products.  This will wet their pallet and help them understand the vast opportunity in Online Marketing.