Microsoft Releases New Key SEO Features of Bing

admin    SEO Flash     Bing, Features, Microsoft, Releases

Microsoft Releases New Key SEO Features of Bing

Microsoft recently released a new 24 page document titled Bing: New Features Relevant to Webmasters. The PDF file detailed not only interface updates on Bing, Microsoft’s own decision search engine, but also provides SEO tips for webmasters and web publishers. In addition, the white paper document contains instructive guidelines on how to create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders.

Webmaster’s center

Bing’s primary function is to bridge users with websites and content across the Internet, a target all search engines aim for. So, what is different from other search engines you may ask? Unlike ordinary search engines, Bing offers categorized choices. Users can select options from the side tool bar, picking more to-the-point selections which, in the end, will reduce the amount of irrelevant sites popping up and saving the Bing users a lot of valuable time. 

Long tail strategies

Did you know that more than 300 factors are used in determining categorization and that the categories that appear are entity-dependent?  For example: if you search for [baby monitor], the search results may offer you options, such as “shopping”, ”reviews”, ”ratings”,  and “videos”, splitting up the search in convenient sections . Microsoft believes that this innovative way of organizing results provides new long tail opportunities for website owners.

Best match

A key objective of Bing is to deliver premium search results and one of the ways the search engine approaches this goal is through a new feature called “Best match.” Watch what happens when you conduct a search for a particular brand, such as Adidas, Toys R Us, Campbell’s, or Chrysler. The result is amazing. Bing will actually separate the official sites of these brands from the rest of the results, featuring a “Best Match”.

Bing Hover Links preview

One of the cool features Bing has to offer is “Bing Hover links”. Just hover your mouse over your search results and a window will pop up on the right of it. It will show a summary of that specific query result, as well as and important links related to that result. Webmasters feel this feature increases qualified traffic and helps searcher to find the information they want without having to leave the Search Engine Result Page (SERP). This time-saving feature is truly appreciated by Bing users.

Data Extraction for previews

Through intelligent data extraction, Bing is able to compile useful information in the hover link section. This includes addresses, phone numbers, and email links the search engine has gathered not only from the content of a specific page, but from anywhere else on the Internet.

Flash recognition

Websites saturated with Flash and Silverlight-based content often lack readable Meta data text. Titles and descriptions in the HTML source code are so poor, web crawlers hardly notice them. In an effort to bring these empty-tagged websites out of obscurity, Bing implemented a new technology capable of extracting limited data.

Instant answers queries

Recently upgraded, Bing’s “Instant answers” feature now offers even more comprehensive and richer results to informal queries than ever. Type in a short question in the query box and wait to be impressed by the result!

Local listing center

Businesses should take advantage of the opportunity to list their company with Bing’s newest addition, the Local Listings Center.

Searchers and Surfers

Searchers who do not know how to start a new or specific search often refine their keywords and phrases halfway through their query. Furthermore, the more information is available, the more people adapt the way they search and surf the Internet. Microsoft has done a number of intense studies to analyze specific search patterns and behaviors. As a result, updates and additions were initiated. Microsoft’s goal is to improve searcher satisfaction by delivering faster, more accurate and complete results. It is a tough objective that, perhaps, is closer in reach than you think.

Visit Shout SEO Services to find out more.

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Microsoft Plans Surgical Strike on the E-space With Its New Browser Plugin

admin    Adobe After Effects     browser, Espace, Microsoft, Plans, Plugin, Strike, Surgical

Microsoft Plans Surgical Strike on the E-space With Its New Browser Plugin

Microsoft is yet again toying with the idea of surrogate marketing, by launching the Silverlight (SL), the medium they exploited to topple Netscape in the 1990’s with the Internet Explorer browser. Silverlight is a browser plugin or software for playing media files and other Web applications that work on Windows and Macintosh with Firefox, Internet Explorer and Safari browsers. SL will be able to display interactive animations, graphics, audio and video streaming within a fixed window of the particular Web browser display.

Microsoft had tied up with National Broadcasting Company (NBC) to provide hours and hours of free video streaming of recently concluded Olympic events live from China. The new offering of Silverlight after two years of testing is shoved upon to every user who came online to watch the live coverage of the event. Though there are some initial glitches like prompting the user to re- install SL who already have had it in the system, Microsoft’s intentions are wide and clear.

Even though live coverage is confined to the US web users currently, when it becomes available for everyone, it is likely to cause serious damage to the competitors. With the new offering many of the less popular events were available free to watch, but popular and higher viewership events had been with a price tag attached to it. However, the sidelined events by the television channels got better exposure as it was free of charge. With higher bit rate streaming effects, the Olympics were made a visual treat for web users even while working in their offices.

Even if someone is not intend on using Silverlight or not yet installed it can use Windows Media Player (WMP) for non-live viewing. A partnership with Novell will offer a version for Linux users as well. In the near future, one can even expect mobile version of the SL in Windows Mobile and Nokia Smart phones.

But the market analysts view these developments differently; they are rather reminded of the federal anti-trust legal battle in which Microsoft was penalized for misusing its market spread unscrupulously to promote its own browser developer to gain control over the Web world. During early 1990’s Netscape Navigator had the monopoly over the browsing world, but in 1995, Microsoft annihilated Netscape by packing free Internet Explorer browser with its Windows Operating System.

In real time, Microsoft is understood to have plans of upsetting the apple cart of Adobe who has the most popular and sophisticated Flash media player which is widely used for streaming interactive content, video and audio files. It is common knowledge that majority of internet surfers use Flash to stream videos and other related files. Currently, WMP of Microsoft and Quicktime from Apple have negligible presence in the e-space in terms of usage and application. This is the space, Microsoft is eying through its latest offering of media player. At a glance, Silverlight seemed to be a clone of Flash, yet insiders argue, it’s still early days to be judgmental about the plugin, and Microsoft’s intentions.

But prima facie, if Microsoft were to project SL in its forthcoming version of operating system, it would definitely position the company to topple yet another software giant Adobe in the months to come. Nevertheless, Microsoft countered the argument by stating that it was part of company’s continued effort and commitment to provide innovative and compatible products to their operating system.

The Microsoft Store Just Got Better

admin    Adobe TV     Better, Just, Microsoft, Store

With the release and overwhelming success of Windows 7, Microsoft is now offering the sale of signature series PC net books, laptops, and desktops, from manufactures such as Dell, Asus, Sony, Toshiba, HP, Acer, and Lenovo, which is now available online at the Microsoft Store.

This is great news, because now you can order from a variety of computers, computer packages, or you can customize your PC both hardware and software all from one source non-specific to one manufacturer base.

All computers come fully loaded with Windows 7 that can be upgraded to your needs, and all come with the following features pre-installed which makes for no nonsense downloading after purchase, just plug and play.

This is why these computers are titled as the signature series, and the features include, Internet Explorer 8, Windows Media Center, Internet TV Update for Windows Media Center, Play Ready PC Runtime, Microsoft Security Essentials, Microsoft Silverlight, Adobe Flash for IE-8, Adobe Acrobat Reader, Bing 3D Maps, Zune 4.0, Live ID sign in assistant, Windows Live Essentials, with Windows Live Call, Windows Live Family Safety, Windows Live Mail, Windows Live Messenger, Windows Live Photo Gallery, Windows Live Writer, Microsoft Office live Add ins with Windows Live Sync, Windows Live Movie Maker, and finally Windows Live Toolbar. You can also purchase Microsoft Office and others programs and have them installed for you, so you don’t have to. Your computer will be ready to go right out of the box, plus you can also accessorise with the many accessories Microsoft has available!

For the beginner the above may have little to no meaning, but in short these programs allow you to post, and publish photos online and invite your audience by email to view your photos online, as they were taken, instead of trying to attach or downgrade photos to send via email attachments. Also you can make phone calls via internet, chat with messenger, or post word documents or excel documents online to share with others online with Office Live, or create your very own website free, other than domain name, to mention a few. For the intermediate or advanced having these programs installed for you will save you hours of download and install time, so for the people that are on the go this maybe the solution you are looking for moving into a new computer.

Whatever your case maybe Microsoft just got a whole lot better, from its release of Windows 7 October 22nd of last year, to the features making communications, and information easier to obtain through e solutions, to this announcement offering both hardware and software options and customizations through the Microsoft Store. This company has been working extremely hard for you, by getting back to the basics and giving you products that are easy, stable, and secure, to work with, designed and developed by you the customer. And with this announcement, offering the signature series line of computers though the Microsoft Store online, just made it easier for you to obtain.

All software is backed by a 90 day warranty, and all hardware is backed by a full one year warranty on all purchases. The Microsoft Store online is specific to the United States, Japan, Korea, United Kingdom, Australia, Italy, France, Belgium, Germany, India, Spain, and Nederland,. This offer is specific to the United States only for now.

For more information on the Microsoft Store you can visit my website at http://www.mhpenterprises.com email me or access the Microsoft Store though the partners section of the website, you are under no obligation to purchase.

Thank You!

Myles H Patterson

Director,

MHP Enterprises Inc,

Adobe will replace Microsoft as the main target of hackers in 2010

admin    Adobe Flash Player     2010, Adobe, hackers, Main, Microsoft, replace, Target

IT news:

It is understood that Adobe’s CTO acknowledged the recent marked increase in attacks against Adobe and said that he would focus on improving software security. Adobe contains multiple functional components, including the Reader and Flash Player which is found to be flawed up to two components. Typically, the Microsoft family of products  has been the main target of hackers due to high market share. But with the release of the new operating system, Windows 7, Microsoft’s security products has increased in a short time, hackers had to prey on other products. Moreover, McAfee experts also predict hot popularity of social networking sites such as Twitter and Facebook plug-in feature provides the convenience for the hackers. May occur in the future in particular the attacks against the social networking Web site, the user should pay attention to the protection of private information. In addition, Html5 standard as support for video playback and connectivity features local database, but also becoming a hotbed for breeding holes. The most typical example is the use of the standard ChromeOS operating Html5. Fortunately, due to the gradual improvement of relevant laws and regulations, companies increasingly close cooperation between, leaving space for hackers have been constantly getting smaller, the overall safety of the trend forward.

According to foreign media reports, according to security company McAfee in the “Forecast 2010, a threat,” the report said, in 2010, criminals will shift their focus from Microsoft to the Adobe Systems companies. Adobe will replace Microsoft’s Internet criminals to become the first target of attack.

The report said that due to popular Microsoft products, Internet criminals have consistently chosen Microsoft’s product. In 2010, we expect to Adobe software, especially Acrobat Reader and Flash, will be the main target.

Cisco’s another one in a recent report that, with the popularity of social networking, Internet criminals have to look staring at Facebook and Twitter and other social networking sites. Mcafee reports that this trend will continue in 2010.

McAfee echo Cisco in its recently released report and warned that criminals who pretend they are trustworthy sites Facebook friends to deceive people into downloading malicious software, or cheat people’s passwords and other personal data. Malware authors prefer to track social networking activities, hot spots and hot talk. This trend will continue in 2010.

Banking Trojan program next year, it will also become increasingly sophisticated. They will be intercepted in the transaction processing banking transactions and it really takes away a user account money.

Advanced new technologies such as HTML 5 will also hackers and others who exploit the loopholes in online activities provide a new approach.

All right reserved?

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Microsoft Vs. Adobe Security Smack-Down

admin    Adobe Flash Player     Adobe, Microsoft, Security, SmackDown

Microsoft Vs. Adobe security smack-down

There is a lot of rumbling as to whether Adobe is now a worse threat to desktop security than Microsoft. Seeing the huge quantity of patches in 2009 issued by both software giants, I have to say it’s not a simple call. Because there isn’t a clear and obvious answer I put some time into researching this a bit, and sharing the results with you.

I counted the number of vulnerabilities in Windows XP and Vista since January 2009 (from NVD), and compared that to Adobe’s security advisories for Flash player version 10 and Adobe Reader version 9. NOTE: I could not reliably get results from the NVD that matched Adobe’s publication from their website.

The tally begins with Microsoft at 85 and 72 and Adobe at 40. For two helper applications to have almost 50% of the reported vulnerabilities as a full-blown operating system that is approaching ten years old was a bit surprising to me. You might say many of the XP bugs have already been found, in which case you wouldn’t expect the number of issues with Adobe’s applications to be 55% as many as Vista.

In Microsoft’s most recent Security Intelligence Report they made quite a large issue that the vast majority of successful exploitations of Windows Vista were via third-party utilities, plugins and other tools. This may be true when specifically considering browser-based exploits, which are a large percentage of today’s threat, yet it ignores the vastness of infections like Conficker.

The risk of network worms like Conficker that are reported to have reached more than 10 million computers have a virility that is far more dangerous to our networks. Holes in listening network services present huge risks to users and businesses.

Browser exploits certainly comprise most of the drive-by infections we see in the wild. SophosLabs have blogged many times about different exploits taking advantage of Flash Player, Adobe Reader or both throughout 2008 and 2009. Peter Szabo from our Australian lab even presented a paper on these issues at the Queensland Hi Tech Crime Symposium in Australia.

Criminals taking advantage of applications and plugins that are not easily managed has been a trend that has increased dramatically in the last 24 months, and will likely continue to be a primary infection vector.

I deliver a seminar around the United States called Anatomy of an Attack, and one of my primary pieces of advice to IT administrators is to reduce the threat surface (less software) and patch, patch, patch.

Unfortunately for Adobe, they have been directly in the crosshairs of the enemy, and have provided fertile ground for exploitation. They are a victim of their own success, as nearly every computer attached to a network has Adobe Reader, Adobe Flash Player, or both. Adobe Flash does not include a method of managing or updating itself, and a large percentage of users are not running an up-to-date version.

It was reported this week taht Firefox now checks the version of Flash player to provide a warning system if your plugin is out of date. It is great that Mozilla is raising awareness, but this only partly solves the problem.

On Windows the Flash plugin for Internet Explorer is a separate install from Non-IE browsers, which mean anything using Explorer to render Flash content will still be at risk. I am afraid this will give a false sense of being fully patched.