Multimedia and Search Engine Optimization

admin    SEO Flash     Engine, multimedia, Optimization, Search

Multimedia and Search Engine Optimization

After an email inquiry from a small business website owner who had considered adding a flash presentation to their website, it’s time to emphasize the search engine optimization value of flash and other multimedia website content. For a small business commercial website design, my advice is avoiding content that requires a large file size such as multimedia. Unless it is absolutely required and does NOT load automatically, visitors on dialup will leave immediately due to the intolerable load time.

Exceptions might be photographers or graphic artists showing high resolution versions of their work, or perhaps a recording studio with sample music or videos. The average small business owner does not need autoloading multimedia.

Here is a response to the email from the site owner previously mentioned who was considering flash:

“Why would you want to add a flash scene to your site? In my list of “Don’t do this” for website design, flash is at the top of the list. It has zero SEO value, and the file size is intolerable for people on dialup. With more than 50% of internet users still on dialup you cut off half your potential visitors by having flash. Unlike videos that allow visitors to make a choice of play or not, flash loads automatically and cannot be avoided. People visit commercial websites for information. Flash is “entertainment” and most people want answers to problems, so my advice is stay focused on text content that search engines can index.”

Let’s consider audio and video next. Another client wants background music to play automatically when a visitor arrives at any page of her restaurant website. This is an intrusion of the visitor’s expectations and privacy, and could actually get them in trouble. Imagine a visitor at work with their speakers turned up, and searching for an area restaurant to visit that evening. The embarrassment of being caught engaged in non-work related surfing on company time could get them fired. Giving visitors a choice with a play button would be more appropriate.

The real question for any small business owner is deciding if music or video in their commercial website design will enhance the sales of their product or service. If the value is strictly entertainment, don’t do it. Another client insisted having flash content on their site, and stated their average sale is 0,000 and they were confident their target market all use high speed internet access. That seems appropriate at first. However, a site done entirely in flash has zero content when it comes to search engines. A 100% flash website will not get traffic driven by search engines, so the owner’s success depends on direct marketing and driving visitors to the website.

Audio, whether voice or music, may be appropriate. Video certainly provides an opportunity to introduce your business, demonstrate a product, or provide advice as a tutorial. As long as these do not autoload and the visitor is given the choice of listening or viewing, multimedia may enhance the experience and sales potential. A visual or audio experience may create a more lasting impression as long as it’s not forced on the viewer. Weigh the pros and cons first.

Next, consider the marketing basics of matching target customers and their needs to what you offer, and then decide the most appropriate method of delivering your sales message. Multimedia is content that cannot be viewed or rated by search engines, so if search engine optimization and driving traffic to your site is important, be careful with multimedia choices for your small business website design.

Finally, people search the internet for information with answers to problems. Problems are perceived needs that visitors want to have solved. The goal is the same whether you call their motivation “information” or a “problem”. If your website is optimized for people first, and then considers search engines, you are more likely to convert visitors to buying customers. People looking for answers are impatient. If your competition has a small business website that uses flash or other autoloading multimedia and you do not, potential customers are more likely to find answers quickly on your website.

Understanding what visitors to commercial small business websites really want, could give you the competitive edge.

When is Brute Force SEO Evolution II and what is RSS And MultiMedia Content Delivery

admin    SEO Video     Brute, Content, Delivery, Evolution, Force, multimedia

Examples of RSS feeds with enclosures are podcasts (spoken content), Vlogs (video), MP3 Blogs (music files), and appcasts (programs).

Podcasting is perhaps one of the most famous of the mentioned uses of RSS for content delivery. It is the method of distributing audio content by attaching audio files of spoken content to the RSS feed. Podcast’s popularity is helped in part by the very device on which the term was based – the iPod. Podcast is a combination of iPod and Broadcast. In its early stages, podcasts allowed users of handheld audio players such as the iPod to automatically download spoken content from independent internet-radio talk show publishers to their computers, and then listen to them on their iPods at a later time. The capability to “postpone“ listening to your favorite radio talk shows proved to be a very attractive feature and soon became a huge success.

This new-found way of content delivery quickly evolved paving the way for additional multi-media file formats to be used as media enclosures. Image enclosures to RSS feeds opened a window of possibilities for sharing photos over the internet. Photo-sharing sites, such as Flickr, featured RSS feeds for people’s photos. Flickr’s RSS feed enabled people to subscribe to other peoples’ photo albums so that their favorite photographer’s latest shots or friend’s latest vacation pictures are automatically delivered to you as they are posted. Avid fans of online web comics also benefit from image enclosures to RSS. A reader can subscribe to a web comic’s RSS feed and daily updates are automatically delivered to the readers’ RSS syndicator of choice.

Video enclosures to RSS, on the other hand, gave rise to an evolution of a type of blog called the video blog, which is sometimes referred to as Vlogs. Video blogs uses videos as its primary content and is usually accompanied by a supporting text, image, or additional data to provide context to the content. Vblogs are slowly rising in popularity in thanks again to the introduction of this time, video-capable iPod.

Appcasting is a type of RSS feed wherein there are attached executable programs to regularly deliver new versions of software programs. Appcasting, though not as mainstream as podcasting and video blogs, is important and very significant, especially for those in the IT industry.

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Nokia Cell Phones: The Nokia 5330 Tv Redefining A Multimedia Smartphone

admin    Google TV     5330, cell, multimedia, Nokia, Phones, Redefining, Smartphone

Nokia Cell Phones quietly released a new phone, one that is carving out its own path on the for technology savvy cell phones. In a world where the smartphone is becoming the cell phone of the future and where competition is getting more and more cramped, the Nokia 5330 TV Edition Phone has gone its own route of success. Nokia will let the competition surround its newest member instead of going into an already intense fight for the elusive number one smartphone label.

The idea behind the Nokia 5330 is very simple: watch live television on your phone. The phone is equipped with DVB-H technology that allows easy access to live television shows that can be watched on the 2.4 inch QVGA crystal clear screen in full-color. Within its frequency, the 5330 allows for one click access to live TV broadcasts. It also has an innovative electronic program guide that allows for users to make personal channel listings. In addition, it broadcasts picture quality that is supported by a built-in antenna that can connect to a headset. Thus, the reception quality is remarkable.

So there you have it, a phone that is now your TV when away from TV. It even will remind you of your favorite TV shows before they air so you never miss out. But it’s not simply a personal TV for on the go. No it also supports a number of social networking sites including Facebook, Myspace and Youtube. Instant messaging is also supported with Windows Live Messenger, Google Talk and Yahoo Messenger. In addition, it has a 3.2 megapixel camera with an LED flash and 4x zoom and an MP3 Player with access to the Nokia music store. Yes, the phone has set the bar quite high for Multimedia phones and smartphones to come.

It is innovation like that of the Nokia 5330 that continues to make the cell phone industry so interesting. It would certainly seem that this phone would be a big hit as cell phone technology is at an all time high and TV always seems to be a popular escape for many. So it seems like a natural electronic marriage, but only time will tell. However, it is apparent that innovations such as these will not stop anytime soon. Every time I am floored by one idea it seems a new one has already trumped it. While it’s hard to keep up with it all, it is nonetheless exciting.

multimedia video tools

admin    Flash Video     multimedia, Tools, Video

CD en DVD software audio en video software, graphics drivers and support

CD mediaworld CD/DVD DVD, DVDR, DIVx, CD protection, DVD/movie software, CD/DVD Writer Software, DVD/DivX Playback Software, CD/DVD Reading Utilities, Virtual CD/DVD Drive Utilities, DVD Codec Software, DVD Conversion Software & Tools, CD/DVD Protection Utilities, Photo to DVD Software, DVD/Movie Rip Software, CD/DVD Identifying Utilities, CD Conversion Utilities, DVD Region Selectors, CD Protect Utilities, DVD-RAM Software, CD/DVD Benchmark Utilities, CD/DVD Testing Utilities, Audio Extract/Conversion Utilities

Codec Installation Package for Windows Media Player 7.1 or later

Codecs to install to play a given AVI file

DirectX 9.0c download Microsoft DirectX is a group of technologies designed to make Windows-based computers an ideal platform for running and displaying applications rich in multimedia elements such as full-color graphics, video, 3D animation, and rich audio. DirectX 9.0 includes security and performance updates, along with many new features across all technologies, which can be accessed by applications using the DirectX 9.0 APIs

DirectX 9 uninstaller

Divxcodec DivX is the name given to a video codec (a piece of software encoding and decoding video) and is based on the MPEG-4 compression format. MPEG-4 is a new standard of video compression that is both high quality and low bitrate

DVDsmith DVDSmith Movie Backup is DVD Decrypter and DVD copying software to copy entire DVD movie to hard disk, and removes all the protections (CSS, RC, RCE, APS, UOPs and Sony ARccOS) while copying. With DVDSmith Movie Backup you can make clones of your favorite DVD movies hard drive with just a few clicks — either complete with all the extras or just the main movie only, in selected audios and subtitles

DVDSubEdit DVDSubEdit allows you to visualize and make modifications to the subpics (subtitles or button highlights in menus) directly inside the VOB files, without the need to demux and remux the subpic stream

Free-codecs.com VIDEO CODECS: FFDShow MPEG-4, DivX 7.1, Koepi’s XviD Codec, DScaler MPEG Filters, DivX Free, OggDS / OGM Codec, Nic’s XviD Codec, Ligos Indeo Codec, AUDIO CODECS: MPEG Layer-3 Codec, AC3 Filter, AC-3 Decompressor, CoreVorbis Decoder, LAME DirectShow Filter, LAME MP3 Encoder, Monkey’s Audio, Vorbis Ogg ACM Codec

Free Studio With Free Studio you can convert video and audio files between different formats and to iPod, PSP, iPhone, BlackBerry and other portable devices; burn and rip DVDs and audio CDs; upload and download videos and music to your computer, iPod, PSP, iPhone and BlackBerry; perform basic editing of audio and video files

Imgburn DVD Decrypter is a free tool which enables you decrypt and copy a DVD to your PC’s hard disk

MediaCoder MediaCoder is a free universal batch media transcoder, which nicely integrates most popular audio/video codecs and tools into an all-in-one solution. With a flexible and extendable architecture, new codecs and tools are added in constantly as well as supports for new devices. MediaCoder intends to be the swiss army knife for media transcoding in all time, AVI, MPEG/VOB, Matroska, MP4, RealMedia, ASF, Quicktime, OGM, MP3, Vorbis, AAC, AAC+, AAC+v2, MusePack, Speex, AMR, WMA, RealAudio, mp3PRO

Media portal turns your PC in a very advanced Multi MediaCenter, allows you to listen to your favorite music & radio, watch your video’s and DVD’s, view, schedule and record live TV,MediaPortal is an Open Source application ideal for turning your PC / TV into a very advanced Media Center. MediaPortal allows you to listen to your favorite music & radio, watch and store your videos and DVDs, view, schedule and record live TV as a digital video recorder and much much more. You get MediaPortal as Open Source software

MPEG4IP a tool for streaming video and audio that is standards-oriented and free from proprietary protocols and extensions, a live MPEG-4/H.261/MPEG-2/H.263 MP3/AAC/AMR broadcaster and file recorder, command line utilities such as an MP4 file creator and hinter, and an player that can both stream and playback from local file

MPEG Recorder A real-time recorder and compressor of audio and video input for the Windows platforms, using MFC, DirectX, FFMPEG and MPEG4IP. The program is capable of generating avi and mp4 files and streaming MPEG-4 audio and video via Apple Darwin Streaming Server

MPEG-4 Modifier This program modifies a MPEG4 video (XviD, DivX) without re-encoding (aspect ratio, userdata, packed bitstream removal, and interlaced field order). The video must be in an AVI container

Multimedia software audio en video software, CD en DVD software, DVD, DivX, VCD, MPEG, …, tools, DVD backup resource

Nvidia drivers drivers for all NVIDIA multimedia processors and additional software applications, tools and games designed to demonstrate the exciting features of NVIDIA processors

Pazera-Software.com – Freeware programs Video converters, Audio converters, Pazera Video Converters Suite is a collection of portable video converters which helps you to convert between almost all video formats like AVI, MPEG, MP4, MOV, WMV, FLV, M4V, 3GP. The collection also includes audio extractor & converter, which allows you to extract audio tracks from video files and conv…

the links to download the above softwares are available at http://clicknscroll.blogspot.com/2009/09/multimedia-video-tools.html