The Way To Search Engine Optimisation Success

admin    SEO Flash     Engine, Optimisation, Search, Success

The Way To Search Engine Optimisation Success

Knowing exactly how to carry out search engine optimisation can be considered a bit of a minefield. Seemingly it is easy to make mistakes that can result in not only losing rankings but also in total de-listing from search engine rankings. Here are ten of the most common bad ideas when undergoing a process of search engine optimisation.

Do not rely purely on your keyword Meta tag information. While this may have worked in the past, since around two years ago the importance of this factor has lessened. Nowadays search engines read the visible test on your website when ranking. The keyword Meta tag is not visible by users and hence its importance has dropped greatly. That is not to say that you will not need them, they are still necessary, just as not as important as they used be.

You should create a title and description Meta tag however, these are still user visible and hence regarded as relevant by the search engines. While this optimisation strategy may not in fact improve your rankings, the description and title tags are usually the first thing seen by users and hence their importance is guaranteed.

One of the worst optimisation ideas is to utilise invisible text boxes that are stuffed with keywords. This optimisation strategy can get your site banned and hence is highly unadvisable. This includes creating text that is written in the same colour as the background; understandably the search engines still see this as hidden text. These ideas can be considered as ’spammy’ and as such should be avoided.

You should never purchase links; despite its popularity, search engine regulators frown on the practice. By purchasing links you may be able to improve your site rankings in the short term but as the search engine algorithms actively work to hunt down this optimisation strategy, the chances of keeping that rank for long is seriously questionable. The algorithms will in fact evaluate your links and look for patterns that may indicate you have bought links. If you have, you may see your site de-listed. A better idea is to find links that your site actually deserves, in the time you spend buying links, you could quite easily build up relevant links instead.

One of the major optimisation mistakes of developers is to develop an extremely pretty site in Flash. Unfortunately no matter how attractive it is, a search engine has no use for Flash and cannot read the information it presents. Remember that the search engine is looking for text, not lots of pretty images that jump around on the page. The same can be said for JavaScript; once again the search engines have trouble reading this format. You can use it sparingly but the best way to design your site is with text only. Make sure this text is unique so the search engine spiders find it relevant.

You should definitely avoid the optimisation process labelled cloaking. Fundamentally this involves showing the search engine spider a different page to the one that human users see. In the past this has been an extremely popular form of spamming and hence the powers that be are highly suspicious of any site that employs cloaking, no matter what your motives. Transparency is essential when trying to achieve high rankings.

By avoiding these techniques it is possible to achieve high rankings. Ultimately if you employ these ‘black hat’ methods you will feel the wrath of the search engines. Find yourself an optimisation firm that avoids these methods and pursues ethical SEO, this is the only true way to rankings success.

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Search Engine Optimisation – the Top Ten Ranking Guide

admin    SEO Flash     Engine, Guide, Optimisation, Ranking, Search

Search Engine Optimisation – the Top Ten Ranking Guide

Search engine optimisation is all about achieving a top ten ranking on the major search engines. This is a fiercely-contended task and to stand a chance of succeeding you need an internet marketing agency or SEO Consultants that can implement an online marketing strategy that will deliver not only traffic, but targeted traffic to get the results you require.

In highly-competitive industries such as recruitment, travel and insurance etc, you would not succeed without a comprehensive search engine marketing strategy.

Using only proven, ethical methods, an SEO consultant will bring targeted traffic to your web site and generate leads or sales for your business and with over 75% of the internet’s searches coming from Google, Yahoo and MSN, your business cannot afford to miss out on the vast numbers of potential customers looking for your product or service.

One of the key elements for a rock solid internet marketing plan is good quality content focused on your business and it’s industry. Literally the more quality and unique content there is on your site, the better off your site will be, in terms of rankings.

Another major factor for your marketing plan is the coding and search engine optimisation of your site. Whether you have an html, dynamic or a flash-based website, there are important steps that your SEO consultants should take to ensure your site is search engine ready.

Flash web design may look good but are notoriously poor for top ten search engine rankings, thankfully there are steps you can take to still get your site listed and ranked on the major search engines. The same applies to dynamic web sites that are written in programming languages such as PHP, ASP and .NET.

Once your site is search engine optimised, your internet marketing strategy will start to work and you can start to work on one of the other more important factors that search engines look for, which is the trust factor of your site. This can be achieved by partnering with other web sites that are regarded as trusted and have a good rank on the search engines already.

After performing all of these steps, your internet marketing agency or SEO consultants will have your site well under way to achieving a top ten search engine ranking.

Copyright Utopia Solutions

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The 7 Most Common Search Engine Optimisation Mistakes Made By Businesses In Auckland

admin    SEO Flash     Auckland, Businesses, Common, Engine, Made, Mistakes, Most, Optimisation, Search

The 7 Most Common Search Engine Optimisation Mistakes Made By Businesses In Auckland

Every website owner would like to be at the top of Google.  After all, according to NielsenOnline, the international market research agency, 80% of potential customers go online to find out about new suppliers. From Google’s own figures, 94% of people don’t get as far as Page 2.  And Number 1 gets around 42% of all clicks. So being at the top of Google is crucial for your business.

Yet very few companies in any market get to Page 1.  And for most markets it isn’t even ten who get to that coveted place.  Look at all the videos, directories and wikis that you see.  

So it’s not even about being in the Top Ten.  It’s the top four or five.

So why aren’t more companies up there on Page 1?  Or more to the point, why isn’t your company up there?

There are many reasons but there are seven which stand out time and again with the clients that come to me.

1 Old copy on your pages
Google loves new content.  As far as Google is concerned, the newer the better. Yet most sites are as fresh as the day they were put up.  

Five years ago it may have been OK to have a site that you set-and-forget but now, if that’s how your site is managed, then it’s Google that forgets.

Simply, you must have fresh content on your site.

2 Not enough content
This is also a throw-back to the initial thinking about a website.  Create a few pages about your company or products to create an online brochure.  But that doesn’t work any longer.

Google wants to see a site that has plenty of informative, good quality copy that tells the visitor what they are looking for.

A common response is that visitors to a site don’t have time or want to read lots of copy on your website.  Well, yes and no.

If the copy on a page is not relevant then they won’t read it.
If the pages are badly written or boring, then people won’t want to read it.
If the words don’t give people useful information, then they won’t want to read it.

But, if you can give your visitor information specifically about what they are looking for, that is informative, well written, engaging and leaves them feeling confident about your company, then they will read it.

Even though we are all busier than ever, we are reading more than ever as we spend more and more time on the Net engaging in what interests us.

3 Talking about the yourself
Do you know any websites with a Home Page like this?

“Welcome to our site. We’ve been in business for 15 years and have 23 dedicated employees who are our greatest asset.  We pride ourselves on the quality solutions we deliver and the lowest price.”

Firstly, you’ve got three seconds to keep your visitor on your site.  If the first words they read don’t match what they are looking for, they are gone.  Re-read that paragraph..  What was it?  5 or 6 seconds?  And how did that answer anyone’s problem that they were searching for?

It didn’t tell anyone anything, because it was all about “The Company” and nothing about the visitor and their problem.  They might want to know all that sort of stuff but only after they are satisfied that you can deliver whatever package, program or widget they are after.

So, write about what people are searching for.  And here’s a million dollar tip. Use their language, not yours.  You are an expert.  They have a problem.  They don’t want to learn your techno-speak.

4 Flash intros
How many sites do you go to where there’s a little graphic – 10% loaded, 20% loaded?  I don’t know anyone who waits until it’s 100% loaded.  I’m gone.

Most either skip the Intro so why spend money creating it? Or people just leave your site.  Remember – 3 seconds for people to find what they want.

From a technical point of view, Google doesn’t read Flash so if that is your main “marketing” piece on your Home Page, Big G just isn’t going to index it which means you won’t be found in the searches.

So two reasons not to have a flash intro. Neither people nor Google like it.

5 Not using the code options properly
Finally we get to a “proper” SEO technique.  

Google uses “tags” to quickly assess if a site is relevant to someone’s search.  The tags, the Title, Meta Description and the Header or h1, should contain your primary keyword for the page your want to optimize.

So many pages have the company name and a bland description of the page, usually for the web-designer’s ease of recognition rather than for the benefit of the reader or… Google.

But bear in mind that when Google returns the search results, it is giving you three opportunities to sell yourself or to generate a click.

The Title tag is the first line of the search and is the top line you see on your screen in the thin blue bar at the top.  That tells Google – “Pick me, pick me” And it says exactly the same to the searcher.  If it is line that answers their query, they are more likely to click it.

Sell yourself again
The Meta Description is the 2 or 3 lines below the title in the search results.

Here you have the opportunity to sell yourself again.  Maybe a special offer.
A phone number. A short testimonial.  Be creative but be relevant.

Then finally the headline on the page should be enclosed in the h1 tag. (Ask your web designer to make sure that happens). BTW – you do have a properly crafted headline don’t you.  One that intrigues, leads or is benefit-driven. Not the ubiquitous “Welcome to our website.”

6 Leaving SEO to people with different skills
Many times I talk to potential clients who say, “Our IT guy looks after our website.”  Or, “Our web-designer handles that.”

I’m sure they are skilled at their particular role but neither of those are SEO or marketing roles. It’s like saying that the plumber can fix the electrical problem on the basis that they are both involved in the construction industry.   It’s the same with your website.

From a practical point of view, Google doesn’t even consider the shade of green that a designer has lovingly agonized over.  Or whether the picture should go up there on the right or down here on the left side of the logo.  While bad design may lose a sale, good design won’t get you found by Google.  And as discussed before, if your content is good, then your visitors are more likely to become customers.

Another common phrase I hear is “We will optimise it after the site’s been built.”  Would you call the architect after the builder has finished?  Leaving your SEO until after the site has been completed inevitably leads to extra, unnecessary expense.  Plus it probably means that your site is not targeted at your market properly so you will have fewer visitors and less business.

7 Bad linking strategy
All of the foregoing is about stuff on the actual website yet the absolute most significant aspect affecting your rankings in Google, is the back-links to your site.  

What are back-links?

It’s the other sites that link to your site.  And the more sits that link the better Google regards your site.  To a degree.

Not all links are created equal so it’s important to link with the “right” type of link.

This subject is so vast and so important that it will be a separate article but for now, aim to get links from other sites in your industry or from “clean” sites like relevant government or education organisations.

How can you make it all better?
1 Find out what your prospects are looking for
The foundation to your site structure, page titles, Tags and web-page copy is keyword research.  You must find out what your future customers are looking for and that means the actual terms they use.

You need to assess the competition and its strength too. Again that is another article to give it full justice.

However, once you have found out the keywords people are using, then use those in the Tags, page titles and throughout the web page content.

The more that it reads like a useful document the better.  A list of keywords isn’t going to help you nor the customer.  Remember, Google wants to give its customers good products i.e. good quality information.

2 Use the right skilled people
Simply, get the right people for each task.  A web-designer designs.  They rarely know how to do keyword research properly.  Fewer still now how to write good copy for your pages.  And your IT Department Manager has too many programming issues to take care of to worry about your website.

As an SEO guy, I freely admit I have no idea how to program a website, a Linux box or how to design a web-page.  And I am more than happy, in fact hanging out to hand over that side of the project…. after the foundational SEO work has been done.

3 Write more and better copy
Yep, daunting as it sounds, that is the secret to long-term growth and prominence of our site.

Think of it this way.

You publish your web-site don’t you.  Does a newspaper publisher publish one edition of his paper?  Obviously not and it’s the same with your site.  It’s not a one-time activity. Keep publishing more pages to make your site bigger.  Provide more and newer thoughts and ideas to your prospects so that they come back so that they may become customers.

4 Get more links
Getting links is to be honest, a pain.  It can take hours to get a good link.  But the more good content you create, the more people will want to link to your site. And the more places you can place your content too.  

But get your links gradually rather than loads at a rush because Google will think there is something amiss if there is a massive leap in links to your site.  G will presume some artificial linking device which by implication is not good content for its customer, the searchers.

Is that the whole answer to good results in Google?
There are many more issues and mistakes to consider.  And even more solutions but if you fix those you will inevitably see your site rise in Google.  Plus you will be giving your visitors so much more value that they will be much more likely to become paying customers.  And at the end of the day, that is why we are in business isn’t it?  To get customers not just visitors.

Search Engine Optimisation for Beginners – a Layman’s Guide

admin    SEO Flash     Beginners, Engine, Guide, Layman's, Optimisation, Search

Search Engine Optimisation for Beginners – a Layman’s Guide

If you own a website, you’re probably aware of Search Engine Optimisation (or SEO).  A little time spent applying some simple SEO techniques to your website will be worth the effort in terms of increased visitor numbers. 

 

But where to start?

 

The best time to think about SEO is in the planning stages of your website so it can be written and designed with SEO in mind.  This will save you time and money, especially if you have engaged the services of a web designer or copywriter and you have to go back to them to make costly changes.

 

Your website must appeal to its intended market.  Remember that no matter what the purpose of your website is – be it to sell products or services, share information, ideas or specialist knowledge – design and write your website for your visitors.  No matter how highly the search engines rank you, it’s not Google who’s going to place an order for your products or services – if users aren’t immediately engaged by your website they’ll wander off in search of your competitors’.  So make your website attractive, relevant and interesting and make it easy for visitors to navigate and to find the information they’re looking for.

 

If, like the majority of people, you only discovered that SEO existed after your website went live, don’t worry. There are plenty of things you can do to crank up your site’s popularity.

 

Research your Keywords: It’s worth doing some keyword research to find out what search terms users are typing into the search engines.  This is a big subject area to cover in a short article, but there are some very good resources available to help you.  Google has a very good (and free) keyword research tool that will help to get you started, but if you don’t mind paying for an all-singing, all-dancing, report generating keyword research tool, look no further than Wordtracker’s website.

 

Choosing which keywords to use is a bit of a balancing act.  If you find a popular keyword or phrase that thousands of users are searching with every month, you’d immediately think, “Great – I’ll use that to optimise my site”. 

 

But hold on for a moment.  There’ll be a huge amount of competition from other websites using that same word or phrase.  Take, for example, the phrase “Website copy writing”.  Type this into Google and look at the number of results returned at the top of the page.  At the time of writing it shows a figure close to 13 million.  Are you ready to compete with that?  How many pages do you think you’d need to scroll through to find your own website? It’s not impossible to rank well of course – somebody has to get that number one spot.  But let’s be realistic.  Let’s shorten the odds a little in your favour.

 

Try this next: type the phrase “Website copywriting” (all one word this time).  Google returns just under a half million results.  Now we’re getting somewhere.  

 

To reduce the competition even further, try narrowing your key phrase to a geographical location.  Type the phrase “Website copywriting in Somerset”.  The field has narrowed to a mere 13,200 results (at the time of writing).  Of course, not quite as many people will be looking for a website copywriter specifically in Somerset, but those that are will stand a much better chance of finding your website than your competitor in Dorset! In summary, then:

 

·        Find a balance between a keyword’s popularity and the competition for using it

 

·         Look at common misspellings and alternative spellings for your keywords

 

·         Think about targeting your potential visitors using geographical parameters.

 

Keyword research is a fascinating and rather addictive hobby once you get started.  There are lots of good books on the subject and many online resources, too. 

 

Meta Tags: Meta tags are an element of your website that a visitor won’t see, part of the coding behind the scenes. The title tag tells the browser what text to display in the browser’s title bar. The description meta tag is particularly important, as it helps the search engines decide what your website is all about and appears under the title in search engine results.  The description should persuade visitors to click through to your website, so it should be well-written and relevant, but should also contain some keywords.

 

Website Content: This is the text and images that visitors see when they visit your website.  Search engines love content.  It helps them decide what your website is about.  But be careful – make sure that your content is unique (i.e. don’t just copy someone else’s – the search engines have ways of finding out!), and don’t repeat the same information on each page. Each page of your website should have a unique purpose and identity (and by the way, the meta tags should reflect this on each page, too).

 

It goes without saying that your content should be well-written, grammatically correct and free from errors.  If this is not your strongest point, engage the services of a copywriter experienced at combining website copywriting and Search Engine Optimisation. The text is the backbone and purpose of your website and it will be money well spent.

 

Make sure that you update the content on your website regularly.  There are two main reasons for this.  Firstly, fresh, interesting and relevant information gives your visitor a reason to come back to your website.  Why would they bother if nothing ever changed? Secondly, the search engines like new content on a website – it tells them that the website is current and therefore more likely to be useful and relevant to search engine users.  This is why blogs are often very successful at ranking well in search results, as they are updated regularly.

 

Optimise each page of your website for two or three keywords or phrases at most.  If you try for any more, the search engine may not fully understand what that page is about.  Sprinkle your keywords throughout the page (in headings is a good way of showing the search engines that the keyword is an important one), but don’t over-do it.  If keywords account for more than about 15% of your content, it may harm rather than help your ranking.

 

Build Links: It used to be the case that if you provided a link to someone else’s website, and they returned the favour, everyone was happy and the search engines smiled on you.  Not anymore.  The search engines are way more sophisticated these days and can detect artificial attempts to boost a website’s ranking. Reciprocal links are still fine if the site you’re linking to contains content that is relevant to yours, but it may actually harm your own website’s ranking if it doesn’t.  

 

One way links pointing to your website are far more valuable to you.  The best way to encourage other websites to link to yours is to make sure your content is well-written, informative, relevant, helpful and unique.  This will make your website a good resource for others to link to and perhaps even establish you as an authority on the subject.  Relevant links to your website not only boost your ranking with search engines, the increased amount of traffic improves your chance to generate more business.

 

There are many ways of building links to your website:

 

·        Submit your website to the many free directories (but make sure that they’re relevant). Some directories give one-way links, others ask for a reciprocal link

 

·        Exchange links with similar websites to become part of a large, pooled resource of information

 

·         A blog can be linked to your website and updated regularly

 

·         Professional forums can be useful as they often enable you to include a link in your forum post when you contribute (but not always – check their rules)

 

·         Write articles that include a link to your website and submit them to article directories

 

·         Make use of online social networking and media websites

 

·        Ask your visitors and satisfied customers to provide a testimonial and link to your website

 

Link-building takes some time and effort but keep plugging away and you’ll be surprised how soon your links grow.

 

Pay for Results: Everything we’ve talked about so far will reap results with no cost to you whatsoever (unless you’ve already taken fright and engaged the services of the first SEO company to promise you page one ranking). But it does take time and effort. 

 

If you want quicker results, have you considered paying for your website to appear higher in the search results? You might have heard of sponsored advertising campaigns, or “pay-per-click”. The most well-known is Google. 

 

Put in very simple terms, you set a budget, write a short, well-written advert that gets your message across and select the keywords that you want your advert to be found for.  The idea is that when a user types in one of your selected keywords, your advert will be scooped up and displayed among the sponsored ads.  If the user clicks through to your website, you will pay a fee to the search engine.  This is where you have probably heard of the phrase “pay per click”.

 

There are all sorts of variables involved.  For example, if you choose very competitive keywords, you may have to pay more per click to get your advert shown more often or nearer the top of the sponsored ads than someone else.  If your budget is not set very high, your advert won’t appear every time your keywords are used.  You can bid on each keyword or phrase, setting a maximum that you are willing to pay per click.

 

It all sounds very complicated but take a little while to look at Google’s Starter Edition which helps you to create and manage your adverts.  Once you’ve got the hang of it you can graduate to their Standard Edition, which puts you more in control and offers many features for you to play with.  Be warned though – this is addictive!  Once you start seeing which of your ads are working and which are not you can’t help but tinker with them constantly!

 

The main benefit of PPC adverts are that you will get instant results.  An appealing advert will start generating extra traffic to your website almost instantly, unlike SEO.  You can pause your ad campaign at any time, change it, promote time-limited special offers etc. and analyse the data generated by your campaign to see what is working and why.

 

What Search Engines Hate: You should have lots of ideas to help your SEO along by now, but here are a few things to avoid, things that don’t help the search engines at all:

 

·         Websites that use frames:  Search engines have trouble navigating them and may not be able to index a frame-based website.

 

·         Cut and pasted text from MS Word: Don’t cut text directly from Microsoft Word and paste it into a web page.  It will contain all sorts of formatting clutter and search engines hate having to navigate clutter.

 

·         Flash animated landing pages:  Some websites use Flash animated landing pages that require the user to click through to the home page of the website.  Not only can search engines not index Flash intros, many users are irritated by being yet another click away from the page that might contain the information they’re looking for.

 

·         Buried pages: A web page that is more than three clicks away from the home page may not be found by the search engine.  Just as importantly, it may not be found by your visitor, either!

 

There are lots of other things to avoid, but we’d be getting into rather technical realms that are beyond the scope of the true lay person.  If your web designer isn’t aware of them, he should be, and you should be looking for one that is! 

 

You’ll have reached the conclusion by now that search engine optimisation is a very big subject.  But it’s not rocket science.  A little knowledge will take you a long way and if you’re prepared to put in the time to research the best way forward for your website, you will reap results.  It’s an ongoing process, though, requiring continuous tweaking and experimenting over a period of time.  It’s also a learning curve, but I have found it to be an enjoyable one – a fascinating insight into search trends, and very, very addictive!   

Search Engine Optimisation for Beginners – a Layman’s Guide

admin    SEO Flash     Beginners, Engine, Optimisation, Search

Search Engine Optimisation for Beginners – a Layman’s Guide

If you own a website, you’re probably aware of Search Engine Optimisation (or SEO).  A little time spent applying some simple SEO techniques to your website will be worth the effort in terms of increased visitor numbers. 

 

But where to start?

 

The best time to think about SEO is in the planning stages of your website so it can be written and designed with SEO in mind.  This will save you time and money, especially if you have engaged the services of a web designer or copywriter and you have to go back to them to make costly changes.

 

Your website must appeal to its intended market.  Remember that no matter what the purpose of your website is – be it to sell products or services, share information, ideas or specialist knowledge – design and write your website for your visitors.  No matter how highly the search engines rank you, it’s not Google who’s going to place an order for your products or services – if users aren’t immediately engaged by your website they’ll wander off in search of your competitors’.  So make your website attractive, relevant and interesting and make it easy for visitors to navigate and to find the information they’re looking for.

 

If, like the majority of people, you only discovered that SEO existed after your website went live, don’t worry. There are plenty of things you can do to crank up your site’s popularity.

 

Research your Keywords: It’s worth doing some keyword research to find out what search terms users are typing into the search engines.  This is a big subject area to cover in a short article, but there are some very good resources available to help you.  Google has a very good (and free) keyword research tool that will help to get you started, but if you don’t mind paying for an all-singing, all-dancing, report generating keyword research tool, look no further than Wordtracker’s website.

 

Choosing which keywords to use is a bit of a balancing act.  If you find a popular keyword or phrase that thousands of users are searching with every month, you’d immediately think, “Great – I’ll use that to optimise my site”. 

 

But hold on for a moment.  There’ll be a huge amount of competition from other websites using that same word or phrase.  Take, for example, the phrase “Website copy writing”.  Type this into Google and look at the number of results returned at the top of the page.  At the time of writing it shows a figure close to 13 million.  Are you ready to compete with that?  How many pages do you think you’d need to scroll through to find your own website? It’s not impossible to rank well of course – somebody has to get that number one spot.  But let’s be realistic.  Let’s shorten the odds a little in your favour.

 

Try this next: type the phrase “Website copywriting” (all one word this time).  Google returns just under a half million results.  Now we’re getting somewhere.  

 

To reduce the competition even further, try narrowing your key phrase to a geographical location.  Type the phrase “Website copywriting in Somerset”.  The field has narrowed to a mere 13,200 results (at the time of writing).  Of course, not quite as many people will be looking for a website copywriter specifically in Somerset, but those that are will stand a much better chance of finding your website than your competitor in Dorset! In summary, then:

 

·        Find a balance between a keyword’s popularity and the competition for using it

 

·         Look at common misspellings and alternative spellings for your keywords

 

·         Think about targeting your potential visitors using geographical parameters.

 

Keyword research is a fascinating and rather addictive hobby once you get started.  There are lots of good books on the subject and many online resources, too. 

 

Meta Tags: Meta tags are an element of your website that a visitor won’t see, part of the coding behind the scenes. The title tag tells the browser what text to display in the browser’s title bar. The description meta tag is particularly important, as it helps the search engines decide what your website is all about and appears under the title in search engine results.  The description should persuade visitors to click through to your website, so it should be well-written and relevant, but should also contain some keywords.

 

Website Content: This is the text and images that visitors see when they visit your website.  Search engines love content.  It helps them decide what your website is about.  But be careful – make sure that your content is unique (i.e. don’t just copy someone else’s – the search engines have ways of finding out!), and don’t repeat the same information on each page. Each page of your website should have a unique purpose and identity (and by the way, the meta tags should reflect this on each page, too).

 

It goes without saying that your content should be well-written, grammatically correct and free from errors.  If this is not your strongest point, engage the services of a copywriter experienced at combining website copywriting and Search Engine Optimisation. The text is the backbone and purpose of your website and it will be money well spent.

 

Make sure that you update the content on your website regularly.  There are two main reasons for this.  Firstly, fresh, interesting and relevant information gives your visitor a reason to come back to your website.  Why would they bother if nothing ever changed? Secondly, the search engines like new content on a website – it tells them that the website is current and therefore more likely to be useful and relevant to search engine users.  This is why blogs are often very successful at ranking well in search results, as they are updated regularly.

 

Optimise each page of your website for two or three keywords or phrases at most.  If you try for any more, the search engine may not fully understand what that page is about.  Sprinkle your keywords throughout the page (in headings is a good way of showing the search engines that the keyword is an important one), but don’t over-do it.  If keywords account for more than about 15% of your content, it may harm rather than help your ranking.

 

Build Links: It used to be the case that if you provided a link to someone else’s website, and they returned the favour, everyone was happy and the search engines smiled on you.  Not anymore.  The search engines are way more sophisticated these days and can detect artificial attempts to boost a website’s ranking. Reciprocal links are still fine if the site you’re linking to contains content that is relevant to yours, but it may actually harm your own website’s ranking if it doesn’t.  

 

One way links pointing to your website are far more valuable to you.  The best way to encourage other websites to link to yours is to make sure your content is well-written, informative, relevant, helpful and unique.  This will make your website a good resource for others to link to and perhaps even establish you as an authority on the subject.  Relevant links to your website not only boost your ranking with search engines, the increased amount of traffic improves your chance to generate more business.

 

There are many ways of building links to your website:

 

·        Submit your website to the many free directories (but make sure that they’re relevant). Some directories give one-way links, others ask for a reciprocal link

 

·        Exchange links with similar websites to become part of a large, pooled resource of information

 

·         A blog can be linked to your website and updated regularly

 

·         Professional forums can be useful as they often enable you to include a link in your forum post when you contribute (but not always – check their rules)

 

·         Write articles that include a link to your website and submit them to article directories

 

·         Make use of online social networking and media websites

 

·        Ask your visitors and satisfied customers to provide a testimonial and link to your website

 

Link-building takes some time and effort but keep plugging away and you’ll be surprised how soon your links grow.

 

Pay for Results: Everything we’ve talked about so far will reap results with no cost to you whatsoever (unless you’ve already taken fright and engaged the services of the first SEO company to promise you page one ranking). But it does take time and effort. 

 

If you want quicker results, have you considered paying for your website to appear higher in the search results? You might have heard of sponsored advertising campaigns, or “pay-per-click”. The most well-known is Google. 

 

Put in very simple terms, you set a budget, write a short, well-written advert that gets your message across and select the keywords that you want your advert to be found for.  The idea is that when a user types in one of your selected keywords, your advert will be scooped up and displayed among the sponsored ads.  If the user clicks through to your website, you will pay a fee to the search engine.  This is where you have probably heard of the phrase “pay per click”.

 

There are all sorts of variables involved.  For example, if you choose very competitive keywords, you may have to pay more per click to get your advert shown more often or nearer the top of the sponsored ads than someone else.  If your budget is not set very high, your advert won’t appear every time your keywords are used.  You can bid on each keyword or phrase, setting a maximum that you are willing to pay per click.

 

It all sounds very complicated but take a little while to look at Google’s Starter Edition which helps you to create and manage your adverts.  Once you’ve got the hang of it you can graduate to their Standard Edition, which puts you more in control and offers many features for you to play with.  Be warned though – this is addictive!  Once you start seeing which of your ads are working and which are not you can’t help but tinker with them constantly!

 

The main benefit of PPC adverts are that you will get instant results.  An appealing advert will start generating extra traffic to your website almost instantly, unlike SEO.  You can pause your ad campaign at any time, change it, promote time-limited special offers etc. and analyse the data generated by your campaign to see what is working and why.

 

What Search Engines Hate: You should have lots of ideas to help your SEO along by now, but here are a few things to avoid, things that don’t help the search engines at all:

 

·         Websites that use frames:  Search engines have trouble navigating them and may not be able to index a frame-based website.

 

·         Cut and pasted text from MS Word: Don’t cut text directly from Microsoft Word and paste it into a web page.  It will contain all sorts of formatting clutter and search engines hate having to navigate clutter.

 

·         Flash animated landing pages:  Some websites use Flash animated landing pages that require the user to click through to the home page of the website.  Not only can search engines not index Flash intros, many users are irritated by being yet another click away from the page that might contain the information they’re looking for.

 

·         Buried pages: A web page that is more than three clicks away from the home page may not be found by the search engine.  Just as importantly, it may not be found by your visitor, either!

 

There are lots of other things to avoid, but we’d be getting into rather technical realms that are beyond the scope of the true lay person.  If your web designer isn’t aware of them, he should be, and you should be looking for one that is! 

 

You’ll have reached the conclusion by now that search engine optimisation is a very big subject.  But it’s not rocket science.  A little knowledge will take you a long way and if you’re prepared to put in the time to research the best way forward for your website, you will reap results.  It’s an ongoing process, though, requiring continuous tweaking and experimenting over a period of time.  It’s also a learning curve, but I have found it to be an enjoyable one – a fascinating insight into search trends, and very, very addictive!   

Myths about Search Engine Optimisation

admin    SEO Flash     About, Engine, myths, Optimisation, Search

Myths about Search Engine Optimisation

Almost all businesses and SEOs are somewhat aware of the myths surrounding any affordable SEO service. Still the lingering doubts of ‘what if?’ lead many to believe them to be true, and thus waste a lot of time, energy and sweat worrying after them. Here are some commonly believed myths about SEO packages that are absolutely untrue!

Using Flash will devalue your website.

That’s not true. A content rich page is always more preferable to Flashy pages, but that does not mean you cannot use it at all. Using Flash here and there to make your website more interesting and avoiding putting important content in Flash elements is just fine with the search engines. Also try to add alternative text for browsers that do not read Flash and your search engine optimisation won’t get affected in the least.

Submitting to search engines is the fastest way to get indexed.

Not exactly. You should submit to search engines to prompt the search spiders for faster indexation; but developing natural, organic, relevant backlinks is the best and most effective way of ranking with the search engines long term.

To hide pages from crawlers, use Robots.txt file.

It works but not 100%. Using the ‘disallow’ tag won’t stop external incoming links to lead Google crawlers to your blocked pages. If you really don’t want Google to crawl some pages, donot link them to the website or better still add a secure login password.

You should optimize each page with 3-4% keyword density.

Keyword density for optimization lost ground with search engines long ago. Search engine algorithms can easily detect any set patterns in website content. Use of keywords relevant to the content is more important. Clever use of keywords in appropriate places within the content actually helps in optimization.

Each page should be optimized for just one keyword.

Misplaces belief. Some businesses think that optimizing with just one keyword phrase will bring more focus to that keyword. But they fail to realize that natural flow of content with just one keyword phrase in the entire page is near impossible, and Google bots can tell. Instead it is better to optimize with 3-4 relevant keywords to bring more targeted search engine traffic to the page. Natural flowing content is more critical for SEO success.

Linking to authority websites pushes up your Google rankings.

If it was that easy, everyone would do it and rank at the top. If you get links from well reputed websites that boosts the image of your own website and helps visitors take you seriously. But it definitely does not give you any added advantage with the search rankings.

High page rank is same as high rankings in search results.

Not exactly. Page ranks are not direct parameters for your SERP ranks. High page rank means Google recognizes your quality of work and considers you as an authority in it. But you cannot really determine the actual page rank that helps your site’s performance in the search results for your target keywords. A high page rank from Google is only an indicator that your site will also rank better in SERPs.

Your website must have a Sitemap.

A sitemap helps Google crawl your website better. But if you have built a crawler friendly website with no broken links, there is no reason for you to worry about losing any precious rankings in its absence. It is always a good search engine optimisation practice to build a sitemap for easier navigation, but its absence alone won’t harm your website.

Regularly updating your website leads to higher rankings.

Frequent posts on your site attract the Google crawlers more frequently for indexation, that could give you more visibility, but it does not increase your rankings. So don’t update if not required. Crawlers like relevant updates not just any updates!

SEO your website for immediate results.

This is the most widely misplaces myth about search engine optimisation. Those of you hoping to achieve overnight traffic, SEO won’t do it for you. There is no sustainable quick fix to success. SEO is a long term process that requires various techniques and regular updates for long term rankings.

And finally, the greatest myth- Guaranteed Rankings! Nothing in life is guaranteed and neither is your site ranking. Of course, quality optimization is an assurance of positive results.

For more information visit http://www.seomixi.com

Search Engine Optimisation (SEO) for the Beginner

admin    SEO Flash     Beginner, Engine, Optimisation, Search

Search Engine Optimisation (SEO) for the Beginner

When a search is performed on Google, the resulting Search Engine Results Pages (SERPs) are decided depending on certain criteria set down by that particular Engine. These criteria include the placement and density of the chosen keywords within the website, external link popularity, and structure of the web page to name a small few. Not only does each search engine use a different set of criteria for ranking websites, but also these criteria are constantly changing as they refine their results on a continual basis. The following will help you on your road to optimising your own website.

Keyword Analysis
When designing websites, finding the right key words involves considerable research and is one of the hardest and most time-consuming tasks. It involves using the keywords under which you would like to be found, and then finding out whether anyone searches on these keywords and how popular they are. For certain keywords, others may have to be chosen that give a better search-to-competition ratio. It is also important to ensure keywords are relevant and specific to each of the web pages. Each web page should be optimised individually depending on the content of that page.

Website Design
There are two goals a Webmaster should try to achieve when designing websites. First, it must be visually pleasing to the customer. Your website will probably be the first introduction to your business and so it must be professionally written and provide them with easy access to the information they are looking for. With all that hard work attracting visitors to your website, the last thing you want to do is see them press the BACK button as soon as they arrive at your site. The main goal of each web page should be either to offer something the visitor is looking for, or to direct them to that page.

Second, the website must be search engine friendly. To ensure all your website’s pages are properly indexed with all the search engines, it is important to avoid broken links, automatic redirects,
an all-flash or all-images pages and every page contains unique and informative text.

Site Content
With the website’s code optimised for search engine readiness, and your keywords chosen to match the message you want to put across to your customers, now comes the task of writing those content-rich web pages that will sell your product or service to the customer. Writing rich content that contains the necessary keywords, and yet remains easy to read without being stilted, involves much thought and can take considerable time. Websites optimised in this way and avoiding quick fix Black Hat techniques, are more likely to produce a constant flow of targeted traffic to your business and prevent your website from getting penalised or even banned altogether.

Link Analysis
Many of the major search engines, and most importantly Google, assign great importance to a
‘Natural Link Profile’ when indexing a website. Unfortunately, its not just a matter of incorporating as many links coming in and going out of your site as you can, but great emphasis should be placed on factors such as who you’re linking to, using associated links from well-respected websites, and positioning your link near a small paragraph of relevant Anchor text that contains keywords associated to the page the link is pointing to.

Much time can be spent creating a natural linking pattern for your website. By avoiding link farms and reciprocal-link requests from shady websites, and concentrating on linking to and from respected and authoritative web sites, you will be well on your way to success. If you’re not sure if the website is respected, sometimes common sense can be your best friend. If the answer to ‘would you like to tell your friends and family to visit this wonderful website’ is a no, then that should be your answer.

Submit, Review, Revise, Submit again, and keep going!
Optimisation is an ongoing project. It is important to review your rankings at least once a month and to compare your website against your competition. Not only do new websites appear all the time, but search engines, continually change their ranking criteria, so that a ranking on the first page today, may suddenly drop to page 3 the following week. It is also necessary for a website to grow in size and content, otherwise it will fall behind the many other websites on the Internet fighting for the same top ranking you are searching for.

With perseverance and a little by little each day, your Search Engine Optimisation (SEO) efforts should show continual rewards as you head ever upward towards that number 1 ranking spot on Google.
Good luck.

Tips on Creating Search Engine Optimisation (seo) Friendly Web Pages

admin    SEO Flash     creating, Engine, Friendly, Optimisation, Pages, Search, Tips

Tips on Creating Search Engine Optimisation (seo) Friendly Web Pages

What point is there in having a website that nobody sees?  The largest source of free web traffic for most websites on the Internet comes from search engines like Google, Yahoo! and MSN etcetera.  Therefore, if you design a search engine friendly or a site with search engine optimization in mind you are likely to rank higher in search engine results and grab more valuable free visitors for yourself.

The Big 3 search engines e.g. Google, Yahoo! and MSN use internet robots known as web crawlers or spiders to crawl and index websites which they then can list within their organic search result pages.  Most spiders follow links to a page then read the text content of the page and make a record of it in their own database… this allows the search engines to pull up the listing at any time as people search for it.

In order to make it as easy as possible for the search engines to index and crawl and index your site, the use of frames on your website should be avoided.  Frames can often confuse search engine robots and many spiders have difficulty indexing pages created with the use of frames.  They could even leave your site without crawling it any further if it is not search engine friendly enough.  In addition, frames can make it difficult for users to add a bookmark a particular page on your website without using certain long and complicated scripts.

Don’t put valuable text content inside flash movies or in images… remember search engine robots can only read the text on your website source code. Therefore if crucial text is presented in flash movies and or inside images rather than the readable textual form, your website’s search engine rankings could be affected dramatically.

Correct use of meta tags on each page is essential, especially correct use of titles and descriptions.  This will allow search engine robots to understand straight away what your web pages are about and whether or not to index it. Correct use of meta tags helps to make the search engine robot’s job easier so they may be encouraged to crawl your site more often.

Stop using old style HTML methods like tables and font tags to style your page. Instead use div tags and CSS or Cascading Style Sheets.  This is because div tags and CSS are a more search engine friendly method and are also more efficient. With the use of div tags and CSS, you can eliminate old style HTML tags and your pages will be much lighter and faster to load.

Make sure that you always put the text you want to be found for on the body text of your page with your most important keywords near the top or beginning of your body text.  For example, if your primary keyword is green widgets put the keyphrase green widgets in the first sentence of your body text and repeat the phrase a few more times throughout the page preferably also somewhere in bold or strong text.  Always remember that if you don’t put your primary keywords on your body text and also in your titles and meta tags etc you make it much harder for your site to be found in search results. 

what you should know before you buy brute force evo II and part 7 of Search Engine Optimisation SEO

admin    SEO Flash     Before, Brute, Engine, Force, Know, Optimisation, Part, Search, Should

what you should know before you buy brute force evo II and part 7 of Search Engine Optimisation SEO

Ranking high in Google’s search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

Keywords:

ppc advertising company, pay per click company, internet marketing australia, better search engine rankings, guaranteed search engine rankings, improve search engine rankings, pay per click company, p

Article Body:

Ranking high in Google’s search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

Step 1: Keyword Research

What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “ Search Engine Optimisation Australia”).

Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.

Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)

Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.

Step 2: Web Copy

Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)

Here’s how you can increase each keyword’s prominence:

• Place your keywords in headings, preferably at the beginning of the heading;

• Include keywords towards the top of the page;

• Bold or italicise keywords where appropriate;

• Instead of having a link to another page that says “Click here to read more “, reword it to include your keywords, e.g. “Read more about our seo copywriting Services“.

An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.

Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet – do a search for “articles directory”).

It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.

Step 3: Linking

Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.

But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.

Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.

How do I monitor my results?

Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.

The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.

As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.

Brute Force Evolution II (Evo II)

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in addition, we are extremely impressed with the reputation of

Bruteforce Seo Brute Force Evolution II. Seriously they have a lockdown Seo with superior speed and member accommodations. You will find just as I have that if you think you have gotten a good seo tactic and its not bruteforce, then simply put it up against bruteforce and they will crush it and turn it inside out replacing it with a better deal. Join the Force and gain access to the Free Traffic Rocket Fuel,Underground SEO Traffic Methods. Blow The Doors Off Traffic Myths Forever! Bruteforce Seo Evolution II have the online success industry on watch and they listen to there customers offering dominant, preferred, first-rate deals. Where can you find Bruteforce deals? You can find Bruteforce Brute Force Evolution II and The Secrets of Automated traffic Generation! by hurrying and going to the Brute Force Evolution II Future Arrival portal

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More SEO Flash Articles

Brute Force SEO Evolution II and DoItYourself Search Engine Optimisation SEO

admin    SEO Flash     Brute, DoItYourself, Engine, Evolution, Force, Optimisation, Search

Brute Force SEO Evolution II and DoItYourself Search Engine Optimisation SEO

Ranking high in Google’s search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

Keywords:

ppc advertising company, pay per click company, internet marketing australia, better search engine rankings, guaranteed search engine rankings, improve search engine rankings, pay per click company, p

Article Body:

Ranking high in Google’s search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

Step 1: Keyword Research

What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for (eg. “ Search Engine Optimisation Australia”).

Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.

Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings. If you want to rank high in Google for the keyword “insurance”, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It’s a good idea to have 2 or 3 words in each phrase (e.g. “wedding catering services”)

Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.

Step 2: Web Copy

Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)

Here’s how you can increase each keyword’s prominence:

• Place your keywords in headings, preferably at the beginning of the heading;

• Include keywords towards the top of the page;

• Bold or italicise keywords where appropriate;

• Instead of having a link to another page that says “Click here to read more “, reword it to include your keywords, e.g. “Read more about our seo copywriting Services“.

An important tip is to also include these keywords in your HTML “title tag”. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you’re unsure how.

Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet – do a search for “articles directory”).

It’s also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.

Step 3: Linking

Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.

But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.

Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business, and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.

How do I monitor my results?

Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also look at your hosting reports to understand what search terms your visitors are using to find your website.

The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.

As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.

Brute Force Evolution II (Evo II)

Want To Win At Traffic Generation? It can be confusing trying to find the best deals with so many to choose from. With all these newcomers popping up on the internet everyday.

We have been investigating the Traffic Generation market for some time now, and after careful research, we have chosen bruteforceseo

the best value in Earning Millions With Free SEO Traffic today. Online Traffic is so Simple…When You Have The Secret Sauce Of BFSEO….

Why do we like Bruteforce Seo Brute Force Evolution II (aka. Bruteforce Evo II)? First it is the best value in its price range because of its pure automation in the industry. We also think the flexible full member customer service is second to none. Free SEO Traffic Cash On Tap. It\’s is literally having an automated safe Underground SEO Free Traffic Millionaire Revealing The Secrets of Automated traffic Generation!

in addition, we are extremely impressed with the reputation of

Bruteforce Seo Brute Force Evolution II. Seriously they have a lockdown Seo with superior speed and member accommodations. You will find just as I have that if you think you have gotten a good seo tactic and its not bruteforce, then simply put it up against bruteforce and they will crush it and turn it inside out replacing it with a better deal. Join the Force and gain access to the Free Traffic Rocket Fuel,Underground SEO Traffic Methods. Blow The Doors Off Traffic Myths Forever! Bruteforce Seo Evolution II have the online success industry on watch and they listen to there customers offering dominant, preferred, first-rate deals. Where can you find Bruteforce deals? You can find Bruteforce Brute Force Evolution II and The Secrets of Automated traffic Generation! by going to the Brute Force Evolution II Future Arrival portal

by clicking.