Browsing all articles tagged with Over
Jul
18

4 Effective Tips To Get Over Being Cheated On – Maybe It’s Not The Cheaters Fault

4 Effective Tips To Get Over Being Cheated On – Maybe It’s Not The Cheaters Fault

The deception is hard to take. It embarrasses you and makes you ashamed. The way you feel, you would almost think that it was your fault, and part of the reason for the cheating probably is. Maybe your partner was not just looking for a thrill but it could be something much deeper.

Whatever the reason, if you want to save the relationship you need to take steps to get over being cheated upon. Here are 4 effective tips to help  you:

1. Don’t Act The Victim

I know you are hurt and perhaps confused, but sitting back and feeling sorry for yourself is not going to help. The one that cheated is not going to be the one to patch up the relationship. You will help heal your ego more by being the strong one now than if you just waited to let the whole thing blow over.

2. Don’t accuse

The natural tendency when you have been cheated on is to rant and rage. This might take some steam off your chest but it won’t help your relationship. The cheater will just go on the offensive and perhaps be driven to the one he cheated with. No matter how hard it may be, you need to swallow your anger and pride.

Don’t be telling them how badly you are hurt or expect the cheater to come crawling. If you want to save your relationship, all your energy should be pointed in that direction.

3. Get to the bottom of it

If you don’t know the reason for the cheating, you can’t fix it and your relationship will be on shaky ground. This is probably going to hurt, but you must know the reason for the cheating.

You are going to hear some things that you don’t want to hear, but deep down you no doubt suspect what caused the cheating. Don’t accept lame excuses such as ” It just happened”. That won’t help to put it behind you. In order to save your relationship, the real reason must surface so that it can be fixed.

4. Forgive and forget

This might be the hardest part of all, but it is the most necessary step. You must learn to trust your partner again. A relationship cannot survive unless there is trust. Your tendency now will to be suspicious and watchful. Although a certain amount of this will be unavoidable for a time, you must not smother or make your partner feel imprisoned. Doing so will only lead to the partner wanting to escape.

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Jul
17

Getting Your Boyfriend Back After He Cheated – 4 Very Effective Tips To Get Over The Cheating

Getting Your Boyfriend Back After He Cheated – 4 Very Effective Tips To Get Over The Cheating

When you first found out that your boyfriend had cheated, you went through many different emotions. The first was of indignation and rage, then came the feeling of humiliation and shame – what would people think if they heard about it. Why did he do this? When you asked that question, your next feeling was one of guilt. Where did you let him down? And now comes the feeling of fear. Have you lost your boyfriend to another woman? You still love him in spite of the cheating so how do you get your ex back?

Going through these emotions is only normal when you have been cheated upon. It makes you feel inadequate, like you are not enough for you man. You feel that you must be at fault in some way or he would never have strayed. You would be right, in some way some of the fault probably could be yours. On the other hand, your boyfriend could have just been seeking a cheap thrill. Men are not usually as monogamous as a female. His tendency is to roam. This is in his genes. I am not saying this is an excuse for a man to cheat, but it is a fact of life. But no matter what the cause of the cheating if you still love your man and want him, here are 4 very effective tips to get over the cheating.

1. Don’t sulk around and act the injured party or victim. It is only natural for you to feel hurt, but do not expect your boyfriend to come crawling and beg forgiveness. The best thing you can do now is to be strong and calm. Getting your boyfriend back after he has cheated will require you to let things take a natural course.

2. By letting things take their natural course, means not to try and force your boyfriend to his knees and make him beg, it is not going to happen. What you have to guard against is flying into a rage and trying to make him feel guilty for hurting you so. By doing this you are apt to drive your boyfriend straight into the arms of the one he cheated with.

3. The biggest asset you have is that he came back to you. Now you must get to the reason for the cheating. Unless you know the reason for the cheating, you can’t fix it. To get to the bottom you will have to calmly sit down with your boyfriend and ask him why it happened. You might not like what you hear, but you must make him be honest with you. Nothing can be fixed if you don’t know the cause.

4. Once you have found the cause of the cheating and figured out how to fix it, comes the hard part. You must put it behind you and forgive and forget. You will have to guard against being suspicious of his every action. As hard as it will be, you need to learn to trust your boyfriend after he cheated on you. He can’t be made to feel like a prisoner. Doing so will only lead him to find ways to escape.

Jul
7

How Can I Cope With My Broken Heart – 3 Ultra Effective Tips To Get Over The Pain

How Can I Cope With My Broken Heart – 3 Ultra Effective Tips To Get Over The Pain

Anyone who has gone through a broken heart can tell you that it is one of the hardest things to feel. The bond created through a relationship is one of the most powerful yet fragile bonds that exist. But, Ohhh the pain! Wouldn’t it be great if you could fast forward through all those piercing and painful feelings? Are you asking, “how can I cope with my broken heart”? Here are 3 effective ways to deal with the pain and get over the heartbreak fast.

1. Eliminate All Negative Thoughts – If you’ve just gone through a breakup, your mind is racing a million miles an hour with all the things that went wrong and things you wish you could have done different.

You may feel inadequate, sick, low self esteem, lack of confidence etc. One of the most common thoughts is that the pain will never leave and that you will never love again. Well I can tell you that all of that is not true. Your ex loved you at one point, right? YOU did that without any ones help.

All these negative thoughts take an emotional toll on you and it can be very draining. The mind is a very powerful thing and if you have lots of negative thoughts they will start to manifest in your life. So talk positive. Tell yourself that you are confident, in control and that you will love again. Replace all those negative thoughts with positive ones.

You deserve it.

2. Express Yourself – One of the best investments I ever made was a small Moleskine notebook right after my breakup. I wrote all my feelings in it. This is one of the most powerful methods you can use to overcome those feelings. Get a notebook, open up a Word Doc right now and just start writing. You don’t have to be a good writer – just write. Address it to your ex and just tell him/her everything you wish you could have said. Keep writing until you can’t write anymore.

You will feel refreshed, exhilarated and your mind will be more clear. This technique has worked miracles for me and I promise it will do the same for you.

3. Set Goals! – If you have never sat down and set goals, this is the perfect time to do it. Why? How can I cope with a broken heart by setting goals, you ask? Goals are meant to push us and give us something to look forward too.

Set some meaningful goals: i.e., exercise 3 times a week, take up yoga, volunteer at the local shelter, start reading a new book, and work related goals.

Write them down and post them in a place you can see them every day. Make an effort to complete your goals. Giving yourself something to work towards will take the focus of the pain and you will progress as a person in the process. In fact, your ex might even see you having fun and will want to get back with you.

You may think this is unlikely but I have seen a ton of couples get back together when things seemed hopeless. If you were wondering “how can I cope with my broken heart” these 3 effective tips will help you get over the pain much more quickly and soon you’ll be better than ever.

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Jun
21

Indian SEO Specialists – Helping Businesses World Over

Indian SEO Specialists – Helping Businesses World Over

SEO in India

The term SEO refers to Search Engine Optimization which is the process of regulating and improving the quality of traffic to a website. Actually, a webpage is valued on the basis of the rank at which it is positioned after a search. It is more credible as it is an organic or algorithmic process which is neither paid for, nor sponsored for. A leading SEO SEO company in India is better equipped to deliver various types of content based solutions for it provides optimum quality at a reasonable cost. The difference in the cost of living in the western countries and India enables this difference in pricing with no difference in terms of quality.

Technique

A typical SEO services company takes in to account the method and technique which search engines employ to work and the trends describing the favorite searches and what and how users search. The process of SEO involves optimizing a website by way of suitably editing its content and HTML and associated coding and manipulating it in such a way so that its relevance is increased considerably in relation to certain keywords and also to open the barriers to the indexing activities of search engines.

Utility

A SEO company in India is concerned more with providing knowledgeable, detailed, clear and effectively persuasive text so that quality is not compromised, for a reasonable price. Often better, SEO requires changes in the HTML source code of a site. Also, SEO tactics may be incorporated from the inception of a web site and during its development and design. The term search engine friendly is used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements which are to be optimized for effective SEO.

Classification

SEO techniques are generally classified by SEO consulting company as White hat SEO that uses fair practises and are part of a good design. They tend to produce better and longer results and thus are more effective. The other category is that of Black hat SEO which attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. These techniques are referred to as spamdexing. It involves the use of link farms, keyword stuffing and article spinning. These cheap tricks tend to downgrade a search engine and also affect the relevance results adversely. Search engines are wary of these sites so that they can remove them from their indices.

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May
19

Google executives said that Android will over iPhone

Google executives said that Android will over iPhone

With the escalating competition, Apple, Android is Google smart phone in the field of the “main weapons.” According to market research firm comScore data, the current 9% of U.S. smart phones using the Android operating system. Android is Google in the rapidly growing flat-panel computers SONY VGP-BPS9 battery set-top box market, the most likely to use the operating system.

Rubin said in an interview on the Android system is open, on the Flash support, next-generation Android operating system Froyo such issues as the views will be compared to Apple’s closed style of the DPRK government.

Opening is the key

Rubin Android platform are expected to “take off” because the use of Android to the open architecture of the major manufacturers. He said: “If there is a number of OEM manufacturers for you with many types of variety of products manufactured, Android phones will be sold sooner or later than such as Apple and RIM closed franchised company, this is only a matter of time.”

Rubin asked when specific to Android mobile phone sales will more than BlackBerry and iPhone. Rubin replied: “the specific time I’m not sure, but I am sure this will happen, open always have the last laugh.”

Apple’s CEO Steve Jobs also mentioned the recent comments “like downloading pornography users should buy an Android phone.” Rubin is ironic, said: “I do not understand what the logic of his words, perhaps he and way of communicating with the public and the media is rather special.”

On whether consumers really care about their cell phone software “open” or not, Rubin stressed the importance consumers do this. He will close the computing platform choice than to deprive citizens of centralized government, said: “if people are denied the right kind of Quan Li, who will care, I do not want to live in North Korea.”

When asked about Google’s Android applications developed with third-party developers in the Android Market, the application of sales than it has strengths, Rubin said: “We hope also to use third-party developers the same tools and our . We provide developers with a software development kit (hereinafter referred to as “SDK”), which applied in the preparation of Gmail, we use the same SDK. There is no secret our application program interface (API). This is for Android is essential. open is to open all the way and achieve their own lives. ”

He also promised the next generation, code-named Android Froyo Adobe’s Flash standards on providing comprehensive support. He stressed that sometimes open “means that SONY VGP-BPS8 battery actually like something to respect.”

Focus on compatibility

Some analysts are concerned that Android will “split” into several different versions of application software developers can not make all of the Android products to create a common software, which Rubin will Android platform and other PC operating systems compared .

The PC operating systems generally are updated, resulting in new applications not compatible with older machines. Rubin said: “We pay more attention to the compatibility more than other companies. We must ensure that to the phone application running on the screen can also be compatible with 42-inch plasma display. I believe that we can be the world’s first Kuan Tong Shi, and mobile phones on the TV running applications. “”

How to look at the Google Android and Chrome OS and will use that a system for electronic products such as tablet PCs, Rubin stressed that the two platforms represent two different Google Development Goals – Android mobile phone to focus on improving access to information way, and Chrome OS’s goal is to promote the network open.

However, the efforts of the two are not necessarily mutually exclusive, Rubin said: “I do not know if Chrome or Android Tablet PC, but if consumers into the store, our company can choose between two products, I think is great. ”

Rubin said he has an iPad, for his wife to buy one. He feels Acer Aspire 1680 Battery this Tablet PC is indeed in the “consumption more than production of the crowd was” very attractive, but these products will erode sales of laptop computers, rather than creating a new market. He said: “I think people do not want another station to a charge of electronic products.

According to foreign media reports, market research firm Millward (Millward Brown Optimor) Wednesday released the 2010 Global 100 most valuable brands, Google won the fourth straight year, while China Mobile ranked the eighth.

This year, Google’s brand value reached 114.2 billion U.S. dollars, up 14%. IBM and Apple, with a brand value of the order of 86.3 billion U.S. dollars, and 83.1 billion U.S. dollars, an increase of respectively 30% and 32%.

Fourth to tenth ranking followed by Microsoft, Coca-Cola, McDonald’s, Marlboro, China Mobile, General Electric, and Vodafone. In addition, Hewlett-Packard 12, BlackBerry 14, Amazon 15, Oracle 19.

May
5

The first week of visits over Facebook Google search site as the fourth largest United States

The first week of visits over Facebook Google search site as the fourth largest United States

“A few months later, Facebook may be beyond the Ask.com, the fourth largest search site the United States.” One day in early April, the analyst Liz Gannes holding Compaq Presario R3000 Battery comScore released U.S. statistics report says. The statistics in the March report of the U.S. search market share in, Facebook has been to 2.7% of market share, more than AOL, ranked fifth, behind in front of it is occupied 3.1% market share Ask.com.

While in less than a month ago, a more sensational news had already spread to the U.S. Internet Industry: Internet traffic monitoring agency Hitwise reported that, in the second week in March, the weekly visit social networking site facebook.com The total amount of site visits in the United States share of 7.07% for the first time exceeded the 7.03% google.com, became the most visited website. Hitwise analysts even used a “landmark” to describe the significance of this event on Facebook. In the view of some, Facebook than Google seems just around the corner.

Facebook, the big brother beat in last year Myspace, get on the top spot in SNS website, really can become a Google killer it?

Visits Google really super?

“Look at Hitwise’s report,” the industry Jessi Hempel pointed to the same rank in the report rafts of Gmail and YouTube, said, “Google’s Web site can be more than google.com.” He silently calculated, “the report on The visit to Google’s Web site accounted for more than add, to 11.03%, Yahoo’s Web site to access than the sum of accounts also reached 10.98%, while Facebook is only 7.07%. ”

Appears in the Jessi Hempel, Facebook wants to go beyond Google, not only to beat google.com, but also beat Google’s army of other sites.

In fact, even if the army does not consider these sites, only to HP F4809A F4812 Battery and the Google search engine to compare, Hitwise data still can not prove the heat of Facebook users on more than a Google search.

Jessi Hempel said: “Hitwise’s statistics include only google.com.” But now that many users of the Google search engine in the browser toolbar next to the other site, or use the Google search bar to search.

Jessi Hempel, then although concise, but in the phrase: Hitwise’s statistics too single, did not include general usage, it is unconvincing.

In addition, one analyst pointed out: “Hitwise statistics indicators Visits (visits). Yanjiujieguo view from the Internet measurement, community-Lei Wang Zhan in the Visits and Frequency (visit frequency) performance of the Pu Bianyao other leading Yu Sousuo Deng categories of sites. ”

Indeed, the use of Hitwise’s statistics to measure the popularity of the two companies is slightly biased, but these data reflected the momentum of rapid growth of Facebook is that no one can doubt.

Has the potential to beat Google

Google belong to a decade ago, the Internet’s next generation is SNS, Facebook founder Zuckerberg always uphold the idea of such.

His analysis of this idea with some people thinking. It seems these analysts, Google now has the experience and Microsoft has quite similar.

“In the past, when times change from the interaction between man and man machine interaction and information network, the company found itself occupied only computers, but Google has such a huge new force, to become the overlord of that new era.” Then, the industry to tone changed, “Now, times and information from human interaction to human interaction network slowly into the core of the network, Google also began to find their only possession of information and applications, and not the same as the maximum Facebook possessor. ”

Industry analyst Kurt Scherf would give such an example: “Imagine, when through Facebook, you know 80% of the friends are watching a particular TV series, how would you do? That produced human interaction What a powerful message. ”

Nielsen analyst Alex Burmaster also stood on the SNS side: “Social networking is changing the way people gather information. Today, many people find the information HP Pavilion ZD8000 battery Twitter or Facebook, rather than through Google.”

SNS platform, information is being accumulated in expanding its influence is to expand the information. Said Kurt Scherf, SNS platform, the accumulation of information is valuable, the key issue is who is going to dig this information and how to use the information.

Overall, the industry generally optimistic SNS value of this model. As a leader in the field SNS, Facebook seems logical to have the potential to beat Google: last September to February of this year, registered users increased significantly in 100 million, to reach 400 million users; in the UK, with 23 million registered users, nearly one-third of the population; from Jianzhan Search, Google Search Engine search prevent the station information … … but the situation really got his wish for the better I am afraid that Facebook is not easy.

Mo set foot on the old road MySpace

When people in the sharp increase in the number of users Facebook applauded, and in this regard that it already has a strength against Google, the do not forget to look at the history of MySpace.

The same as Facebook over MySpace, MySpace has also gone beyond the earlier one fell swoop into the SNS in the field of Friendster; as Facebook users are now rapidly expanding the scale of the same four or five years ago, MySpace has rapidly expanded the number of users, in July 2006 during the week weekly visit myspace.com accounts to 4.5% behind the United States than the first. At that time, people commented MySpace: maybe it can not keep up the profitability of Google or Yahoo, but it is likely to become the next Internet platform.

But now what? Market research firm Alexa statistics unveiled MySpace scars: June 2009 ~ July, MySpace’s unique visitors in the United States decreased by more than one hundred million; July ~ August, the independent traffic dropped more than 4 million; 8 months to September, that number reached 5,000,000.

This downward trend in the magic spell the actual description of the Dell Inspiron 500m battery: SNS site has a more significant cluster effect. When the SNS website due to some mistakes after losing part of the user, will drive even greater loss of part of the user.

Therefore, Facebook should always maintain the right strategy, and guard against the impact of competitors from the same area. These competitors include Google.

Google has long been aware of the power of SNS. From the failure of shares to buy Facebook Twitter refused, Google has been trying to enter the piece in the field. Today, Google hard with their own social networking site, Buzz, and with Gmail, and many other resources connected. Although still not see Buzz much improvement, but the strength of Google, you really want to fight with Facebook, Facebook probably not be able to stand.

In addition, one of the industry known as Chris also pointed out: “Google has technology and distribution has been long in the mobile field, with considerable advantages, Facebook is overshadowed in these areas.”

Meanwhile, Facebook and Google’s revenues are also far apart. In 2009, Google’s revenue reached 23.65 billion U.S. dollars, while Facebook’s estimated income is less than 700 million U.S. dollars.

It seems, Facebook though favored, but faces its own challenges in the field from the SNS, and the Google threat. Facebook wants to become a Google killer, I am afraid that too earlier to ensure stable development of their own situation, profitability model to solve the problem.

Link

The history of Facebook

@ February 2004, Zuckerberg and Dustin Moskovitz, Chris Hughes, Eduardo Saverin co-founder of Facebook. Initially the site only for college students do, and only used in only a few American university networks. To December 2004, Facebook has 100 million users.

@ 2005, Facebook will be the network extended to several universities and foreign university network. The end of 2005, Facebook users amounted to 5.5 million.

@ 2006, Facebook’s mobile site was established to end the year has 12 million users.

@ 2007, Facebook created entity gift shop. At this point, advertising slowly becoming part of their income. In the same year, developers are invited to the Facebook platform development process. October 2007, Microsoft invested 240 million U.S. dollars to Facebook, holding 1.6% of Facebook shares.

@ 2008, Facebook have 100 million users. In the same year, Facebook HP pavilion dv9000 battery 21 languages in the world of service.

@ 2009, Facebook over MySpace into the SNS website boss. The end of 2009 reached 350 million users. @ Early 2010, Facebook more than 400 million subscribers.

Feb
7

Streaming Video Over The Network

We all have been downloading and playing back high quality audio and video files from the Internet. Though this process is very easy and you can store the data file for later use, it can be exasperating experience at times because the time taken to download a file can be unusually long. Nowadays, streaming video over the network is gaining popularity as an alternate to downloading. Be it an informational, educational or entertainment program, streaming video is becoming a popular mode of transmitting the data.

As broadband connectivity has grown, websites have increased their use of video clips. The term Streaming video refers to the method of one-way transmission of a video in the compressed format through the Internet. Its advantage is that the video is transmitted as a continuous stream, enabling the viewer to play it within a few seconds of requesting it. The data is not saved permanently on the computer and hence does not utilize the precious hard disk space. The viewer would require a player that can uncompress the data and play it through the monitor and the speakers.

Some of the well-known players available in the market are MacroMedia’s Streaming Shockwave, Progressive Network’s RealVideo, Xing Technology’s StreamWorks, VDONet’s VDOLive, Vosaic, Vxtreme, Vivoactive and Microsoft’s NetShow. Streaming video is normally sent from prerecorded video files. However, it can also be distributed as part of a live broadcast “feed.”

In the case of a live broadcast, the video signal is converted into a compressed digital signal and transmitted from a server that has a capability of multicasting i.e. sending the same file to multiple users at the same time. If the streaming video is broadcast live, then it is termed as “real-time video.” However, there is a built-in delay in streaming video due to buffering of the feed.

With the advancement in technology, it is nowadays possible to capture streaming video and store it in the hard disk. One can save live streaming video, streaming news video, streaming movies, streaming music videos etc with the help of a software Stream Recorder. Use of streaming video for videoconferencing is the latest application that is gaining ground. Videoconferencing is more challenging on the network than streaming video. This is because it requires real-time, two-way transmission with enough bandwidth for video coming in and going out at the same time without buffering.

The biggest hurdle that still needs to be overcome is to provide broadband access to all the users. Many users still do not have enough bandwidth to receive streaming video in an acceptable quality

Discover how to download and play back high quality audio and video files from the internet visit video,streaming and down loading by visiting http://witty-video.com

Jan
31

How to Watch TV on Your Pc – Watch Over 4000 Channels Without Monthly Fees!

Would you like to discover how to watch TV on your PC without paying any monthly subscription fees? Then look no further. In this article we will go through the steps to find the best Internet TV software and how to install on your PC. You will be channel surfing in no time.

If you have started to research how to watch TV on your PC then you know about all the different offerings online. It can become a little overwhelming if you have no clue what you are looking for. For the most part they all look the same and many appear to provide everything your cable company or satellite TV provider offers. Don’t believe everything you read.

Don’t get me wrong, a hand full actually do provide thousands of quality channels but that is just a select few…so research each product and read reviews before you buy.

How to watch TV on your PC? Let’s answer that question first. Millions of people surf the Internet every day. As technology advances more and more homes are getting high speed network connections such as DSL, Cable and Fiber to their homes. Consumers are now able to get 1-3Mpbs of bandwidth to their home for a very affordable monthly fee.

This additional bandwidth opens up a door to new possibilities. Larger files can now be up or downloaded faster. You can watch live streaming video at full motion without loosing quality. This is all possible because of bandwidth.

TV Networks and independent broadcast companies all around the world recognized this opportunity and began broadcasting their network over the Internet. Over the past several years there are over 5000 TV channels online. This ranges from local affiliate stations (ABC, CBS, NBC, FOX), MTV, ESPN, Kids Channels and everything else you can think of. With thousands of channels to choose from you are sure to find what you are looking for.

This all sounds great right…if you wanted to view all these channels you would spend hundreds of hours surfing the internet in order to watch all these channels. This is where satellite software comes in.

Satellite TV Software acts much like your satellite or cable receiver at home. The software installs on your PC and provides a listing of all Internet TV channels in one spot. Some software goes as far as categorizing the TV stations by country and allowing you to search for channels.

You may be saying “this sounds great but how do I find the best software”…here is what I recommend.

1. Go to Google and do a search for Satellite TV Software.

2. View multiple products and write down their features and compare against each other.

3. Read product reviews from online review sites

4. Make sure the software offers a Money Back Guarantee

5. Make sure there are no monthly fees. You should only have to purchase the software not continue to pay monthly fees.

Now that you have found a product and ready to buy how do you get it on your PC. That’s easy!

I have found that well developed software downloads and installs on your PC in about 2-3 minutes. My recommendation is to purchase one that auto installs for you. This way you will not have to configure any settings after the download.

Once installed you can start channel surfing and enjoying thousands of channels absolutely free month after month. I personally use it to watch sporting events while I am working on the computer. I am sure I will use it a lot for this summers Olympics.

Now you have learned how to watch TV on your PC go channel surfing and enjoy unlimited access to Internet TV!

Jan
28

How Do You Transfer An Adobe Premiere Pro Project Over To Final Cut Pro?

I have the latest version of both softwares, started out on Adobe Premiere Pro, realized I wanted to use Final Cut. Is there any way to transfer the timeline over?
I don’t have any crazy effects or anything, just trimmed a bunch of clips and ordered them in the correct sequence. Hoping to find a time effective way to transfer it over if it’s possible rather than sit there and try and nail every shot like it is in Premiere.
Thanks!

Jan
12

Have you Heard the One About Google Taking Over Double Click!

Well it has AdLand and the Media industry up in arms, together with a host of other Top-Down-Management Corporate names, like Microsoft; AT&T; AOL & Yahoo about various concerns.

Frankly in the case of Microsoft it surely must be the case of the pot calling the kettle black! Both Microsoft and AT&T have faced anti-trust charges in the past, with Google Co-founder calling Microsoft “A convicted monopolist”.

And in creeps that accountant turned Ad Man, Sir Martin Sorrell, “One of the most powerful voices in advertising”, which, in my opinion, says a lot about the state of advertising to day.

It appears that there is growing concern in AdLand about Google’s online dominance.

This is all so strange, we are talking here about an unproven medium, where any number of well respected people have voiced opinions as to the appropriateness, or otherwise, as to using the Internet as an (traditional) advertising medium.

Jerry Della Femina claims that most online advertising creates resentment, working to shut down attention rather than elicit interest. Zergio Zyman feels that banner ads are a joke, and Della Femina goes on to say “…and figure out different ways to reach people but we’re not going to reach them by advertising on the internet”.

In Marketing Management, Philip Kotler had this to say, “To remain effective and profitable, marketers must strike the delicate balance between the ineffectiveness of trying to be all things to all people through mass marketing, and the cost prohibitive extreme of completely customising a marketing mix to each individual”.

Doesn’t this logic admit that mass marketing is a thing of the past?

And isn’t the Internet a highly sophisticated form of mass marketing? You have to remember that it is all being driven by the mass marketing mentalities of AdLand and associates. All driven by data based technologies which invariably boil down to marketing to a mass of niches, make no mistake about it, the purportedly “Personalised” approaches” to customers remain a form of mass marketing.

What Top-Down-Management hasn’t cottoned on to is the fact that the Internet is a bottoms-up medium (if that is what you would call it!) – and people are connecting with each other and most certainly not with advertising. On TV commercials may create brand awareness, on the web they only create annoyance!

Meanwhile back at the ranch Online advertising remains a relatively small part of the over-all advertising market – £2 billion out of a total of £17 billion in the UK but it is growing rapidly – by as much as 41% last year.

Meanwhile Top-Down-Management is doing its bit to help mediocrity maintain its presence within the Advertising world, already it appears that they are fiddling the books. Clients have already noticed discrepancies between the number of clicks (per online ad) that Google has charged them for and the number they reach by their own assessments!

Nothing has changed in AdLand…nothing at all!

And the sad thing is that all of this need never to have taken place, there is a substantially (and proven) more effective method of communication available, which uses existing media. It is called Interactive Marketing Communication, and it is available to you right now!

Paul Ashby pioneered interactive communication to the advertising and marketing communities some twenty-five years ago. The communication issues he addresses have been neglected during the explosive grown of advertising in the 60s, 70s and 80s, these are: Cognitive Dissonance, Selective Retention and Selective Exposure.


Would you like to discover the incredible results to be attained by using interactive communication? Well these are revealed for FREE at http://effectiveaccountablecommunication.blogspot.com or contact Paul directly on paul.ashby@yahoo.com

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