Best Wordpress Themes – Tips on how to Find a Contact page form in your Best Wordpress Themes Webpage

admin    Adobe After Effects     Best, Contact, Find, form, Page, Themes, Tips, Webpage, WordPress

Best Wordpress Themes – Tips on how to Find a Contact page form in your Best Wordpress Themes Webpage

It can be terribly to possess a contact page form on the best word press themes blog site. Possessing a contact form supplies other webmasters and potential clients enable you to phone you conveniently and in some sort of easy mode. They will create usefulness for your best word press themeswebsite. How to squeeze in a contact page form didn’t get simplier and easier while you will realise just like you stick to combined.

How we can place in a web page form towards your Best Wordpress Themes weblog is usually as a Best Wordpress Themes tool, you can get numerous jacks accessible to you for putting in your web page form nevertheless Let me come to be showing an individual utilising ‘Contact Type 7′

Four weeks you need to conduct is actually logon with the Instrument cluster section of an individual’s website. Then, click on the plug ins tabs around to the left side after which the actual ‘Add New’ loss. You can expect to at this moment manage to get into pc hardware training term, type in the extension ‘Contact Manner 7′ and then click ‘Search plugins’. You certainly will at present are aware of the Best Wordpress Themes tool can be purchased in their email list you happen to be assigned, all you should do might be click the ‘Install Now’ website link inside of the extension brand. Concerns required if you’re of course you need to set up the particular Best Wordpress Themes extension, follow on So. Should the Best Wordpress Themes plugin features accomplished setting up you possibly can simply click that ‘Activate Now’ hyperlink to trigger all the tool. An individual’s contact form plugin is actually put in along with effective.

You now really need to contribute your contact page some time with your weblog together with I usually get this kind of successful to provide a divide website while using identify ‘About Us’ or perhaps ‘Contact Us’ however the choice is joining your downline, for this purpose example of this I am about to include quarry towards the ‘About Us’ web page which can be instantly designed whenever you put up the latest replicate associated with Wetpaint. How to provide the actual contact page is straightforward adequate, in the event you go over left exactly where your whole dividers are usually note a brand new hook described as ‘Contact’ ( space ) click on that to visit this contact page spaces.

You will observe some web page form termed ‘Contact Manner 1′ has routinely happen to be planned for most people. If you’re happy with the tag cloud additionally, the e mail communications information it has applied it is easy to straightforward clone the written text the item notifys you to be able to or even you can include during or even remove just about any tag cloud you want to along with get new e-mail address prior to you backup the written text. Upon getting replicated the knowledge click the ‘Pages’ hook.

As soon as you get your ‘Edit Pages’ page notice the ‘About’ post that’s pre-installed along with Wetpaint, hover the duck around the item until eventually some palate seems in that case click on the ‘Edit’ mouse. You have to edit the written text to match your blog, demonstration done this, substance the written text that you choose and burned with the web page form configurations and click ‘update’. If you now check out ‘View Page’ near the top of a webpage note another article while using the contact page with.

As you can tell it’s simple you need to do together with truly adds to the web site, and your subscribers is going to adore with the ability to get hold of you comfortably.

Search Engine Optimization Marketing – Dominate Your Niche With On Page SEO

admin    SEO Video     Dominate, Engine, Marketing, Niche, Optimization, Page, Search

Search Engine Optimization Marketing – Dominate Your Niche With On Page SEO

What is search engine optimization marketing? Before we discuss SEO, you should have a basic understanding how search engines operate.

It is a fact, 90% of your business will likely come directly from your search engine rankings?

Then it really makes since…

You should understand search engine optimization marketing in order to dominate your niche.

Search engines want to provide their users with the most up-to-date and relevant information to match the users keywords or search terms. Search engines have highly sophisticated technology that will allow users to quickly find relevant websites when they key in a search phrase. They are not in the business to provide users with useless information that doesn’t relate to the search term, or if the information is old. I’m sure you would prefer fresh and up-to-date information. 

Search engine optimization marketing is vital for anyone’s online business’ success.

Use these fundamental tricks of SEO to improve your search engine rank.

1. Provide consistent high quality content to engage your visitors. When you have well written and regularly updated information your visitors will find it interesting and will probably click on your links.

2. Include keywords and phrases within your content. Target your market by making sure the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for.

 3. Develop a backlinking strategy. This is free advertising to your site as well as making a big impression to the search engines. The more inbound links to your site, the higher your ranking. It is also another way for you to get a potential customer.
 
4. Develop a content strategy. People are searching and in need of information or srvices. The more useful information you provide, the better your chance to make a sale. Post your articles to your site and build up an archive of content with keyword phrases that people are searching. This will keep drawing visitors to your niche website and your offers.

Get noticed with search engine optimization and improve your rank by updating your website every day, adding

keyword relevant content, build backlinks and build up a multitude of high quality relevant content.

If you are trying to market any service or product online, properly optimizing your on page SEO is important to boost your traffic and in return more sales

Next, take your search engine optimization marketing and websites to another level. Leverage the power of on page SEO. For a free video about on-page SEO visit http://www.seopressor.info to learn more.

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Search Engine Optimization – How To Get 1St Page Results With Seo

admin    SEO Video     Engine, Optimization, Page, Results, Search

Search Engine Optimization – How To Get 1St Page Results With Seo

Millions of searches will be done on the web today. Many of those searches may be for exactly what you have to offer, but if you don’t have your site positioned correctly, you are leaving money on the table. The process of getting your web site to the top of the search engines is known as Search Engine Optimization (SEO). When it comes to getting traffic to your site or offers, you have two choices to make. Either pay for traffic through pay per click advertising which can bring traffic immediately, but if managed poorly, can be a very costly lesson to learn. The other option is to get “organic” traffic for free.

This has the potential to bring traffic that is actually searching for your targeted keyword phrase and not just immediate traffic, but traffic for months and years to come. SEO may seem complicated, but in reality it is just the matter of making your web page attractive to search engines so that it ranks well. If you haven’t yet, do some research on search engine optimization and find out how you can optimize your site for better page ranking and to get you the most traffic as possible. Here are some main points to consider when optimizing your web site for the search engines:

• Have the targeted keyword phrase in the title tag
• Choose a keyword phrase to target that isn’t too competitive.
• Have the targeted keyword phrase in the meta description
• Have the targeted keyword phrase in the content once or twice
• Always have unique content on your site that can’t be found anywhere else. This can also lead to quality backlinks to your site.
• All outbound links are in a “links” section
• Anchor text links preferably in the last paragraph on page
• Cloak all affiliate links and have a YouTube video on your page if at all possible
• Content is KING- Always strive to have great content on your site and add new content often
• Try and get links from reputable sites (.edu and.org especially)
• Create an XML or Google sitemap- helps search engines find all the links on your site
• Put up links on your site that flow within the text
• Get linked in at DMOZ, Yahoo!, and any other directories that show your web page is related to the section of the directory.
• Link all Images- Link images to different pages within your web site.

These are just a few, but by putting the points above into work to make your web page more attractive to search engines, you will start seeing more traffic, quality backlinks, and eventually a higher page rank. Take your time to thoroughly research how to optimize your web pages because by putting them into effect on your website, will be the key to getting you higher search engine rankings and bring you swarms of free traffic to your site for years to come.

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Four Web Design Mistakes That Can Prevent a Front Page Listing

admin    SEO Flash     Design, Four, Front, Listing, Mistakes, Page, Prevent

Four Web Design Mistakes That Can Prevent a Front Page Listing

Getting targeted visitors to your site takes much more than creating something that’s visually appealing, choosing some keywords, and then waiting for the traffic to arrive. These four web design mistakes can either prevent people from finding your website or make them want to leave it immediately if they happen upon it. They are:

Assuming that keywords which will drive traffic are obvious – This is a common mistake that can waste a lot of time, effort, and money. Without extensive keyword research, choosing which keywords and phrases will hopefully drive traffic is pure guesswork. Usually those guesses end up being either too broad or too narrow, making any kind of SEO success close to impossible. Going too broad means that futile SEO efforts will be spent on a competitive an unfocused search segment. Imagine trying to get to the top of search rankings for a term like “clothes”. Go too narrow and there won’t be any traffic because no one is using those search terms. Keyword research can define a sweet spot of good traffic numbers combined with light competition making SEO success much more likely.

Putting an entry page on the site – These are usually flash based pages which visitors land on first. Visitors land and then have to watch some graphics while waiting for the “To enter, press here” button. These are precious seconds in terms of keeping a visitor on the site and a high percentage of them won’t wait and will quickly bounce off to another site.

Go with form over function – Flash may look great but visitors may not appreciate it (see #2) and the search engines don’t like it either. The dislike (it might be more like ambivalence) of the search engines comes from the fact that their spiders have a problem reading Flash. Regardless of its relevance, without input from the spiders the content is not going to be indexed.

Static content – Without fresh content, visitors are unlikely to return and search engines will ignore the site. Fresh quality content will keep both sides happy.

Avoiding these mistakes from the beginning on a new website or a redesign of an existing one will go a long way toward generating traffic and then keeping it on the site once it gets there. For a free consultation on getting your web design done correctly from the beginning, For more info please visit our website: http://www.designsbyinet.com/

Search Engine Optimization Tips and Advice to Increase your Page Rank

admin    SEO Flash     Advice, Engine, Increase, Optimization, Page, Rank, Search, Tips

Search Engine Optimization Tips and Advice to Increase your Page Rank

SEO is a big topic that comes up all the time with my clients. Everyone wants to be the number one website on Google, but don’t know how to achieve this. This article is NOT saying you are going to be able to get to number one, but it will give you some guide lines on how to increase your chances greatly.

The most important item relating to SEO is to remember that CONTENT IS KING. Without endless amounts of fresh and interesting content you will never get to the top. But it isn’t just the quality of content that counts; it is how the content is written. For example if you are selling cell phones you want to make sure your keywords appear in your text over and over again. It may seem repetitive but this is the best way to get Google, MSN and Yahoo! to notice you.

The next tips are in no particular order because they all play a similar small role, but together make all the difference.

Use meta tags and descriptions – This is an older html technology that is considered dead by some but is still being used. Your meta description is often the description that a search engine will use when displaying your website.

Wrap text in paragraph and headline tags. Using the proper tags will tell a search engine that your text is indeed content. Headline tags are given a higher priority by search engines.

No Frames – stay away from frames, it makes it impossible for a search engine to appropriately link to your site. In-turn a user may find your site but it may not have all the page elements attached to it.

Links – Using your keywords in your links is a great way to emphasize those words to a search engine. Never use “Click here” it is a wasted link.

Backlinks – Backlinks are links from other sites that point to your site. Backlinks are one of the primary things that Google looks for in determining rank. The best way to build backlinks is with your content. You can syndicate your content over blogs, rss feeds and general article submissions. Each time you submit an article make sure it has your link on it. Joining forums and social networks are also great ways of building backlinks but many of them frown on blatant advertisements so you have to do this wisely.

Use Text – It may sound simple, but actually using text instead of images allows a google bot or yahoo crawler to read you site.

No Flash – Flash sites are bad for SEO plain and simple. Even newer Flash techniques that allow crawlers to read the site still won’t end up at the number one spot simply because of lack of perceived content since your website is only one page.

Web maps – Creating and submitting a web map notifies the search engines of which pages are the most important and how often they change.Time – SEO is slow, be patient.

There are many other things you can do to increase you rank naturally, just remember do not cheat and pay for a service to do this for you.

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How To Appear On The First Page Of Google Search Results

admin    SEO Flash     appear, First, Google, Page, Results, Search

How To Appear On The First Page Of Google Search Results

Once you create a website for your business, you quickly figure out that people are not flocking to it. When you assess the different ways of driving traffic, your options include advertising your website address, promoting your website address through Public Relations and gaining media coverage, encouraging other sites to link to you and getting placed in online directories.

However, these marketing activities will deliver small and sporadic volumes of traffic. The single biggest thing you can do to drive traffic is search engine marketing. Here is why: it is estimated that 80% of traffic to most websites comes from search engines. There are roughly 500 million searches performed everyday and 88% of that traffic comes from the top 4-5 search engines, Google, Yahoo, Ask and MSN. Of these, Google is by far the largest. Approximately 90% of people searching do not go past the third page of results and few go beyond the first page.

Therefore, if you want to drive traffic to your site it is imperative that you get onto the first three pages of Google and the other top search engines. Surprisingly, the majority of small businesses have not figured this out yet and for those who have, the majority are asking the question, How can I get my site to appear on the first page of Google search results?

Different Options

There are two main methods of appearing on the first page of search results.

Paid for results or Pay Per click (PPC)

This is where you pay to appear in the sponsored links section of the results page. In Google, this is at the top of the page and the right hand side. You decide which search keywords e.g. London restaurant, you would like to appear in. You appear in the search results and you pay for every user who clicks through to your site. The cost will vary by keyword and can range from 10p to several pounds or dollars per click, depending on how many other companies are bidding for that keyword.

Natural results achieved through SEO

Natural results are when you appear in the main list of results. You do not pay to appear or when a user clicks on your link. However, to appear on the first three pages of results, you need to implement a number of design and content changes to your website, which are termed Search Engine Optimisation or SEO.

Which is best?

Both have their merits, but natural results are by far the most preferable because once you have invested in SEO, you do not have to pay for the traffic that is generated.

PPC is a great solution if you:

Have just launched your website and you need immediate presence on the first page of result or if you have not yet successfully optimised your site to appear on the first page. Remember, there are thousands of websites all looking to appear on the first page of search results for certain keywords.

Spiders and Links: The Basics of How Search Engines Work

Without getting bogged down in the technical details of how search engines work, here are a few basics that you should be aware of.

Search engines want to ensure that the most relevant sites are displayed to customers who are searching for keywords e.g. London restaurants.

Each page is ranked by the search engine on different criteria.

Each search engine uses different criteria when calculating the ranking of the site, but there are some commonalities such as:

Automated Spiders are sent by the search engine to index each page on your site. These spiders log the content of your site. This allows the search engine to know whether the key words that a user is searching for appear within your site and on specific web pages. However, in addition, the search engines have decided that it is not sufficient to simply have the keywords appear in the site. They believe that the most useful and relevant sites for the person who is searching are those which have a lot of other relevant sites linking to it.

The important points you should take out are:

You want to make it as easy as possible for the spiders to visit and index your site.

You need to have relevant keywords on your site that are easily found by the spiders.

You need to have many other sites linking to your site.

Four Components of SEO

In order to optimise your website to appear in natural search results, there are four components that you will need to address.

1. Design: What to do when designing your website

Many small businesses make the mistake of designing their website and then start thinking about driving traffic to it. The problem is that the way you design your site can result in your site being ignored by the search engine spiders, which means you will receive very little traffic. When designing your site, ensure you avoid the following pitfalls and ask your marketing agency to confirm that they have been avoided.

Avoid flash sites

Sites are designed in HTML or flash codes. The spiders that are sent to your site by the search engines cannot read flash.

No frames

Some agencies design sites within frames. For example, the menu on the left might be within a frame and the main body of the page within another frame. It makes designing the site easier as the only thing that changes from page to page is the content within the frame. However, spiders cannot read what is inside a frame so you will not get indexed and noticed by search engines.

No dynamic pages

Some sites are developed with a database which generates dynamic pages. You can tell if there are dynamic pages on your site if there is a ? within the page URL. Again, most but not all of the search engines can read dynamic pages.

Text within graphics

To ensure text is read uniformly by different browsers, design agencies often put text within a graphic. It looks great, however, a spider cannot read what text is in a graphic and simply moves on.

Keywords

At design stage, think about the keywords you want to be found by on search engines and incorporate that into your design. For example, if you were to design your site so that a page was allocated to the most popular keywords, it would be easier to include more keywords on the page which would be found by the spiders.

2. Content: What to do when developing your content

Keywords

Choosing the keywords that you want to appear in search results for is one of the most important things you can do. Think of it as planning the location for a physical shop. Choosing keywords that people search for a lot (i.e. generates a lot of potential traffic) and then ensuring that those keyword are peppered around your site (i.e. more chance that the spiders will index them giving you a good chance of appearing high in search results) could result in your being positioned on Oxford street as opposed to a back alley.

Invest time in choosing the keywords. Think about how you would search for your product or service. If you are running a restaurant, you should immediately think beyond the generic search keyword of restaurant and consider descriptive keywords such as seafood restaurant or family restaurant. You also need to think of target keywords, so consider London restaurant or London seafood restaurant.

Once you have decided on your keywords, you need to place them throughout your site. The main areas are:

Web page title

This is what you see written in the title bar of the browser. It is also what you see when you bookmark a page. This should explain what the purpose of your site or your page is and include keywords, but always in such a way that makes sense to a user who reads it.

Meta tags

The tags are not visible to users but they explain what the content of the page is. Keywords should be placed in here as they are easily searchable by spiders.

Homepage content

Your homepage is searched by the spiders and you should ensure that your keywords appear near the top header. They should also be sprinkled throughout the homepage. See keyword density for guidance on this.

Keyword density

A question often asked is how many times your keywords should appear on a page. The guidance for SEO is that each page should have a minimum of 250 words; your keywords should account for 2 – 8% of the word on the page. That means they should appear between 4 and 16 times.

Two important points to bear in mind are:

1. You need to balance the need to write your copy for your users, in order to sell your product, and the need to write your copy for search engines, in order to be found.

2. To help you achieve both objectives you should focus on a couple of keywords for each page rather than a large number.

3. Links

Inbound links are key

To combat a lot of sites achieving high page ranking by simply stuffing their sites with keywords, the search engines have placed a higher weighting on the value of the number of sites which link into a site. The rationale is that if a site is linked to by lots of other sites, then it must be offering popular and relevant content.

Therefore, your site might be designed in a way that is easily searchable by spiders and your content might be sprinkled with keywords, but you need to have other sites linking to you in order to achieve success.

Audit your links

Ensure you know how many other websites are linking into your site and set a goal for increasing that figure. You should have at least 100 quality links.

How to get links

There are many creative ways to generate links to your site:

Ask friends, customers or suppliers to link to your site.

Post comments on forums or discussion groups with a link back to our site.

Register your site with sites such as stumbleupon and if users like your site, they will bookmark it, creating a link to your site.

Issue an online press release which should result in online media coverage and links back to your site.

Register your site with multiple directories.

4. Maintenance:

Once you achieve a high ranking in the search engines, it is important to realise that you need to maintain your ranking. The criteria the search engines use in the algorithms constantly change and what works today may not work next week. Your site will need to be tweaked to bring you back up the rankings

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Importance of Page rank for website

admin    SEO Flash     Importance, Page, Rank, Website

Importance of Page rank for website

Importance of Page rank for website

Page Rank (often denoted by PR) is Google’s ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page.

 

Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar

The basic factor behind defining a page rank is the keywords

If your keywords are Rare and Unique, then Page Rank doesn’t matter. If your keywords are very Competitive, then Page Rank becomes very important

 

There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are

 

1. Positive ON-Page SEO Factors.

2. Negative ON-Page SEO Factors.

3. Positive OFF-Page SEO Factors.

4. Negative OFF-Page SEO Factors.

 

Some of these factors are listed below:
 POSITIVE ON-Page SEO Factors:

Keyword Keyword in URL: First word is best, second is second best, etc Keyword in domain name: Same as in page-name-with-hyphens Keyword in title tag: Title tag 10 – 60 characters, no special characters. Keyword in description meta tag: less than 200 chars. Google no longer “relies” upon this tag, but will often use it. Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword density in body text:5- 20% – (all keywords/ total words) Individual keyword density: 1 – 6% – (each keyword/ total words) Keyword in H1, H2 and H3: Use Hx font style tags appropriately Keyword font size: “Strong is treated the same as bold, italic is treated the same as emphasis”. Keyword in alt text: Should describe graphic – Do NOT fill with spam Keyword in links to site pages (anchor text): Links out anchor text use keyword NAVIGATION – INTERNAL LINKS Link should contain keywords. Use hyphenated filenames, but not long ones – two or three hyphens only. Check that all Internal links are valid or not. NAVIGATION – OUTGOING LINKS External link: Link only to good sites Validate all links periodically Less than 100 links out total Avoid “Link Churn” Outgoing link Anchor Text : Should be on topic, descriptive OTHER ON-Page Factors Smaller files are preferred, Try not to exceed 100K page size Use Hyphens in URL Freshness of Pages: Changes over time, Newer the better – Google likes fresh pages. Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache. URL length: Keep it minimized – use somewhat less than the 2,000 characters allowed by IE – less than 100 is good, less is even better OTHER ON-SITE Factors Site Age:  Old is the best Site Size – Google likes big sites Age of page vs. age of site: Newer pages on an older site will get faster recognition

 

Negative ON-Page SEO Google Ranking Factors

 

Text represented graphically is invisible to search engines. Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty. Redirect through refresh metatags:  Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.  Flash page : Most SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning. Use of frames should be avoided as SE has problems with frames. Excessive JavaScript should not be used. Invisible text Google advises against this. Gateway, doorway page Google advises against this. Duplicate content Google advises against this HTML code violations Google advises against this

 

 

POSITIVE OFF-Page SEO Google Ranking Factors

Incoming links :

Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 – they are mixed. Incoming links from high-ranking pages are better. Site Age – Old shows stability. Site Directory – Tree Structure. Complete – keywords in anchor text. PAGE METRICS – USER BEHAVIOR: Page traffic: trend of number of visitors. CTR: how often is the page clicked on. Time spent on page: Relatively long time, indicates relevance hit. If your website pages are bookmarked by user it is good for you. SITE METRICS- USER BEHAVIOR Site traffic: number of visitors are more its better. Time spent on domain: relatively long time indicates relevance hit. DOMAIN OWNER BEHAVIOR : Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?

 

NEGATIVE OFF-Page SEO Google Ranking Factors

Traffic Buying is not suggested Old links are valued, new links are not. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:
1. Does your page have links it really doesn’t merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites? Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Links from bad neighborhoods: Google says that incoming links from bad sites can’t hurt you, because you can’t control them.

 

 

So we can say that the page rank is the function of page,

Strong on page gives better page rank and strong off page is added advantage If off page is very strong and on page is bad then page rank will be very poor If on page is strong and off page is poor, then PR will not be that badly affected

 

How to Make Better Use of Web Site Page Titles and META Data

admin    SEO Flash     Better, Data, META, Page, Site, Titles

How to Make Better Use of Web Site Page Titles and META Data

We got down to the basics with web site page titles and META
data as part of a new study on how manufacturers use natural
search engine optimization (SEO). Businesses of all types could
benefit from the following case studies that show how poor
titles and META data can be improved from an SEO perspective.

Case Studies: Ineffective Optimization

We selected 10 of the web sites (among 350 we studied) that
scored the worst in terms of search engine optimization. Here’s
a closer look at what they may be doing wrong on their home
pages (company names are removed).

Case Study No. 1

Business NameANALYSIS: Title lacks keywords, page doesn’t include META data.

Case Study No. 2 Company name followed by
corporate attribute

ANALYSIS: Title may have one keyword at the most after several
non-keywords; META data poorly used. Flash page with “skip
intro” button won’t perform well because it lacks text.

Case Study No. 3 Welcome to Business
Name

ANALYSIS: Title lacks keywords, page doesn’t even attempt to
include META data. Case Study No. 4 Company
name followed by one search phrase

7 Myths Of Landing Page Quality Score

admin    SEO Flash     Landing, myths, Page, Quality, Score

7 Myths Of Landing Page Quality Score

Your landing page quality affects your AdWords quality score. and quality score has a large impact on the success of an AdWords account. So, it’s important to separate the fact from the fiction about what affects landing page quality score, and to understand what you can do to improve your landing page. Myth 1: My keyword has to be on the landing page
False. The search engines understand semantic indexing. If a page is about cell phones, it probably has the words: Blue tooth, 3G, mobile or cell, phone, etc on the landing page. If your keyword was ‘mobile phone’ and you sent traffic to your page about ‘cell phones’ that did not mention the word mobile on it, your quality score should not suffer.
It can be a good practice from a consumer’s standpoint to use their lexicon (mobile or cell); however, it is not an absolute must. The closer related your landing page’s theme is to your keyword, the better your landing page quality score will be. However, it is not necessary to use the keyword on the landing page from the quality score perspective. Myth 2: Adding a privacy policy will increase my quality score
It depends. If your site doe not collect any personal information, then you do not need a privacy policy (from Google’s perspective, but your country may have different laws regarding TOS and privacy policies). However, if you collect personal information, such as an email address, phone number, or credit card, having a privacy policy will help your quality score.
One of the quality score guidelines is transparency. Your privacy policy may say that you will sell any information given to you to the highest bidder. However, the fact you put that into your Privacy Policy means you were transparent to the user on what would happen to their personal information. Myth 3: My site is in Flash, so I can never have a good quality score
False. Google has made many improvements with regards to indexing flash. This does not mean they will index your site properly. An exercise you can try is to put your URL into the AdWords Keyword Tool and have your page spidered. If the suggested keywords are similar to what you think the page is about, then you are generally in good shape. If there aren’t any results, or the suggested keywords are completely different than what you think the page is about, you may wish to try making your site more search-engine friendly using progressive enhancement technologies such as SIFR (and see the SEO: Flash area here on Search Engine Land or resources at Jane & Robot). Myth 4: My page is all images. The new load time guidelines are lowering my quality score
False. Google only looks at how long it takes the page’s HTML to load in determining landing page load times. If your site is loading so slowly that you see a problem with load times in your AdWords account, you have larger issues with your site. Just loading a page’s HTML (not scripts, nor images) should be exceptionally quick. It should be noted, Google has said they may eventually incorporate all page elements into the load time for determining quality score. If this happens, you may need to optimize your images, scripts, and other called files. Myth 5: Adding an ‘about us’ page will increase my quality score
While this is a good practice from a user standpoint, it is not an absolute must. As above, the actual AdWords guideline is to be transparent to the user. My testing has not shown that this will help quality score yet. However, it is a good practice as this could very easily be added to the landing page quality score formula and being transparent to users about your business is very much inline with Google’s goals. Myth 6: Google hates affiliates
False. The question affiliates should ask themselves is: “Was the user’s search experience made better by visiting my page before going to the merchant’s page?”. If you review several services and show the benefits and features of each service so that a searcher can make a more informed decision – then you’ve helped the search process. If your page is just about a single product and every single link from that page just goes to the same merchant page, then you’ve not added to the search experience.
There are many exceptional affiliate sites that add to the search experience. Google does not hate affiliates. Google hates making the search process longer for the user. Myth 7: Micro sites and dedicated landing pages no longer work
False. While Google does wish a user to have choices, you can easily build a page that showcases a single product or service while still giving the user navigational choices. While micro sites or one-page-wonder sites have taken some quality score hits over the past couple years, dedicated landing pages are still effective.
When designing your page, look for non-intrusive ways to add some navigational elements to the page. If you consider this from the user’s standpoint, the page you chose for them may not be the actual product they wished to see. More importantly, if a user wants to find out more about your company before committing to trusting you with personal information; do they have any options?

3 SEO Mistakes To Avoid If You Ever Want To Be On The First Page

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3 SEO Mistakes To Avoid If You Ever Want To Be On The First Page

In order to succeed in any online business and see real results, it’s important to find ways to keep bringinig traffic to your sites. A great way to receive plenty of traffic is to learn what appeals to search engines so people can find your site more easily. Unfortunately there are some Internet marketers who make a point of working on ways to fool the search engines instead of using proven optimization tactics. This is a quick way to get your sites banned by some of the big search engines, like Google. Yet there are some webmasters who aren’t aware that the tactics they’re using are unethical. Both of these cases can be attributed to incomplete knowledge of how the search engines rank the sites listed there. If you hope to succeed with proper SEO tactics, you’ll need to know which ones to avoid. Let’s look at some of the more major SEO mistakes you should try to avoid.

Making the website with excess flash is a common SEO blunder made by beginner webmasters. Sure, flash will wow some viewers, but where SEO is concerned it really doesn’t help. Flash helps with your human readers but search engines can’t even see it so it won’t help you in the searches.

The search engine bots are more concerned with content and if they don’t find it they’ll leave. Your ranking will be greatly affected by this. Flash makes your website look good, so if you don’t want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. You have to have a lot of text if you want to rank high.

The wrong keywords can bring you the wrong type of traffic. Basically, with the wrong list of keywords, no matter how great you are ranking, you won’t make any money. Have fun trying to convert untargeted visitors; it is almost impossible to do. Apart from that, choosing keywords that people aren’t searching for doesn’t really make sense. Understanding how to do keyword research correctly will greatly increase your chance of success with SEO. All you need to do is find keywords that are being searched for and give preference to ones with less competition. And the best part is that there are free keyword tools that will show you keywords that you can use.

Many people either forget or don’t know that there content must be formatted in such a way for the search engines to find it relevant. Another basic SEO strategy is to present the search engines with content that answers the questions of what a searcher is looking for and to format it in a predetermined way. The content on your site plays a big role in your site’s ranking. Your articles and posts should be no less than 300 words and have a keyword density of 3%-5%. Also, include your keyword once in the post’s title. Be careful not to include a large amount of keywords in anything you publish. In conclusion, there are many different elements which go into making your SEO successful. Don’t fall for the promises made by ‘blackhat’ SEO tactics that say you’ll see instant search engine results, especially since none of those techniques will benefit you in the long term. Focus on the more reliable Whitehat SEO methods that will bring you targeted traffic and improved search engine results for the long term and won’t get you banned.