Paid Search Vs. Natural Search: Search Engines

admin    SEO Flash     Engines, Natural, Paid, Search

Paid Search Vs. Natural Search: Search Engines

Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the “world wide web” you are searching Google’s data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site. They have software that comes to your site and index every page and adds it to the database. They come into your main web URL and follow the links to all the pages of your site. They capture key elements from the code on your page to the content. These are then stored in the data base. When someone puts a keyword in the search box the “algorithms” determine the best page or links to the best pages for your search.

The other way to get added to the search engines data base is to have the search engine software find you through a link to your site from another web site back to yours. The software, called “spiders” will periodically comeback and re crawl your site to see if you have updated it.

One important thing to know is that each page on your site is indexed individually and each page stands on its own. The ranking are based upon the combination of correct meta tags, relevant content to the keyword they are trying to get rankings for and link popularity. Mostly one way links back to their site from relevant sites.

As long as the search engine can index the site, clearly read the meta tags and content, the better. The big issues come when a site is built in flash with very little content (search engines cannot read or index “flash” sites. Also, if the bulk of the relevant content is in PDF format this is bad because the search engines cannot read PDF. If the search engines cannot index the relevant text there will be no rankings.

You all ready know this but “sites” are not ranked, individual pages are ranked for specific terms found in the content of that page as well as link popularity, (relevant links pointing back to that specific page) for the term that you are trying to get ranked on. This is why each page has to be giving very specific attention. Paid search

Paid search is when your ad shows up at the very top of a Google search or down the right hand side of the results page. These are called “sponsored ads”. You pay for those positions. When every you click on one of those ads the owner of the ad pays the search engine. This is also called “pay-per-click”. The amount you pay is determined by several factors including what you are willing to pay every time someone clicks on your ad.

Natural Search

Natural Search is when you type in a “keyword” and a link and a description shows up on left hand side of the search result page. The only way to get on the first page is to have very relevant content on your web site and links to your site from other relevant sites. This is a long process for people in it for the long haul. There are a lot of companies that claim to be able to get you on the first page of Google. That may be true if the “search term” is very specific and no one else would ever search for it but you or they are using a “black hat” method that could get you site banned from the search engine. Bottom line: Paid Search means you pay for your position. The benefit is, if you have the $$, you will get instant traffic. Stop paying and the traffic goes away. Natural search is free traffic but it is built over time. The advantage is, if done right, it can provide traffic for a long time.

Search traffic (paid or natural) is the BEST traffic to have because you are being found by folks who are specifically looking for what you have. It does not get any better than that.

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How to use Paid Link Building effectively in your SEO campaign?

admin    SEO Video     Building, campaign, Effectively, Link, Paid

How to use Paid Link Building effectively in your SEO campaign?

There has been a lot of debate over the last two years on the pro’s and cons of paid link building. While I strongly believe that there is no short cut to building lasting value and relationships on the web, paid link building somehow found its way into my SEO strategies.

It all started a couple of months back. I have been a strong advocate against any paid form of link building from the very beginning and for those who have been reading my previous posts (thank you) would have noticed that. That particular day was a crucial day for me. I was scrambling on the net searching for a way to boost a certain keyword for a certain irate client.

I am sure many SEO experts who read this will be grinning ear to ear – it sounds all too familiar.
“Over the last couple of months you have been building great content focused around the keywords you have been targeting. You have been diligently syndicating that content across relevant article sites, and promoting the same across social bookmarking sites. You have been steadily getting user votes for all your content making those links permanent.

You have created a SEO strategy in tune with the new link variables – relevancy, consistency, diversity, progression, participation and age of links.

You have been varying your content each month – keeping it original, informative and entertaining. From articles, case studies, press releases, white papers, FAQ’s and how to articles, to innovative videos about your vision/ brand/ product/ services.

You have created the right syndication channels for each type of content you have been posting for optimum visibility and building quality links back to the right pages of the website.

You were also running campaigns in specific social bookmarking sites each month to boost certain keywords. For these campaigns you have been getting 12 to 15 other users to vote up/ thumbs up/ review / comment on your content making that story hot.

You have also been promoting your content across relevant social media sites. You ensure you have built a good personal and professional network around the content. And that network is growing daily.

You have also been consistently building other good links from relevant web directories, .org and .edu sites, press syndication sites, news sites, and other such sites.”

Wow, that’s sounds like there has been a lot of work that’s been done here.

So why was I scrambling for additional links and power?

Welcome to the world of the SEO expert. Even with the best of the efforts and wisest of strategies sometimes we SEO experts fall short of the promises we make. So we scramble for a new strategy, a new technique, a new website that will magically give us that additional power.

I will Pay for Power

I used to think that sites that “sold” links would be sites that would not be able to give back any real SEO value. And plus, why the hell should I pay for links when I can build them for free. A good argument indeed!

Sometimes desperation leads to despair, and sometimes it can lead to a revelation – as it did in my case.

The 3 links that I purchased did the trick in 15 days. The rankings were up and the client was super excited and filled with renewed vigor.

Keep in mind “age” of links is an important factor in search rankings, so around 2-3 months should be given to check the value received from that link. Luckily all I needed was a boost, so 15 days did the trick.

The trick is to use it in the end

So while I will still not advise clients to pay for their links, every once in a while, I use this strategy to boost certain keyword pages. Most premium links are expensive with monthly payments to maintain those links, so be wise while choosing the links you pay for.

Two important factors for an expert seo while considering which links to buy other than page rank and cost of link – relevancy and power of local links.

The trick is to use paid link building only after around 5-6 months of implementing value based SEO strategies.

So now you can enjoy the best of both worlds!

Paid Search Advertising Is Not Adequate SEO

admin    SEO Flash     Adequate, Advertising, Paid, Search

Paid Search Advertising Is Not Adequate SEO

A discussion of why investing in paid search advertising is not adequate to SEO a website and why you need to practice other search engine optimization strategies too.

Many businesses both big and small suffer unnecessarily simply because they are under the impression that is enough to simply pay for a listing in a search engine like Google. It is because they think that if they can buy certain keywords or keywords phrases there is no point to searching for them too. However many SEO experts say that paid search advertising is not enough. Just because you paid for it does not mean that this type of promotion will pay for all of your needs.

You also need to manually search engine optimize your site in other ways as well. Paid search advertising may not always cover your entire market. Yet another consideration is that paid search advertising sells the same keywords that you have bought to other webmasters so they are not exclusive to you. So if you are using the same types paid search engine advertising as your competitor, neither of you really have an edge.

If you find yourself in the position of buying search advertising it could also mean that your site was not designed to accommodate your SEO in the first place. When designing a site it is important to conjure up an architecture that comfortably adheres to SEO principles such as user friendliness, avoiding Flash animation, avoiding black hat techniques etc.

The fact is that if you have to spend money on paid search engine advertising, you probably don’t have a site that is search engine optimized in the first place. The entire point of SEO originally was to find techniques that were free that would help raise a site’s rankings in the search engines.