Website Promotion Services By SEO Press Release Marketing Method

admin    SEO Video     Marketing, Method, Press, Promotion, Release, Services, Website

Website Promotion Services By SEO Press Release Marketing Method

Several companies have traditionally been involved in press release marketing. Today’s website promotion services have incorporated this service to take advantage of search engines indexation features. Thus, SEO press release marketing has emerged as an innovative way of addressing both human readers and search engines. All this will end up in better exposure of your online businesses to its potential audience on the internet.

What Is SEO Press Release Marketing?

Before the age of the Internet, press had lots of influence on the target markets. People read the news stories about the industries they were interested in. Press releases (PRs) were written and helped businesses in fantastic ways. As the new age of information has been evolving recently, many media have undergone changes.

Press releases started to be written and published online. They were distributed by some PR websites and news directories, sites, etc. Search engines began to index such news in a special way, very fast. In other words, a published news story is so rapidly picked up by Google News that you’ll be blown away. SEO specialists came to conclusion that by optimizing such contents, they can get the news releases indexed higher than other ones. So, they did so and the result was incredible. Fast indexation and fast ranking above competitors!

Therefore, website promotion services made use of search engine optimization methods to help their clients’ news stories to the top of news sites, PR websites, Google News, etc. In addition, a well-optimized press release would stay there in search engines’ index forever as long as the PR site keeps it. So, a lot could be achieved with the help of search engines. Why not using their power to boost clients’ online businesses? This is exactly what many are doing to spread the industry, trade and company news much faster.

Creative Website Promotion Services

There are various other steps that could be taken by your web promotion specialists. For instance, like in the case of SEO article marketing, here the search engine optimization experts will use the power of social media to bookmark your press releases so that more and more indexations are furnished online for you. This will add to the link popularity of your site.

Others may even use video, slides, audio, a combination of some or all of them, and so on to improve your search engine rankings. When a PR is created for your site/blog, it’s not the end of the service. There can be a lot more done to help your news story spread across the web. Make sure you use as much possibilities as available to you online using the same PR.

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Tips For Seo Friendly Press Releases

admin    SEO Video     Friendly, Press, Releases, Tips

Tips For Seo Friendly Press Releases

With the emergent commercial nature of the web it is becoming harder to get quality one way inbound links. One of the best ways of achieving incoming links is by submitting free or cheap press releases that help you build link justice without spending lots of money.

An SEO press release is primary way to deliver news of new events taking place within your company. However, it should be written in such a way that it should rank high in the search engines for your keywords and thus get your website with important backlinks that will help boost it’s position in the search engine rankings.

While beginning to write a press release have a list of keywords. Long tail keywords generally will have less competition but collectively generate more total searches than highly competitive terms.

The next task is to frame the best title for your press release with in 100 characters limit. You should include some keywords in the title. The title of the press release is going to be in big bold letters on the search page. As the title gets massive exposure create a catchier headline when you submit a press release. Frame the summary in one or two sentences describing what your press release should contain. The summary should be with in 250 characters limit with secondary keywords included.

The body of the press release should contain minimum 300 words. Mention 1-2 quotes and 3-4 keyword phrases. Optimize the body of the press release with proper keywords, as the search engine will take bits of words from the body to display as description in SERP. Link your important search keywords to deep relevant pages in your site, not the front page. Put some bold or italicized tags for the keywords.

Choosing the topic is one of the tactful ways in writing press releases. Your topic doesn’t need to be stunning to be exciting. There can be many incidents occurring in your business or on your blog that can be considered as a topic. It can be a new product or service or program, new published report or e-book or interview, new strategic partnership or hire.

Always write the press release from a user point of view. Use the language that user employ when searching for or discussing topics related to your product. Do not stuff industry jargon. Include company logo for branding and insert photos, graphics and video links in your press release to show what you are writing about than simply trying to describe it in words.

Do not just dump your releases into submission sites; email it manually to media outlets and bloggers you think might be interested in it. If you’re publicizing a new product, send your release to newspapers in the company’s area. Content creation is about providing value.  Give your viewers something they can make use of and they’ll be certain to be back for more. best SEO Company

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Press Releases and Submissions as Part of a Successful SEO Strategy

admin    SEO Video     Part, Press, Releases, Strategy, Submissions, successful

Press Releases and Submissions as Part of a Successful SEO Strategy

You may have a website, but a website is only as effective as its optimization. Search engine optimization encompasses many different activities, all of which boil down to making the search engines find you and your content, bringing traffic to and conversions on your site. Two of the most effective ways to do this are by publishing press releases and submitting your website to directories, online references that categorize and link to other websites – hopefully yours.

By submitting your website to fee-free directories like Yahoo! Directory and the Open Directory Project, you can gain exposure, increase your page rank, become more visible on search results pages and, ultimately, get your customers’ attention before your competitors do. (The SEO Advantage.) Directories are often administrated by the equivalent of librarians, who accept manual directory submissions and are often experts in a particular field. That said some directories have been criticized for delayed approvals, rigid organizational structures and editorial disputes. (Wikipedia) The result was the inception of “wikis,” collections of web pages designed to enable anyone who accesses them to contribute or modify content. Wikis generate meaningful topic association and offer the same advantages as directory submissions, but without the tedious submission and approval process.

While you’re submitting your website to directories and wikis, press releases should be a regular addition to your online content. If properly optimized, press releases have been proven to increase traffic to websites, improve search engine rankings and secure greater coverage in the media. (Shift Communications) Five questions can help you develop SEO-friendly press releases:

Is this press release consistent with my other SEO strategies or initiatives?

What are my website’s top keywords/phrases, and are they relevant to the press release?

Are there additional keywords that would be appropriate for the press release and enable it to generate more traffic?

Are there specific components of my website I want to emphasize or promote with this press release?

 Is it appropriate to add multimedia (video, podcast, images, etc.) to the press release?

Start with a strong title and, if appropriate, subheading with keywords; search engines give more weight to bolded headings. When writing your press release, determine the best keywords to include, then supplement them with colloquialisms that would be more commonly used in conversation. Try to mention your three most important keywords at least three times throughout the press release, but don’t fall into the trap of overusing hyperlinks. Focus on the important key phrases to avoid irrelevant search results or, worse yet, getting labeled as spam. The keyword density of your press release should always lie within 2 to 8 percent, depending on its length. By visiting www.keyworddensity.com, you can enter your URL and a particular keyword to get an accurate keyword density analysis.

Remember that press releases are informational announcements, and therefore should be kept between 300 and 500 words. The length of your press release should determine how frequently you use your keywords and how you use hyperlinks. Furthermore, be sure that hyperlinks aren’t the only way to redirect readers to your website; list your complete URL somewhere in the copy.

Finally, put it out there! Your press release should not only be permanently linked in a specified section of your website that readers can always find, it should also be in as many relevant online locations as possible. Once readers catch on to your content in a third-party location, they’ll start going straight to the source – your website. Optimize it, and they will come.

You can assign a person at your store to write, manage and submit your press-releases. The same person may be responsible for your SEO strategy. Alternatively you may consider hiring a third-party agency to manage your press releases. If you are an izmocars (http://www.izmocars.com/) Rainmaker customer, press releases and directory submissions are part of our SEO strategy. Our Strategic account manager works with you to identify press worthy events and specials, and we issue the releases on your behalf. Our online marketing specialist make and maintain submissions in directories that are relevant to your website, geography and products, including consumer-focused wikis, free and paid directories.

Please contact us to learn more about our Rainmaker program and how it can help you get more traffic to your website.

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SEO Press Release Services: 5 Reasons Your Company Should Use Them

admin    SEO Video     Company, Press, Reasons, Release, Services, Should, Them

SEO Press Release Services: 5 Reasons Your Company Should Use Them

Using press release services for SEO is a classic example of pr’s evolving with the times. This can be a great benefit for small businesses because a high search engine page rank definitely leads to more consumers finding them.

In days past, a pr would be mailed or blasted out via wire services. They would go to various journalists and media outlets who would then decide if the release merited further attention and distribution. Typically, the shelf life of a pr was very short.

But thanks to the internet, pr’s can now be distributed quickly to a mass audience. Better yet, they can remain online for a very long time. The pr has evolved very nicely because consumers,journalists, bloggers, analysts,and even competitors are constantly seeking new information!

The press release has become more than just a media relations tool. With being able to include various images, video clips, infographics, and links to other web pages, pr’s really are somewhat of a mini web page. Consider also the option to share them on social networks. This gives them another life they never previously had.

Because of these expanded uses of pr’s in today’s online world, they have become a great way to optimize a site with the search engines. Let’s examine five reasons why businesses should use press releases services for SEO purposes:

1) Unsolicited pr’s don’t have a good chance of going much further than the initial mailing. Journalists and bloggers are more likely today to use search engines to research and get the stories and information they’re looking for.

It’s really a timing issue. But distributing an optimized pr increases the odds that it will be seen.

Optimized pr’s distributed and hosted by any number of press release services can gain a big audience. In addition to professional writers searching for and finding them, consumers do too.

2) Companies can include links in their pr’s that lead back to their website. Many pr distribution services allow you to also add anchor text links. These can leads back to various pages on their site, not just the main page. These can have a huge effect on the site’s search engine ranking.

3) As the company gains more visibility with the pr in search engines, they increase their chances of being seen. With that comes greater potential of being written about by bloggers and other media which gains even more exposure for the company and website.

4) Additional links back to your site are being created when others write about your business. That’s because they generally will include at least the website’s URL. You can boost your search engine ranking this way, too.

5) An optimized pr addressing issues of a company can show up in the same search engine results as the negative news regarding the company. This becomes an effective way to overcome, or at least neutralize, poor press.

These are just 5 great reasons why any company can benefit from press release services for SEO purposes. Examine your business, find newsworthy items, and begin optimizing your business online. The end results will be worth the effort!

Importance of Press Releases for SEO

admin    SEO Flash     Importance, Press, Releases

Importance of Press Releases for SEO

Press Release is an excellent e-marketing tool that plays a great role in making a search engine optimization India campaign successful. It helps in increasing the visibility of the website by providing instant exposure for your business, website, products, and services. Press releases create awareness about your business in the e-commerce world by providing it the required publicity. It not helps you to convey your message to the targeted audience but also give your business a tremendous boost. When weighing the cost of advertising via press releases against the fee associated with submitting and distributing the Press Release, it definitely seems invaluable.

A content rich and keywords stuffed press release can help to improve your online business and reputation of your site, you can submit and disseminate your press releases to the target audience by paying a marginal fee and increase the visibility of your website and attain a larger coverage. Whether you are a small or large business, Web promotion India help you gain maximum exposure at relatively minimum cost. We are adept at handling the various issues associated with press release like writing, submission, and distribution.

Press Release helps you to gain wider coverage, achieve top rankings and get targeted traffic to your website by connecting you with popular media outlets, specialized trade journals and other publication houses. Our unmatched technologies and techniques allow you to spread news stories on the popular media hubs and make headlines on news top-tiers like Google News, Yahoo News, and MSN News. Gain maximum benefits for your business by picking our affordable press release services.

SEO benefits of Press Release

-Spot your Press release on the leading news sites
-Yahoo News and Google News
-Enhance the visibility of your website in the www.dot.com world with huge exposure
-Get high powered keyword-rich back links and increase your link popularity
-Helps to attain top rankings on major search engines like Google, Yahoo and MSN
-Helps to brings heavy targeted traffic to your website and increase rate of conversion
-Help to reach out to the various industry analysts, freelance journalists and newsrooms

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Submit Free Press Release with Flash Video SWF – Alba Spectrum Articles and Blogs Portal

admin    Flash Video     Alba, Articles, Blogs, Flash, Free, portal, Press, Release, Spectrum, Submit, Video

Submit Free Press Release with Flash Video SWF – Alba Spectrum Articles and Blogs Portal

Adobe Flash Reader or Macromedia Flash Reader Press Release, Video Blog or Article submission portal

If you would like to get perfect positioning in Google, Yahoo, MSN, Yandex, and other search engines, Press Release, Article, Blog submission is recommended.  But, if you go even further – to get your company show on the top positions in Video hosting pages.  In this case you need to produce video attachments and convert them into SWF format (which is currently sort of standard on Youtube, Googlevideo).  We have automatic  Video PR, Article, Blog submission page on our information portal, where you can support your publication with SWF video file:

1. Some recommendations on producing SWF files.  Your video camera typically gives you Video in AVI, MPG, VWF format. In order to get them in SWF, you can use free shareware software.  In this case you are OK, but typically freeware doesn’t offer support for Start Button, Pause Button, Resume, Sound Increase, Full screen.  Our portal doesn’t play your video SWF file automatically, however in order for your viewers to run video, they will need to right click on the image of the first frame (automatically shown) and select run popup menu.  This was just our general observation, if it is cool enough, then go ahead and post your Press Release with SWF video attachment.

2. Video format size.  We recommend you to use something close to 500×400 to achieve optimal internet download performance and video quality.  If you upload SWF files with lower resolution, we will show them in 500×400

3. Preview is available. We encourage you to experiment with your PR preview, where you can get idea on how exactly it will be published

4. Free link to your website.  Yes, this is part of the free Press Release, Article, Blog or Generic publication package

5. Is PR published instantly and automatically?  No, we validate your publication

6. In which language I can support my free press release:  English, Spanish, Portuguese, Russian, Ukrainian, Latvian, Italian, French, German are validated by editors.  If you have PR in Dari, Persian, Chinese, Korean, Japanese, Thai, please provide English or Spanish translation at the bottom of the text (you can translate your text free in Google translator, if you are not comfortable with English)

7. Notes on Google Sandbox.  This is a concern for new American websites.  However if you are doing business in your local country and if you master to publish you Articles in USA (where Albaspectrum information portal is located) on your local language, these publications should be very respected by your local search engines (such as yandex in Russia).  Yandex sandboxing period is about two weeks, as we observed in on October 2009

8. Here is submission page:  http://www.albaspectrum.com/SubmitArticle/SubmitNews.aspx

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How to Write Impressive SEO Press Releases

admin    SEO Video     Impressive, Press, Releases, Write

 

Newsworthy press releases that are infused with keyword-rich content are priceless to your online business presence. These are called SEO press releases and if they are properly written, they have the potential of increasing traffic to your website from clients who are searching for your product and business. These press releases can also provide improved rankings overall and increase the chances of additional press by being listed on quality news sources that are crawled by search engine newsbots. Press releases that are filled with SEO content writing can even enhance backlinks and increase your business’s brand awareness.

 

Benefits of SEO Press Releases:

 

v Search Engine Visibility

v Top Keyword Page Rankings in both Google News and Yahoo News

v Possible coverage from the media

v Millions of headline impressions throughout the word wide web that run RSS headlines

v Backlinks (links back to your site) from reliable news websites

 

The two most important factors on writing quality SEO press releases are in writing the press release and in distributing the press release via SEO article marketing submission websites.

 

When utilizing SEO Copywriting in composing an SEO Press Release the following components must be evidenced:

 

v Social Sharing

v Video

v Anchor Text Link

v Images

v Pullout Quotes

 

Before you start to write a press release, you will need to know exactly which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves.

 

There are five fundamentals of an SEO Press Release:

 

Title:

The Title of your press release will need to include your keyword or keyword phrase and should not exceed 100 characters.

 

Summary:

The Summary should be an outline of your press release in only one or two sentences and using one or two secondary keywords and should not exceed 240 characters.

 

Body:

In approximately 300 words, write about the particulars of your news subjectively and in third person. Remember to include one or two quotes and use three to four keyword phrases.

 

About the Company:

Write about your company in the third person format in only two or three sentences. Remember to include a link to your homepage in the summary, preferably in an anchor text format.

 

Press Contact:

This should be somebody associated with your company that can be assigned as your company’s media contact. You will need to include their name, address, phone, email, and website.

 

When deciding on a heading for your press release, remember that the title often becomes the title tag on PR distribution sites and the title tag is a crucial part of what helps a page rank for a search term. Also, bear in mind that the title will always be in big bold letters on the search page. Search engines will select fragments of your press release that includes the searched keywords to use as a summary in search engine results.

 

Choosing the subject of your SEO press release should be the easiest part of writing it. Some examples of newsworthy subjects are as follows:

 

v A new product or service that your business now offers

v An interview that was conducted with your company

v A newly published report, book or e-book

v Appointing a new associate

v A new strategic partnership

 

Even if you try to write only one press release a month, you will probably start to see your company in a different light, because you will have to design new material, products or services to write about and this will only improve your value to your targeted audience.

 

Never write a press release from a first-person perspective, rather write from a third-person perspective. The press release should also be written rather objectively. Another thing to remember is to try and not use the word “you” too many times in your press release as this can cause your press release to be rejected for “too much advertising language.”

 

Quotes are the sales force behind your press release! This is where you should place your company’s promotion. The quote can be as subjective and self-promotional as you need it to be.

Seo Press Formula – Blogging Your Way to the Bank?

admin    SEO Video     Bank, Blogging, Formula, Press

Brian Johnson’s latest product, Seo Press Formula,, is launching on November the 6th. He has worked in internet marketing for just over six years full-time and this latest product (having only produced just two products ever to date) he reveals the ways he created traffic and sales on the internet Wordpress. In his own words, he aims to “share everything I know about wordpress and driving free search engine traffic for profit”. It is a basic statement, but does he manage to achieve what he set out to do?

SEO Press Formula comes bundled as an eBook of over 70+ pages and videos that relate back to several parts of the main eBook. The eBook goes over several sections but is mainly divided into just these parts: A look at web sites on the internet, setting up your blog and how to make it as SEO friendly as humanly possible, niche exploration, extra keyword research & information and then ends with some further information about web 2.0/video/social bookmarking websites. The material covered is presented well and is easy reading. There are over 20+ videos that offer a visual demonstration of some of the sections covered in the main eBook, but for people that are strapped for time and do not don’t feel like watching the videos to see if there is anything of use will find a basic description of what each video covers in the main eBook. In a nutshell, the main eBook details all the necessary steps someone should implement to set up a blog and making it SEO friendly so to attract as much traffic as possible based on the keywords they have chosen. Brian has tried to sell his material as a plan, hence the title Seo Press Formula. The main eBook is essentially what he considers to be the plan people need to execute if they wish to make cash making blogs. Taking that into consideration, let us look at where I believe the product fails to deliver.

The sales page for Seo Press Formula boldly claims “How I Made $21,192.61 in 90 Days” but the actual product in does not go into much depth or detail of how you could make those sales or income. Statements like this on sales pages should be taken with a grain of salt. Furthermore another let down is that half of the main eBook is dedicated to actually installing and making your blog SEO friendly (approx 40+ pages or so). A big portion of that material is basic and can easily found elsewhere online for no charge. To give an example one part covers how to install wordpress and another covers installing widgets like All in One SEO to improve the SEO factor of your blog. While most of the information covered in those pages is crucial and definitely can help your blog rank higher for your chosen keywords (such as permalinks etc), it seems to be that the norm for many products is that a big portion of the material is dedicated to basic or fundamental steps which leads me to personally consider this product is more for beginners or beginners with a little experience. Again, there is nothing bad about fundamental or basic information, but why aren’t authors writing 40+ pages on advanced material?

While more than half of the material is basic, a lot is covered and a lot if not all of the information given is valuable and isn’t fluff. A section I liked was that the author even suggests what sections you could skip or skim over if you already have some experience in blogs etc. Based on just how much is offered, there are bound to be parts that some beginners did not know about or have read about and just have not looked at in much detail. I think most people know that there are many steps one can do to improve the SEO ranking of a website and it is very easy to pass over some methods or tricks that you can use. It is in situations similar to this where I think the methods offered is a good refresher and can be good to jog your memory of what can be done to try and improve your SEO ranking. Another part about SEO Press Formula which I think offers some use for beginners is about niche exploration. While this does not mean the niche exploration is the same length as just creating and making your blog SEO friendly (more than 40 pages), but it does appear to offer some valuable information. Basic ways people can find possible niches (checking eBay etc), then scoping out competition and competing sites in addition to estimated keyword volume and using google trends to identify possible trends. The information found within is once more fundamental and very basic, but for a those starting out it should be of value. Usually, most products released often completely ignore market/niche selection or at best offer a couple of lines of what they call information but usually is nothing more than fluff. Lastly, at the end of the eBook there is a large resource area listing social book marking sites, rss directories and other resources folks can use to link to help improve the rank of your website. It is an extensive list and people should not really have any need to search for more places to submit to online as there are more than enough.

Is it of any value? I guess the best way to gauge this is by looking at what Brian set out to do with his new product. His original aim was to teach someone everything he knew about blogging and getting free traffic. Did he deliver? Basically I think he did and would say yes. There is a lot of information offered about creating blogs and then using different tactics to drive free traffic to it. I think when he talks about generating profit that he fails to deliver. I would say that the package basically focuses on blog creation and getting traffic based on different SEO tactics. Other than adsense or affiliate links not much in-depth detail or information is really given to generating profit. Personally Brian’s latest product does deliver, as long as you purchase it with the intent of learning as much as possible about making blogs SEO friendly and getting traffic. The information contained within is extensive but it is aimed more to beginners or intermediate beginners. People with any kind of experience will probably still find a tidbit or two of valuable information inside, but I wouldn’t recommend this to anyone who already had some knowledge in the area of blogging. In summary, if you are a beginner you stand to more than likely gain some good information from this product.