Tips For Seo Friendly Press Releases

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Tips For Seo Friendly Press Releases

With the emergent commercial nature of the web it is becoming harder to get quality one way inbound links. One of the best ways of achieving incoming links is by submitting free or cheap press releases that help you build link justice without spending lots of money.

An SEO press release is primary way to deliver news of new events taking place within your company. However, it should be written in such a way that it should rank high in the search engines for your keywords and thus get your website with important backlinks that will help boost it’s position in the search engine rankings.

While beginning to write a press release have a list of keywords. Long tail keywords generally will have less competition but collectively generate more total searches than highly competitive terms.

The next task is to frame the best title for your press release with in 100 characters limit. You should include some keywords in the title. The title of the press release is going to be in big bold letters on the search page. As the title gets massive exposure create a catchier headline when you submit a press release. Frame the summary in one or two sentences describing what your press release should contain. The summary should be with in 250 characters limit with secondary keywords included.

The body of the press release should contain minimum 300 words. Mention 1-2 quotes and 3-4 keyword phrases. Optimize the body of the press release with proper keywords, as the search engine will take bits of words from the body to display as description in SERP. Link your important search keywords to deep relevant pages in your site, not the front page. Put some bold or italicized tags for the keywords.

Choosing the topic is one of the tactful ways in writing press releases. Your topic doesn’t need to be stunning to be exciting. There can be many incidents occurring in your business or on your blog that can be considered as a topic. It can be a new product or service or program, new published report or e-book or interview, new strategic partnership or hire.

Always write the press release from a user point of view. Use the language that user employ when searching for or discussing topics related to your product. Do not stuff industry jargon. Include company logo for branding and insert photos, graphics and video links in your press release to show what you are writing about than simply trying to describe it in words.

Do not just dump your releases into submission sites; email it manually to media outlets and bloggers you think might be interested in it. If you’re publicizing a new product, send your release to newspapers in the company’s area. Content creation is about providing value.  Give your viewers something they can make use of and they’ll be certain to be back for more. best SEO Company

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Press Releases and Submissions as Part of a Successful SEO Strategy

admin    SEO Video     Part, Press, Releases, Strategy, Submissions, successful

Press Releases and Submissions as Part of a Successful SEO Strategy

You may have a website, but a website is only as effective as its optimization. Search engine optimization encompasses many different activities, all of which boil down to making the search engines find you and your content, bringing traffic to and conversions on your site. Two of the most effective ways to do this are by publishing press releases and submitting your website to directories, online references that categorize and link to other websites – hopefully yours.

By submitting your website to fee-free directories like Yahoo! Directory and the Open Directory Project, you can gain exposure, increase your page rank, become more visible on search results pages and, ultimately, get your customers’ attention before your competitors do. (The SEO Advantage.) Directories are often administrated by the equivalent of librarians, who accept manual directory submissions and are often experts in a particular field. That said some directories have been criticized for delayed approvals, rigid organizational structures and editorial disputes. (Wikipedia) The result was the inception of “wikis,” collections of web pages designed to enable anyone who accesses them to contribute or modify content. Wikis generate meaningful topic association and offer the same advantages as directory submissions, but without the tedious submission and approval process.

While you’re submitting your website to directories and wikis, press releases should be a regular addition to your online content. If properly optimized, press releases have been proven to increase traffic to websites, improve search engine rankings and secure greater coverage in the media. (Shift Communications) Five questions can help you develop SEO-friendly press releases:

Is this press release consistent with my other SEO strategies or initiatives?

What are my website’s top keywords/phrases, and are they relevant to the press release?

Are there additional keywords that would be appropriate for the press release and enable it to generate more traffic?

Are there specific components of my website I want to emphasize or promote with this press release?

 Is it appropriate to add multimedia (video, podcast, images, etc.) to the press release?

Start with a strong title and, if appropriate, subheading with keywords; search engines give more weight to bolded headings. When writing your press release, determine the best keywords to include, then supplement them with colloquialisms that would be more commonly used in conversation. Try to mention your three most important keywords at least three times throughout the press release, but don’t fall into the trap of overusing hyperlinks. Focus on the important key phrases to avoid irrelevant search results or, worse yet, getting labeled as spam. The keyword density of your press release should always lie within 2 to 8 percent, depending on its length. By visiting www.keyworddensity.com, you can enter your URL and a particular keyword to get an accurate keyword density analysis.

Remember that press releases are informational announcements, and therefore should be kept between 300 and 500 words. The length of your press release should determine how frequently you use your keywords and how you use hyperlinks. Furthermore, be sure that hyperlinks aren’t the only way to redirect readers to your website; list your complete URL somewhere in the copy.

Finally, put it out there! Your press release should not only be permanently linked in a specified section of your website that readers can always find, it should also be in as many relevant online locations as possible. Once readers catch on to your content in a third-party location, they’ll start going straight to the source – your website. Optimize it, and they will come.

You can assign a person at your store to write, manage and submit your press-releases. The same person may be responsible for your SEO strategy. Alternatively you may consider hiring a third-party agency to manage your press releases. If you are an izmocars (http://www.izmocars.com/) Rainmaker customer, press releases and directory submissions are part of our SEO strategy. Our Strategic account manager works with you to identify press worthy events and specials, and we issue the releases on your behalf. Our online marketing specialist make and maintain submissions in directories that are relevant to your website, geography and products, including consumer-focused wikis, free and paid directories.

Please contact us to learn more about our Rainmaker program and how it can help you get more traffic to your website.

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Importance of Press Releases for SEO

admin    SEO Flash     Importance, Press, Releases

Importance of Press Releases for SEO

Press Release is an excellent e-marketing tool that plays a great role in making a search engine optimization India campaign successful. It helps in increasing the visibility of the website by providing instant exposure for your business, website, products, and services. Press releases create awareness about your business in the e-commerce world by providing it the required publicity. It not helps you to convey your message to the targeted audience but also give your business a tremendous boost. When weighing the cost of advertising via press releases against the fee associated with submitting and distributing the Press Release, it definitely seems invaluable.

A content rich and keywords stuffed press release can help to improve your online business and reputation of your site, you can submit and disseminate your press releases to the target audience by paying a marginal fee and increase the visibility of your website and attain a larger coverage. Whether you are a small or large business, Web promotion India help you gain maximum exposure at relatively minimum cost. We are adept at handling the various issues associated with press release like writing, submission, and distribution.

Press Release helps you to gain wider coverage, achieve top rankings and get targeted traffic to your website by connecting you with popular media outlets, specialized trade journals and other publication houses. Our unmatched technologies and techniques allow you to spread news stories on the popular media hubs and make headlines on news top-tiers like Google News, Yahoo News, and MSN News. Gain maximum benefits for your business by picking our affordable press release services.

SEO benefits of Press Release

-Spot your Press release on the leading news sites
-Yahoo News and Google News
-Enhance the visibility of your website in the www.dot.com world with huge exposure
-Get high powered keyword-rich back links and increase your link popularity
-Helps to attain top rankings on major search engines like Google, Yahoo and MSN
-Helps to brings heavy targeted traffic to your website and increase rate of conversion
-Help to reach out to the various industry analysts, freelance journalists and newsrooms

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Microsoft Releases New Key SEO Features of Bing

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Microsoft Releases New Key SEO Features of Bing

Microsoft recently released a new 24 page document titled Bing: New Features Relevant to Webmasters. The PDF file detailed not only interface updates on Bing, Microsoft’s own decision search engine, but also provides SEO tips for webmasters and web publishers. In addition, the white paper document contains instructive guidelines on how to create friendly, easy to index websites, as well as ways to make sites look attractive to search engine spiders.

Webmaster’s center

Bing’s primary function is to bridge users with websites and content across the Internet, a target all search engines aim for. So, what is different from other search engines you may ask? Unlike ordinary search engines, Bing offers categorized choices. Users can select options from the side tool bar, picking more to-the-point selections which, in the end, will reduce the amount of irrelevant sites popping up and saving the Bing users a lot of valuable time. 

Long tail strategies

Did you know that more than 300 factors are used in determining categorization and that the categories that appear are entity-dependent?  For example: if you search for [baby monitor], the search results may offer you options, such as “shopping”, ”reviews”, ”ratings”,  and “videos”, splitting up the search in convenient sections . Microsoft believes that this innovative way of organizing results provides new long tail opportunities for website owners.

Best match

A key objective of Bing is to deliver premium search results and one of the ways the search engine approaches this goal is through a new feature called “Best match.” Watch what happens when you conduct a search for a particular brand, such as Adidas, Toys R Us, Campbell’s, or Chrysler. The result is amazing. Bing will actually separate the official sites of these brands from the rest of the results, featuring a “Best Match”.

Bing Hover Links preview

One of the cool features Bing has to offer is “Bing Hover links”. Just hover your mouse over your search results and a window will pop up on the right of it. It will show a summary of that specific query result, as well as and important links related to that result. Webmasters feel this feature increases qualified traffic and helps searcher to find the information they want without having to leave the Search Engine Result Page (SERP). This time-saving feature is truly appreciated by Bing users.

Data Extraction for previews

Through intelligent data extraction, Bing is able to compile useful information in the hover link section. This includes addresses, phone numbers, and email links the search engine has gathered not only from the content of a specific page, but from anywhere else on the Internet.

Flash recognition

Websites saturated with Flash and Silverlight-based content often lack readable Meta data text. Titles and descriptions in the HTML source code are so poor, web crawlers hardly notice them. In an effort to bring these empty-tagged websites out of obscurity, Bing implemented a new technology capable of extracting limited data.

Instant answers queries

Recently upgraded, Bing’s “Instant answers” feature now offers even more comprehensive and richer results to informal queries than ever. Type in a short question in the query box and wait to be impressed by the result!

Local listing center

Businesses should take advantage of the opportunity to list their company with Bing’s newest addition, the Local Listings Center.

Searchers and Surfers

Searchers who do not know how to start a new or specific search often refine their keywords and phrases halfway through their query. Furthermore, the more information is available, the more people adapt the way they search and surf the Internet. Microsoft has done a number of intense studies to analyze specific search patterns and behaviors. As a result, updates and additions were initiated. Microsoft’s goal is to improve searcher satisfaction by delivering faster, more accurate and complete results. It is a tough objective that, perhaps, is closer in reach than you think.

Visit Shout SEO Services to find out more.

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New Video Editing Software Releases

admin    Adobe TV     Editing, Releases, Software, Video

Solitary selling point for two new video editing software releases include robotic assistants and feature used by top Hollywood filmmakers.Heard of a company called Avid? Sure you have, theyre the techie guys behind several Hollywood blockbusters and pretty much every single in the charts Well, with credentials like these, its certainly worth taking a look at the companys new consumer level video editing software, Pinnacle Studio HD especially as the new release has been created specifically for the HD world.Online video has proven to be one of the biggest occurrences of the internet. By 2009 there were 600 million people around the world who watched video online regularly. There are 2 popular ways in which online video can be used by marketers:The first is to emulate TV and advertise within the video, either by attaching 15 or 30 seconds of pre roll that plays before the video begins, by placing an ad in footer beneath the video(Google , Youtube).The second way video is used is to [yield up content on websites. Useful video can add tremendously to lead generation, sales, repeat visits, referrals to friends and customer relationships.The third way video is used is as a instrument for viral message distribution. Videos that have the right appeal can go viral very fast, but creating or selecting such content is not an exact science.In addition to offering support for HD camcorders (plus the Canon EQS 50 Mark II DSLR camera, which can shoot full HO footage), the software incorporates a remarkably good stabilizers feature, which uses the same technology as. that used in Avids professional editing products for major motion pictures, Weve seen this feature in action and it does genuinely improve shaky footage, although it probably hasnt got the guys at Steadicam shaking in their boots just yet, The software also includes a new stop-motion capture feature a useful tool for action sports videographers, or for anyone who has been inspired by Wa/lace & lJromit. And the new user- friendly interface makes the software easier to use than ever. Meanwhile, hot on the heels of the new Pinnacle release, Adobe has launched a new version of its popular consumer-end video editing software, Premiere Elements 8.The main difference between this and older versions is the new Organiser and Auto-Analyser tools, The Auto- Analyser runs through your footage and automatically tags clips based on a long list of criteria, including: whether or not the footage is in focus, if there is good contrast in the shot, if this is a close-up shot and if there are people in the frame, Think of it as your own personal digital assistant, which is willing to watch all of the footage and pick out the best clips for you.Both software packages are available now. Pinnacle Studio HO will set you back $65 (including a backup disc), and Adobe Premiere Elements 8 costs 75.Video marketing offers dramatically increases response and offers and quick returns. This becomes the key differentiator to any web business wanting to communicate effectively their products benefits to new customers. Best of all you do not need or be a professional, to deliver highly effectiveness and persuasion video in a short time, all you need is a camcorder and a PC or Laptop and Internet Connection.

How to Write Impressive SEO Press Releases

admin    SEO Video     Impressive, Press, Releases, Write

 

Newsworthy press releases that are infused with keyword-rich content are priceless to your online business presence. These are called SEO press releases and if they are properly written, they have the potential of increasing traffic to your website from clients who are searching for your product and business. These press releases can also provide improved rankings overall and increase the chances of additional press by being listed on quality news sources that are crawled by search engine newsbots. Press releases that are filled with SEO content writing can even enhance backlinks and increase your business’s brand awareness.

 

Benefits of SEO Press Releases:

 

v Search Engine Visibility

v Top Keyword Page Rankings in both Google News and Yahoo News

v Possible coverage from the media

v Millions of headline impressions throughout the word wide web that run RSS headlines

v Backlinks (links back to your site) from reliable news websites

 

The two most important factors on writing quality SEO press releases are in writing the press release and in distributing the press release via SEO article marketing submission websites.

 

When utilizing SEO Copywriting in composing an SEO Press Release the following components must be evidenced:

 

v Social Sharing

v Video

v Anchor Text Link

v Images

v Pullout Quotes

 

Before you start to write a press release, you will need to know exactly which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves.

 

There are five fundamentals of an SEO Press Release:

 

Title:

The Title of your press release will need to include your keyword or keyword phrase and should not exceed 100 characters.

 

Summary:

The Summary should be an outline of your press release in only one or two sentences and using one or two secondary keywords and should not exceed 240 characters.

 

Body:

In approximately 300 words, write about the particulars of your news subjectively and in third person. Remember to include one or two quotes and use three to four keyword phrases.

 

About the Company:

Write about your company in the third person format in only two or three sentences. Remember to include a link to your homepage in the summary, preferably in an anchor text format.

 

Press Contact:

This should be somebody associated with your company that can be assigned as your company’s media contact. You will need to include their name, address, phone, email, and website.

 

When deciding on a heading for your press release, remember that the title often becomes the title tag on PR distribution sites and the title tag is a crucial part of what helps a page rank for a search term. Also, bear in mind that the title will always be in big bold letters on the search page. Search engines will select fragments of your press release that includes the searched keywords to use as a summary in search engine results.

 

Choosing the subject of your SEO press release should be the easiest part of writing it. Some examples of newsworthy subjects are as follows:

 

v A new product or service that your business now offers

v An interview that was conducted with your company

v A newly published report, book or e-book

v Appointing a new associate

v A new strategic partnership

 

Even if you try to write only one press release a month, you will probably start to see your company in a different light, because you will have to design new material, products or services to write about and this will only improve your value to your targeted audience.

 

Never write a press release from a first-person perspective, rather write from a third-person perspective. The press release should also be written rather objectively. Another thing to remember is to try and not use the word “you” too many times in your press release as this can cause your press release to be rejected for “too much advertising language.”

 

Quotes are the sales force behind your press release! This is where you should place your company’s promotion. The quote can be as subjective and self-promotional as you need it to be.