Five Effective Tips For Writing Successful Sales Letters

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Five Effective Tips For Writing Successful Sales Letters

One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even millions of people all at once.

There are many ways to go about crafting the perfect prose needed to grab and hold the attention of your target market. Here are some tips that you may want to keep in mind.

Tip #1

Your Opening Sentence Or Headline Must Make Your Reader Sit Up And Take Notice

A great copywriter’s secret is to begin your ad or article or web page with a powerful question. This makes the reader curious right off the bat and it usually does a pretty good job and making him/her want to read more. For example:

If you could learn a simple strategy with a proven 85% success rate at getting every day guys/gals like you a juicy raise at work, would you like to know what it is?

Asking your readers a question is fantastic and highly effective way to get attention. Why? Because you are asking them to enter into a conversation with you. You’re not lecturing them, preaching to them, screaming at them, or boring them with stats or ideas they don’t care about.

In essence, what you’re doing is engaging your reader by asking them for their opinion. And you’re simultaneously giving them the option of whether or not they want to continue to be engaged, whether or not they want to read more of what you’re saying. Even more, you’re getting them to open their mind, which is tremendously important, because once they’re open to what you’re saying, then you’ve got your foot in the door.

In addition to a question, or in place of a question, another effective attention-grabber is to begin your piece by using what’s known as a damaging admission. For example:

If you’re looking for an accountant who will do your taxes quickly and at a very low cost, then we’re not for you.

But if you’re looking for an accountant who can help you save money by coming up with legal tips, tactics, resources and strategies that you either don’t know or have never heard of, and which can save you a ton of money this tax season, then check out our Pay Less Taxes Today website to get our free report on the top ten best legal ways to save money on your income taxes.

This damaging admission method is a very effective opening salvo because it’s disarming. By honestly telling your reader what you’re about up-front, they’re more likely to believe you. A damaging admission is attention-getting because we all like to relate to other human beings, and when our fellow man/woman starts admitting their weaknesses or mistakes, we find it compelling and interesting to say the least.

It’s certainly more compelling than hearing someone go on and on about how great he or she is.

TIP #2

Make a list of all the benefits of the product or service you’re selling, and use this in order of importance in your copy.

It’s well known in marketing circles that people don’t buy products or services. People buy the great results those products or services can bring them.

You’re not buying a car when you purchase a Mercedes; you’re buying comfort, class, elegance, and prestige. And when you buy a Volvo, you’re buying safety. Does Disneyland just sell rides? Does Las Vegas just sell gambling? Or do they sell magical dreams of fulfillment of one kind or another? When writing about your product, you need to identify and see the product achieving great things for the prospect.

Even better, if you can discover what copywriters call a “hidden benefit,” one that is secondary to the benefits the products/services were designed for, then you can strengthen your appeal. We all want to be in on secrets, ever since we were in kindergarten. For example, a hidden benefit of red wine, besides it tasting so great, is that it helps reduce the risk of getting a heart attack and stroke by thinning the blood and thus unclogging our arteries. I think you’ll agree that this is a pretty amazing benefit.

Just about every product out there has a hidden benefit that often times may be even more attractive than the obvious benefit. Like finding hidden treasures, hidden benefits engage us and are exciting to read about.

TIP #3

Always explain your key benefit in great detail

Anyone can make claims like, “we’re the pioneer,” “we’re the biggest,” “we’re the cheapest priced,” “we’re the best.” But not everyone can persuade us that their claims are true. All copywriters and all marketers in general know that it’s important, no, imperative, to prove your claims.

This is done by explaining in detail about how and why your product/service can and will succeed at achieving the things, the benefits, your competing products/services can’t. Now, you don’t do this by screaming at your readers, and you don’t do this with a lot of BS hype. You also don’t do it by using shallow surface words like “fantastic” and “number one.”

You do this by giving facts, explaining reasons, and providing social proof, and giving interesting details about your product.

A Marketing 101 story teaches us of the legendary copywriter Claude Hopkins. In 1919 he was hired by the then faltering Schlitz beer to craft an ad campaign that would rescue the company from slipping sales. He visited the Wisconsin plant and found out how intricate the process actually was, which is something he never knew.

Digging deep wells to find pure water; using only the best barely and hops; facilities where hey sanitized the bottles. Hopkins told company heads to reveal this to the public, but they were apprehensive at first, as all companies brew their beer more or less the same way. Hopkins countered by explaining that, while this may be true, the first one to tell the public about it would be viewed as the first company that took the most steps to brewing beer.

Can you guess what happened?

People who love beer were fascinated by the subject, and before the year’s end Schlitz jumped in ranking from #15 to the top #1 selling beer in the country. Turns out, beer lovers were thrilled to know exactly and precisely why they should pick one beer over the rest.

TIP #4

Tell readers exactly what they will get when they buy your product or service.

When you buy something, don’t you want to know exactly what you’ll be getting for your money?

Sure you do. And so do your readers. As customers, we want to know where our hard-earned dollars are going. Think about it. When you buy something, let’s say a computer or printer, you want to know exactly what all the features and benefits are, don’t you? How well does it perform? How fast is it? How many miles does it get per gallon?

Keep this in mind when writing your copy. You should always include all the information your prospects need in order to make a buying decision. Bullet points work well here, as they provide just the highlights. However, you should definitely include a complete list somewhere.

If you’re selling anything, you should include right on the box an impressive photo of all the materials your customers will be getting. After all, your letter is like your sales package providing a ton of valuable information.

TIP #5

Give social proof whenever possible, and make sure the people or companies you choose are credible.

As a copywriter writing a sales letter, you are a salesman. And it’s important that you understand this. Being bombarded these days with messages from all directions, we’ve become weary of salesmen and marketers.

We’re skeptical, regardless of how compelling their story and claims, and regardless of all the details described. What we need is social proof, best believable when coming from famous and respected people, to confirm that what the sales guy or marketer is saying is true.

If you are selling a new system for sanitizing toothbrushes, you should get endorsements by top dentists. An endorsement of your revolutionary dental product by the dentist for presidents Bill Clinton and George W. Bush is impressive, isn’t it?

It’s a good idea to try to get testimonials on audio and video and put them directly on your website. Be creative. Also, use website links as much as possible. For example which testimonial below is more believable? A or B?

a) “They gave me the best website ever!” Posted by John from Nebraska.

b) “My website’s design was spectacular, the company provided me with unlimited design revisions, the price was affordable, and the turnaround was fas.” Posted by Jane Betty Frier. Click this link to see her website.

OK, bad example, but you get the idea!

The more testimonials the better, as long as they are detailed and credible. You can never have enough testimonials.

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How To Generate Sales Leads-21 Lead Generation Ideas You Can Execute Today

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How To Generate Sales Leads-21 Lead Generation Ideas You Can Execute Today

There’s a lot of misconception and controversy about list building and lead generation. If you’re not a guru and don’t have an access to one-then you can easily get confused about what works and what doesn’t when it comes to generating sales leads online.

I would like to clear up all the fallacy and give you a list of ideas you can execute to generate targeted leads (free and paid) ASAP.

What I share in this post is not a concrete and absolute truth. I can only speak about my own experience as an internet marketer. If I say that something doesn’t work-it means it didn’t work for me.

On the other hand, if I say that something does work-don’t assume that it will work for you 100%. This post is only to get your head moving in the direction of the list building truth. You should test what works before you do anything else.

1. Streaming Video Syndication

Anyone who’s hooked to an internet connection, even if he lives in Zambia or Uganda, knows what YouTube is. Video sharing networks are a fantastic place to generate sales leads.

Videos can be easily embedded into your website, shared on Twitter, Facebook and other Social Networks and have a much higher perceived value then written text.

Many Internet Marketing experts say that streaming video is the future and I say that their hunch is just. Video allows you to connect with your clients even before they meet you, email you or talk with you on the phone.

After watching only one clip featuring you-they feel instant empathy towards you which multiplies your chances of closing the deal on the backend.

2. Article Marketing

Contrary to a huge misconception Article Marketing isn’t dead.

Amount of sales leads you generate using Article Marketing depends on:

How Good Is Your Headline

Quality Of Your Articles

Author Bio Box Click Trough Rates

Keyword Research

Article Marketing is still one of the most popular ways of lead generation online. The reason it’s still one of most notorious lead generation approaches is because it’s free and because it works. It works for me, it works for many of my colleagues and it should work for you too (if you don’t screw it up).

3. Blogging

Blogging is my personal favorite lead generation strategy of all times. I find blogging fun, rewarding and profitable but it’s a lot harder than it looks.

Behind every great blog there’s a great marketer. Blogging is much harder than any other lead generation method because it takes much more then writing quality articles couple of times a week.

Don’t be scared though, because with hard work comes great pleasure and huge success!

Blogging may very well be the only lead generation strategy you’ll ever need (e.g: John Chow, ProBlogger, CopyBlogger). Blogging can be much more than a lead generation strategy-it can and should become a separate income stream for you and your business.

Powerful and Influential blog is not a chore-it’s an asset. The difference between a blog and a squeeze page is that a squeeze page on and of itself isn’t worth anything while blog does.

Through a blog you can setup numerous lead generation sources and utilize them all at once-without spending a fortune on paid traffic.

Besides, blogging is so popular now that every major corporation started one. Isn’t about time you catch up?

4. Joint Ventures

Joint Venture is a mutually beneficial agreement that takes place between two parties.

For instance, if you have a product but don’t have a big list, you can approach a person with a list and offer a JV in a form of giving away 50% commission off every sale to be made.

Joint Ventures are actually the number one strategy the gurus use to do big launches. They approach their friends and colleagues 2-3 weeks prior to launch and personally invite them to do a promotion.

The next thing you know, every marketer on the planet talks about the launch and it’s a success.

If you’re just starting out, you probably don’t have a big list or a product (or both) so you might think that JVs are not for you. This is another misconception.

Joint Ventures aren’t only done on product-list-commission basis. JVs can take many forms: instead of offering a commission you can offer a service or something of value to that particular party.

5. Ad Swaps

An advertisement swap or ad swap is simply an arrangement where you agree to put up someone else’s ad on your site or email newsletter in exchange for them doing the same.

This is a perfect strategy for startupreneurs with small lists, because it’s all about equality. You can easily find list owners with similar list sizes and exchange promotions.

Requirements for a successful Ad Swap:

High Converting Ad Copy. Test your Ad Copy with your own list or paid traffic to develop the highest converting email template you can use to maximize the results of each Ad Swap.

Equal Traffic And Exposure. It’s important to make sure list sizes of both parties are equal or similar in size because otherwise the exchange can’t be fair.

High Relevancy. Ad Swaps should be done with list owners who are involved in similar or relevant niches.

6. Forum Marketing

Forums are another great place to generate leads, build authority and generate traffic.

Forums can be used not only to build a list but also for building profitable relationships with other business owners which can lead to Ad Swaps, Joint Ventures and other profitable activities.

Not all forums were made equal. Choose carefully-some of them aren’t worth your time. Use these criteria to hand-pick your favorites:

Size-forum needs to be big. A minimum of 2000 active members online at all times. If you can’t find a forum this big, go for the next big thing or start your own forum.

Activity-another important quality for a forum to serve a good lead generation tool. If a forum isn’t active-it’s the same as dead.

Moderation-forum should be strictly moderated by an administrator to keep it clean of SPAM and useless entries. That way the content stays fresh and has a higher perceived value by the crowd.

Use your signature file to drive traffic to your capture page, where you offer some incentive for signing up. Provide quality content, helpful answers and link to your blog once in a while with a helpful article that is related to the discussed topic. Don’t SPAM!

Your forum profile is extremely important. Fill in all the necessary information and add as much descriptive details as possible. Post links to your social profiles on Twitter, Facebook, YouTube, etc and don’t forget to leave a link back to your blog for the curious once.

Did I mention that you shouldn’t SPAM?

7. Social Media

It’s no secret that Social Media is on the rise. Twitter is spreading faster than news about the swine flu. Facebook has grown twice the size of MySpace and has no intention to stop. Use them to grow your business.

8. Guest Blogging

Guest Blogging is arguably the best way to generate new leads. By guest blogging on other blogs that are equal or greater in size you increase your marketing reach tremendously.

Guest blogging traffic is more likely to subscribe because these people conditioned to trust you more than a regular visitor who is defensive about your marketing.

9. Reciprocal Link Building

Reciprocal link building is similar to Ad Swaps only instead of email newsletter the parties exchange links on their site.

Party A links to Party B and Party B links to Party A. That way both parties receive an incoming link and traffic which they can convert into leads.

This strategy is extremely popular amongst bloggers, however it is also useful for Thank You and Download pages.

10. Banner Ads

In his book “Purple Cow” famous Marketer and Author Seth Godin says that banner ads aren’t effective. On the other hand, Internet Marketing Guru Frank Kern believes in the total opposite.

My experience proves that banner ads aren’t as effective as we want them to be but they generate leads never the less-otherwise you wouldn’t see so many of them …everywhere!

Banner ads are also effective (and cheap) because they are placed outside the content area of the website. Usually it’s either the sidebar or header-either way, no matter where the visitor lands-he can see them and there’s a chance he’ll click on them.

If you’re going to use banners (chances are that you are already), make sure to set up some kind of tracking software that will help you in identifying which banners work best, where’s the highest click through rate and how many leads were generated of each specific unit.

11. PPC For Search

Pay Per Click is known to be the fastest way for driving targeted traffic to a page if you have the money to invest.

PPC has evolved far beyond Google, Yahoo and MSN. Today you can buy PPC ads on Facebook, as well as drive paid traffic to your YouTube videos.

I am not an expert in paid traffic, frankly, because I have never paid for traffic-I used SEO to get my blog on the map. Partially because I didn’t have the money and partially because I refused to believe that paying for traffic is the way to go.

My perception shifted since then. I believe that PPC is the way to go. We see all the major companies prove it over and over again. Even Google, which is the most visited site in the world, uses PPC to advertise Chrome and other related products.

Many advertisers are afraid of PPC because of the famous Google Slap. I say, don’t listen to those idiots because they don’t know how to advertise with Google.

Just like any other advertising network, Google has a set of strict rules and guidelines. If you’re getting slapped by Google it means that you’re breaking the rules and Google is simply punishing you for being stupid.

Bottom line is-paid traffic works and it doesn’t cost as much as people lead you to believe.

12. PPC For Content

Basically it is the same as Google Adwords or Yahoo Paid Search only your ads are displayed on relevant Google publishers’ pages instead of the SERPs.

It’s hard to say which source of paid traffic is more effective, but if you’re not using both-you’re definitely leaving leads on the table.

13. Search Engine Optimization-SEO

Search Engine Optimization-the silver bullet 99% of internet marketers are after. They used to say that if you’re on page one of Google for your keyword-you’re destined to make tons of sales.

It sounds logical, because when you think about it: a prospect searches for something and finds you. Your social proof and authority rises and now it’s a matter of time before you close the sale.

That would be true if people were stupid, but since people are evolving beings, now it’s not enough to dominate the SERPs, it’s also important to match that domination with a compelling copy, structure and marketing.

I used to work with a client that would generate 150 unique visitors a day to his travel website using only SEO. He had position #4 for a related term and thought he was the king.

His sales stats showed him he was wrong. He hadn’t any. Why?

His website was bright and shiny, slick design and he even had a call to action. However he failed to generate the much needed empathy and connection with his visitors which resulted in astonishing 80% bounce rate and visitor to lead conversion of 0.6%.

14. Social Bookmarking

Social Bookmarking is a way for users to store their favorite websites or bookmark them online for easy reference.

You can generate a fair amount of leads using this strategy. If your content makes it to the front page of a major social bookmaking website such as Digg, Delicious, Reddit, StumbleUpon, etc you will get s**t load of visitors in a matter of hours.

Social Bookmarking is also used for link building purposes to improve SEO rankings, but don’t confuse it for a useless method of link submission. You can get traffic even if you don’t get on the first page. It’s all about how good is your content and how many people you can get to support you.

Social Bookmarking is like a huge traffic getting snow ball on a top of a hill. It doesn’t present much danger if it’s motionless, but if you get couple of people and push to over the edge, it will grow in size and pick up speed until it hits something.

If you want your snow ball to roll down the hill and pick up speed, the first step is to make the snow ball attractive and worth pushing down. Focus on the content first, and then assemble a social bookmarking support group to help you push it down the traffic getting hill.

15. Rent-a-List

Your list is small, you don’t know SEO and you’re afraid of approaching PPC. Why not Rent-a-list?

There are list brokers that will rent you a list you can market to. I have never used this strategy myself, but there are good responses about it on the forums, so I thought you’d like to know.

16. Webinars

Webinars are great for lead generation purposes because they have a higher perceived value then a PDF report or an audio recording.

For me, webinars proved to convert as high as 50% listener-to-sale, which is outstanding.

I believe it happens because on a webinar you share a lot of information and you do it in “person”. It’s happening live whether the prospects visits or not and it elevates your social status by showing your prospects that they are not alone-there are more people who think you’re cool too!

17. Podcasting

Podcasting is similar to online video syndication only it’s in an audio format and there are different networks of syndication for them.

Podcasting is great for doing interviews with experts, getting them to spill useful information for your readers in exchange for exposure opportunity.

You can also say that it is similar to webinars only it’s recorded and posted later as a listenable audio or a downloadable file.

18. Safelists

Although the name sounds safe, Safelists should be avoided, because they are far from being a safe lead generation strategy.

The idea behind a Safelist is getting people to join the Safelist and refer other people so the Safelist grows into one huge list of people who are interested in promoting things to each other.

Only sometimes things get out of hand and a lawyer receives your offer, tells you he did not subscribe and sues you.

19. Traffic Exchanges

Traffic Exchange is a network of website owners who surf each other sites to increase traffic.

They don’t work anymore …move on.

20. Software and Plugins

Developing a piece of software or a plugin that’s useful is also proven to generate leads (and donations) effectively.

Many WordPress Designers use plugins as a way of attracting visitors to their websites, make sales and get donations.

To become a viral explosion, your software has to solve a major problem your prospects have. Otherwise it’s just a useless piece of code no one gives a damn about.

21. Press Releases

Press Releases are effective in getting you on top of the search engines quickly for a short period of time. They are used to announce a release of a new product or other breaking news.

I am not an expert on Press Releases because I’ve never written one in my life, but you can visit John Cow, he knows Press Releasing inside and out.

4 Email Marketing Strategies – Improve Your Sales or Traffic via Effective Email Marketing

admin    Adobe After Effects     Effective, Email, improve, Marketing, Sales, strategies, Traffic

4 Email Marketing Strategies – Improve Your Sales or Traffic via Effective Email Marketing

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing. There are four strategies we will discuss here:

1. If you do not have a great deal of information about email marketing and do not deeply understand the principles involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor. Similarly to traditional marketing using medias such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email marketing.

2. For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for our business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming. In general you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.

3. Another popular strategy for email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and should also help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed to be spam is to use a soft sell approach to subtly urge readers to make a purchase or visit your website for more information.

4. Publishing and distributing period e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips or product reviews. The e-newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. Finally, your e-newsletters should contain some type of soft sell sales approach. It is important to not make the sales pitch blatant as this may result in the e-newsletter being considered spam. Finally, the e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.

Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.

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Boost Sales through Video Marketing

admin    SEO Video     Boost, Marketing, Sales, Through, Video

Boost Sales through Video Marketing

Now that your website is ready to be operational, how will you let the world know about the products/services you offer? There are several online marketing strategies. Video marketing is one of these. Many profitable websites are utilizing video marketing. Did it ever occur to you to utilize one? Basing from their website’s accomplishment, you know that these videos are performing well.

You are well aware of the advantages video marketing can give your website. You know because as this kind of advertisement gets popular in the industry, there are website owners gaining more because of the increased web traffic and sales. Do not allow yourself to fall behind. If other websites succeed in doing this, it’s high time you do the same. As early as now, think about infusing these online marketing videos to your website.

Are you ready for some quick tips to produce your first website video? Remember that setting it up may take a little while. You should have a studio so that you can create a “set design”. There may be a need to purchase a green screen where you can actually film. Of course, since you are creating a video, you must have a good camera. Apart from these, remember to have a well written script. Be sure that the script must be delivered in the most convincing way. Charm and the quality of the products/services can make people keep your website in their mind.       

Are you prepared to hear good news? You need not leave your responsibility to manage the operations of your ecommerce business. You need not go through all the hassles of setting up a studio to produce your website’s own video. You can entrust your website’s marketing video production to us, the Start Ranking Now team. There are two advantages you can derive from this. First is, you need not shell out additional expenses to purchase equipments and rent a studio. Also, you do not need to worry about polishing important details such as the script, lighting, etc. Secondly, delegating this task to a company specializing on this will be able to let you handle bigger concerns regarding your website operation. 

Our business is to help struggling websites flourish. Our team has the best specialists in video marketing. It does not matter whether it’s big or small, if it is regarding marketing of videos, our highly skilled staff can definitely be of assistance. Some of the examples of the services we provide are; creating slideshows for the home page, writing a powerful script for marketing, and creating an entire demo of products/services. You just need to provide us the list of products/services you want to advertise and entrust us the remaining tasks. Now that you are supplied with information to have an opportunity to increase your website profit, can you visualize your website’s success in this industry? The ingenuity of our video marketing staff plus the quality of your products/services will surely be an ace.

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Affordable Seo In India-Boost Your E Commerce Sales

admin    SEO Video     Affordable, Commerce, IndiaBoost, Sales

Affordable Seo In India-Boost Your E Commerce Sales

Search engine optimization is the hi tech process of enhancing the volume of traffic to the website.It is the art through which the website would be accessible and visible on search engines. When a SEO is done the target is varied kinds of searches ranging from image search,local search,video serach or vertical search engines.

The serach engine optimisation ensures that the website gets a web presence and is universally accessed.

If you are looking for a business enhancement, you can get an Affordable SEO in India. SEO India offers the best SEO experts in India. These SEO experts are experienced professionals who know how to get that traffic to your website.Their wide research experience and knowledge can be leveraged to develop a highly effective website. These SEO experts may offer SEO India as a stand-alone service or part of the total service package.These Best SEO experts India may change the source code of your website for enhanced visibility.These SEO India practices are part of websit design and development.

In case you are looking for a similar kind of work done for your website you can easily get your hands on the service providers.You can avail services from affordable SEO in India and get real value for your money.

These SEO providers provide quality work at lesser rates hence constituting to the popularity of these providers.You can review and see the ratings of these providers online and get the best provider working on your website at the best market rate.

Best of luck for your business.!!

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Boost Your Website Sales with Video Marketing

admin    SEO Video     Boost, Marketing, Sales, Video, Website

Boost Your Website Sales with Video Marketing

Video marketing is not a new concept, as seen in television ads. However, using videos as a marketing medium has taken on a whole new plane on the web. Accessibility and interactivity on the internet have added a whole new dimension when it comes to promoting something via moving visuals.

Here are some other advantages of online video marketing over traditional television ads:

1. It is cheap

2. It has access to an ever-growing number of people who prefer the internet over television

3. Online videos are available to the online audiences all the time

 The Power of Video Marketing

That video marketing is a powerful tool can be established from the fact that YouTube and Google Videos record millions of hits everyday. Strong and impact-bearing marketing messages can be packaged as videos to leave a lasting effect on viewers.

It can be integrated with existing internet marketing techniques. For example, promotional videos can be embedded in emails that are sent to prospective audiences through email marketing. Additionally, video marketing makes use of viral marketing techniques to spread business messages to a global audience.

 Apart from online video streaming websites like YouTube, promotional videos can be shared on social networking websites, blogs and affiliate websites, thereby increasing viewership online. In fact, online surfers have the tendency to share their favorite videos with their friends and communities.   

 Videos as Multipurpose Tools

 An impressive aspect of videos is that they are multipurpose tools with a sole objective to attract web traffic. Videos can be utilized as source of entertainment, a means of providing information, introducing new products and services, and to promote just about anything and everything. You can harness the advantages of videos to fulfill different requirements of the online users.

 Video Marketing and Search Engine Rankings

 By implying SEO tools for video marketing, a website can achieve high search engine rankings. Here are some ways to go about doing the same:

1. A relevant name can be given to the video, so that it is indexed in search engine results for different search queries.

2. Suitable video titles and video descriptions should include relevant keywords to increase the chances of getting indexed.

3. Include the website URL and company logo in the video, so that viewers find a way to learn more about what you have promoted through the video.

4. Meta tags, anchor text, RSS feeds and other SEO tools must be utilized for the web pages on which videos are embedded.

 Brand Building with Video Marketing

 Video marketing is not merely about tapping the right search engines; in fact, it can help online businesses build their brands. Here are some ways in which you can make videos useful for your business:

1. Videos need not be long, but their content should be effective. In other words, a two minute video should make the message clearer than a long article.

2. Use videos to review your business products from the perspective of end users.

3. Share your business experiences by incorporating an involving story in a video.

4. Slideshows and PowerPoint presentations about your website can be captured in a video and distributed.

5. Videos can also be used to ask questions, answer them, and also to discredit myths.

 So, can  video marketing increase the conversion rate? Videos enhance the understanding ability of viewers and make the features and benefits of products and services more obvious. Moreover, online videos enable business owners to engage themselves with viewers and interact with them at a more personal level. Thus, video marketing can boost product sales by converting visitors into potential buyers.

 Effective video marketing can place your website in a whole new league of sales-oriented business sites. The internet is fast transforming into a video rich marketing media channel, and you should thus use this opportunity to effectively promote your offerings online.

Video advertising increase sales, SEO, conversion. It’s growing!

admin    SEO Video     Advertising, Conversion, Growing, Increase, It's, Sales, Video

Video advertising increase sales, SEO, conversion. It’s growing!

studies had shown that video in rich media ads can make or break a campaign.

DoubleClick benchmark study suggests that rich media ad formats that contain video “overwhelmingly” outperform other types of creative media ad, such as images and simple animation Flash. Findings suggest that people who see a video in a rich media ad are more likely to make the purchase.

Rich media ads containing video on average appear to increase purchase intent by 1.16%, compared with a controlled group that did not see an ad. Compare that with simple Flash at 0.26%, and there’s a huge difference.

(http://www.doubleclick.com/insight/pdfs/The_Brand_Value_of_Rich_Media_and_Video_Ads.pdf)

AffiliatePLY.com is the giving the tools for advertisers and affiliates to monetize video ads.

A performance based affiliate network that uses video instead of banners. The idea behind is that affiliates can choose from a selection of videos provided by our participating advertisers, which is simply embedded at their site. The embedded videos include an interactive, clickable and trackable action-based layer which enables viewers to be directed to the advertiser’s landing page.

AffiliatePLY.com network is video based only. It’s new and unique concept that offers a solution to the growing use of video ads on the internet, and leveraging it for traffic and income for both affiliates and the advertisers.

Affiliates can actually start using videos on their sites and earning commissions on it, and advertisers can leverage their vidoes and getting tarffic of them.

Our affiliates reports that the video had improved their site’s SEO and page ranking, as well as the CTR. The CTR among our affiliates is approximately 6%-8%.

Video is more accessible with our subtitle solution. The video subtitle can be defaulted based on user IP, or can by a drop menu (the user see a drop down menu where he can chose his languages), and viewers spend more time on the site.

For more information: www.affiliateply.com

(user refer code AB)

More SEO Video Articles

Six SEO Secrets to Turn Visitors Into Sales

admin    SEO Video     Into, Sales, Secrets, Turn, Visitors

Want to increase your sales? I’m willing to bet the answer’s “yes.” After all, that’s what SEO (search engine optimization) and getting traffic is all about. But if your visitors aren’t buying once they arrive at your site, your hard work’s going down the tubes! Use these 6 SEO conversion secrets to convert your visitors into sales…     SEO Secret #1: Create a compelling listing   Your site’s description in the search results is your first chance to make a good impression with prospective buyers. So make sure it grabs your visitors by the eyeballs! Rewrite your title tag and meta description tag– the parts that show up in the search engine listings. Experiment with new ways of describing who you are and what you do. Repeat until you hit on the combination that persuades the most people to click through to your website. Just make sure your main keyword phrase appears first in both tags. SEO Secret #2: Create a powerful headline The average visitor to your site will spend just FOUR seconds deciding whether your site has what they’re looking for. A headline that intrigues, excites, or inspires will leave your visitors in no doubt… so they’ll stay long enough to see what else you have to offer. Start by stating the main benefit of what your page is offering. Will your customers learn money-saving tips, for example? Then frame your main benefit with a power statement like “How to…” or “Discover…” or “Uncover the Secret to…” (And don’t forget to include your main keyword in your headline and subheads!) SEO Secret #3: Create keyword-specific pages Create groups of related keywords for each page or section of your website (e.g., an article, blog post, or salescopy). When people land on a page that focuses on the keyword they searched for, they’re much more likely to stick around — and buy your products! Just include a lead-in or link somewhere to your main sales page. Sometimes just a keyword-rich link is enough, especially when you’ve impressed them with your content. SEO Secret #4: Use images and multimedia to your advantage The best images help your customers understand what your website is all about. The more directly they relate to your product and content, the more they’ll reassure your visitors they’ve come to the right place. Audio and video can also be great sales tools when used correctly… so long as your listeners are ready for them. Turn off the auto-start feature on video or audio you include on your site. If you can create an optimized page for each video or podcast, your conversions will be even better. SEO Secret #5: Include an internal search box Adding a search box is an easy way to help your visitors find what they’re looking for. (And according to MarketingSherpa’s Ecommerce Benchmark Guide, 43% of consumers use an internal search box if it’s there.) And a search box offers a prime SEO opportunity, too! Using tools like Google Analytics, you can find out the exact words your market is typing to search for things they expect to find on your site. Use these keywords to optimize other pages of your website, and to test using pay-per-click. 

SEO Secret #6: Encourage immediate sales A call to action is what’s going to get your customers to buy today. But is yours full of keywords that will reassure your visitors that their problem will be solved? There you go – six SEO secrets to help you turn your visitors into customers. Try them out and watch your sales soar!

SEO Turning Visitors Into Sales

admin    SEO Flash     Into, Sales, Turning, Visitors

 

It is really disappointing when your fully optimized website is unable to have enough sales and income. After all, increasing sales is the prime motto for search engine optimizations (SEO).

 

How to increase sales from a website? How to turn visitors into customers? Most of the SEO remain silent on these questions. But it’s not their fault because most of the Search Engine Optimizers (mostly novices) are unaware psyches of customers, market trends, marketing tact and so on. All they know is hiking the website in rankings not in sales. In reality, optimization without enhancing sales of any website is very much incomplete.

 

Below are few tried and tested SEO techniques that are going to help you in getting greater sales. Just try them: