Keywords In Seo, The Internet Marketing Strategy depend on it

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Keywords In Seo, The Internet Marketing Strategy depend on it

SEO optimisation involves getting your business and products in front of the people looking for your products and services. In order for your website to provide the optimum results with a search engine it needs to utilize procedures that are proven to provide effective results. What happens when a potential customer looks for a website is that they enter key words into the search engine keyword box. These are the words the customer uses to identify what they are looking for.

Know your target market. To make your marketing campaign more effective, I suggest that you understand the online behavior of your prospective buyers. Get to know all the websites that they usually visit, the terms and phrases they search on search engine, the amount of time they spend online, etc. Knowing all these information will empower you to easily connect with these people.

Bolding keywords can help show search engines which tags are important. Metas can also be utilised effectively, but have decreased in importance over the years.

Search engine marketing resources never fail to mention about the importance of links. Truly, links play a crucial role in the online success of a website. A website with the most number of quality links ranks top on the search engine results.

Give-away a Freebie to get people to opt-in to your list.. For example you can give-away a free report or a podcast of an interview you did to get your visitors to opt-in. If you do this right you will have visitors joinging your list so you can send the more offers in the future.

Keep it simple. As your audience are pressed for time, they will not spend a single minute trying to decode what you’re trying to tell them. If they find it too difficult to understand your articles, you can be assured that they’ll quickly move to the next one.

It can make the numbers work in your favor and many people have achieved quick results compared to other methods of acquiring prospects such as SEO (Search Engine Optimization), email marketing, article writing, blogs and videos. All of these are effective however most require more of a long term effort.

Social media optimization is one of the most effective ways to reach your brand’s name to prospective customers by word-of-mouth (online) publicity. This is one of the most reputable services as well. Compared to conventional advertisements, these online marketing methods are more acceptable to the customers while they are highly cost effective for the business.

Keyword incorporation in website’s content has become a crucial step for internet marketing. This is responsible for a lot more things and most of the time; it is accountable for increased revenue influx as well. However, keyword stuffed articles are considered essential for internet marketing, writers should also pay attention on the quality of the article; including minimal grammatical and sentence fragment errors.

This is a manual process. Unlike other automated SEO methods, this manual process helps in article submission in free sites and online forums. The main purpose behind this technique is to increase online branding and web traffic will be attracted towards the site. This is a crucial way of marketing the site which ultimately helps in online business

Seo Strategy, Revisit your Content for Link Building

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Seo Strategy, Revisit your Content for Link Building

It’s been said many times before, that creating unique and compelling content in the way of articles, FAQ’s, how to guides, eBooks, user testimonials, blog posts and innovative videos, and taking the time to syndicate that content across relevant user, web and social communities, is the best way to get people to link back to your content. This is also termed as “link baiting”.

Having said that, if you have been sincere in creating and promoting your content over the last 6 months to a year, and in building quality and diverse links to your website with relevant anchor text, then a neat seo opportunity lies in revisiting your past content archives.

Sometimes we SEO experts get so caught up in building external links and battling it out with the competition for our clients, we forget to make ideal use of internal link building to get a boost in rankings.

External links tell a search engine that there are other websites and communities (other than you) that think your website to be of some value, in the same way, internal links tell the search engines which pages you think are most important by counting the number of links pointing to that page.

While building a link matrix of external links with relevant anchor text is important to search engines, the internal link structure and anchor text also plays a big part in a successful search engine optimization strategy. In addition good internal linking makes it easy for the users and search engines to understand your content better with category and sub category pages that link to the deeper pages of your website.

Expert SEO TIP: Tweak your Content for Higher Ranking

They say that the answers we seek lie in the past “going back to the roots”. In revisiting your past and looking at it with a new perspective you can begin to understand the mistakes made, the underlying fears and insecurities developed, lessons learnt, and maybe some answers for the present moment.

By revisiting your past content, and looking at it with a fresh perspective, you can find innumerous SEO opportunities. I have listed a few of them below:

1. The Title – Can the title of the content page, article (or blog post) be improved, or better written to incorporate the keywords you are targeting currently?

2. Internal Linking – Many times when we revisit old content pages we find opportunities to include anchor text links to the important pages (focused around our primary keywords) of our website and internal links to relevant newer content pages. This helps in building relevant internal links and gives users a choice to navigate through your content easily by clicking on the link/topic of interest.

3. External Linking – Revisiting old content also reveals many opportunities for creating relevant external links. An external can be given if the external link provides some additional value to the topic being discussed. External links should also be given to authoritative sites and to relevant sites in your industry. An external link tells the search engine and your users that you are helpful and not afraid to link out (sometimes even to a competitor’s site). Become a hub for resource links in your industry.

4. The Tags – Do you need to tweak those tags (or Meta tags) to make them more focused? Are there some keyword variations you want to add to the list? Remember to keep it simple!

5. Improving the Content – Did you find grammatical errors (hopefully not) that need to be corrected? Do you have some new insights into the content that was originally created? You can always add value to the original articles, and maybe make a new article out of it (the link juice can be passed down to the new article, cross linking possibilities and its new content for search engines). Also revisiting your content is a great place to find new content ideas, and missing gaps in your older content.

6. Targeting New Keywords – Over the last few months you may have discovered new keyword phrases or long tail phrases you want to target, and maybe move away from some keywords combinations that have not been working so well. This is the time to use your old content to give the new keywords a boost.

7. Pass on PageRank – If you notice that each individual page of your website has a different page rank. The index page generally has the max page rank (Normally because the index page also has the max inbound links which is one of the criteria of search engines while calculating PageRank). Did you know you can use internal linking to pass the rank juice from well ranked pages to ones that do not have PageRank?

Find relevant opportunities, and work on adding value to older content, and you should see a significant boost in search rankings.

A word of warning here, don’t overdo it. At the end of the day, though we may get some answers by “going back to our past roots”, we have to eventually come back to live in the present moment.

Press Releases and Submissions as Part of a Successful SEO Strategy

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Press Releases and Submissions as Part of a Successful SEO Strategy

You may have a website, but a website is only as effective as its optimization. Search engine optimization encompasses many different activities, all of which boil down to making the search engines find you and your content, bringing traffic to and conversions on your site. Two of the most effective ways to do this are by publishing press releases and submitting your website to directories, online references that categorize and link to other websites – hopefully yours.

By submitting your website to fee-free directories like Yahoo! Directory and the Open Directory Project, you can gain exposure, increase your page rank, become more visible on search results pages and, ultimately, get your customers’ attention before your competitors do. (The SEO Advantage.) Directories are often administrated by the equivalent of librarians, who accept manual directory submissions and are often experts in a particular field. That said some directories have been criticized for delayed approvals, rigid organizational structures and editorial disputes. (Wikipedia) The result was the inception of “wikis,” collections of web pages designed to enable anyone who accesses them to contribute or modify content. Wikis generate meaningful topic association and offer the same advantages as directory submissions, but without the tedious submission and approval process.

While you’re submitting your website to directories and wikis, press releases should be a regular addition to your online content. If properly optimized, press releases have been proven to increase traffic to websites, improve search engine rankings and secure greater coverage in the media. (Shift Communications) Five questions can help you develop SEO-friendly press releases:

Is this press release consistent with my other SEO strategies or initiatives?

What are my website’s top keywords/phrases, and are they relevant to the press release?

Are there additional keywords that would be appropriate for the press release and enable it to generate more traffic?

Are there specific components of my website I want to emphasize or promote with this press release?

 Is it appropriate to add multimedia (video, podcast, images, etc.) to the press release?

Start with a strong title and, if appropriate, subheading with keywords; search engines give more weight to bolded headings. When writing your press release, determine the best keywords to include, then supplement them with colloquialisms that would be more commonly used in conversation. Try to mention your three most important keywords at least three times throughout the press release, but don’t fall into the trap of overusing hyperlinks. Focus on the important key phrases to avoid irrelevant search results or, worse yet, getting labeled as spam. The keyword density of your press release should always lie within 2 to 8 percent, depending on its length. By visiting www.keyworddensity.com, you can enter your URL and a particular keyword to get an accurate keyword density analysis.

Remember that press releases are informational announcements, and therefore should be kept between 300 and 500 words. The length of your press release should determine how frequently you use your keywords and how you use hyperlinks. Furthermore, be sure that hyperlinks aren’t the only way to redirect readers to your website; list your complete URL somewhere in the copy.

Finally, put it out there! Your press release should not only be permanently linked in a specified section of your website that readers can always find, it should also be in as many relevant online locations as possible. Once readers catch on to your content in a third-party location, they’ll start going straight to the source – your website. Optimize it, and they will come.

You can assign a person at your store to write, manage and submit your press-releases. The same person may be responsible for your SEO strategy. Alternatively you may consider hiring a third-party agency to manage your press releases. If you are an izmocars (http://www.izmocars.com/) Rainmaker customer, press releases and directory submissions are part of our SEO strategy. Our Strategic account manager works with you to identify press worthy events and specials, and we issue the releases on your behalf. Our online marketing specialist make and maintain submissions in directories that are relevant to your website, geography and products, including consumer-focused wikis, free and paid directories.

Please contact us to learn more about our Rainmaker program and how it can help you get more traffic to your website.

Related SEO Video Articles

The Right SEO Strategy Ahead

admin    SEO Video     Ahead, Right, Strategy

The Right SEO Strategy Ahead

What comes to your mind when you think of SEO; Is it link building, Meta tagging, keywords discovery, higher traffic & conversions, social bookmarking, making money online, social media, article submissions, Twitter, reputation management, web directory submissions, Google, optimization of pages, blogging …

While the SEO process includes all the elements mentioned above, what’s missing in this puzzle is how they all come together as a “focused strategy” to ensure the success of your online business.

Now there are many paths to SEO success, and all may work and show results (some temporarily), so how does one decide what’s the “right strategy” for their business?

The Right SEO Strategy for Your Business:

- Does your SEO strategy make common sense?
- Is it consistent?
- Is it immediate? Syndicate and Promote your Content
- Is it delivering “constant value” for the users?
- Can your SEO strategy be sustained over the lifetime of your business?
- Does it reflect the values and ethics of your organization?

Winning keyword strategy

Identify winning keywords which users are using to reach your website. Check traffic potential and competition of those keywords. Finalize on 10 to 15 primary keywords with maximum traffic potential Finalize on 12 to 15 secondary keywords each Month and write articles to target those keywords as well as support the primary keywords pages on the website. These are long tail versions of the keywords. Start with targeting city centric keywords (seo expert mumbai), and after some success, move to the country centric keywords (seo expert india), and finally global keywords (seo expert).

On page optimization strategy

Focus your pages i.e. page name, title, description, other relevant Meta tags, and the body content around a specific keyword. What this means is that you create ONE PAGE of content themed AROUND one KEYWORD you want to target, and include the keyword in your page name, title, description, and other relevant Meta tags on that page. Identify current site structure, and keyword mapping possibilities. Optimize each page of the website. Create better titles, description and tweak other relevant Meta tags for the existing pages. Set up Google Local account/ Google maps. Set up Google Analytics/ Google Webmaster (if not already done so)

Content strategy

Write 3 to 4 innovative articles each week, for posting to the Blog/ Article section on the website. The articles are written around specific secondary keywords we want to target.

Blogging strategy

We will be adding 3 to 4 articles on the blog each WEEK Submitting blog to 10 relevant blog search engines and 15 blog directories Get 4 – 5 prominent bloggers to do a review on the website every 2 Months

 

Weekly strategy (this is the heart of the activity)

Natural Link Building, Social Media & Reputation Management

Be consistent in creating unique, compelling and resourceful content in the form of articles/ blog posts – 3 to 4 a WEEK. The articles will be provided by the client each week. The article topics will be focused around keywords we want to target. Be consistent in building internal links and external links on the article pages. Internal links will be used from within the content to point to (with combinations of anchor text) another page of related information or the primary keyword pages on the website, and external links point out of your domain to other useful sites and resources. In moderation both are useful in determining the PR (Page Rank) of that page. Be consistent in syndication of the articles to 10 relevant and popular article submissions sites each WEEK. (Build Author Reputation, Traffic, Natural Links) Be consistent in promotion of the same content links across 10 – 15 relevant and popular social bookmarking sites each WEEK. (enhance Social Reputation, Traffic, Natural Links) Be consistent in attracting 3 to 5 user thumbs up/ reviews for same content each WEEK. (Enhance Social Reputation, Traffic, Natural Links) Be consistent in submitting content links to Twitter & Stumble Upon each WEEK Be consistent in participating in 3 to 4 relevant blogs, by blog commenting and forum postings each WEEK. (Natural Links, Website reputation/Page Rank) Be consistent in ALL OF THE ABOVE each WEEK

BENEFITS: Enhance Social reputation, Web reputation (Page Rank) and Link reputation (Natural and Diverse links) by participating in relevant social, user and web communities. Increase Traffic. Higher Ranking for your Keywords.

Monthly seo strategy

Be consistent in submitting to 100 web directories each MONTH Be consistent in submitting to 100 social media sites each MONTH Be consistent in submitting 1 Press release to Top 5 PR sites each MONTH. Be consistent in monitoring site traffic, keywords performance and competition Be consistent in sending Report on link submissions (with PR) & traffic analysis report each MONTH Be consistent in “adding user value” for the users in way of innovative and entertaining content ideas, quizzes, tools, podcasts and videos. Be consistent in ALL OF THE ABOVE each MONTH

BENEFITS: Build quality links from diverse web, user and social communities.

EXPECTED DELIVERABLES FROM YOUR SEO STRATEGY

Page #1 results for 70 % of the selected city centric keywords in 4 months Page #1 results for 70 % of the selected county centric keywords within 6 months Increase Traffic sources from Stumble Upon, Twitter, Article Sites, Social media sites Increase traffic from Search engines (Google & Yahoo primarily, MSN) Increase conversions to the website & increase ROI

 

 

SEO Strategy – Building a Personal Brand

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SEO Strategy – Building a Personal Brand

One of the latest buzzword expressions in the exciting world of Search Engine Optimization is “Personal Brand”. For all of those business owners and consultants unfamiliar with the meaning of Personal Brand, it is pretty much self explanatory. Developing your own personal brand instead of signing onto a familiar online company brand has numerous recognized benefits and will make you definitely stand out from the crowd.

New clients are always looking for cutting-edge and innovation. With your own independent products and brand, a solid SEO strategy and targeted marketing, your online reputation will be unstoppable and will land you even more customers.

Climbing the Google rankings is much easier for entrepreneurs with a genuine personal brand. They do not get lost in the big melting pot of related namesakes and their uniqueness is more recognizable when participating in social media networking campaigns.  Indeed, working the crowd is not only profitable for pop stars, but even the smallest business can expand its horizons drastically by taking advantage of social networks such as YouTube, Twitter, Blogger, Flikr, My Space and Facebook.

If you carry a personal brand, portray yourself in a positive light. As part of your SEO strategy, identify your strengths and capitalize on them. Utilize every media available to you to spread the word about your enterprise and, remember, some of the key social media networking websites are free. 

The sooner you make it into the spotlight, the quicker your search engine rankings will improve. If you are uncertain on what to get your personal brand highlighted, continue to read on.

Blogging

A weblog or blog is a website where events, products, ideas, or thoughts are described and revealed through written content, graphics or videos. Blog websites can be hosted by a company or personal domain and are updated frequently. Signing up with them is a great way to build a strong reputation fast, or to get known in specific industries, which are related to your business. Blogging can strengthen your company, attract customers and, through your profile page, show who you are.

Guest blogging

Having your personal blog may not be enough, even if you update the content regularly and keep it fresh. Posting additional articles on similar and related websites can be even more beneficial. You can expand your audience of readers and enhance your online reputation.

Twitter

Twitter and blogging are based on similar concepts. While blogs have no set length, text-based Tweet posts cannot display more than 140 characters. Blogs can be read by most everyone, while Tweet followers need to be subscribed to the tweeter’s profile page.

Business networking

LinkedIn and Plaxo are two key business networking sites. They are often used by smart business people to display their professional profile and career history. Through these, and similar sites, old contacts can reconnect and new ones can be found.

Presentation uploads

Workshops, seminars, and conferences are a great way to impress potential business partners and clients. Uploading your presentations on sites, such as SlideShare and Scribd will allow viewers to download and review your speeches and supporting documents. It will also give them a chance to share it with others, which is a great way to continue optimizing you and your company’s name.

Video presentations

Although not much different from seminar speech uploads, video uploads can highlight a variety of life presentations and increase your online exposure, especially if you use targeted headlines, specific keywords and title tags. Most people today are familiar with websites like YouTube and Vimeo, virtual markets where creative and topical videos frequently enjoy viral growth and draw millions of hits.

Whatever strategy you finally decide on, make sure to let the social networking force work for you. Use all venues available online and keep adding to your repertoire as much as you can. Sign up for profile pages on prominent sites such as Facebook, Digg and StumbleUpon, and contribute to social media communities any chance you get. The more exposure you have, the quicker your personal brand will become a major hit on all key search engine ranking pages and lift your profit margin to new heights.

Visit Shout SEO Services to find out more.

Competitive Analysis to understand your competitors SEO Strategy -Position2

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Competitive Analysis to understand your competitors SEO Strategy -Position2

SEO Competitive Analysis 
by Team Position2

In order to execute a successful SEO strategy, it is very important to know who your competitors are. Understanding your competitors’ SEO strategy, website and their level of penetration in the internet is critical to the success of SEO campaigns. What I am referring to is not just direct competitors, but competitors that rank in search engines for the keywords that you optimize your website.

Executing an SEO competitive analysis

Competitive SEO analysis can reveal many interesting findings about your competitors’ SEO. After you have shortlisted the keywords and the competitors that rank for those keywords, run your competitors’ websites through this checklist:

Content Analysis: Analyzing your competitors’ content will help you set a benchmark on how much you need to optimize your website. Title and Description Tags: Compare your title and description tags with your competitors’ to assess the number of times the keyword appears, placement of keyword and identify if you can make your tags look more appealing than your competitors can. Heading Tags: Compare your competitors’ websites to identify if, your targeted keywords are used. Analyze the overall density of the keyword present in heading tags. Normally, a top-ranking website will always have the targeted keyword present in the H1, H2 … H6 tags. Body Text: Analyze the overall keyword density, placement of your targeted term in your competitors’ website to assess how well the content is optimized. Identify if the content is contextually relevant to the keyword being targeted on the page. Alternate Text: Analyze if the images used on your competitors’ website contain the targeted term. Domain Names and URLs: Most of the websites that contain keywords in their domains would already have scored a brownie point; they would be ranking for those competitive keywords. If the keyword you are targeting is not present in your domain name, ensure that it is at least present in your URLs. Strong and Bold Tags: Most of the competing websites would enclose important keywords within strong or bold tags. This highlights the important terms to search engines. Bulleted Lists: Analyze if your competitors have the targeted keyword present in their bulleted list.

Website Architecture

Your website may have been optimized perfectly for targeted keywords, but if you are still not ranking for your targeted keywords in SERPs. Then it may be because you have bad website architecture

URL Structure: Ensure your websites URL structure is free of any dynamic strings and parameters. This may help you score high rankings in search engines. Domain Age: If your competitors’ domain age is older than yours is, ensure that you register your domain for at least 10 years. This will help search engines consider that you seriously want to establish your presence on the internet. No-follow Tags: Check if your competitors have used no-follow tags to channel page rank juice throughout the website. Implementing a thematic website structure can do wonders for your website rankings. XML and HTML Sitemaps: Competitor websites that perform well in SERPs always have a HTML sitemap as their internal navigation. Ensure that you create an XML sitemap and submit it to search engines; this will ensure that all the inner pages are crawled, too. Internal Navigation: This is one of the most important factors that decide how well your website performs in SERPs against your competitors. Ensure that your innermost pages are accessible within the first three clicks when a user lands on a page. Your internal navigation could be in the form of top global navigation, footer links, breadcrumbs, category based navigation, news tags, cloud tags, etc. Flash, Ajax, Frames, JavaScript’s: Your competitors may take your place in SERPs if your content is not visible to search engines. Ensure that critical content that you expect to be crawled is parsed by search engines. Do not make your content as a part of Flash, Ajax, Frames or JavaScript’s. If you do, ensure that you present an alternate version of the same content in textual format to search engines.

Internal Linking and External Linking

Internal Linking: Assess your competitors’ internal linking for the keyword you want to optimize and you will notice in most cases that the keyword is present in the internal links of the competitors’ site. Assess how many such anchor texts are pointing to the ranking URL and the page rank of the pages that have the anchor text for that keyword in your competitors’ site. This will help you understand how many internal anchor texts you need for your website. External Linking: Most of the external links present in your website must be relevant to the content that is being optimized. Most of your top-ranking competitors would have implemented a no-follow tag on most of their external links. Ensure that external links present on your website has a no-follow tag. This will ensure that you prevent the flow of valuable page rank juice to external sites. Backlinks: Analyze your competitors’ backlinks for relevance and anchor text. Identify the number of websites that contain the targeted keyword as anchor text and measure the page rank of those linking pages. This will help you understand how much time you need to spend in your back linking efforts.

Once the analysis is complete, ensure that you use this data to compare your website against your competitors’. This will tell you how much you need to optimize your website to win your way through SERPs.

Seven Simple Steps To A Super-Effective Free SEO Strategy That Works Now!

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Seven Simple Steps To A Super-Effective Free SEO Strategy That Works Now!

Today, you will know about a simple but highly effective SEO tip that almost guarantees you a top spot. A true and unbeatable whitehat SEO technique.

The secret lies in, intelligently constructing some extremely effective *interlacing of link wheels* that escalates you to top search engine rankings. Just follow this seven step SEO technique.

1. First, be ready with about 26, 100% unique (copyscape passed and not spun!), 250-300 word articles on your niche. Sprinkle your keyword 3-4 times randomly through out the articles. Remember to include your keyword in the article title, preferably as the first word.

2. Now open up 24 new accounts on web 2.0 properties, like: Blogger, Wordpress, Jimdo, Hubpages, Weebly, Tumblr, Jimdo, Gather, LiveJournal, Zimbio, Xanga, Vox, Quizilla, Terapad + others totaling to about 24…

3. On every separate web 2.0 site, post a different unique article with two links either in the article itself or in your bio. One of the links points to another web 2.0 property where you have already posted another article. And the other linking to your website URL as an anchor text.

4. Follow this pattern for 24 articles in such a way that there will be 4 (interconnected) link wheels. Each link wheel will have 6 web 2.0 properties.

5. Once you create your web of 6 link wheels, open two Squidoo lenses and post the remaining 2 of your unique articles there.

Now this is important. Link each of these Squidoo lens to any 4 of your web 2.0 properties. That is, there will be 8 links pointing to your 24 web properties.

Side Note: You can also scale up all the 24 or more by opening more squidoo lenses but post only unique articles to your additional Squidoo lenses.

6. The next step is to social bookmark both of your Squidoo lenses on 25+ websites (like: Digg, StumbleUpon, Delicious, Bebo etc…). Forget your old accounts with them! Open fresh accounts and bookmark with each of them.

7. Next copy the 25 RSS feed links from each of these Social book marking sites and submit each of them to 100+ RSS aggregators. This makes sure that your link wheels are indexed quickly.

Finally, create a 20-30 second video about your website and upload it to some high traffic video sites like youtube. Make sure that In the description you link to your website URL(s) for extra backlinks!

Side Note: If you are video challenged, download this free software that will automatically turn your articles into videos with voice, music and all other frills like backgrounds.

Well, hope you found this SEO tip simple. With a few hours of work, you are own your way to top SEO rankings for the desired keywords on Google, Yahoo and Bing.

That’s targeted traffic for you… Enjoy!

Why Random Rss Can Get you On the Top 10 Sooner Than Any Other SEO Strategy!

admin    SEO Video     Random, Sooner, Strategy, Than

When search engine optimization experts read this, it merely confirmed something they already knew…that even well-optimized content needs to be periodically refreshed in order to maintain top search engine rankings.
RSS content is delivered through RSS feeds. Simple files structured in a specific way.
Using RSS will advance intension and maximize freshness.
RSS newsfeeds transfer a range of opportunities so that increasing traffic to your website. Broadcasting your own feed is a great way to cut through the deflection of SPAM and get your message directly to your target market. Not to mention The Traffic That an RSS Feed can bring to your Website. On the other hand, importing feeds from other sites or alike other parts of your own site and publicizeing them on your webpages can reconstruct your search engine positioning by automatically keeping your website full of fresh, significant information. This article will show you how to show RSS feeds on your webpage, as well as a few techniques so that maximizing the value you derive from them.
But first lets see some RSS advantages and benefits:
1. New content. Updated information.
2. RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.
3. Microsoft is integrating RSS support in the next version of its Internet Explorer and is making RSS an integral part of its long-awaited Longhorn operating system.
What you must avoid with RSS?
Never use JavaScript to show RSS on your pages. Why not? Whereas search engines don’t look at JavaScript, so JavaScript feeds are pointless since SEO. To contract newsfeeds visible to search engines, their text has to be embedded into your page. If you view the source code of your page and you don’t spot the actual text of the newsfeed, then search engines aren’t going to discover it either.
So, what you should use, is PHP or any other server side pattern. Server side algorithm is any methodology that “runs” on the server while Client side tactics is any approach that has to be downloaded in the visitor’s computer and then show on his browser. An case of server side is a PHP script and an reference of client side is a javascript.
Now in this article we are going to focus on the PHP methodology to show RSS feeds on your pages. There are many and various Free script that can show RSS feeds on your pages and one of them is CaRP. (You may search Google for “CaRP” to find the download link).
By adding RSS in any of your pages, this page will be always with fresh content.
You have of course to find Relative to your site content so that will help you SEO optimize your pages. Let’s say you’re trying to optimize your page for the words “search engines”. Try browsing or searching since “search engines” at Feedster dot com and other newsfeed directories, or again just searching Google.
For reference, to look since a “search engines” feed, search so that ‘RSS “search engines”‘. At the pages that come up in your search, look for an orange button or a link with the letters “RSS” or “XML”. Clicking anything of those should get you the URL of their RSS feed.
Once you have assemble some newsfeeds that covers the right topic, copy those URL’s and paste them into a notepad and save the file.
Then test them all since a few days until
you choose one that is update more day by day than the others do.
At the top of each RSS Feed (when you look in the source code) you will see some reputable info as the date and time the RSS feed was created or updated.
Now I will tell you a secret that lots people doesn’t know. If you use a script like CaRP then in your pages you may only show one RSS Feed at a time.
What does that mean? That maybe the RSS Feed is Relevant and update daily but, the problem is that the same RSS feed maybe is shown in thousand other sites in the same time. So Search engines like Google will not index your page (or may ban your page in a worst scenario), considering of two reasons:
The same content can be found in other sites that use the same RSS Feed, as dublicated content (robot will take it as spam) and the robots doesn’t like to index the same content over and over again.
And Why they should index your pages while the same content they have indexed theretofore from a previous visited site?
So what you can do about it? The solution is one and is called Random RSS (discovered by TrafficBoosterPro dot com)!
This is the new SEO technic to optimize your site since it uses the RSS Magic but in the same time it uses PHP to select randomly 3 or more RSS Feeds from a Feed pool of hundrends or thousands of Relevant RSS feeds that mix their content during the time that the page loads in the Browser and this way it creates a unique content always Related and fresh.
Also the new Google “Bigdaddy” update is not an algorithm update but a change in Google’s data center infrastructure. It contains new code since sorting and examining web pages. According to Google’s search engineer Matt Cutts, the update should be live in February or March 2006. Google is now testing a new search engine spider that is based on the Mozilla browser.
The new spider should be able to index more than traditional search engine spiders, possibly links within images, JavaScripts or Flash files. That means that Google while visiting your pages will behave more as a web browser than a common robot.
So It will have to load your page (by simulating a common browser) to view what it couldn’t discover before as a simple crawler robot. That means it can spot redirection and hidden CSS techniques (known as black hat seo). But it will also see that your page has fresh Related content in each time the googlebot visit your site. This approach will show new content in every browser refresh every day every hour every minute.
Fresh content since ever! Great! You’re importing content into your webpage that’s relevant to your keywords! And every time the RSS feed gets updated, fresh news will show up in your page automatically! But we’re not going to stop there. There are still ways to boost the SEO value of the newsfeed.
Now each RSS Feed does come with content, links and some time images. What this could mean in your pages? It can assign your pages look nicer (because of Related images) but it could also present them load slower. In the other hand the embedded links can get your PageRank bled off by adding numerous links in your pages that will also manage the robots follow them and leave your site.
To dissolve this problem one should download and use a PHP script named TrafficBoosterPro. From TrafficBoosterPro dot com. This is not a free script but among the other features that this script has is to mix and randomize RSS feeds in your pages cast away the embedded links and images or show images and not links or show links but not images or show just the RSS Feed content and you can choose how lots RSS Feeds you want to use in the same time in one page.
This script can build for you also thousands of optimized pages with Proportional content just by giving to the script your desired keywords. You may choose to blend as masses of Related RSS Feeds in the Admin control panel and it doesn’t stop here. It can show Associated clickbank, Ebay and Amazon products with your affiliate ID embedded in the links, It can help you sell your products in Ebay.
Search engines have the abilitiy to make even the most confident webmaster feel powerless. So It’s useful to spend a few minutes researching some appropriate choices – once you’ve decided on one that you believe to be suitable, you can start picking up new feeds straight away.

Web Design Articles – Website Design Strategy: Pros & Cons of Flash-based Sites

admin    SEO Flash     Articles, Cons, Design, Flashbased, Pros, Sites, Strategy, Website

The Good:

Interactivity

Flash’’s Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real “movie files” that are raster based and hence much larger in size.

The Bad and the Ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You”ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn”t have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn”t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

How Blogs Can Break Or Make Your SEO Strategy

admin    SEO Video     Blogs, Break, Strategy

Blogs are a great way to get started authoring content and sharing your knowledge and insights with other people. Plus, mix work and play – and you can get rich doing this.
You don’t have to be an MBA-accredited author by any means. However, there are some rules to play by, and I’ll break those out below. We will talk about the top blogs, practicalities around blogs and creative ways to get started, including how you could possibly ruin your good-standing ranking and having to change your Search Engine Optimization strategy.
Blogs – Structure and Layout
I work in the field of Search Engine Optimization. It has a wide range of options, from the technical to the more strategic. Tons of discussions are found on off-page and on-page factors, latent semantic analysis, content scope, quality, HTML/CSS development, site navigational structure, spamdexing, 301 redirects, plagiarism, link strategies, directories, blogs, search engine news, email marketing tips & online (internet) marketing. Most all of the top 10 SEO firms out there agree that blogs are a “must” for driving traffic and get established in the Internet community.
There is a right way, and a wrong way. We’ll discuss these below.
Be warned – too many folks out there are thinking about “how to outbeat the search engines” and use the latest-and-greatest (blogs) to elevate their rankings, essentially via content and blog spam. Blogs are a powerful way to get seen by the search bots. Blogger (Google’s own) is an important key to the puzzle, but there are many.
THE UN-OFFICIAL TOP 7
BLOGGING BEST PRACTICES FOR SEO
Start here, begin a quick review of the world’s top blogs:
http://www.technorati.com/pop/blogs – updated daily
http://www.technorati.com/pop/blogs – he makes #16,000/month
http://microsaw.stikipad.com/ – web 2.0 blogs
Get an account – it’s free. log in – and – don’t start! What? No, you must first continue by scanning the list above and get a sense for what people are writing about. This could be more generic at first, but start looking to yourself. What do you know? What do people come to you for? Anything that you specialize in? (Hint: don’t think “how can I sell this” – but “how can I share this?”) You’ll also learn how to use trackback functions to allow other people to be notified. Permalinks are great for SEO and should be used where appropriate. So, now you learned something big: be yourself!
Think about an interesting headline. You don’t need to be copywriter, but you should think about your headline and the topic at hand. More importantly, is it something that you are passionate about, or can contribute something to? It’s ok to spend some time here, writer’s block can come up. Think about other sites, can you re-write their UVP (unique value proposition)? How would you write yours (thinking theme here). What I’ve found to work is simply sit back and start talking as if you were discussing a (hot) topic with a friend, and then breaking it out into sub-groups from there.
Writing tips: casual, friendly and interesting (meaning you have something to write and you don’t copy others) works well in blogs. Make sure you stay on topic and that you are truthful. Would you lie to your mother? Of course not – then think about this when you are writing online (and she will not come after you). Yahoo’s blogging policy is a good one: “Be respectful of your colleagues, get your facts straight, provide context to your argument, and engage in private feedback.” Also, make sure to include images (flickr) and video (youtube, google video) where you can. Make the images rich and colorful, don’t worry about sizing too much.
Committment, persistence and disciplin. Sound like an extract from Jim Rohn or Anthony Robbins? Well, they probably are – but it applies to most of the things you do in life. So be it with blogging. Carve out 1/2-1 hour every day to nurture to your blog business. Think of it as your morning ritual – right after you have attended to your family and other duties. Plus, often you are not going to be in writing mode – but rather, maintenance mode – reviewing and responding to other blogger’s input.
Search engines start picking up your blog, and traffic increases. Be prepared and if it gets out of hand, be able to manage that too. I’m not simply talking about traffic, but as others join and comment, you may need to defend your stance, including admitting mistakes if / when you make them. Folks appreciate other folks who are big enough to admit mistakes if it gets there. For example, you may have folks who don’t like you – even if you’re Bill Gates. This guy created a Corporate Weblog Manifesto that I found interesting.
Run and host your own blog service. More expensive, but this could have a large impact on your ability to control not only the content, but custom HTML layouts, code and information architecture that are important to search engines. You can offer this as a service to others in your niche market. http://businesslogs.com/ is a great resource to use for starting this process, and more hands-on development companies like http://www.leveltendesign.com/ can be an option for you. Keep in mind that the market has developed niche-companies, from real-estate to healthcare, and you should research those specifically.
Content is important for Search Engine Optimization – be on top of it, keep a schedule.
Voila – that’s it, there you have it. Watch how the search engines will start picking up your content. You can run tools to see how you are ranking, how often you are showing up in the search engines. We like http://www.UrlTrends.com as a simple beginner starting point. However, it’s not 100% accurate, other SEO tools can provide more detail.
Keep your content fresh, updates daily is preferred – and definitely once a week and your search engine marketing (which includes search engine optimization) will become more visible than it was just last week. Then, use http://pingomatic.com/ to alert search engines that you have made updates. It’s a free service, and will help your visibility.