Crawlability Issues – How to Make Sure That Search Engines Can Spider Your Site

admin    SEO Flash     Crawlability, Engines, Issues, Search, Site, Spider, Sure

Crawlability Issues – How to Make Sure That Search Engines Can Spider Your Site

Search engine spiders aren’t THAT smart. Spiders/bots are programmed to constantly crawl around search engines until they find content they can index. They aren’t going to stop and wait around until you fix that broken link. That’s not their job. It’s YOUR job to make sure search engines can spider your site.

In order for your site’s pages to be crawled, they need to take visitors to different locations. Visitors should be able to easily navigate within your site or be taken to an external link/site. If you have bad or broken links, this seriously reduces your site’s crawlability and your site could be permanently filtered out of SERPs (search engine result pages).

Crawlability errors are what kill your SEO – don’t make the following mistakes or say good bye to being found in search engines.

• Pay attention to robots.txt files – That’s the easiest way to mess up your crawlability. Robots.txt files direct search engine spiders how to view your site. One mistake can bump you out of search engines permanently so be extra careful when working with these files.

• Don’t use too many variables in your URLs – Google can crawl long links but it’s still not a fan of long URLs. It’s better to use short URLs – they get clicked on more often in SERPs

• Don’t add Session IDs in URLS – If you do use Session IDs in your URLs, store them in cookies. Spiders won’t crawl URLs with Session IDs – they clog up the SERPs

• Watch out for code bloat – This can be a HUGE problem. Spiders are good at separating code versus content, but don’t make it difficult for them either. Don’t use so much code that your content isn’t easy to find.

• Spiders can’t follow Flash links or execute JavaScript – Designs that use Flash and JavaScript will stop spiders in their tracks. They also can’t read text or images inside Flash. Stick with HTML links (links should preferably be text or images)

How to Fix Crawlability Mistakes

• Do NOT change your URLs unless they are broken. Keep in mind the following tips mentioned above. Keep them short, don’t use too many variables, leave out Session IDs, etc.

• When creating URLs, use keywords and hyphens to separate keywords. Spiders recognize hyphens as spaces – don’t use underscores, etc. Don’t make your URLs look spammy with keywords.

• Fix your domain canonicalization. Are you going to use www.business.com or business.com? (don’t use both!) Which domain gets the most inbound links, etc? That’s the URL you should use as your primary domain. If you use a secondary domain, make sure you include a 301 redirect back to your primary domain.

• Use SEO Browser to check how search engines view your site

The Benefits of Sitemaps

Sitemaps are XML files that list URLS along with each URL’s metadata. This allows search engines to crawl sites efficiently. Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling.

If you want to be found easily by search engines, build an efficient navigation system. A logical and easy navigation structure will make it easier for spiders to crawl around your site.

Turn your SEO Efforts Into Sure Success

admin    SEO Flash     Efforts, Into, Success, Sure, Turn

Turn your SEO Efforts Into Sure Success

Copyright (c) 2007 Allen Thomason

There are certain strategies that can help you launch a near to perfect website that will draw in desired traffic and generate sufficient revenue for you. In Search Engine Optimization, the process of regular flow of traffic and a regular cash flow is very crucial to the success and sustenance of internet marketing efforts.

The preparation work of building a site is important and starts long before even the site is launched. This stage includes researching keywords, analyzing them, and designing a powerful content that contains those keywords in the right density that is required for the content to be optimized during search on popular search engines. If you want to build your site proper and potent you should gather sufficient material to furnish at least 80-100 pages of relevant content.

Deciding a domain name comes next to content designing. Domain names should be easy to remember and linked with the niche that you operate in e.g., a gardening site should have a domain name like mynursery.com or homegardening.com. Branding it properly actually helps it to be remembered and visited by niche crowd.

Now, its time to launch a full-fledged site to display your effort. How do you do that? It is better to design a simple and easy to follow site that is user friendly. Links should be incorporated in such a manner that user understands them quickly and these lead the users to their desired page as quickly as possible. Remember to put your text in such manner that its does not outsmart the html content. Make your site less flashy and more relevant in content and information. Avoid complex scripting languages like java, java script, flash etc that lengthens the page loading time.

Avoid cluttering and spamming with links that care not relevant for viewers. Let the viewers choose what they want to without confusing them. Arranging the directories in a logical manner that has the keywords that you would like the visitors to click, will give you desired clicks per view.

Remember to ensure that the pages are uploading fast with each click. If you cannot guarantee that, it is for sure that you will loose some traffic every second with every delay. Traffic will be flow to some other site that has better browsing options and better speed.

You are trying to provide relevant content. It should be simple and factual and to the point. Do not clutter your content with excess information or irrelevant ones. Your content should rarely exceed 500-600 words and should not be less than 200 words. Check for density and positioning of words meticulously. You also provide other things in a page. Each page should not exceed the size of 15Kilobytes. The best option is more than 5Kilobytes and not more than 10Kilobytes. The smaller the page the less is the time to load it. This is also optimal for the search engines to index the sites.

The key word density should be between 5-20% depending upon which search engine you want the content to be indexed properly. Use simple sentences and always check for grammar and spelling before your pages are offered for indexing. Use Outbound and well as Cross-links within the same site. Cross-linking is typically important while the search engines rank your site.

Create your own IP address and host your site. Check that all pages are linked to each other in your site. Allow spidering and enjoy the consequences soon. Submit your site to popular engines like Yahoo, Google, AltaVista, and others if your budget permits the same. It takes almost six months to get quality traffic on a regular basis and your site to gain the desired popularity.

Qtvr To Flash Product Displays, Advertising Sure Has Changed

admin    Adobe Flash Player     Advertising, Changed, Displays, Flash, Product, Qtvr, Sure

In the beginning there was product photography, and it was good, good for anything printed on paper that is.  But now the advertising world is different. Every year more and more consumers turn to the internet for not only information but for purchases, large and small. And since they cannot touch the product they want as much information about it as possible.When Apple computer invented QuickTime Virtual Reality almost 20 years ago, it promised to change the way we looked at photography, both of \’objects\’ and environments.  As exciting as it was, for several reasons it never became part of the mainstream. Perhaps the most significant barrier was the technology itself.  Until the last few years, Apple computers claimed only a 5% market penetration in the PC market. That meant that even in the early 2000’s 95% of computers not only did not have QuickTime installed on them, but that the owners of those computers had mostly never heard of QT, and considered it an \’Apple thing\’. Sadly, generally attempting to open a QT movie without the application installed on one’s PC, resulted in computer crashes and hangs. Also several companies capitalized on the technical aspects images for 360º degree photography and produced very specialized and very high priced special tripod heads, rigs and computer controlled turntables—which contributed to yet another misconception, that one had to have lots of money to produce this kind of imagery (which wasn’t going to make you any money anyway).Another barrier was the file size of the final image file. Though small by today\’s standards, there was the perception that with consumers mostly using dial up connections that, even if they by some chance had QuickTime installed on their computer, they would not be willing to wait for the file to download. There also wasn\’t an abundance of asymmetrical CODEC’s or streaming possibilities.Lastly, though the QTVR interface has several extra capabilities, they are not well known or obvious to a viewer who doesn\’t know QuickTime, and most think only of products spinning on a white background, or being able to pan around a room—entertaining but not ‘ready for prime time’.All these factors combined to make QTVR and as a consequence, all 360º photography, perceived as a novel technology that though fun to view and experience, was not economical to produce, not capable of delivering attractive exciting photography and most importantly was not viable for real world retail uses.These days… Not so.With Adobe\’s Flash player boasting an almost 100% installation on all computers and 70-80% of internet consumers using some type of broadband connection the possibilities for 360º views and elaborate product tour interfaces.  Products can now be shown not only in 360º views but with zoom and pan features as well as informational graphical or even video ‘call outs’.  With broadband connections being so prevalent in households, and Flash being a streaming media the product displays can use high quality photography and video.  They are used cross media as well for not only web, but trade show displays and even sales presentations.  A salesman can carry a laptop computer full of virtual products that otherwise would be too large or numerous to carry, as well as not possibly getting past security in office buildings.Retail giant, Party City, for the past 2 years has used “Virtual Fashion Shows’ on their website to promote their extensive line of Halloween costumes.  They feature live models photographed as a 360º view and place them in a custom interface that not only rotates, zooms and pans, but is designed with a Halloween style to match their wed design. Since Halloween sales represent  over 30% of their yearly business, Party City feels that it’s important to use all possible technology to give themselves an edge in a very competitive business.©2008 Logan SealeOregon based  Benchmade Knives uses 360º photos with video call outs to display the features of their high line knife collections, again it gives them an edge over the competition which these days is more important than ever.©2008 Logan SealeSome photographers are even experimenting with making unusual and artistic virtual reality photography. With careful planning and control one can be very successful with this idea.For more information and images visit http://www.LoganSealeInteractive.com

Film/video Distributors and Producers: Make Sure you Know These Nine SEO Recommendations

admin    SEO Video     Distributors, Film/video, Know, Nine, Producers, Recommendations, Sure, these

Film/video Distributors and Producers: Make Sure you Know These Nine SEO Recommendations

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
Publish Article

Hello Guest |
Login |
Register

Email

Password

Remember Me
forgot your password?

Home Page Internet Film/video Distributors and Producers: Make Sure you Know These Nine SEO Recommendations
Film/video Distributors and Producers: Make Sure you Know These Nine SEO Recommendations

Posted: Dec 13th, 2007 | Comments: 0 | Views: 8 |

Syndicate this Article
Copy to clipboard


Film/video Distributors and Producers: Make Sure you Know These Nine SEO RecommendationsAuthor: Daniel Lafleche

When most people talk about Search Engine Optimization (SEO) they tend to talk about getting more traffic to their website. Everyone wants more traffic. Right?

If you are like most film and video distributors, you care less about volume of traffic and much more about quality of traffic. The goal is to get the right people visiting your site. Can SEO do that for you?

Search Engine Optimization is about helping people who want to find your site, find your site. Optimize your site properly, target keywords intimately related to your business, and the high quality traffic will come.

By making a few technical improvements to your site right now, you can help search engines like Google and Yahoo understand and ‘respect’ what your site offers and then pass the good word on to the thousands of film and video license buyers who use search engines every business day.

Maybe a buyer only remembers a few words about a title they saw on the back of one of your sell sheets. Good SEO practice makes it possible for license buyers to find you using even the sketchiest keywords.

We’ve put together a checklist of nine very basic things you can do today to make sure your website is search engine friendly. Give your site an SEO tune-up, work hard posting keyword rich content, and you will be amazed how fast you can ‘own’ a set of keywords related to a film/video content category or genre. This means that whenever, or wherever, a buyer searches for content related to your business, they’ll find their way to your website.

This checklist is just as essential for film and video distributors as it is for indie producers and film festivals wanting to boost their exposure. Everyone can benefit from these best practices.

9. Have you announced your site to the major search engines?

Search engines can’t find you if they don’t know about you. The first thing you need to do (once you finish reading this article) is to make sure your website is submitted to the major search engines.

IMPORTANT: Make sure you do this manually. We don’t recommend that you use auto-submitter websites that promise to do this for you. Get off on the right SEO foot and do the submitting yourself.

Check out the IPEX TV blog for an article about submitting your site to search engines.

8. Did you add your sitemap?

A sitemap is a simple document placed at the root directory of your site and informs search engines which pages on your site are available for searching. It’s like one of those big maps you see at audiovisual content tradeshows: but this one is for your website, and search engines love it.

7. Do all of your web pages have titles?

At the top of your browser window (on the same level as the close, maximize, and minimize buttons) you will find the title of the page you are viewing. This is some of the most valuable real estate on your site. If the only thing in this space is your company name (or worse, it just says “Untitled”), you’re wasting a great opportunity. Use this space to attract search engine attention to specific keywords by writing unique page titles for every page on your site. The trick is to write a page title that is keyword loaded, but still seems natural to your actual visitors. Don’t make these titles too long, but do make sure that the keywords you use in the title appear again in the body of the page. You’ll be amazed at what an improvement this can make to your search engine results.

6. Do you have your ‘alt’ attributes defined?

When a programmer adds an image to a website, he or she uses an HTML code called the ‘img’ tag.

The ‘alt’ attribute (sometimes, mistakenly, called an ‘alt’ tag) allows you to specify some text that the browser will display in case your image is missing. In this example, an image of a sell sheet is ‘tagged’ with some words describing it (alt=”Sell Sheet, one sheet, cinefiche”). This may not seem like a big deal, but these ‘alternate’ labels are necessary to help search engines understand the content of your page. Search engines cannot read images, so it’s important that you help them out by specifying in the ‘alt’ attribute what the image contains.

5. Have you gotten your link out there?

Are you a contributing member of Wikipedia and/or the IMDb? Find places on these sites where it is appropriate to submit links. If these links make sense within the community, they offer better exposure than money can buy.

Add some of your best pages (not just your site) to social bookmarking sites like del.icio.us, ma.gnolia.com, and myYahoo.

Get your friends involved. Link to their best pages, and ask them to link back to you.

4. Do you have any content?

Wooops. So, by now you should have a site that’s pretty well technically optimized and search engine friendly. But do you actually have content people are searching for? For film and video distributors, getting your catalogue titles and old sell sheets on your site is an excellent step to getting keyword-rich content online that will be relevant to a wide variety of film and video content license buyers googling for new titles.

3. Have you prepared a list of keywords you like?

Put yourself in the shoes of your audience for a moment, and imagine sitting down to your favourite search engine. What are the search terms your audience is most likely going to use? Will these search words lead them to your site? Now, imagine the search terms they might use to find your competitor’s web site. Make a master list of all these keywords, and decide which keywords you want to ‘own’. This list is going to be your guide to the search engine friendly content you create.

2. Do you have a blog?

Getting your catalogue titles online is great, but it’s very important to have a site that is up-to-date. A lot of people in the film and video distribution industry see a corporate blog as more of a hassle than a help. But blogs are quite simply the easiest way to keep your site fresh, get lots of sexy text for search engines to search, and interact with your clients. Indie producers and film festivals have been quick to understand their value

Free Online Articles Directory

• Why Submit Articles?
• Top Authors
• Top Articles
• FAQ
• Publish Article

Hello Guest |
Login |
Register

Email

Password

Remember Me
forgot your password?

Home Page Internet Film/video Distributors and Producers: Make Sure you Know These Nine SEO Recommendations

Film/video Distributors and Producers: Make Sure you Know These Nine SEO Recommendations

Posted: Dec 13th, 2007 | Comments: 0 | Views: 8 |

Syndicate this Article
Copy to clipboard

<br /> <h1>Film/video Distributors and Producers: Make Sure you Know These Nine SEO Recommendations</h1> <p><strong>Author: <a title="Daniel Lafleche" href="http://www.articlesbase.com/authors/daniel-lafleche/41144.htm">Daniel Lafleche</a></strong> <p>When most people talk about Search Engine Optimization (SEO) they tend to talk about getting more traffic to their website. Everyone wants more traffic. Right?</p> <p> </p> <p>If you are like most film and video distributors, you care less about volume of traffic and much more about quality of traffic. The goal is to get the right people visiting your site. Can SEO do that for you?</p> <p> </p> <p>Search Engine Optimization is about helping people who want to find your site, find your site. Optimize your site properly, target keywords intimately related to your business, and the high quality traffic will come.</p> <p> </p> <p>By making a few technical improvements to your site right now, you can help search engines like Google and Yahoo understand and ‘respect’ what your site offers and then pass the good word on to the thousands of film and video license buyers who use search engines every business day.</p> <p> </p> <p>Maybe a buyer only remembers a few words about a title they saw on the back of one of your sell sheets. Good SEO practice makes it possible for license buyers to find you using even the sketchiest keywords.</p> <p> </p> <p>We’ve put together a checklist of nine very basic things you can do today to make sure your website is search engine friendly. Give your site an SEO tune-up, work hard posting keyword rich content, and you will be amazed how fast you can ‘own’ a set of keywords related to a film/video content category or genre. This means that whenever, or wherever, a buyer searches for content related to your business, they’ll find their way to your website.</p> <p> </p> <p>This checklist is just as essential for film and video distributors as it is for indie producers and film festivals wanting to boost their exposure. Everyone can benefit from these best practices.</p> <p> </p> <p>9. Have you announced your site to the major search engines?</p> <p> </p> <p>Search engines can’t find you if they don’t know about you. The first thing you need to do (once you finish reading this article) is to make sure your website is submitted to the major search engines.</p> <p> </p> <p>IMPORTANT: Make sure you do this manually. We don’t recommend that you use auto-submitter websites that promise to do this for you. Get off on the right SEO foot and do the submitting yourself.</p> <p> </p> <p>Check out the IPEX TV blog for an article about submitting your site to search engines.</p> <p> </p> <p>8. Did you add your sitemap?</p> <p> </p> <p>A sitemap is a simple document placed at the root directory of your site and informs search engines which pages on your site are available for searching. It’s like one of those big maps you see at audiovisual content tradeshows: but this one is for your website, and search engines love it.</p> <p> </p> <p>7. Do all of your web pages have titles?</p> <p> </p> <p>At the top of your browser window (on the same level as the close, maximize, and minimize buttons) you will find the title of the page you are viewing. This is some of the most valuable real estate on your site. If the only thing in this space is your company name (or worse, it just says “Untitled”), you’re wasting a great opportunity. Use this space to attract search engine attention to specific keywords by writing unique page titles for every page on your site. The trick is to write a page title that is keyword loaded, but still seems natural to your actual visitors. Don’t make these titles too long, but do make sure that the keywords you use in the title appear again in the body of the page. You’ll be amazed at what an improvement this can make to your search engine results.</p> <p> </p> <p>6. Do you have your ‘alt’ attributes defined?</p> <p> </p> <p>When a programmer adds an image to a website, he or she uses an HTML code called the ‘img’ tag.</p> <p> </p> <p>The ‘alt’ attribute (sometimes, mistakenly, called an ‘alt’ tag) allows you to specify some text that the browser will display in case your image is missing. In this example, an image of a sell sheet is ‘tagged’ with some words describing it (alt=”Sell Sheet, one sheet, cinefiche”). This may not seem like a big deal, but these ‘alternate’ labels are necessary to help search engines understand the content of your page. Search engines cannot read images, so it’s important that you help them out by specifying in the ‘alt’ attribute what the image contains.</p> <p> </p> <p>5. Have you gotten your link out there?</p> <p> </p> <p>Are you a contributing member of Wikipedia and/or the IMDb? Find places on these sites where it is appropriate to submit links. If these links make sense within the community, they offer better exposure than money can buy.</p> <p> </p> <p>Add some of your best pages (not just your site) to social bookmarking sites like del.icio.us, ma.gnolia.com, and myYahoo.</p> <p> </p> <p>Get your friends involved. Link to their best pages, and ask them to link back to you.</p> <p> </p> <p>4. Do you have any content?</p> <p> </p> <p>Wooops. So, by now you should have a site that’s pretty well technically optimized and search engine friendly. But do you actually have content people are searching for? For film and video distributors, getting your catalogue titles and old sell sheets on your site is an excellent step to getting keyword-rich content online that will be relevant to a wide variety of film and video content license buyers googling for new titles.</p> <p> </p> <p>3. Have you prepared a list of keywords you like?</p> <p> </p> <p>Put yourself in the shoes of your audience for a moment, and imagine sitting down to your favourite search engine. What are the search terms your audience is most likely going to use? Will these search words lead them to your site? Now, imagine the search terms they might use to find your competitor’s web site. Make a master list of all these keywords, and decide which keywords you want to ‘own’. This list is going to be your guide to the search engine friendly content you create.</p> <p> </p> <p>2. Do you have a blog?</p> <p> </p> <p>Getting your catalogue titles online is great, but it’s very important to have a site that is up-to-date. A lot of people in the film and video distribution industry see a corporate blog as more of a hassle than a help. But blogs are quite simply the easiest way to keep your site fresh, get lots of sexy text for search engines to search, and interact with your clients. Indie producers and film festivals have been quick to understand their value</p> <p>