How to Pre-sell Effectively in Todays Market

admin    Adobe After Effects     Effectively, Market, Presell, Today's

How to Pre-sell Effectively in Todays Market

In this article I will talk about how to pre sell effectively in todays marketplace. Pre-selling is all about building relationships and trust. Consumers see all types of advertisement imaginable and they are quickly turned off by sales copy advertisement. People don’t like to be pressured and they don’t like purchasing from companies and sales reps that they don’t trust. In order to compete you have to gain your prospects interest by learning how to pre sell effectively.

You need to make your words do the selling by writing a good article or review on whatever product that you are promoting. The key is to familiarize your prospects on what you are offering by focusing on the benefits rather than the features and also informing them of the negatives. Of course, the benefits are going to far out weigh the negatives because you wouldn’t promote a product that you don’t believe in or use yourself. By doing this you are being objective and building trust. You are showing that you are human and honest which starts the relationship building.

To further build on the trust you need to give away something of value. This is a key point in the pre-sell effectively process. The competition is banging on their door, they have done business with the competition in the past, and now it is up to you to win them over. The give away should not be a price war this will defeat the whole purpose of pre-sell effectively process and could cause you to go broke. Your job in the process is to give away free information and steer clear of selling. The vendor will do the selling once you have your prospects in an open to buy frame of mind.

Now that you have an idea on how to pre-sell effectively you need to work on a marketing strategy. The obvious first step would be determining who your exact target audience is and how they will benefit the most from your product or service? Male, female, young, old, single, married, etc. If you already have an e-mail list you can send out a survey to narrow down your prospects interests. There are numerous ways of defining your audience such as : blogs, e-zines, and social networks. Off line you can do flyers, surveys at the doctors office, local supermarket, banks, etc. One important point to remember is the 80/20 principle. 80% of revenue comes from 20% of customer base. So you need to focus on the 20% keeping in mind that a happy customer will talk to friends and colleagues and that is the best way to pre sell effectively.

The next step in the pre sell effectively marketing plan is determining what your target audiences biggest pain is. What are their pet peeves? What do they search on line for the most? Once you narrow this down you will understand their needs and this is where the give away comes in to play. You now have determined your target audience and in your pre-sell effectively article you offer free relevant information that will be useful to them. This could be anything from a free e-book, free consultation, to free DVD. As long as it is relevant and addresses their peeve or craziness discussed above. Think like you are the customer and what would be beneficial to you. In doing this you have shown that you are worthy of their trust and gained their respect . They are now in an open to buy frame of mind and you have gained a lifetime customer because you knew how to pre sell effectively.

A Checklist Of Things To Consider To Compete In Today’S Online..

admin    SEO Flash     Checklist, Compete, Consider, Online, Things, Today's

A Checklist Of Things To Consider To Compete In Today’S Online..

Author: Michael Sim

Article Source: MiNeeds.com, where consumers get competitive bids from Graphic Designers. Read reviews, compare offers & save. It’s free!

Article Link: http://www.mineeds.com/Downers-Grove/Graphics-ms/Articles/A-checklist-of-things-to-consider-to-compete-in-todays-online-economy-978

Tags: Sliding , website , graphic , design , logo , social networking , seo , flash , HTML , Twitter , Facebook, Myspace , LinkedIn , YouTube , WordPress , Blogger , CEO , CRM , Multimedia , Chicago , Zopim , LivePerson , Graphics.ms , Real Estate , Banner , portfolio , developer , development , Carousel

1. Static 800×600 Box-Style Websites are out!

The static width websites that were created for 800×600 screens are by far today’s most qualifying feature for a new website. Having such a limited space in which to organize and display your content often forces you to fit the content to the page. It can even limit your creative freedom, and the ability for you to take full advantages of the variety of features available to you. Not only does it restrict valuable content from being provided to your viewers, but it is also very visually compact. Why restrict your viewers to such a small environment from which to gather valuable data about you, your business, or your products and services? New web standards show that standard monitor sizes are between 1024×768 and 1680×1050. In fact, if you’re doing business online, up to 95% of your target audience is using a monitor within those sizes. Five to ten years ago, it may have been a different story. Larger monitors were a luxury, and the standard was a much smaller resolution. However, it is important to consider what the majority of your viewers will be expecting in order to stay competitive in today’s online economy.

2. Flash as a Splash? Think again.

Although these can be very attractive and stylish, and can add a unique touch to your website, a Flash Animation as a splash page on your website greatly increases the “bounce rate” and diminishes “return visitors”. Bounce Rate is a term that is defined by how many people come to your site and leave shortly thereafter. They usually visit your homepage, and then based on a series of expectations and standards, the viewer chooses whether or not to continue to a second page within the website. There are a variety of factors that play into that choice, and one of the major issues contributing to high bounce rates is the time it takes for your page to load. Perhaps it’s better to think of your website like a TV Commercial. Companies pay thousands of dollars for a small block of time on the air. Every second must be carefully planned in order to maximize the Return on Investment (R.O.I) with that ad. Think of your splash page as being a small uninformative commercial before your own commercial. If I am a return visitor, I now have to watch your intro “commercial” every single time I visit the site. As a user, I am most likely going to find a company to use and return to based on the quality and presentation of content, a strong brand identity (logo, color scheme), and ease of navigation. In addition to alienating your viewers, Flash Animated Splash Screens make search engine indexing and optimization difficult, if not impossible.

3. Social Networking is your friend

Social networking has quickly become a vast new world of opportunity for a majority of online users. Almost every online user is either a member of, or has in some way participated in a social networking community.

According to Nielson Online, two-thirds of the world’s Internet population belongs to a social network and as of April 2009, the total minutes that individuals spent on social networking sites increased by 83 percent when compared with the same period a year ago. (source)

Craigslist, Twitter, Facebook, LinkedIn, Myspace, YouTube, WordPress, Blogger, etc… From the CEOs of big corporate companies to the ever-present online marketer, businesses and entrepreneurs have experience with, and use social networks on a regular basis. If social networking for the business becomes a widely used and successful marketing form (which it is), shouldn’t you consider adding that to your website? Almost all of these different social networks in some way offer you the capability to embed and display specific information in your website. With Twitter, you’re able to tap into your stream of posts and display them within a module on your website. You can add it to the sidebar on a blog, or even dedicate an entire page to your feeds (perhaps for multiple accounts?). Twitter is just one example of social networking that can be added to increase the overall user experience on your website. For an example of a site that we’ve designed that uses social networking, visit www.jeffrago.com

4. Multimedia can be overdone

I’m sure you’re familiar with the typical e-book/affiliate marketing sites that have 5 pages of content smashed together into one single column. There are usually a series of YouTube videos explaining their “big ideas” that help to break-up the content a bit, and a big red button to “sign-up”. In my mind, whether or not the affiliate program or e-book is actually valuable to me, I instantly classify this site as “Spam”, and hit the close button. Why? As mean as this sounds, if you (the website owner) have a “Million Dollar System”, why does your website look like a 3rd grader put it together? It seems like they put more work into the content of their presentation, rather than what makes that presentation something that people want to spend time viewing. That same concept carries true for all websites. When used strategically and in moderation, multimedia marketing tools (Video, Audio, Animations, etc) can add a considerable amount of value to your website. You may have the best YouTube video in the world, but depending on the quality of the website design, and the practicality of the layout all affect a users decision on whether or not to hit the “close” button.

5. Communication is the key

Did you know that there are a variety of tools out there that allow you to instantly interact with your website’s viewers? Applications such as Zopim and LivePerson give you the ability to chat with users who visit your site. Zopim even has an incredible list of features that makes it one of the top communication tools for website viewer engagement. In fact, I liked it so much that I installed it on our site! Needless to say, communicating with your site viewers is one sure-fire way you can actively engage them with your services or products.

View #’s 6 & 7 on my blog http://graphics.ms/blog/686-website-checklist-compete-online/

6. Put down the blog, and back away slowly!

7. Maximize the Marketability of your Website Real Estate

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A Checklist Of Things To Consider To Compete In Today’S Online…

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Flash is the Way to Go for Today’s Web Endeavors

admin    SEO Flash     Endeavors, Flash, Today's

Flash is the Way to Go for Today’s Web Endeavors

Flash web sites have been so exceptional in their looks and so brilliant in their performances thus giving clients a complete advantage to interact with their customers brandishing all potentials. HTML web sites are ideal for SEO optimization, but Flash websites are even better as they can be both indexed as well as executed to load in all browsers without any hassles. At a time when the competition on the web is getting ferocious by the day and all players in the scene are continuously improving in their respective areas, one way where you need serious attention is without any doubt the designing of your site. Flash web design services which are now available to you throughout the country can be the real answer to your complete web venture. Flash designs have the power to make your website the hottest destination on the web through its various graphical advantages. Professional Flash web design is all about creating highly engaging and rich graphics for websites. And it’s needless to say again about the role that captivating graphics do play for you – isn’t it?

In the last few years, Adobe Systems’ Flash has come up with a number of new updations. These updations have been completely a boon for all those web site owners who wither prefer to revamp their already existing Flash sites or simply get one newly designed and developed. Flash animation web design, Flash logo and banner making, intro and movie creation, in every field utmost excellence has been shown by Adobe Systems’ Flash and all clients have been globally happy and all smile.

If you want complete interactivity in your site and you are strict in your budget too, then Flash design is the real breather for you. If you have a notice of the so popular social networking sites today, you will find that most of them are relying on Flash design services for that superior feel. Also, they use different Flash based tools like animated videos as well as graphical works on their sites to make their sites even more feature rich and even more power-packed.

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Search Engine Optimization (seo) and Its Importance in Today’s Businesses

admin    SEO Flash     Businesses, Engine, Importance, Optimization, Search, Today's

Search Engine Optimization is the set of rules and techniques applied in order to naturally improve the quality of traffic to a website. SEO consists of research and application of relevant strategies to gain online presence. Search engine optimization in general means balancing and applying proper steps, procedures and methods in order to increase, improve and provide relevant search results of importance to a human search. It is a study involving locating and removal of barriers and facilitating qualified and relevant volumes of traffic to a website. SEO comprises of performing all activities related to on page and off page optimization, link building, article submissions, press release distribution, promoting listings, submitting to directories, developing and initiating online marketing avenues for all kinds of businesses.

In recent times, internet has brought a revolution. Online marketing has brought many unique benefits for the marketers. SEO is favored in recent times in research areas due to its very nature of providing instant responses and drawing conclusions. As it is analyzing, researching and application of all scientific, statistical data, psychological, demographic, socio economic and personal data in a right and effective way to get better results and gain eyeballs. Online users usually search in search engines through keywords hence online businesses can efficiently apply SEO techniques to bring these focused clients to cater their specialized customized needs and requirements. Thus helping these online businesses to bring relevant traffic for their websites and rank them higher in different Search Engine Result Pages (SERPs). SEO is a must for online businesses as it helps tapping and accessing online markets effectively. Hence the online businesses can benefit by devoting their time and effort in focusing on their core business, and supporting and suggesting transparently to the SEO consultants. SEO suggests and provides important related and relevant information for the online user quickly at their fingertips for a particular search. Thus internet marketing with a proper blend of search engine optimization helps in lowering the costs for distribution of information to the targeted segment or niche which again leads to a better and managed traffic.

With technological advancements and as complexity grows in SEO with different searches like image, local and industry specific vertical searches, the search engine ranking algorithm or the parameters also are being updated. As the search engine optimization industry is implementing major changes and updates, by including all the demographic, behavioral and socio economic factors they are also creating a brand and able to recommend and customize as per the client requirements. Thus online businesses can effectively apply SEO in order to improve their rankings in the search engine results.

Thus there is a wide variety of options available for the individuals to opt in among the different solutions of SEO Services as described above and can also be researched over the internet

Today’s “must-see” Programming not Just on TV

admin    Google TV     Just, mustsee, Programming, Today's

Miss last week’s episode of “Grey’s Anatomy”? Been hearing about a hysterical homemade Star Wars parody? Catch yourself trying to remember a jingle you last heard in a commercial fifteen years ago? Odds are, then, that you’ve found yourself searching the internet for a solution. From movie trailers, to the latest episodes of network TV shows, to the endless – and constantly growing – collections of amateur cinema, internet-based video has seen a surge in popularity during the past year, and there’s no end to the growth in sight.

Where music companies once tried to resist the mounting popularity of the internet as a means of distributing their product – and suffered the financial consequences of that resistance – TV networks are embracing the format’s possibilities. All four major networks are making much of their prime-time schedules available, complete with non-avoidable commercials, on their Web pages free of charge. The Wall Street Journal, in a recent article, reported that “ad revenue from online programming is small…but viewership is growing – mostly among tech-savvy young people.” As hectic schedules and increasingly abundant entertainment options make missing our favorite shows a routine event, viewers are finding relief in the ability to watch shows at their convenience.

The availability of TV shows online doesn’t break new ground, so much as it marks a response to the soaring popularity of the Web’s independent video-hosting sites. The two most famous faces within the trend remain, of course, Youtube and its recent purchaser, Google, both of which feature collections of home videos, obscure recordings, and original commercial content reaching into the millions of files. Commentators have heaped breathless praise on the sites, and have heralded them as the fulfillment of the internet’s promise of a free creative exchange. For most of the sites’ users, though, the appeal is simpler: an almost endless selection of videos to suit any taste, all available at the click of a mouse.

As Youtube’s and Google Video’s audiences have increased, sites designed to help people wade through the often intimidating flood of content that each offers have sprung into being. Webmasters devoted to browsing the archives at each site post the best of their discoveries to viewers eager to see what the internet has to offer, but less eager to spend the hours often necessary to find it. Internet video continues to pick up steam, and from the Playstation 3’s and the Wii’s internet capabilities, to Apple’s much vaunted internet-video-playing Apple TV, its presence is set to grow.